the institute for luxury home marketing - make …...create future business - make your voice count...
TRANSCRIPT
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Make Money U$ing Technology Tips ‘n Tricks for Reaching Today’s Customers
Deborah Boza-Valledor RSPS,CIPS,CRB,CRS,GRI,TRC,AHWD
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Social Networking is not about technology
It’s about Communication
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• Personal or Professional?
• Professional - what information are you giving?
• Professional – provide real & relevant content?
• Professional – respond or ignore people?
• Professional – who do you want to connect with?
• Professional – what kind of online experience?
• Professional – how do others view you?
Find Your Voice
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• Consistency is important
• Identifying your image
• Be an expert…topic, area, niche
• You can’t be an expert at everything
• Standardize & unite the message behind your brand
• Photo – Logo – Content – Website/Blog
Building Your Brand – Adding Value to Your Voice
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• Offer help & information
• Be consistent
• Add value
Build Your Brand Take Away
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Convey Authenticity – Ensure Your Voice is Sincere
• Venue for connecting with people
• Relationships – respect & trust
• You are who you say you are
• Be sincere – Be engaging
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Convey Authenticity Take Away
• Be real
• Be sincere
• Be engaging
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Create a Following – Make Your Voice Popular
• Give more than you take
• Connect with people you can relate to or share a common interest
• Interact & engage: create discussions
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Create a Following Take Away
• Give more than you take
• Stay relevant
• Acknowledge others
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Create Future Business - Make Your Voice Count
• Business follows trust – confidence – value
• Guide potential customers
• Don’t sell them
• Let them pull the information – they want/need
• Direct to your blog (website)
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Create Future Business Take Away
• Don’t sell – inform
• Don’t sell – Redirect
• Don’t sell - Guide
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Your Blog – The Hub for Your Voice
• Personal & Professional values – interests – passions
• Marketing your brand
• When they need your service or information
• Helpful – Informative
• Share your knowledge & expertise
• Readers post comments & questions
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Maximize Your Blog
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Post Articles
• New content creates a reason to read
• 2 -3 times a week
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Your Blog Design
• Contact details
• Info about you
• Archive articles
• Categories of articles
• Links to outposts: website – Facebook – Twitter – LinkedIn – YouTube - Flickr
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Keep Your Blog “Clean”
• Simple – Easy to navigate
• Don’t clutter with too much “other” information
• No hassle access to information
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Create Conversations on Your Blog
• Try to create opportunities for dialogue
• Share - create credibility
• Allow for comments – questions - feedback
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Add Features to Your Blog
• Polls
• Pictures - Graphics
• Videos
• Info from your outposts
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Content Ideas for Your Blog
• Geographic Niche
• Property Niche (hint…Luxury Homes)
• Ethnic Niche
• Gender Niche
• Generational Niche
• Local info – events
• Market Trends
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Content Ideas Your Blog
207 ideas at:
BlogContent.BrokerProfitability.com
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Friday, October 22 – 1:30 – 2:45
A Simple Plan: Tips, Tricks and Resources Make Social Networking Work for You!
• Hub: Blog
• Outposts: Facebook – Twitter – LinkedIn – YouTube - Electronic Newsletters & Email
• Listening Posts: Google & Yahoo Alerts