1) The international marketing manager's task is more complex than that of the domestic marketing manager because

Ans of the great variations in uncontrollable environmental factors.

2) The benefits from standardization of the marketing mix areAns reduction in the time spent in preparing the marketing plan

3) Relatively simple adaptations are frequently sufficient to compensate for physical product differences of foreign operators. However, somewhat more drastic modifications in the physical product

4) may be necessary in developing countries because of:Ans a tendency to overload equipment

5) The correct components of the 7-S framework areAns structure, strategy, shared values, style, staff, skills and systems.

6) With the globalization of markets, the tastes and preferences of consumers world-wide areAns converging upon a global norm.

7) The main advantage of a differentiation strategy in international markets lies in thatAns the focus is taken away from price.

8) The goals of international marketing are toAns create and retain customers in global markets.

9) Being a global organization meansAns creating both standardized and customized products.

10) Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?Ans Global market segmentation.

11) From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so byAns creating superior value for customers.

12) The work of an international marketer is mainly concerned withAns adapting a marketing mix to enter a market in another country

13) ithin an international context, what are 'economies of scope' synonymous with?Ans Reusing a resource from one business/country in additional businesses/countries.

14) From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so byAns creating superior value for customers

15) What is the Culture?The sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people,from generation to generation

16) Trade Barriers is a?Exchange rate, Tariffs, Quotas, Voluntary export restraints, Import restrictions (raw materials for foreign enterprises),Boycotts and embargoes, Monetary barriers Standards Local-content laws (a portion of products sold in the country must have local content), Price controls, Antidumping penalties

17) Factors affecting transportation mode and warehousing decisionsAns Where the firm’s customers are geographically located The pattern of existing and future demandsThe customer service level required

18) Factors influencing the acceptance of an innovation

Ans Management style -Consumption behavior

19) What is the NIC's?Ans Countries that are experiencing rapid economic expansion   and industrialization and do not exactly fit as LDCs or MDCs

20) Socialization (growing up and having social contact)ans -Acculturation (adjusting to a new culture)

21) Monochronic and polychronic use of timeAns Monychronic - One thing at a time

22) E-marketing is a? Ans The enablement of a business vision   supported by advanced information technology to increase the effectiveness   of the business relationships   between trading partners

23) Approaches to transfer pricingAns Transfer at cost (rarely used) Transfer at arm’s length: same prices as quoted to independent customersTransfer at cost plus: local manufacturing cost plus a standard markup

24) TArgeting a countryAns economic: size of population, per capita income, stage of economic develpment, exchange rate stabilityCultural: material, social institutions, belief systems, aesthetics and languagePOlitical and legal: stability of governemnt, risk (confiscation, expropriation, domestication), attitude, tariff bariersTechnological, structur eof distribution, geography and infrastructure

25) costs of exportingans taxes, tariffs and administrative costs,inflation,exchange-rate fluctuations Analyse and interpret the collected data. Cultural understanding of the market will be vitally important to understanding and interpreting the findings,

26) Types of middlemenAns Home-country Middlemen Foreign Country MiddlemenGovernment-Affiliated Middlemen.

27) ScreeningAns foreign uncontrollable domestic uncontrollabledomestic controllable

28) Issues with primary researchAns ability to communicate opinions willingness to respondsampling in field surveyslanguage and communication

29) Terms of sale

Ans CIF,C&F,FAS,FOB,EX

30) PLanning international marketAns Preliminary analysis and screening Adjusting the marketing mix to the target marketDeveloping the marketing planImplementation and control

31) How can we differentiate international and global marketingAns International marketing can be segmented by country whereas global would indicate the "entire" globe, basically "all" countries

32) Increasing affluence and demand mean consumers willAns actively seek out choices

33) When the whole organisation is focused upon the selection and exploitation of global marketing opportunities, this is an aspect ofAns Global marketing

34) Which of the following would you consider to be a socio-cultural influence on international marketing Ans languge religion, social orgnisation, values and attributes

35) Legal aspects of environmental analysis includeAns International law

36) Why is it important to understand domestic laws in an internationally focused organisation?ANS There is an obligation to act by domestic laws in all of its activities and Export controls could limit the transfer of goods to other markets

37) Which are the ‘BRIC’ economies?Ans Brazil, Russia, India, China

38) Define marketing?

Ans Marketing is a societal process which discerns consumers' wants, focusing on a   product or service to fulfill those wants, attempting to move the consumerstoward the products or services offered.   In other words, Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with with others.

39) Distinguish international marketing from domestic marketing? Ans Domestic marketing   is the marketing practices within a marketer's home country.   Foreign marketing   is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing   analytically compares two or more countries' marketing systems to identify similarities and differences.International marketing   studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level.

40) How is marketing research useful for international marketing? Ans Understanding a culture and society that has yet to see your product is very important for successful launch of anything you are trying to sell. Many cultures find American culture offensive in small different ways just as much as we might find other cultural rituals to be taboo.   If you want to market products and services to other countries, you must first learn how. Without that first step, your first step may be lethal in the marketing world.

41) The international marketing manager's task is more complex than that of the domestic marketing manager because:

Ans of the great variations in uncontrollable environmental factors.

42) The marketing mix consists of a set of strategy decisions for the purpose of satisfying the customers in a target market. These strategy decisions are in the areas of:Ans product, promotion, regional

43) Often, Europeans will not buy American machinerAns unless the machinery is made in the metric system to metric measurements.

