iMPRiNTtheEnhancing Your Knowledge. Ref in ing Your L i festy le. Volume 2┊Issue 3

‣ Haute Looks For Fall

‣ Talking Technology

‣ 10 New Resume Rules

‣ Family Planning

‣ Work/Life Balance

‣ Soul Artist Karmella Daniel

SPECIAL FEATURES

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Young & Relentless!

The Great Progression:

Keeping Your Mind Right In

Challenging Times

》

Meet 4 Inspiring Young ProfessionalsChris Cooper ▪ Amy Cooper

Anoop Desai ▪ Chris Golden

BUSINESS, CAREER & TECHNOLOGY ISSUE

theimprintmag.com

NOW AVAILABLE IN DIGITAL! $10 for 6 issues.

C O N T E N T SFeatures

biz SAVVY EXCLUSIVE: Young & Relentless

4 Professionals Who Are Making It Happen

Cool Businesses To Invest

career HUB10 New Resume Rules

The Planning Game Is Your Image Holding You Back?

Work/Life Balance For College Students, Career Professionals &

Entrepreneurs

tech DECK Talking Technology

Quiz: Are You A Tech Junkie?

Avoiding A Tech Fall

fashion BRIEFHaute Looks To

Flaunt For Fall

health WISEThe Great Progression:

Keeping Your Mind Right In Challenging Times

money MOVESWhat Does A Luxury Vehicle

Really Cost?

legal FACTORThe Gift Of Life:

Legacy Planning

VOLUME 2 ● ISSUE 3

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P. 19

P. 25

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P. 34

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CONTENTS ║ 5

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LIVING A SUCCESSFUL LIFE THE BUSINESS, CAREER & TECHNOLOGY ISSUE!

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22 FRESH

COCKTAILSFORCAMP @ AJA RESTAURANT ON 7.25.12

Photographed by Jay Young & Bobby Quinn

IN THE MIX IN THE MIX IN THE MIX IN THE MIX IN

1 EmCee Jessica Black - Miss United States 2010 & Member JCI Atlanta 2 Guests of Event 3 Phil Minnes, Co-Founder Philip Michael PR & Renee Knorr, Fashion Editor for 19th Hole Magazine 4 Cocktails For Camp Committee Member Jaimie Eissler with Guest 5 Gary Marshall - President of JCI Atlanta and N. Renee Webb 6 Guests Enjoying The Event On Aja’s Patio

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jciatlanta.org

SOCIAL

Chris Golden-Visionary & Social Media Strategist

BIZ SAVVY ║ 17

HisAlmaMater:American University

HisHobbies:“I am a poli4cal and news junkie though I don't read enough non fic4on and rarely read any fic4on. I also love traveling. I love learning new things ‐ especially when it answers the ques4on "how does this work?".

HisRoleModels: “People who have given a voice to those who’ve needed it and whom understood that every person has the capacity to give back and help others. Former Pennsylvania Senator Harris Wofford, a former advisor to Mar4n Luther King Jr., is an excellent example.”

SomethingHeCan’tLeaveHomeWithout:“My iPad ‐ it’s definitely a game changer!”

WhatMakesHimRelentless: “The 4mes we live in are so exci4ng, but also very serious. The moment that I become complacent, or think that I’ve figured it out, somebody else is doing it beUer or geVng ahead. Not that everything has to be a compe44on, but when we're talking about solving the most pressing problems our country and our genera4on face, there's really no 4me to lose. This is the challenge but also the promise of our 4me. I am eager to see how our world will evolve.” 

HisAdviceToYoungAdults: “When somebody tells you “no” or “you can't”, don't consider it to be the end, but rather the beginning of the next step. Don't dwell on mistakes. We all make them, but where people usually make the worst mistakes is when they dwell on something that doesn't work out. It's just not worth it. If it can be fixed, fix it. If it can't, find out what else you can do. But don't stop. Don't commiserate. There's just not enough 4me.” ‐

HisOccupaBon: 

Chris is currently an associate at Trippi and Associates, a full‐service media firm based in Washington D.C. He manages non‐profit, corporate and poli4cal clients, developing crea4ve messages and expanding communica4on strategies into new media in order to effec4vely communicate with supporters and customers. 

