Sources:

1. Leung, Stuart. “5 Ways the Internet of Things Will Make Marketing Smarter.” Salesforce Blog. N.p., 20 Mar. 2014. Web. 27 May 2015. <https://www.salesforce.com/blog/2014/03/internet-of-things-marketing-impact.html>.

2. Donston-Miller, Debra. “The Internet Of Things Poses New Information Technology Security Challenges.” CIO. 5 May 2015. Web. 18 May 2015. <http://www.cio.com/article/2918409/internet-of-things/the-internet-of-things-poses-new-information-technology-security-challenges.html>.

3. Greenough, John. “The ‘Internet of Things’ Will Be the World’s Most Massive Device Market and save Companies Billions of Dollars.” Business Insider. Business Insider, Inc, 14 Apr. 2015. Web. 27 May 2015. <http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10>.

4. Croll, Alistair. “The Internet of Things Has Four Big Data Problems.” OReilly Radar. N.p., 12 Jan. 2015. Web. 01 June 2015. <http://radar.oreilly.com/2015/01/the-inter net-of-things-has-four-big-data-problems.html>.

5. Violino, Bob. “The ‘Internet of Things‘ Will Mean Really, Really Big Data.” InfoWorld. 29 July 2013. Web. 18 May 2015. <http://www.infoworld.com/article/2611319/computer-hardware/the--internet-of-things--will-mean-really--really-big-data.html>.

6. Baldwin, Howard. "“A Match Made Somewhere: Big Data and the Internet of Things.” Forbes. Forbes Magazine, 24 Nov. 2014. Web. 09 June 2015. <http://www.forbes.com/sites/howard baldwin/2014/11/24/a-match-made-somewhere-big-data-and-the-internet-of-things/>.

7. Asay, Matt. “The Internet Of Things Will Need Millions of Developers By 2020.” Readwrite.com. N.p., 27 June 2014. Web. 17 June 2015. <http://readwrite.com/2014/06/27/inter net-of-things-developers-jobs-opportunity>.

8. Webb, Goeff. “Say Goodbye to Privacy.” Wired.com. Conde Nast Digital, Feb. 2015. Web. 18 May 2015. <http://www.wired.com/2015/02/say-goodbye-to-privacy/>.

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IoT unearths the potential for opportunities we can only imagine and will soon discover.

Internet of ThingsThe

IoT

1. SecurityHackers could access more than just data. Connected homes, cars and even medical devices risk being infiltrated.

2. PrivacyAs IoT becomes more mainstay, the potential to live offline will cease to exist.

3. Competition IoT will be a fiercely competitive industry. Companies that jump on the bandwagon, or those too narrow in scope, risk going under.

4. DatamanderingA battle over data formats may ensue as vendors attempt to woo consumers towards one operating system.

5. Data managementThere is such a thing as too much data. Organizations will need well-conceived strategies to determine what is and isn’t worth analysis.

6. Labor shortageThe number of developers working in IoT must increase 1500% by 2020 to keep up with demand.

It’s a smartworld after all

What on Earth isthe Internet of Things?

More things willbe connected to theInternet than people.

With IoT comes aworld of possibilities.

Better marketing

IoT wirelessly connects thingsto the Internet for the

purpose of sharing data:

By 2020:

10B 10B 10B 10B 10B

Objects

Animals

People

Locations

50 billion smart devices will exist.

By 2019, IoT efficiencies will add $1.7 trillion to the global economy.

Also predicted are:

Lower costs Better products Better data

IoT Can Improve Returnon Investment (ROI) with:

Quick adaptationand refinement of

marketing messages.

Knowledge of where prospects arein the buying process and what

information is needed to seal the deal.

Ability to cut or eliminate downtime assmart devices become capable of determining when

upgrades or replacement parts are needed.

The potential for riskis not lost.

Advertising thatwill match users’

interests, behaviorsand past

purchases.

Opportunityto engage withand mine for

trends within onlinecommunities

formed aroundlike-devices.