the importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/articles/bron...

15

Upload: truongcong

Post on 28-Apr-2018

217 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 2: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 3: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 4: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 5: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 6: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 7: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 8: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 9: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 10: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 11: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 12: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 13: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 14: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 15: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified