The Importance of Asia in the Maritime Industry

Impact on Onboard Communications Behavior

Presented by Vivian Quenet, VP Asia-Pacific Sales KVH Industries Digital Ship Singapore 2014

Maritime Power is Shifting to Asia

• 9 of the 10 busiest container ports in the world are in Asia – 7 in China, plus Korea (Pusan) and Singapore – Top 3 all in Asia: Shanghai, Singapore and Hong

Kong

• Asian economies continuing to grow • 35% of world’s seafarers are from the

Philippines • 60% of world’s seafarers are Asian

High Data Use by Asians

• In 2013, Philippines and Indonesia were number 1 worldwide in social media use with 76% penetration rate

• 6 of the top 10 countries for social media use are in Asia • With an average of 25% of KVH traffic dedicate to Facebook ,

Asians are addicted social media • More than 50% of all mobile Internet traffic is video streaming

(YouTube, Netflix…), doubling every year worldwide

Maritime Bandwidth Demand Will Continue to Increase • Bandwidth-hungry applications coming onboard

– Movies, video streaming – Bring your own device (BYOD) trend – Social media apps – High data use onboard

• Need to meet regulations – MLC-2006 is a new maritime regulation promoting crew welfare,

including communications and entertainment onboard • Singapore was one of the first countries to ratify MLC-2006

– New Solas ECDIS regulation • Weekly electronic chart update now mandatory

• Shipping companies want to retain crew – Seafarers will work for companies with Internet access

Maritime Bandwidth Demand

• Many challenges… – Service providers and carriers have difficulties

supplying so much bandwidth and remaining profitable

– Must enforce Fair Access Policies or Fair Use Policies, which users don’t like

– Content is copyrighted per region, while ships sell globally

• …and opportunities – $US 1.39 billion is the estimation of market for crew

communications

Factors in Choosing a Solution

• Invest in HTS to get more bandwidth or stick to traditional wide beams with multicasting?

• Invest in OTT solution with content downloaded in the background to optimize your network?

• Which frequency between L, C, Ku, Ka? – Taking in consideration both the potential speed and coverage – Making sure the system can cope with rolling of ship – Keeping in mind that oceans have more rain than land mass, and that even on land, Asia

counts numerous tropical regions – Maritime satcom are also the ultimate security link for ships, so reliability is crucial

• How to respect regional copyrights and get secure content (virus threat)

Probably there isn’t only one answer and the best solution could be a hybrid solution mixing different technologies

KVH IP-MobileCast Solution

Unicasting: files are individually sent to each user on each receiving vessel

IP-MobileCast: one transmission sends files to all vessels, which are cached on an onboard server for immediate access

Access Content Throughout the Vessel

8

V11-IP: two frequencies, one subscription with hybrid C/Ku-band antenna

FOR

Entertainment & Operations

• Multicasting solution using Ku- and C-band wide beams, in the background

• Does not affect onboard bandwidth • Saves bandwidth resources

KVH – Only Global Player with Complete Connectivity & Content Solution

Thank You

• Vivian QUENET VP SALES ASIA PACIFIC & MANAGING DIRECTOR KVH INDUSTRIES PTE LTD Contact details: +6582689897 vquenet@kvh.com

IP-MobileCast Maritime industry’s first multicasting

content delivery service

www.ipmobilecast.com