the keys to content creation: an editor's approach
DESCRIPTION
Experienced journalist and veteran editor Aleigh Acerni shares her tips for creating content.TRANSCRIPT
![Page 1: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/1.jpg)
The Keys to Content Creation: An Editor’s Approach
![Page 2: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/2.jpg)
A little about me…
I’ve worked in the publishing industry for more than a decade, writing and editing for newspapers, magazines, and books
As Communications & Social Media Manager for Goodwill Industries of the Southern Piedmont, I developed content for the organization’s website, e-newsletters, blog, and social media outlets
…
(But I’m back in the publishing world now…)
![Page 3: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/3.jpg)
Let’s talk about content generation:
how to create content, and why having a plan is important.
![Page 4: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/4.jpg)
The hub of Goodwill’s social media strategy is its blog, Wow! Goodwill.
![Page 5: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/5.jpg)
Why?
![Page 6: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/6.jpg)
“A deadline is negative inspiration. Still, it's better than no inspiration at all.”
—Rita Mae Brown
![Page 7: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/7.jpg)
An editorial calendar:
•Makes teamwork easier• Forces you to come up with good better ideas•Helps you get organized•Allows you to plan ahead
And it doesn’t have to be complicated…
![Page 8: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/8.jpg)
![Page 9: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/9.jpg)
Now, the question is…
What should you write about?
![Page 10: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/10.jpg)
5 Basic Tips for Content Creation:
1.Don’t be an island2.Be a gatekeeper3.Find your audience4.Reuse and recycle5.Stick with what works
![Page 11: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/11.jpg)
![Page 12: The Keys to Content Creation: An Editor's Approach](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5590f5fa1a28abe3378b458b/html5/thumbnails/12.jpg)
A few parting words…