the jam methodology by claro partners
DESCRIPTION
The Jam Methodology: Tools and strategies to solve problems, bring in innovation, and design new services.TRANSCRIPT
Tha Jam Methodology Tools and strategies to design innova/ve services Gunes Kocabag, Senior associate at Claro Partners
Jiri Belgium
Aldo Netherlands
Rich USA
Megan UK
Mandy Lebanon
Elisabeth Netherlands
Gunes Turkey
Abby USA
Claro helps corpora/ons and startups to navigate disrup@ve shiBs in society and business, delivering service design and business innova@on
ABOUT CLARO PARTNERS
GLOBAL SERVICE JAM
SERVICE DESIGN
An interdisciplinary approach
Service design
Product design
Industrial design
Interac/on design
Social design
Strategic management
Opera/ons management
Ethnographic research
SERVICE DESIGN
A service jam is an event where groups of bright, crea/ve people come together to solve a problem in a very limited /me.
5. Summarise & present
The jam journey
1. Choose your target
2. Iden/fy the problem
3. Find ini/al solu/on
4. Develop & refine solu/on
CHOOSE YOUR TARGET | PERSONAS
FEST%UP(SERVICE(JAM(BCN(
Personas(Canvas(
FOOD(
HOME(
SOCIAL(
WORK(
ASPECTS(OF(LIFE(
CHOOSE YOUR TARGET | PERSONAS
IDENTIFY THE PROBLEM | RAPID OBSERVATION
IDENTIFY THE PROBLEM | MIND MAPPING
FIND INITIAL SOLUTION | BRAINSTORM
CLARO PARTNERS
SHARE&USE&JOIN&DISCOVER&
Design the user experience B
USER&1:&
USER&2:&
USER&3:&
NAME:!
What will the user experience look like at each stage of the experience?!Then, think about the barriers and try to design potential solutions for them into the service!Use the cards and consider the questions throughout the experience!
REFINE SOLUTION | SERVICE JOURNEY
REFINE SOLUTION | DESIGN YOUR BUSINESS MODEL
Deliverable overview
What?The title of your
project.
Why?Explain the need. Why is
this relevant to users?
Be visual - present with a
picture, collage, slides
or video.
Think realWhat would you need to
make it real. Who are the
people involved and
affected by your service?
How do you make money?
Do you need partners?
The ServiceShow us what your
service looks like.
Make storyboards, user
profiles and prototypes.
You can use paper
prototypes, digital
mock-ups, or even CAD
designs. Make your
service as clear and
attractive as possible.
Who are you?Tell us about the team
behind your project.
Anything else?What else can you tell us?
Elevator PitchYour idea in 140
characters.
For Sunday you should have:PRESENT | PROJECT SUMMARY
PRESENT | PAPER PROTOTYPE
PRESENT| STORYBOARD
PRESENT | ROLE PLAYING
5. Summarise & present
The jam journey
1. Choose your target
2. Iden/fy the problem
3. Find ini/al solu/on
4. Develop & refine solu/on
Start from somewhere
Listen & build on
Capture: post-‐its are your best friend
Don’t get stuck with details
Note down constrains but don’t let them constrain you
Iterate
Rules of thumb
Global Service Jam 2015!27 February to 1 March 2015 !
