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THE INTERNATIONAL HALAL SME REPORT DIRECTORYV O L U M E I I ( I S S U E 2 0 1 3 / 1 4 )

MEDIA KIT

PurposeVision

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To help promote local halal products and services innovatively and effectively within the global marketplace with a focus to strengthen and improve the brand awareness and

profitability of small & medium-sized enterprises (SMEs) and propel growth and developmentfor the local and global halal ecosystem.

Objective1. To create a world-class business publication that provides a conducive medium to

support continuous promotion of halal products and services by the SMEs.2. To act as a global gateway that opens up vast opportunities for SMEs’ halal market

expansion and product development and know-how.3. To project a positive image for local players in the eyes of the global halal fraternity

by highlighting the finest halal products and services and the robust halal ecosystemit is currently operating in.

• To become a comprehensive resource centre for promotion of halal-certified products and services from all over the world.

• To be an exhaustive reference point for SMEs for valuable data, statistics and information on global halal market, its main sub sectors and market demographics.

• To act as a tool for policy-makers to achieve an export-led economy by capitalising on “the world’s largest market force” (halal) using 95% of the nation’s economic backbone (SMEs).

Mission

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The International Halal SME Report Directory Vol. II will consist of three main components:

Components

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3. Web PortalAn interactive web portal has been established at www.halalsme.com to support the immediate dissemination of info and updates.

The portal will feature comprehensive and updated information on each company listed as well as other latest developments within the local and global halalindustry.

It will also be developed into a platform for business matching services between Muslim-owned companies from over the world.

1. Print Publication5,000 copies will be published bi-annually containing cogent analysis of the local and international halalindustry and its sub sectors, plus professional profiles of halal industry players, both companies and individuals.

The book will be distributed to select target audience worldwide via halal certification bodies in at least 15 countries, as well as through government agencies, foreign embassies and trade offices. It will also be distributed to exhibitors and delegates at major halal and Islamic trade exhibitions, expos, summits, forums and seminars.

2. CD-ROM50,000 copies of the CD-ROM will be produced, containing a list of over 2,000 producers of halal products and services, both local and international.

Similar to the printed version, the CD-ROM will be distributed worldwide for free via halal certification bodies and government offices worldwide but at a larger quantity.

It will also be given out free to the visitors of halal/ Islamic trade exhibitions, seminars and forums all year round.

Apart from the resultant halal consumers, IHSMERD is actually being published primarily with the producers and service providers in mind, who operate within a myriad of sub sectors sharing similar values to halal. They include:

SERVICE PROVIDERS• Accounting, Auditing & Business services• Distribution & Logistics • Engineering• Education• Events Management• Healthcare• Islamic Finance• Media & Publication• Retailing & Marketing• Tourism & Hospitality• Ethical and Impact investment arms• Other Halal Related Services

Target Audience

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HALAL PRODUCT PRODUCERS• Agricultural producers• Animal Feed• Beverages• Chemicals, Flavors & Industrial• Health & Beauty• Ingredients & Seasoning• Fats & Oil• Machinery & Equipment• Meals & Livestock• Palm Oil Products • Packaging & Containers • Prepared Food• Processed Food• Pharmaceuticals• Toiletries & Cosmetics• Raw Materials & Ingredients• Rice & Noodles• Snacks & Confectionary• Other Halal Related Products

Overall Structure

INTERNATIONAL HALAL SME REPORT DIRECTORY

VOLUME II (ISSUE 2013/14)

REPORT DIRECTORY

1. HALAL INDUSTRY REVIEW 2013/142. REGIONAL MARKET & TRADE GUIDE3. HALAL SME BUSINESS GUIDE

HALAL SHOWCASE HALAL LISTING

1. FEATURED HALAL EVENTS 2. HALAL COMPANY SHOWCASE 3. FEATURED MUSLIM ENTREPRENEURS4. FEATURED HALAL INDUSTRY EXPERTS

1. Ingredients2. Livestock3. Cosmetics & Personal Care4. Pharmaceutical5. Specialized Processed Food6. Islamic Finance7. Halal Tourism

Company Profile Listing

Company Basic Listing

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PRINT PUBLICATION CD-ROM WEB PORTAL

Editorial 2013/14Cogent analysis, insightful reviews, key statistics and figures are the cornerstones of IHSMERD.

4. FEATURED HALAL EVENTS + GLOBAL COMPILATIONProfile and listing of featured halal industry events throughout 2014/2015 worldwide

5. HALAL SME SHOWCASE + AWARDS Profiling premium Halal Companies and Halal Products from all over the world, showcasing not only their USPs, strength or size, but also the people, their commitment, the extra measures that they take to live up to their halal promise. To include a segment on Halal SME Award incl. rationale, criteria and selection methodology (to work with SME Corp).

6. FEATURED MUSLIM ENTREPRENEURS Profile of 5 top Muslim entrepreneurs from Malaysia and abroad, each from a different sub sectors of halal who leads the industry and eventually dictates its overall direction.

