the knowledge management

Development trends of modern information technology business;Web 2.0/3.0/4.0PASZEWSKI IGOR

PER MICHAŁ

Agenda

Web technology General information

History

Usage

Development trends Modern approach

Worst practices

Best practices

The technologies

Web technology

The Internet is a vast and boundless media that enables people to truly feel free. In the modern world, this sense of freedom is so rare, that it is considered priceless. However, in order to achieve this freedom, countless Web Developers had to spend their days working on their websites so that a simple user sitting at home would be able to visit their website

Web technologyGeneral information

The very first idea of how the Internet should look like, was that it supposed to be free for

everyone…


… However as we know today, nothing is entirely free.


The internet is quite the lucrative business in today’s world. Many companies use it as a great medium for communication with their customers, well actually we live in times, when if something does not exist in the internet, it does not exist at all.


That’s why every company that wants to get out in the world needs to have a website. And that creates a market. Specifically, for computer engineers, that are capable of delivering such service to their customers. In order to deliver that service they use a technology that is the main topic of this presentation. Namely, the WEB technology.

Web technologyHistory

Many known scientists took part in the experiments at CERN for extended periods of time, after which they returned to their laboratories around the world. These scientists were eager to exchange data and results, but had difficulties doing so


Tim understood this need, and understood the hidden potential of millions of computers connected together through the Internet.


Mr. Lee documented what was to become the World Wide Web with the submission of a proposal to his management at CERN, in the late 1989. By October of 1990, he had specified the three fundamental technologies that remain the foundation of today’s Web (and which you may have seen appear on parts of your Web browser):


HTML: HyperText Markup Language. The publishing format for the Web, including the ability to format documents and link to other documents and resources.

URI: Uniform Resource Identifier. A kind of “address” that is unique to each resource on the Web.

HTTP: Hypertext Transfer Protocol. Allows for the retrieval of linked resources from across the Web.


Tim also wrote the first Web page editor/browser (“WorldWideWeb”) and the first Web server (“httpd“). By the end of 1990, the first Web page was served. By 1991, people outside of CERN joined the new Web community. Very important to the growth of the Web, CERN announced in April 1993 that the World Wide Web technology would be available for anyone to use on a royalty-free basis.

Web technologyHistory – first webpage ever


So as far as Web technologies we can distinguish the following milestones:

Web 1.0 – static websites with only “Read only” information

Web 2.0 – focuses on collaboration with people and exchange of information

Web 3.0 – focuses on user tracking and adjusting the web to personal needs of each user

Web 4.0 – a rumored next generation Web technology that will be “intelligent”

Web technologyUsage

The Internet is not only about funny movies with cats, but also about sharing your knowledge, advancing your company or yourself in the world. There are many specific services that the Internet offers today, many of which any user can take part in. In this chapter they will be listed out with a short description.

Web technologyUsage

We selected a few web services offered by the Internet:

Web blog

Wiki

Tagging and social media

Multimedia sharing

Web technologyUsage – Web Blog

The term web-log, or blog, was invented by Jorn Barger in 1997 and refers to a simple webpage consisting of brief paragraphs of opinion, information, personal diary entries, or links, called posts, arranged chronologically with the most recent first, in the style of an online journal. Most blogs also allow visitors to add a comment below a blog entry.

Web technologyUsage – Web Blog

Web technologyUsage – Wiki

Wiki is a webpage or set of webpages that can be easily edited by anyone who is allowed access Wikipedia’s popular success has meant that the concept of the wiki, as a collaborative tool that facilitates the production of a group work, is widely understood.

Web technologyUsage – Wiki

Web technologyUsage – Tagging and social media

Tagging and social bookmarking A tag is a keyword that is added to a digital object (e.g. a website, picture or video clip) to describe it, but not as part of a formal classification system. One of the first large-scale applications of tagging was seen with the introduction of Joshua Schacter’s del.icio.us website, which launched the ‘social bookmarking’ phenomenon.

Web technologyUsage – Tagging and social media

Web technologyUsage – Multimedia sharing

One of the biggest growth areas has been amongst services that facilitate the storage and sharing of multimedia content. Well known examples include YouTube (video) Flickr (photographs) and Odeo (podcasts). These popular services take the idea of the ‘writeable’ Web and enable it on a massive scale. Literally millions of people now participate in the sharing and exchange of these forms of media by producing their own podcasts, videos and photos.

Web technologyUsage – Multimedia sharing

Web technologyDevelopment trends

Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website.

Web technologyModern approach

Although minor trends pop up all the time, we’ll only talk about major trends in this presentation:

Simplicity

Storytelling

Responsive design

Web technologyModern approach - Simplicity

You would think the meaning of simplicity is pretty obvious, but many people are probably thinking of the wrong idea. I’m not saying that websites need to be simple or plain, but they need to follow best usability practices in order to make the user experience as seamless as possible.


Simplicity means to avoid cluttering your website or adding useless information that your users do not need. Just because you think something needs to be on your website doesn’t mean it actually does. This is where you can do split testing to reach a decisive conclusion rather than one driven by your personal opinions and bias.

