the impact of social technologies on the enterprise

© 2008 AMR Research, Inc. |

The Platform Revolution: A Look Into Disruptive Technologies

Jonathan L. Yarmis

VP Disruptive Technologies

AMR Research

August 21, 2008


About AMR Research

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measurement firm focused on helping

clients improve supply chain and

operational performance through best

practices and technology.

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Boston, USA, and International

operations based in London, UK

•100+ Research Analysts – Min. 15 yrs.

industry experience


Agenda

•Enterprise Trends

•The user in control

•Technology Trends

•The Perfect Wave

•User Trends

•The user in control

•User 2.0

•Social Networking

•What do users want?

•What are they getting?

•Why aren’t they getting what they want?


The New Enterprise Reality

•Users have more computing power at home than at work

•Users are embracing disruptive technologies

•Social networking

•Video

•Users are controlling key new platforms

•Mobility

•User-oriented cloud technologies

•What happens when the user meets the enterprise?

• IT has never effectively stopped any end-user technology initiative

•But it has never had to deal with the power available to the user

today


Technology Trends

• Independent phenomena

•Social networks, virtual worlds and other community-based

solutions

•Mobility

•Cloud computing and stream computing

•Alternative business models

•Most often advertising-supported

•Different license, revenue models

•Mutually reinforcing

•Mobility enables more social

•Cloud supports mobility


User Trends

•The user is in control

•The user has always been in control

•The role of social networks

•Social networking: expanding platform capabilities

•User-driven collaboration

•Demand sensing and demand generation

•Changing user requirements

•User 2.0


User 2.0


Spending on Enterprise 2.0

Q26./Q29. How will annual spending on Enterprise 2.0 tools and technologies change from 2008 compared to 2007? In 2009 compared to 2008?

% of Responses: Total Respondents N=41

76%

63%

24%

37%

0%

20%

40%

60%

80%

100%

2008 2009

Stay the Same

Increase

Average Increase for 2008: +15.31%

Average Increase for 2009: +10.95%


Current Use of Enterprise 2.0 (All Industries)

Q4. Which of the following best describes your company’s current plans for each of the following Enterprise 2.0 tools and technologies? Select only one.


3%

15%

19%

21%

24%

26%

31%

32%

33%

34%

35%

37%

40%

51%

64%

10%

22%

23%

18%

20%

24%

14%

16%

27%

22%

22%

16%

13%

13%

14%

7%

23%

21%

20%

21%

14%

21%

16%

14%

16%

16%

18%

14%

15%

12%

0%

14%

14%

14%

13%

16%

10%

15%

9%

10%

11%

13%

12%

7%

6%

3%

6%

4%

6%

7%

4%

6%

7%

6%

6%

4%

6%

3%

5%

3%

77%

22%

21%

21%

16%

18%

19%

16%

12%

14%

14%

11%

18%

10%

2%

0% 20% 40% 60% 80% 100%

Other

3D Web

Mash-ups

Semantic Web Technologies

Rich Client Technologies

Tagging

P2P

Social Networking

Collective Intelligence

RSS

WIKIS

Podcasts

Blogs

IM/Presence Apps

Web Service

Using Implementing Evaluating Eval. n 12 mos Eval. In 24 mos No plans


Current Use of Enterprise 2.0 (by Industry)

Q1. Which of the following BEST describes your company’s plans for Enterprise 2.0 tools and technologies? Select one.

% of Responses: Total Respondents by Industry N=139(Life Sciences N=33; High Tech N=36; Industrial Mfg N=31; Retail N=39)

52%

36%26% 23%

9%

25%

23%

18%

27%22%

23%44%

9%11%

26%

15%

3% 6%3% 0%

0%

20%

40%

60%

80%

100%

Life Sciences High Tech Industrial Mfg Retail

Plan to evaluate withinthe next 12 - 24 months

Plan to evaluate in thenext 12 months

Currently evaluating

Currently implementing

Currently using


Department Use of Enterprise 2.0

Q10a. Which department within your company makes the MOST use of Enterprise 2.0 tools and technologies TODAY?

