THE JAVA LOUNGE-ADJUSTING TO SAUDI ARABIAN CULTURE

Saudi Arabia is a land of contrast and paradoxes. It boasts super modern cities but strict religious connections . The kingdom of Saudi Arabia comprises most of the Arabian peninsula in south west Asia . The Java Launch is located in the RED SEA PORT of JEDDAH

BEFORE STARTING OUR TOPIC WE HAVE THE BASIC KNOWLEDGE OF SAUDIS

ARAB….

INTRODUCTION TO SAUDI ARABIAKingdom of Saudi Arabia (KSA), is the largest Arab state in Western Asia.

There are 20 million Saudi citizens and 5 million foreigners living in Saudi Arabia

POLITICAL STATUS OF SAUDI ARABIAThe politics of Saudi Arabia is an absolute monarchy which follow the rule of Islam.

They follow the typical Islamic rules very seriously.

ECONOMICAL STATUS OF SAUDI ARABIASaudi Arabia has an huge amount of oil channels, Which makes stronger economy

The government control all over the major economic activities.

The petroleum sector effect there whole economic revenue.

SOCIAL STATUS OF SAUDI ARABIA.Arabic is the official language of Saudi Arabia.They take their responsibility quite seriously of their families.Women discrimination is the major problem of Saudi Arabia.

WOMEN DISCRIMINATION IN SAUDI

They follow Islamic rules. Under Saudi law, all female must have a male guardian, typically a father, brother or husband.

They have to take permission for: marriage and divorce; travel, if under 45; education; employment; opening a bank account;

IMPACT OF CULTURE ON BUSINESSAs women are not allowed to work in all professionals.Tourist should have to know the Saudi laws, and punishment are also applicable to them.

LET’S COME BACK TO OUR TOPIC…..

OBJECTIVE OF JAVA LOUNGETo start a restaurant where men and women both can come but under the Islamic law.

They provide different entrance gate.They provide them good quality of food and beverages which is allowed by Islamic law.

FEASIBILITY ANALYSIS. Ordinary market research can be difficult in Saudi Arabia for example cant rely on family focused interviews because of customs limiting male female interactions.

In this case researchers managed to interview Saudi families by getting permission to approach them in restaurants.

HISTORICAL FACTSFour partners opened the java lounge an upscale 250 seat establishment in 2003.

They chose city of Jeddah because it was port and such it enjoyed more contact with foreigners and was less conservative than much of the countries.

NOTABLE POINTSDuring the men coming to the java lounge without female accompaniment must use a separate different entrance and sit upstairs, female groups on the ground floor.

If you are from a country that maintains more or less strict separation between religion and the state .

FORMING PRACTICESForeign workers was also traumatized by certain Saudi practices especially when it comes to legal sanctions

Rules of behaviour may also be hard to comprehend because of the way in which religious and legal rules have been rendered suitable to certain contemporary situations.

SAUDI RULESMany countries voluntarily adjust to Saudi rules as a matter customer goodwill.

In Saudi Arabia however they soon found that appointments seldom began on time and most of them took place at local cafes over casual cups of coffee.

SERVING OF PORK & ALCOHOL STRICTLY PROHIBITED It is a managerial problem that they face during their business .

According to Islamic law alcohol drinking is a crime if someone drink it in the premises of lounge it affect its bussing.

Their licence may be cancelled.

So the take hard managerial step on it… Like serving timing during the time of ramdan.

EXAMPLES OF ISLAMIC RULES Pokémon games may encourage un-Islamic practices. Face of women should not be displayed on any consumer product as well as in home.

Any beauty product should not have the face of any modal. Many company adjust their products because of this rules…

Like : McDonald’s , insurance companies, star bucks.

PROBLEM FACED BY THEM…..Land availabilityCultural diversityWomen discriminationStrict government polices

EFFORTS DONE BY THEM.They try to minimize woman discrimination, which is good for their own business.

They respect the culture and social values of Saudis.They control and coordinate their staff in accordance to particular culture.

NEW DEVELOPMENT Woman start think about their future. The impact of magazines and newspaper spread across the area.

Legal rules has been rendered according to the situation. Logical ability and the mental power of workers rapidly grow. The working ratio increased day by day. The outcomes are unpredictable and people become happy. This show the impact of year 2003.

MANAGERIAL ASPECT..Before starting a business in any country we should know the cultural environment particularly…..

Because success of a business depend upon the consumer behaviour and culture.

CONCLUSION Finally the owner of java lounge also realized that as more Saudis interact with foreigners and the country strives for economic growth there will be changes in domestic cultural and social values.

The planning and strategy of java’s are good enough because they able to get success in business as well as the help to minimize the social problems.