If you didn’t firmly state the time frame of the case at the outset of the analysis

If you didn’t state the source and analyze the quality of the mission statement

If the general or industry environmental analysis was company specific

If your scenarios were not broadly constructed

If your LT objective was not sharp If you did not develop two alternatives at

both the corporate and business level

You can reformulate your

strategic alternatives,

You can change your mind!

Case Time HorizonCore Problem/IssueLong Term ObjectiveCorporate Level Strategic Choice

Business Level Strategic Choice

Triggered by translation of Long Term Objective into Short Term (aka annual) Objectives

Make sure they relate to your LT objective which is to say they are dedicated to resolving your core issue/problem

Three to Five Short Term Objectives

Which two functional Areas – operations, finance & accounting, marketing,

R&D/technology, or human resources – does your group think are more critical to the

resolution of the core problem – which is to say more critical to the successful implementation of your strategy.

Short Term Objective

Key Functional Area

Short Term (aka Functional, aka Tactics) Strategies

Two persons working jointly on the ST objectives and ST strategies section

One person for Institutionalization One person for Governance and Control One person for the company and industry

updates Everyone for the Project Future Trends –

pull out the crystal ball. What will be see 10, 20 years from now?