the innovation style of steve jobs
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The Innovation Style of Steve Jobs
Based on «Types of Change Agents»http://www.slideshare.net/rsm/types-of-change-agents
http://www.flickr.com/photos/tsevis/2313082920/
http://www.greenpeace.org/apple/procreate-submissions
egoisticalaltruist
The «think different» company has been
reactive to consumers’ demands
for sustainable products.
Apple seems more interested in profit
than having a positive impact in life
quality or nature.
http://en.wikipedia.org/wiki/Portable_media_player
imitatororiginal
Jobs excels at improving recent
ideas.
Most Apple products are significant
improvements of existing products.
The graphical user interface comes from Xerox PARC, the first
portable media players appeared 5
years before the iPod.
http://planobsolescence.blogspot.com/
opportunisticvisionary
Apple’s strategy includes an annual
launch of improved versions of their
products.
Some of these ‘improvements’ are
really fixes to technology or plain
marketing buzz.
http://en.wikipedia.org/wiki/Apple_Inc._litigation
change enablerchange preventer
Apple leads change by introducing truly
new products continuously;
however it also prevents change by
others through both legal and market
strategies.
«Between January 2008 and May 2010, Apple, Inc. filed
more than 350 cases with the US Trademark office alone»
http://developer.apple.com/appstore/guidelines.html
bottom-uptop-downApple is a paradigm
of a “garage company”, emerging from the initiative of a young and unlikely
couple of partners.
But today Apple is a powerful and
dominant player in the market who uses its leverage to censor
content and control new initiatives.
«The Apple purity law presents publishers with a fundamental dilemma: How many limitations must it accept from Apple and how much censorship is to be expected in the future?»http://www.spiegel.de/international/germany/0,1518,679976,00.html
The app approval process is in place to ensure that applications are reliable, perform as expected, and are free of explicit and offensive material. We review every app on the App Store based on a set of technical, content, and design criteria.
http://www.greenpeace.org/apple/itox.htmlhttp://www.apple.com/hotnews/agreenerapple/
negotiatorradical
Many perceive Apple as a radical innovator but often their users
demonstrate more disruptive thinking.
http://www.cartoonstock.com/directory/u/user_friendly.asp
simplecomplexApple has always
distinguished their products as “user-
friendly”, demonstrating that
less features have more value.
http://www.flickr.com/photos/edyson/4929905153/
persistentimpatient
Jobs had to wait more than 10 years
for the right conditions at the
company that he co-founded to return
and lead their change strategies.
http://www.google.com/trends?q=iPhone%2C+Nokia&ctab=0&geo=all&date=all&sort=1
diversefocused
Jobs transformed a computer-centered
niche company into a multimedia
dominant player.
A few years ago nobody expected
Apple to become one of the three top
mobile phone companies.
http://www.flickr.com/photos/jasonmichael/5350834814/
newcomerexperienced
Jobs helped create the PC industry back in the 70s. Recently
his strategies have shaped the music
industry and the mobile phone
industry.
Apple has consistently
transformed fields where they were not
experts.
http://books.google.com/books/about/Inside_Steve_s_Brain.html?id=390ISyA-CUEC
solocollaborative
Jobs has always adopted proprietary
platforms, has dismissed user-
centered approaches and is quoted as
saying that “he is the best focus group” for
his company.
People disagree (of course)
• http://innovation.fleishmanhillard.com/index.php/2010/04/02/whats-steve-jobs-innovation-style/
• http://www.time.com/time/specials/packages/article/0,28804,1873486_1873491_1873530,00.html
• http://www.slideshare.net/cvgallo/7-innovation-secrets-of-steve-jobs
• http://allaboutstevejobs.com/blog/category/steve-jobs-personality/
• http://www.time.com/time/printout/0,8816,953633,00.html