He is also Execu4ve Director and Co‐Founder of myImpact.org, a TwiUer‐based applica4on for engaged ci4zens to track their civic ac4vi4es online. myImpact.org was built on the premise of a “Millennial Model of Engagement,” emphasizing the contribu4ons of individuals over 4me and pioneering an approach that is simple, scalable and social. 

@ChrisGolden

theiMPRiNT● theimprintmag.com

FORWARD

JOB SEARCH STRATEGIES CHANGE OVER TIME. WHAT WAS AN ACCEPTABLE RESUME IN THE 90′S IS NO LONGER CONSIDERED VIABLE TODAY. SO … WHAT EXACTLY ARE THESE CHANGES AND WHAT SHOULD YOU ADJUST ON YOUR RESUME TO MAKE YOUR 2012 JOB SEARCH MORE PRODUCTIVE? HERE ARE SOME CHANGES YOU SHOULD CONSIDER:

1.PutyourcontactinformaBonatthetopoftheresume. If you are looking  for a new opportunity,  you want hiring managers to be able to reach you. How  they reach you is  your choice, but you also want to make it easy for them to reach you. Voice mail should be listed as precisely that, and cell numbers should also be likewise iden4fied. If you can  take  calls  at  work,  make  sure  you  iden4fy  that  it  is  your work number, just in case someone else should pick up your line.2. Social media addresses should be noted. If  you  want  to  be contacted through social media or  if you are highligh4ng your social media  skills,  list  your  social  media  addresses  on  the  top of  your resume.  However, if you are  listed on LinkedIn, for example, and do not check your LinkedIn mailbox daily, do not list it. In fact, if you do not  check  your  listed  sites  daily,  you  should  opt  out  of  being contacted through those sites. Answering someone’s on‐site inquiry weeks  later  only  shows  your  disinterest  in  the  job  and  in  social media in general.3. ObjecBvesarepasse.The objec4ve of a  resume  is to find a  new posi4on,  so there  is no need  to  state  that  you are  looking  for  an opportunity in a par4cular field. This field is now considered a waste of space.4.ObjecBvesareout, selling is in. Instead of an  “Objec4ve,”  use this space to “sell” yourself. This is your wriUen elevator speech,  i.e, what you can offer the hiring company.5.Keywordswin.Search engine  op4miza4on rules  the  job  search world. Long descrip4ons lose  and keywords win.  Keywords will pull your  resume  out  of  the  pile  and  into  the  hands  of  the  hiring 

manager.  Make  sure  to  use  the  same  keywords  you  see  in  the par4cular job pos4ng you’re responding to.6. Showyour job progression. If  you have  had  a  few  posi4ons at one  employer,  show  them.  Don’t  lump  them  all  together.  Job progression  shows that  you were  able  to provide  many  skills  and adapt to new situa4ons ‐‐ a big selling point for a new employer.7.Online profilesand resumes. Employers do go online  to  check out  poten4al candidates. Make  sure  the same  informa4on on your resume is also online. We live in a 4me when it’s very easy to check out  candidate  backgrounds,  so  don’t  have  two  different  ones  out there.8. Your resume is not a job descripBon. No  longer  do  resumes list  your  job  du4es.  Resumes  explain  what  you  do/did.  A  good resume  shows  a  poten4al  employer  the  value  you  bring  to  the table.  That  value  is  not  how  many  newsleUers  you  write,  for example.9. Awards are not equal. If  you  won  a  Pulitzer,  tell  the  world upfront. If you won in‐house  and/or associate awards,  list them on an  addendum  page.  Awards   are  important,  but  they  are  not  all equal  in an employer’s  mind. Don’t  cluUer your resume with them, unless you know they will be meaningful to a par4cular reader.10.Referencesprovidedonrequest.If a  poten4al employer wants 

references,  they will ask  for  them.  If you  don’t provide  them,  you won’t be  considered for  the posi4on. There  is no need to  put this statement on your resume.