% of Responses: Total Respondents LOB N=119; IT N=81

15%

21%

15%

13%

13%

8%

4%4%3%3%

0%

20%

40%

60%

80%

100%

LOB

Finance

Strategy

Human Resources

Supply Chain

Manufacturing Operations

Research & Development

Customer Service

Sales & Marketing

Corporate Communications andPubic Relations

IT


Organization responsible for Enterprise 2.0 Strategy

Q13a. Which organization is/will be PRIMARILY responsible for setting the STRATEGY for the adoption of Enterprise 2.0 tools and technologies within your company? Select only one.

% of Responses: Total Respondents by IT/IS vs. LOB N=200

23%

49%

28%

4%

13% 5%

9% 16%

6% 4%

5% 5%

5% 6%3%

6%3%1%3% 0%

2% 2%1% 0%0% 1%

0%

20%

40%

60%

80%

100%

LOB IT/IS

Other

Public Relations

Finance

Legal

Human Resources

Supply Chain

Customer Service

Sales & Marketing

Manufacturing Operations

Strategy

Research & Development

Corporate Communications

IT


Business Issues Driving Use of Enterprise 2.0

Q12. Which of the following business issues is driving your company MOST toward the adoption of Enterprise 2.0 tools and technologies? Select one.


1%

1%

4%

4%

7%

13%

13%

14%

22%

22%

0% 10% 20% 30%

Other

Supporting f inancial processes

Improving governance, risk and compliance

Improving procurement and sourcing processes

Improving research and development

Supporting or enhancing sales efforts

Improving business intelligence and decision support

Improving info w orker productivity or know ledge management

Improving corporate communications, PR or reputation

Improving customer service and support


Benefits Realized from Use of Enterprise 2.0

Q15. Which of the following is the LARGEST benefit your company has realized from its Enterprise 2.0 efforts to date? Select one.

% of Responses: Total Respondents Currently Using Enterprise 2.0 N=66

6%

11%

15%

18%

18%

32%

0% 20% 40%

Reduction of sales,marketing, or support

costs/overhead

Increased efficiency inR&D/Manufacturing/Admin

functions

Better understanding andcommunication ofcustomer issues

Better understanding andcommunication of internal

issues

Increased sales orincreased customer

satisfaction

Better collaboration w /i /between dpts or groups


Primary Use by Length of Time Using

Q8. Which of the following best describes how your company PRIMARILY uses/will use its Enterprise 2.0 tools and technologies?/How long has your company used Enterprise 2.0 tools and Technologies? Select only one.


26% 25%

52%

48%

25%

35%

10%

25%

4%16%

25%

9%

0%

20%

40%

60%

80%

100%

To better interfacewith customers

To better interfacewith suppliers and

partners

To better facilitateinternal

collaboration

3 or more years

2 to less than 3 years

1 to less than 2 years

Less than 1 Year


Obstacles to further adoption of Enterprise 2.0

Q20. Which of the following do you feel is the LARGEST obstacle your company is facing toward further adoption of Enterprise 2.0 tools and technologies within your organization? Select only one.


1%

6%

8%

9%

10%

12%

15%

19%

20%

0% 5% 10% 15% 20% 25%

None of the above

Lack of interest by end users in the organization

Roadblocks put in place by IT

Lack of quantified business justification or ROI

Immaturity or unreliability of Enterprise 2.0 T&T

Roadblocks put in place by Legal or Finance

Lack of interest or understanding in the organization

Inability to integrate Ent 2.0 into other apps orfunctions

Lack of understanding of Enterprise 2.0 technologies


Justification


Summary

• Social technologies are the next wave of computing, building upon

task- and process-automation

• They are foundational to next-generation enterprise solutions

• Your users are deploying social technologies

• Both consumer and enterprise-capable

• It is not a matter of whether or even when, just how and who

• Who?

• Way too many vendors

• Without underlying business models

• Running out of money

• Evaluate not only what a vendor does but how likely they are to

survive


For Further Information

Jonathan L. Yarmis

[email protected]

(T) 203-227-7841

IM: AIM/MSN/Yahoo jyarmis

Twitter: jyarmis

Facebook: http://profile.to/jyarmis/

http://www.amrresearch.com/services/Market_Services/Advanced_Emerging_Disruptive_Technologies.asp

the impact of social technologies on the enterprise

Technology

total respondents

social networks

social networking

technology

user trends

technologies

mobility

current