the impacts of brokerage institutions in the marketing of horticultural crops in fogera district

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THE IMPACTS OF BROKERAGE INSTITUTIONS IN THE MARKETING OF HORTICULTURAL CROPS IN FOGERA DISTRICT Simegnew Tamir, Kinde Getnet and Jema Haji Nile Basin Development Challenge (NBDC) Science Workshop Addis Ababa, Ethiopia, 9–10 July 2013

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Presented Simegnew Tamir, Kinde Getnet and Jema Haji at the Nile Basin Development Challenge (NBDC) Science Workshop–2013, Addis Ababa, Ethiopia, 9 – 10 July 2013

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Page 1: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

THE IMPACTS OF BROKERAGE INSTITUTIONS IN THE MARKETING OF HORTICULTURAL CROPS IN FOGERA DISTRICT

Simegnew Tamir, Kinde Getnet and Jema Haji

Nile Basin Development Challenge (NBDC) Science Workshop

Addis Ababa, Ethiopia, 9–10 July 2013

Page 2: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

PRESENTATION OUTLINE

INTRODUCTION

RESEARCH METHDOLOGY

RESULTS AND DISCUSSION

CONCLUSION AND RECOMMANDATION

Page 3: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

1.INTRODUCTION

1.1. Background

• Ethiopia has highly-diversified agro-ecological conditions suitable for production of horticultural crops

• Amhara Region is one of the potential area

• Fogera District is an emerging commercial agriculture

• To sustain this well structured market networks and linkages are required (organization among farmers, institutions and infrastructure)

Page 4: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

Background Cont…

• The horticulture market is characterized by imperfect information

• No cooperatives to coordinate perishable products

• Creates fertile ground for the existence of brokerage institutions in Fogera District

• ARARI (PRA), brokerage activity in the area is one of the priority research problem.

• However, the institutions are not studied in the area in terms of their impact and economic role

• The study focused to fill such knowledge gaps

Page 5: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

1.2. Objectives of the Study

The general objective of the study was:

• To assess the economic roles played by the brokerage institution and identify determinants of decisions on whether to use brokers or not in the study area

The specific objectives of the study were:

• To identify the determinants of farmers decision whether to use brokerage institutions or not as a means of market linkage to wholesalers

• To measure the impact of brokerage institutions on farmers market participation and income generation capacity

Page 6: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

2. RESEARCH METHDOLOGY

2.1. Description of the Study Area

• Fogera District, Amhara Region, South Gondar Zone• 625 km from Addis Ababa and 55 km from Bahir Dar • 27 rural and 3 urban PAs

2.2. Methods of Data Collection

• Both primary and secondary data were used

• Primary data: semi-structured questionnaire and check-list

• Trained enumerators were used for data collection

• Pre-testing and rapid market appraisal(RMA)

Page 7: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

2.3. Sampling and Data Analysis

Sampling• 5 kebeles selected randomly• 143 farmers selected randomly

from participant and non participant

• Monitoring, 4 months• Friends with brokers• Peaceful Café and Pension

(agreement and payment)• 55 brokers (snowball sampling)• 52 wholesalers• 20 rural assemblers and 45

retailers in the main market

Data Analysis

• Descriptive statistics (Percentages, standard deviation, t-test and chi squared test)

• Econometric models (Propensity score matching model )

Page 8: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3. RESULTS AND DISCUSSION3.1. The Brokerage InstitutionsSocioeconomic profile of brokers

Variables Category Percent (%)

Sex male 100

female 0

Religion Orthodox 100

others 0

Marital status single 16.4

Married 83.6

Education level Illiterate 3.6

Adults education 16.4

Literate 80

Main occupation Farmer 58.2

Youth 21.8

Trader 20

Page 9: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

• Most of the brokers are youngsters (18-63)

• Strong brokerage activity in onion marketing

• Only 4.2% of the farmers use brokerage institutions for marketing of tomato -2 brokers

• Brokers act as rural assemblers in tomato marketing

Page 10: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3.2. Characteristics and economic roles of brokerage institutions

• Most of the brokers (98.2%) work the business informally without having license

• The study characterized brokers in to two ways: Based on place:

Rural brokersPeri-urban brokers (Gumara and Abewana Kokit)Urban brokers (Woreta)

Based on occupation:Farmer Brokers-58.2%Youth Brokers (grade 10 and 12 complete and school

dropouts)-21.8%Cereal traders (rice)-20%

Page 11: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

The brokerage institutions main characteristics and roles in the area include:

• Are better informed• Are skilled socially to bargain and facilitate linkage • Create economies of scale• They stabilize market conditions• They reduce transaction cost• Sources of secure market for smallholders• Provide credit for the wholesalers being as

collateral for the farmer (trust and credit based transaction)

Page 12: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

Brokerage institutions activity in Fogera District

Brokers act in different ways:

1. When the wholesaler comes to Fogera District:

A.When the wholesaler is regular customer or residence in the District

• Contact the wholesaler with the farmer , 0.10 ETB/Kg as a commission fee (10%)

B. When the wholesaler is not regular customer (20%):

• No contact between farmer and wholesalers.

