The Internet of Everything

Ryan Gorostiza

Sr. Director, Industry Marketing

Mobile Asia Expo : June 21, 2012

The Next Wave of Connectivity, Where Everything is Intelligently Connected

The Internet of Everything

The Remote Control For Your Life IN THE FUTURE YOUR MOBILE PHONE WILL ACT AS YOUR DIGITAL “6TH SENSE”

DISCOVERS

Things

Relevant

to You

SENSES

Local Content

and Services

LEARNS

What

You Like

INTERACTS

With

Networks

FILTERS

Out the

Irrelevant

KNOWS

You and What

is Around You

Industrial Automation, Enterprise

Smart Energy, Security Automotive, Transportation & Logistics

Wireless Health & other M2M

Qualcomm is Actively Involved in Key M2M Areas

3G/LTE

5

Integration optimizes total system cost Example: A Smart Meter – before and after integration

WWAN

modem

Apps

processing

and HAN

comms

Metrology

LCD, PCB,

materials

Integrated:

• Apps

processing

• Metrology

• WWAN

comms

• HAN comms

LCD, PCB,

materials

20% lower

system cost

sm

art

me

ter

BO

M (

$)

3G Positioned in the Sweet Spot (HSPA & 1X/EV-DO)

Driven by faster-than-expected rise in data demand / smartphone growth

Operators optimizing $cost / bit; maximize return on assets

Future - Projection

4G - LTE

Launch Peak Volume

3G – WCDMA or CDMA2000

Launch Peak Volume

2G - GSM

Launch Peak Volume

1G - AMPS

Launch Peak Volume (x)

'28 '24 '25 '26 '27 '09 '10 '11 '12 '13 '22 '21 '20 '19 '18 '83 '14 '15 '16 '84 '85 '86 '87 '88 '07 '08 '17 '23 '01 '02 '03 '04 '05 '06 '95 '96 '97 '98 '99 '00 '89 '90 '91 '92 '93 '94

8 years

10 years

9 years

19 years

18 years

19 years

18 years

M2MSearch.com

Online knowledge center of > 100 cellular and connectivity modules based on Qualcomm chipsets

Over a dozen module OEM suppliers

Searchable by supplier, chipset model, technology, operator certification and other attributes

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Follow us on: Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the

United States and in other countries. Mirasol is a trademark of Qualcomm Mems Technologies,

Inc., registered in the United States and in other countries. Atheros is a trademark of Qualcomm

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Qualcomm Incorporated. Other product and brand names may be trademarks or registered

trademarks of their respective owners.

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Thank you

Backup Content

Smart Energy in the Intelligent Home Application Processing and Always Connected – From the Grid to the Home

smart meter /

utility gateway

alarm / home

automation system

3G / 2G

RF Mesh / PLC

Comm

alternatives

aggre- gator 3G / 2G

Utility 3G / 2G

Wireline

Service Provider

Comm

alternatives

Wi-Fi

HPGP

ZigBee

Wi-Fi

HPGP

Z-Wave

ZigBee

Others

Camera

Sensors

Door

Locks

Thermostat

Appliances

EV

charger

Utilities – Smart Meters Home Security & Automation

Energy

Management

Subnet

Home

Automation

Subnet

HPGP HomePlug Green PHY

PLC Power Line Carrier

Why 3G for Smart Grid? Smart Grid can benefit from the economies of scale, low cost of deployment,

technology evolution path, reliability, ease of use, security

(1) Connected Life – GSMA Position Paper; GSMA; October 2011

(2) NIST, “Consolidated NIST Wireless Characteristics Matrix V5”, 10/25/2010

(3) Wireless Intelligence estimate

(4) C; “Mobile Broadband Comparison”; March 2008

$

Ubiquitous coverage - HSPA in 135 countries. On course to reach 1B connections in 2012(1)

High reliability - Redundant network design with >99% availability(2)

Robust security - Built-in security features; used in government & finance sectors

Low cost of ownership - Large established ecosystem provides economy-of-scale

High performance - High throughput with average latency of milliseconds(4)

High scalability - Millions and even billions of connections worldwide(3)

Standard-based - Seamless interoperability; backed by global standards

$40 $40 $40 $40

$23 $17 $17$5

$7$13

$11$13

$10

$9$9

$9

$9

$49$49

$41$41

$41

$41

$115

$82

$0

$50

$100

$150

$200

$250

3G GPRS RF Mesh PLC

Smart Meter Project Costs (PV)

Field O&M

Data center

Data connectivity

Installation

Overhead

Network

Comm module

Meter

Total Cost of Ownership Business case of 3G-enabled smart grid systems is very competitive while delivering superior performance

1 Source: Qualcomm economic model, approximate values for a typical smart meter deployment in the United States with a lifetime of 25 years.

Pre

se

nt va

lue

of

sm

art

me

ter

de

plo

ym

ent

($/m

ete

r)

CapEx

OpEx

Typical data rate (kbps)

Message delivery latency

2,000 40 9.6 –

100+

Several to

100+

<1s 1s or

above 1 – 60s < 1s

Field Area Network Field Area Network

Field Area Network Field Area Network