New  styles and new preferences  make  the marketplace interes4ng. They  also  provide  a  reason to  review  your  resume  with a  cri4cal 2012 eye! ‐

10 New Resume Rules

CAREER HUB ║ 20theiMPRiNT● theimprintmag.com

CURRENT

As technology conBnues to evolve  quicker  than we can say  “smart  phone”,  it’s  important  to  stay  abreast  on emerging innova4ons and how they impact our lives. Have you been looking for a technology home to keep you up to date on everything newly  released  and newly  improved? Well, don’t make  it  technical!  Here are 5  of  our  favorite go‐to blogs for all the latest news in technology...

TALKING TECHNOLOGY

Website: www.redmondpie.com

Founder: Taimur Asad (2008)

Features: Highlights the latest technology news with a focus on product/service reviews from Microsoi, Apple, Google, Windows, Macs, Xbox, Windows Live, iPhone, Android and more!

Specialty: Developing and reviewing mobile based soiware

Traffic:10 million page views per month/ 100,000+ subscribers

Website: www.gizmodo.com

Founder: Gawker Media (2002)

Features: Highlights latest consumer electronics and gadgets

Specialty: Gadget news and digital culture

Traffic: 20 million page views per month

Website: www.mashable.com

Founder: Pete Cashmore (2005)

Features:  Highlights digital innova4on and the change it creates around the world.

Specialty: Digital culture, social media, and technology

Traffic: 20 million page views per month

Website: www.techcrunch.com

Founder: Michael Arrington (2005)

Features: Highlights leading technology, products, and websites

Specialty: Profiling startup companies

Traffic: 37 million page views per month     

Website: www.gigaom.com

Founder: Om Malik (2006)

Features: Highlights emerging technology and the disrup4on of media

Specialty: Defini4ve coverage of cloud, mobile, cleantech, consumer web and media

Traffic:5.5 million page views per month

Compiled By Avis Foley //

Are You A Tech Junkie?

Take the Quiz!

1 2 3 4

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TECH DECK ║ 25

1. Do you check your Facebook and Twitter feeds before you get out of bed in the mornings? (15 pts)

2. Do you Tweet or post Facebook updates while youʼre in a meeting? (20 pts)

3. Do you Tweet or post Facebook updates during your favorite shows? (5 pts)

4. Do you share good news via Facebook and Twitter (i.e. new job, pregnancy, wedding announcement) before you pick up the phone and call your parent or best friend? (15 pts)

5. Whenever a new app comes out, are you one of the first to try it? (5 pts)

6. Do your family and friends call on you before they purchase a new product? (10 pts)

7. Do you feel like youʼre on vacation while browsing your favorite technology store and tend to lose all track of time? (10 pts).

8. When you introduce yourself, do you automatically let the other person know where they can find you on Facebook, LinkedIn and Twitter? (20 pts)

If you score more than 75 points, you are officially a TECH JUNKIE!! :-)

theiMPRiNT● theimprintmag.com

RESOURCEFUL

CHIC

CLASSY

SEXY

DEBONAIR

BOLD

FASHION BRIEF ║ 29

TRENDY

rian Martin purchased a brand new Mercedes Benz S400 once he landed a job as a Senior Pharmacist with Walgreens earlier this year. The adventurous 29 year old loved everything about it - the plush interior, sound system, Bluetooth, satellite controlled navigation system and more. In fact, Brian likes NICE things in general! He drove it everywhere and had already

taken two road trips within a month’s time. On his most recent trip back home, a service light came on – indicating a service interval, such as an oil change. No big deal. Or so he thought. What Brian didn't expect was a $1,300 maintenance bill that nearly wiped out his emergency budget. Ouch.