• 0.10 ETB/Kg commission fee paid to the broker, there is a price gap of 0.10 ETB to 1.00 ETB between farm gate price and wholesale purchase price, (FERQ)

Page 13: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

2. Trust based transaction (70%):

• This case happens when the wholesaler did not come to Fogera District

• Transaction will be made only by wholesaler telephone order

• No contact between farmers and wholesalers

• in addition to 0.10 ETB commission fee, there is FERQ (0.10 ETB - 1.00 ETB) depending on the volume of transaction and customer relationships.

Page 14: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

Brokers attraction mechanism of wholesalers

• Brokers attract wholesalers by two ways Weight cheating from farmers and Reducing (FERQ) the price gap between farm gate price

and wholesaler purchase price

• Weight cheating has two advantages for the broker obtaining regular wholesaler customers for the future

and having his own share from it

• Weight cheating ranges from 6% to 20%

Page 15: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3.3. Market outlets or target markets of brokerage institutions

Brokerage institutions base almost all parts of Ethiopia as market outlets (50%,15%,13%,10%,5%,3%,2%,2%)

Page 16: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3.4. Brokerage Institutions and Smallholder Market Linkages

• The result is based on 143 (76-participant and 67 non participant) sample farm households

Descriptive Statistics• Socioeconomic, demographic and social capital aspects

Variables Category Participant (76) Non participant (67) χ2

Percent (%) Percent (%)

Sex Female 13.16 4.48 2.88*

male 86.84 95.52

Cell phone No 81.58 64.18 31.56***

Yes 18.42 35.52

Page 17: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

Variables Participant (76) Non participant (67) T-value

Mean Mean

Age 42.54 37.01 -2.86***

Education level 1.52 3.42 3.42***

Family size 3.36 3.26 -0.47

TLU 5.97 5.40 -1.11

Total land (ha) 1.43 1.69 1.43

Irrigable land (ha) 0.77 1.16 2.2**

Exper. in Hort. Pro. 9.18 8.79 -0.61

Distance from DAs 4.41 2.69 -2.92***

Distance from Woreta 14.64 10.49 -3.4***

Distance from asphalt 3.76 1.37 -6.16***

No. regular customers 0.85 2.12 3.29***

No. of trading contact 7.95 8.17 0.18

Page 18: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3.5.Estimation of propensity scores (Logistic Regression)– Participation : dependant Variable

Variables Coefficients Z- value

Age 0.056** 2.03

Sex -0.157 -0.16

Marital status -0.308 -0.22

Education level -0.163* -1.90

Family size -0.052 -0.19

Livestock 0.109 1.11

Total land size 0.183 0.31

Irrigable land size -0.022 -0.04

Exp. Hort. production -0.021 -0.33

Distance from DAs 0.156* 1.81

Cell phone -1.710*** -3.09

Distance from Woreta 0.006 0.16

Distance from asphalt 0.631*** 3.67

No. of regular customer -0.331** -2.02

No. trading contacts -0.027 -0.65

constant -2.479 -1.01

Page 19: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

Common support and matching

• 0.06 - 0.9 (p-score for participants)• 0.003- 0.89 (p-score for non participants)• P-score (0.060 - 0.89) are in the common support

region

• Best matching algorithm Balances all the observable covariates Ends with low pseudo-R2 and Gives large number of observations in the common

support

• Kernel matching algorism with a band width of 0.25

Page 20: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

3.6. Impacts of the Brokerage Institutions

Average treatment effect (Impact)

Sensitivity Analysis• using Rosenbaum bounding approach• Shows the effects of unobserved factors• Resistant up to 200%- pure effect of brokerage

institutions

Outcomes ATT T

Net income (Profit) 4393.62 2.53***

% marketed surplus 13.55 2.86***

Amount of production -5.08 -0.25

Land allocation -0.05 -0.24

Page 21: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

4. CONCLUSION AND RECOMMANDATIONS

Brokerage institutions • Are source of secure market for smallholder

producers• Play important role in trust and credit based

transaction by creating market linkage and increasing profit of producers

• Create employment role for youth groups

Page 22: The impacts of brokerage institutions in the marketing of horticultural crops in Fogera District

• However, they have problems by providing false market information and weight cheating

• Thus, this study recommends formalization of the brokers by forming groups,

providing licenses and training standardization of weighing balance training of farmers and providing market information for farmers