PowerPoint Presentation

Localytics Engage ConferenceThe Importance of Being Where Your Users AreNovember 2016

Table of ContentsAward Winning Location Based MarketingBackground & Location Based Marketing Industry TrendsParkmobile Being Where Users Are

Award Winning Location Based Marketing

Background & Location Based Marketing Industry Trends

TOP MOBILE BRANDS

TOP 5 MOBILE PROJECTS3 Year Mobile Strategy Victorias Secret, Weather Channel, Purchasing PowerMobile Web Launches & Optimization Short Term Priorities, m.dot, ResponsiveMobile Apps Launches & Redesigns iPhone, iPad, Android, Windows Phone Mobile Marketing SMS & Push alert campaigns, Geotargeting, In-Store, Bar codesInternational Mobile Strategy Localization, Product Roadmap, App Store Marketing

Nico du Plessis Background & Experience

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Shopkick First to Drive Location Based Traffic to StoresBenefitsDrive incremental foot traffic to partner storesDrive incremental revenue from additional trips, increased basket size, and enhanced conversion rates from trip to purchaseLeverage the power of mobile to improve In-Store experiencesSource: Shopkick

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70%of consumers use mobile in retail stores during holiday63%of those shoppers access that retailers mobile site or appThe ForeSee Mobile Satisfaction Index, Jan 201363% of Shoppers access the Retailers Mobile Site or App

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Mobile influences half of Omnichannel Retail driven by LBM

eCommerce2015 US Sales ~ $350 BillionGrowing ~7% YoY2015 US mCommerce~$76 Billion~25% of eCom Sales~32% YoY increase

BrandingRetentionRevenueAcquisitionEngagementMore than 50% of US Retail Sales influenced by Digital in 2015 (eMarketer)2015 Brick & Mortar US Sales ~ $5 Trillion~4% YoY increase

Key Retail ChannelsSTORESONLINEMOBILEMOBILE CUTS ACROSS OMNICHANNEL RETAIL

Objectives of MobileInnovation

The Weather Channel SoLoMo

Right Time, Right Location, Right Message

Leading App Categories for Location Services

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Ability To Target Consumers & Driving POS Sales Top LBM Benefits

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Social Location Services & Location Based Advertising Top Areas Of Interest For 2016

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Parkmobile Overview & Location Based Marketing

Parkmobile By The Numbers14

Parkmobile is leading the fast growing industry on every metric5+ Million Users

2X+ our closest competitor

36Of the Top 100 Cities in the U.S.

70% of addressable market3X+ our closest competitor200+ total cities

2,000+Locations27%+Of Parkmobile Members use Parkmobile when outside their home market180,000+ Monthly Downloads90%Registration / Download Rate200Exclusive Municipalities70+Universities50+Airports

99%+Client Retention Rate

Who is parkmobile?

Parkmobile By The Numbers15

Parkmobile is leading the fast growing industry on every metric

4+ Star-Rating in Apple iTunes Store based on 4,000+ ratings. 10x our closest competitor

24/7Customer Support1stAnd only parking provider to offer on-demand, reservation and permit parking as well as transit and related mobility 700,000+ On-demand Spaces2.1 millionExclusive Off-Street Parking Space Access100,000+Daily Transactions5Blue Chip Investors

74Full-Time U.S. Based EmployeesWere hiring!

Who is parkmobile?

The Parkmobile Network Ubiquity Driving FrequencyBroadest coverage of Municipal, Off-street, Event venues, Airports and Universities

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Nationwide coverage drives consumer utilization wherever and whenever they go27% of consumers use Parkmobile outside their home market

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The Parkmobile Network Effect27% of Parkmobile members use Parkmobile when outside of their home market Network cluster impact on city-specific penetrationMunicipalities within a 4 hour drive of another Parkmobile market on average see 15% greater adoptionMarket to market adoption further enhanced through geo-fencing, in-app notifications and email campaigns17Parkmobile Network EffectMany of our visitors and residents are familiar with the application since neighboring communities, such as Rehoboth and Bethany Beach, also use the service. We look forward to working with Parkmobile to continue to provide cutting edge technologies to our constituents (Paul Eckrich City Manager Lewes Hall).

Total Mid-Atlantic: 1.6MM Users

Leverage Social Media To Drive Engagement and Customer Support

Geofencing LaunchingValue of Mobile App Marketing (Industry Benchmarks)Push Notifications 3x more app launches vs non push enabled messages (launch app 14.7 times/month vs 5.4 times/month )In App Messaging 4x higher conversionGeo-fencing influences purchase decisions of 39%+ of users19

Rental Car Reagan DC Airport Places

City based Geofencing approach

Declining & High Utility Zones

Push Notification Registration Activation 1,690 zero transactors users have transacted post-push notification16% higher view through conversion than control group that did not receive the Push

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Parkmobiles National Media Presence