TEA Presents: The IP Landscape

Keith JamesCEO/OwnerJRA (Jack Rouse Associates)

Wednesday, 7 Oct. 2015

Why IP?

Why IP?

Capitalize on proven popularity, stories, characters

and environments

Why IP?

• Capitalize on proven popularity, stories and characters

Why IP?

• Capitalize on proven popularity, stories and characters

Why IP?

Instant recognition and credibility - public, investors and industry

Instant recognition and credibility - public, investors and industry

Why IP?

Can instantly fill in a gap with desired target market

Why IP?

Why IP?

Can provide short-term and long-term boost in attendance

Why IP?

Valuable marketing and PR

Challenges in Working with IP

Challenges in Working with IP

Balancing IP and client (desires, budgets, approvals)

Issues that arise when you create the attraction.

• Balancing IP and client desires, approvals and budgets

Challenges in Working with IP

Sensitivity toward translating 3D characters, environments

picture of harry potter details

Challenges in Working with IP

Lack of usable design assets

Issues that arise when you create the attraction.

woods on phone

Challenges in Working with IP

Changing IP Assets

Challenges in Working with IP

Lifespan of IP

current

Benefits of Working with IP

• Capitalize on proven popularity, stories, characters and environments• Instant recognition and credibility• Can instantly fill in a gap with desired target market• Can provide short-term and long-term boost in attendance• Valuable marketing and PR

Challenges In Working with IP

• Sensitivity toward translating 3D characters, environments• Lack of usable design assets • Changing IP Assets• Lifespan of IP

TEA Presents: The IP Landscape

Keith JamesCEO/OwnerJRA (Jack Rouse Associates)

Wednesday, 7 Oct. 2015