Web technologyModern approach - Storytelling

Although storytelling has been part of Web design for a while, it’s only recently come alive by use of animations and user interactivity. The idea is that as the user scrolls down the page, your website would morph along the way to tell your story in a visual and exciting manner. People are much more likely to give you their attention if you make it fun for them rather than force them to read 10 paragraphs about your company and why you’re the best.

Web technologyModern approach - Storytelling

Web technologyModern approach – Responsive design

Responsive Web Design (RWD) is not a new concept at this point; however, it’s important to reiterate it again for this year since mobile is quickly becoming the new standard. And because mobile is becoming the new standard, that means there will never be a set website size anymore.


While thinking of how to implement RWD, keep in mind the two previous trends: simplicity and storytelling. Does the story slightly change in portrait vs. landscape mode? After all, RWD is not about squishing content to make it fit onto a different-sized screen. It is about transforming your website in order to tell the message effectively. And what’s effective on a desktop-sized website will not necessary be as effective on mobile, even if you manage to fit it all onto the mobile screen size.

Web technologyWorst practices

There are always new annoyances creeping their way into mainstream Internet use. And there's always the really horrifying stuff like identify theft, trojans, and widespread hacking, but those are security risks as old as the world wide web itself. Here are some recent "innovations" that are sure to have us jamming on the Back button or grimacing in distaste.

Web technologyWorst practices

The following three major „annoyances” have been listed out by us:

Copy and Paste

Advertisements

Social media

Web technologyWorst practices – Copy and paste

Here's something that happens on the Internet every day. Constantly. People steal stuff. They copy the written word without making attributions, rip off images without acknowledging the source, or hijack RSS feeds to load their own sites with content from other sources. That is bad for the Internet.

Web technologyWorst practices – Copy and paste

But some publications have decided to fight back in the most annoying way possible--but inserting extra unwanted attribution text into your clipboard whenever you copy a few words of text. However this doesn’t really help as it is not so hard to just delete these additional entries. Piracy and intellectual theft is a very modern problem these days.

Web technologyWorst practices – Advertisements

Pop-ups are an established terror in online advertising by now, but extensions like Adblock minimize their impact on our day-to-day browsing experience. Unfortunately for many websites, “ads” are the only source of income so it’s hard to blame them for putting them on their websites. As long as they aren’t too invasive, it’s okay. However the best solution for the users would be to avoid using advertisements by web designers

Web technologyWorst practices – Advertisements

Social media are a plague nowadays. Tweeting articles, giving thumbs up, and pushing posts to Facebook can drive serious traffic to worthy content and encourage user interaction. That's all great. Today, too many services push out canned messages to Twitter not to share interesting content but to broadcast worthless information. "I favorited a Youtube video!" "I'm at Barbeque with 4 others!"

Web technologyBest practices

After learning the common annoyances that invade our Internet these days, it’s time to learn what exactly is considered a good practice in web development. Of course the following information may not always be true, but in most cases they hit just right in the spot.

Web technologyBest practices

We’ve listed the following points as the „best practices” when it comes to WEB development:

Minimal UI design

Infinite Scrolling

Site Speed

Emphasizing the content

More colors and animations when needed

Web technologyBest practices – Minimal UI Design

This applies to pretty much everything, and it’s still one of the biggest reasons why people leave a website quickly – you’re giving them too much, too quickly. We’re not sure how minimal design affects the sales vs usability ratio, but we think it’s up there.

Web technologyBest practices – Infinite scrolling

Infinite scrolling means the user doesn’t have to press the “Next page” button at the bottom of the website, he wants everything to automatically load. Some would say it’s part of the people getting more lazy, however it has many advantages.

Web technologyBest practices – Site speed

This goes together with minimal web design, clients will realize that they make more sales when the site is lightning fast and so the demand for greater speed is going to increase. We’re not sure what is going to be the price to pay for it, and who is going to pay for – but we shall see.

Web technologyBest practices – Emphasizing site content

Clients also understand how important content has become to their business, and so they want to put extra emphasis on how the content is going to be displayed. This will mean that the need to adapt to different styles and functions is going to be necessary.


CSS3 and HTML5 now allow to modify and change colors to incredibly depths, like having lines in different colors and separate borders, etc,. Also stunning animations can be made using these new technologies. This point counters the first point about minimalistic UI, however there are cases when too much can be better than too little.


For example, a marketing or some art company will want to make a good impression on a potential customer, while obviously, business websites should stay simple and straight-to-the-point, however there are cases when dazzling graphics can help a lot.

Web technologyThe technologies

Web technologies aren’t just about HTML, there’s a vast array of technologies that can be used. Most of the things we listed in previous slides, however what about serious businesses like health-care, or retail stores?

Web technologyThe technologies

Web technologySummary

The whole presentation focused on the Web technologies in today’s world. The rapid development of those technologies has opened so many potential doors for companies and private people all over the world that it’s hard to ignore this vast medium which is the Internet. Starting from Web 1.0 and up to Web 3.0 (and soon Web 4.0) the websites require less and less interaction with the user and aim to fully automate most common processes by “predicting” what the user wants. Web 4.0 will most likely be ground-breaking when it comes to this user-spying aspect of websites.

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