Here’s the thing…Brian makes a high five-digit salary, but he also spends cash quicker than the Kardashians. Remember, he likes nice things! When not working, he keeps his debit card on 'swipe' due to his immense urges to dress in the latest fashion trends, flaunt the latest technology and dine at the finest of eateries. We won’t even go in on the ever present student loans. His total expenses, including his pricey high rise loft in the city, utilities, miscellaneous living expenses, peak at over $5,000 a month. Brian purchased his dream car knowing how much his monthly note would be, but failed to research how much it might actually cost him to maintenance a luxury vehicle. You see, Brian's story is like many. You fall in love with the car. Crunch a few numbers. Determine that you can handle the payment. Drive off the lot. And then that's when the real fun starts.

Everyone desires to own a luxury automobile and many of us have our “dream car” selected well before we can afford it. We will often work tirelessly to obtain either the capital or position to acquire our dream vehicle; however, once the purchase is made, is that all there is to automobile ownership? Not even close. The Imprint Magazine took a look at the REAL cost of ownership after you’ve purchase that “dream car”. See our chart on the next page.

The Price You Pay:Dream Car RealitiesBy Jay Young ■ ■

B

MONEY MOVES34 ║

”Whilealloftheselectedfineautomobilesareuniqueintheirownway,theonefactorthatdoesnotchangeisthateachisadepreciatingasset...”

FACTUAL

Karmella DanielAs Real As She Gets...Interview By N. Renee

recently had the pleasure of talking with one of music’s rising stars about her new single The World Is Yours featuring B.o.B. and life itself. Karmella Daniel is an outspoken young 

woman who is true to what she believes while blessing the world with her beau4ful voice. Hailing most recently from Washington D.C., the Italian born songstress has resided across the states from Detroit to Nashville. She came to Atlanta to work alongside some of the best talent in the industry. As a child, Karmella dreamed of becoming one of the first women to play professional basketball but never strayed away from her love for music. Interes4ngly enough, when I asked her what her favorite things are, she excitedly stated french fries, The Velvet Rope CD by Janet Jackson and the movies Grumpy Old Men and Grumpier Old Men. Too funny! What I didn’t expect to learn is that her favorite colors are inspired by her music. She explained that it’s even kind of weird to her, though currently she’s working on a song where she sees a collage of purple, pink and blue. Karmella’s spirit is equally as colorful as she opens up about what mo4vates her, what sets her apart and why young people should never give up on their dreams.

I

TheImprintMagazine:What mo4vates you?Karmella:  I  like  to  keep  it  spiritual.  I  feel  that  work  done  in  the spiritual realm translates to the physical. I try to make sure I meditate and  then pray.  Every  now  and  then  I’ll  throw  in  a  fast.  I  read  and listen  to  things  that  enlighten  me.  And  then  I  am  about  ac4on. GeVng  up  and  doing  what  I  need  to  do  to  get  myself  right.  The spiritual element ignites the flame to get things going.

TIM: What are some of your pet peeves?Karmella:  I  can’t  tolerate  liars  and  people  who  are  afraid  to  be themselves and don’t allow others to be themselves.  I  find this very frustra4ng.

TIM:What is something that most people don’t know about you?

Karmella:  Most  people  don’t  know  that  I  like  to crack my  thumbs. Not sure what that’s all about!

TIM: Describe your music style.Karmella:My music is described as rhythmic.  It’s a fusion of jazz, pop and  R&B.  I  have  a  degree  in  jazz  but  it’s  something  about  dance music right now. I am crazy about it!

TIM: Describe your fashion sense.Karmella:  I have  a  stylist who takes care of my look though my sense of fashion is whatever looks good on me. If it’s funky and it makes me feel awesome, then I’m into it.

TIM: Who are your role models?  

ON THE BRINK30 ║

INSPIRING

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