7. FEATURED HALAL INDUSTRY EXPERTSProfile and biography and interviews of key industry movers, speakers, scholars and researchers who would be in a position to comment on the trends and direction of the halal industry.

8. HALAL BUSINESS LISTING (HALAL DIRECTORY)Listing of halal certified manufacturers and producers segregated based on the 5 + 2 main clusters of halal (Ingredients, Livestock, Cosmetics & Personal Care, Pharmaceutical, Specialized ProcessedFood, Islamic Finance & Tourism), and further segregated based on type (Company, Product, Premise & Abattoir), as supplied by partner halalcertification agencies worldwide.

1. HALAL INDUSTRY REVIEW 2013/14A review of notable recent developments within the halal industry (2011 – 2013), with special focus on halal main clusters – Ingredients, Livestock, Cosmetics & Personal Care, Pharmaceutical, and Specialized Processed Food. Also to include reviews on Islamic Finance and Tourism, plus analysis of upcoming trends (for 2014 - 2015) with a special focus on the Thoyyib aspect of Halal, i.e. the care for the environment, animal welfare, organic etc (the Green movement).

2. REGIONAL MARKET & TRADE GUIDEAnalysis of key regional markets and their economic viability within each of the halal industry clusters. To include market snapshots and key figures related to each cluster, plus featured listing of local chambers of commerce and halal certification agencies within each market for easy reference. To work with HDC, MITI, MIDA and other partners, including PPIM to obtain latest statistics and market data.

Regional Markets / Countries in Focus:• South East Asia – Malaysia, Indonesia• East Asia – China (incl. Hong Kong)• South Asia – India, Bangladesh• West Asia – Saudi Arabia, UAE• Europe – UK, Belgium

3. HALAL SME BUSINESS GUIDEComprising a series of articles for SMEs, new entrepreneurs, business students focusing on new ideas and upcoming trends within the industry, plus Featured Company listing within relevant industries.

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Directory 2013/14To date, there is no other publication that compiles a list of halal certified producers and service providers from all over the world. This is where IHSMERD commands a leading position and is a hard act to follow.

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There are two ways an organisation can participate within IHSMERD’s Directory section - COMPANY SHOWCASE and HALAL LISTING

A. HALAL COMPANY SHOWCASE4 BRIEFLYThis is similar to an Advertorial where a company with halal certified products or services can promote their brands and values to the industry. 4 PAGE OPTIONSi. Half pageii. Single page oriii. Two pages.4 THREE COMPONENTSi. The Basics (info details depending on the page size)ii. The Article (max 300, 500 or 650 words) andiii. Pictures + Logo + QR code that links to the company’s website.

B. HALAL LISTING4 BRIEFLYCompanies with lesser budget can also promote its halal

products/services within a smaller area similar to the Yellow Pages, but with more info.

4 2 TYPES1. COMPANY LISTING PROFILEAn 18cm x 5cm column which consists of pertinent info about the company. Profilers can also enhance their listing with either a Full Color Company Name or Full Company Logo enhancements package.2. BASIC LISTING – FREEOnly Name of Company, Address and Telephone number will be provided, and is listed within the main product/ service group it belongs to.

Halal Company Showcase

M Icon to indicate that this is a Muslim-owned company.

M

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A sample of a two-page Halal Company Showcase:

•Address•Tel/Fax•Email•Website•Year Established•Products/ Services Manufactured•Brand Names•Marketing Inquiries•Halal Certified by•Halal Certification Expiry Date•Current & Future Export Markets•Other Awards & Standards Won/ Achieved

Ambang DoronganSdn Bhd (394149-X)

18cm

5cm

Total Content Width: 17cm

Total Conten

t Heigh

t: 24cm

1cm5cm 5cm

2.5cm

29.5cm

2cm

20.8cm

Halal ListingWith a small investment, companies can increase its visibility within a sea of competitors.

MALAYSIA

Name

Address………………Tel

Name

Address………………Tel

NameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

INDIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

PASTRIES

ICE CREAM

CAKES

MALAYSIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

MALAYSIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

INDONESIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

BUNS & BREAD

MALAYSIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

UNITED KINGDOMNameAddress………………Tel

RUSSIANameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

Total Content Width: 17cm

M

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A. COMPANY PROFILE LISTING

1. The Basics – Name of Company, Address, Tel/Fax, Email, Website, Year Established

2. Products/ Services Info – Types of halalproducts and services manufactured/ offered, its Brand Names as well as the name and contact number for any marketing inquiries

3. Halal Certification Details (compulsory for non Muslim owned companies) – Name of Halal Certification Body (if foreign-based halal CB, must be recognised by JAKIM) plus Halal Cert. Expiry Dates

