the importance of social media in business today
DESCRIPTION
Overview of factors affecting social media in business today and outline digital strategy.TRANSCRIPT
The importance of
Social Media in business today
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Changes in the
digital landscape
The landscape in 2007
Xkcd.com 2007: Sizes based on membership of a community
The landscape in 2010
xkcd.com 2010: Sizes based on social activity in a community
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In May 2010 social overtook
search • Search 11.3%
• Social 11.9%
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From this…
Infographics are critical to effective modern digital communication
…To this
Infographics are critical to effective modern digital communication
How people use social media in UK
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Increasing social engagement
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Trust in communications
Peer to peer recommendation now at 90%,
trust in advertising 14%
Gen Y and their approach
Gen Y are organising the social web in a way that works for them
The rise of social rank
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What should businesses be
focusing on?
Engagement benefits
• Connecting with like-minded individuals
• Peer to peer recommendations
• Stimulating the debate of your most interest
• Engaging with people in the their spaces
• eCRM
• Data collation
• Product testing
• Informing business, brand, product strategy
• The financial worth of ‘Likes’
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5 uses of social media
• HR
• PR
• Direct Sales
• Customer Service
• Business Intelligence
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Have a digital code of conduct
• Be credible
• Be consistent
• Be transparent
• Be relevant
• Be an ambassador for
your organisation
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Have a social media policy
• Purpose
• Principles
• Statement of ethics
• Context for organisation
• Tools and services you use
• Professional and personal use
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Have social media staff guidance
• Before you engage checks
• Mitigation
• Research
• Outreach
• How to use specific channels
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Have an engagement strategy
• What are your business objectives?
• How will your endeavours contribute?
• How will you engage people?
• What do you want them to do?
• How will you measure your endeavours?
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What does this mean for us?
1 Listen, monitor and gain insights
2 Have processes for your people
3 Get involved in the digital world around you
4 Embrace openess and transparency
5 Engage don’t broadcast
6 Be flexible enough to adapt
Thank you
These slides are on SlideShare
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Digital: • strategy • training programmes • social engagement • amplification