44) The benefits from standardization of the marketing mix areAns reduction in the time spent in preparing the marketing plan

45) What the customer buys, including the physical product, brand name, accessories, after-sales service, warranty, instructions for use, company image, and package is known as theAns total product

46) Which of the following is a legitimate reason for international investmentAns There are possible benefits from international diversification.

47) Interest-rate parity refers to the concept that, where market imperfections are fewAns there is an offsetting relationship between interest rate differentials and differentials in the forward spot exchange market.

48) The forward market is especially well-suited to offer hedging protection againstAns transactions risk exposure.

49) Suppose that the Japanese yen is selling at a forward discount in the forward-exchange market. This implies that most likelyAns interest rates are higher in Japan than in the United States

50) Following FASB Statement No. 52, gains or losses from currency translation are shownAns on the balance sheet as an adjustment to owners' equity

51) are hedges against exchange-rate risk EXCEPTAns use of spot market.

52) A multinational can centralize cash management and attempt to reduce exchange rate risk exposure through the use ofAns a reinvoicing center.

53) Forfaiting most closely resemblesAns export factoring.

54) The euro is the name forAns a common European currency

55) Which of the following terms would most closely match with the following description-the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit?Ans International Marketing

56) Which of the following would be considered to be an uncontrollable element in the foreign environment?Ans economic forces

57) Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments?Ans foreign environment (uncontrollable)

58) Such elements as political and legal forces, economic climate, and competition are the three elements found in the ___________________ according to the international marketing task model found in the text.Ans )domestic environment (uncontrollable)

59) In China, to enter into a proper contract, the Chinese company or individual must be considered to be a "legal person." To be a legal person in China, the company or person must have registered as such with

the Chinese government. This is only one of the problems encountered by businesspeople seeking to do business in China. Which of the following environments would most correctly apply to the above situation?Ans foreign environment

60) When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following environments would most correctly apply to the above situation?Ans foreign environment

61) One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. The obstacle that Mr. Ortiz is facing may be identified as being which of the following?Ans SRC (self-reference criterion)

62) _____________ is generally a problem when managers from affluent countries work with managers and markets in less-affluent countries.Ans Ethnocentrism

63) To avoid errors in business decisions, it is necessary to conduct a ______________ that isolates the SRC influences and to maintain a vigilance regarding ethnocentrism.Ans cross-cultural analysis

64) To be globally aware, a manager must have knowledge of cultures, history, world market potential, and global economic, social, and political trends. Additionally, the manager will not succeed with respect to global awareness if he or she does not have:Ans a tolerance of cultural differences

65) The Ajax Corporation has ____________________ in that it actively does not cultivate customers outside the United States; however, this company products do reach foreign markets through trading companies.Ans no direct foreign marketing

66) If a company adopts a concept wherein it views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as global market segment and developing a marketing plan that strives for standardization wherever it is cost and culturally effective, the company has adopted what is called the:Ans global marketing concept

67) Ongoing global technological marketing hasAns direct effects on the efficiency and effectiveness of all business activities.

68)  The level of global investment is:Ans at an unprecedented high

69) Those firms and industries that are not participating in the world market have to recognize thatAns in today's trade environment, isolation has become impossible

70) The definition of marketing as it relates to goods, services and ideas is:Ans the process of planning an executing the conception, pricing, promotions and distribution

71)  Which of the following is not considered one of the "four Ps of Marketing"? Ans Profit

72) Regardless of the type of market one is planning to enter or to continue to operate within, the:Ans the marketing basics do not vary.

73) Which of the following best describe the international product life-cycle theory?ANS Explain the movement from absolute advantage to comparative advantage

74) Identify which of the following is the demographic segmentation of business markets?

Ans Industry, company size and location

75) Which of the following countries is a very good illustration of a country that is considered to be Low-Context/Explicit?ANS Switzerland

76) A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of foreign exchange info?Ans Exchange rates, Balance of payments

77) Suppose you are paying charges to the financial institution against their services, such kind of transaction is belongs to which of the following category?Ans Banking fee

78) This country is the world's largest exporterAns Germany

79) Midsize German companies' contribution to Germany's export success is:Ans significant

80) This definition of MNC focuses on the number of countries in which the firm does business and the citizenship of corporate owners and top management.Ans structure

81) This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assetsAns performance

82) This is the feeling within a culture that its values are superior to those of foreign cultures.Ans ethnocentricity

83) When a firm uses the same marketing strategies abroad aans s that used at home, it probably is:Ans ethnocentric

84) As a result of international trade and global interdependence, countries' inflation rates tend to:Ans Moderate

85) According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:Ans business-to-business marketing

86) Because of trade (and imports), inflation:Ans moderates

87) It is expected that, by the year 2042, the world's two largest economies will not include:Ans USA

88) According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:Ans Product, Place, promotion, pricing

89) The marketing mix (the 4 Ps of marketing) does not include:Ans practicality

90) The study of international marketing should focus primarily on:Ans Product, Place, promotion, pricing

91) To U.S. students, French marketing isAns foreign marketing

92) This kind of international marketing study contrasts two or more marketing systems to identify similarities and differencesAns comparative marketing

93) For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is:Ans insignificant

94) The Transnationality Index, developed by United Nations Conference on Trade and Development, does not include this ratio in its compositeAns  foreign taxes/total taxes

95) MNCs are often associated withAns exploitation, ruthlessness, power