4. Current & Future Export Markets

5. Other Awards & Standards Won/ Achieved

B. BASIC COMPANY LISTING1. The Basics - Name of Company, Address, Tel.

18cm

5cm

5cm

5cm

5cm

FCL - Full Color Logo- Logo size: 4.5cm x 3cm

FCN - Full Color Company Name

ACL - Additional Column of Company Profile Listing- Size additional every 5cm x 5cm

CPL - Full Company Profile Listing- Without logo & color- Standard size: 18cm x 5cm

Address………………Tel

Name

Address………………Tel

NameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

Address………………TelNameAddress………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

KART FOOD INDUSTRIES S/B

FCN

KFC Manufacturing (M) Sdn Bhd

Address………………TelNameAddress………………TelNameAddress………………TelNameAddress………………Tel

PASTRIES

KQF FOODS UK FCN

FCL

Profile Listing & Enhancements

AMBANG DORONGAN SDN BHD (394149-X)

Companies also have the opportunity to increase their visibility with the following enhancements:

M

M

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•Address•Tel/Fax•Email•Website•Year Established•Products/ Services Manufactured•Brand Names•Marketing Inquiries•Halal Certified by•Halal Certification Expiry Date•Current & Future Export Markets

LIST OF ENHANCEMENTS

Icon to indicate that this is a Muslim-owned company.

18cm

5cm3CB – Three Column Banner Ad– Size: 17cm x 5cm

2CB – Two Column Banner Ad– Size: 11cm x 5.25cm

LRA – Large Rectangle Ad– Size: 11cm x 11.5cm

SBA – Skyscraper Banner Ad– Size: 18cm x 5cm

Classifieds Advertisement Options

18cm

5cm

11cm

5.25cm

11cm

11.5cm

SBA

5cm

5cm

5cm

17cm

2CB

3CB

LRA

SSA

For those unconvinced with the listing of companies’ info, the more traditional classified ad sizes are also available.

SSA – Small Square Ad– Size: 5cm x 5cm

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Bleed With Border

Bleed With Border

Advertisement Types

Full Page Color

Half Page Color (Horizontal)

1.

2.

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Berikut adalah kadar harga bagi setiap pilihan iklan:

Bleed With Border

Half Page Color (Vertical)3.

With border

Advertisement Types (cont.)

Double Page Spread 4.

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Bookmark5.

Bleed

Please call us at +603-6270 0088 or +6012-634 6760 or email contact@halalsme.com for a formal presentation today.

Conclusion

• First of its kind publication dedicated in promoting halal products and services produced by companies from all over the world.

• Associate your organisation with the finest companies in the worldand strengthen your brand presence.

• A cost effective method which provides an effectual marketing and promotional platform covering both local and international markets

• Establish stronger networking relationship with global players and increase business prospects.

• A worldwide distribution plan that reaches out to major economic cities of the world and to chambers of commerce in selected countries via Malaysian representatives offices such as MATRADE,MIDA, Embassies etc.

• Take advantage of the publication’s extensive promotional campaign and exhaustive public relation activities especially amongst the who’s who of the halal industry.

• Interactive web portal www.halalsme.com will further support the publication’s advertisers all year round where all information are updated and can be retrieved by potential business associates for free.

Why you should be a part of the International Halal SME Report Directory…

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Conclusion

• The International Halal SME Report Directory is an integrated multi-platform project to enhance Malaysia’s trading sector and create a strong and solid community of halalexporters who are serious in expanding and improving their business.

• The International Halal SME Report Directory will provide useful information and data to local halal industry players and provide opportunities to expand their global network.

• The International Halal SME Report Directory is the most cost-effective marketing and branding method as it provides a promotional platform which covers the international market at a relatively low cost.

• Businesses listed in The International Halal SME Report Directory will receive extensive indirect benefits through the publisher’s active promotional activities and public relations engagements.

• The government of Malaysia, through this initiative, could also help induce the private sector in Malaysia to compete healthily and aggressively at the international level, which would in turn spur the growth of Malaysia’s economy as a whole.

“...since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity

to affect both its top- and bottom-line growth.”A T Kearney “Addressing The Muslim Market - Can You Afford Not To?”

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About us

Communications• Editorial and publishing (print

and web)• Marketing and branding • Public and Media Relations

Media• Creative design elements• Advertisements, TVC• Corporate and promo video• Display items; packaging

Consulting• Web 2.0, SEO/SEM• Product Promotions

Events• Training• Seminar• Conference• Forum

Our Other Specialties

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Contact us

MEDIA HOUSE FOR HALAL TRENDS

Kamarul AznamKamarozamanEDITORIAL DIRECTORM: +6012-634 6760E: kamarul@hmedia.myE2: kamarul.az6@gmail.comSkype: kamarul.aznamLinkedIn: kamarulaznam

H MEDIA (1924383-D)

B2-30-10, Plaza Medan PutraBandar Menjalara52200 Kuala LumpurMalaysiaT / F: +603-6270 0088E: info@hmedia.myW: www.hmedia.myFB: H-Media / Halal Media / HalalSMETwitter: @HalalMedia @HalalSME

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