the impact of social networking on the project manager page 1 mary ann gates, program manager...
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The Impact of Social Networking on the Project Manager
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Mary Ann Gates, Program Manager -UnisysRyan Crets - PMO Support - UnisysChristen Gates, Environmental Consultant – Day & Night SolarCadence Rippeto, Sports Management Masters Student - SIUE
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Test your Social Lingo knowledge
LOL
GR8
NP
2moro
BRB
J/K
THX
Laugh Out Loud
Great
No Problem
Tomorrow
Be Right Back
Just Kidding
Thanks
Level: Beginners
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Test your Social Lingo knowledge
DBEYR
IRL
NIMBY
NUB
POV
TMI
Don’t Believe Everything You Read
In Real Life
Not In My Back Yard
New Person
Point Of View
Too Much Information
Level: Advanced
OverviewIntroduction: PM and social
networking services
Social Networking 101
PM in Different Sectors
Security and Privacy Issues
The Future
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Sales and Marketing
Public Relations
Networking and Employee Search
Team Resources
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Social Media Service as a tool and means of communication
Stage is Set for ChangeNo turning back
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New Generation New way of thinking and performing
New Tools and Techniques are hereNew way of communicating and
interacting with the world Media is using new tools Executives are connected 24 by 7 Kids can’t get by without texting and calling From young to old people are using video,
text, imaging to communicate to family and friends world wide
Why are Project Managers still using outdated ways of communicating and managing projects?
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Who has a smart phone? IPAD? Use PC video conferencing? At Home or Work?
New ways to communicate and interact with the world
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Examples
Increase employee morale
Blog contests Multi–media posts
Improve feed back
Virtual events Instant Messaging
Product issues Discussion boards Post updates
Customer sentiment
Posting statuses, blogs, tweets
Like or Dislike
Multi-level engagement
CEO blogs Discussion boards
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An online service, platform, or site that focuses on social structure made up of individuals or organizations connected through relationships such as…
Page 1080 M
63 M
160 M500 M
130 M
50 M80 M
72% of U.S. companies has a social media strategy
117 M
90 M
162 M
CharacteristicsIndividual Oriented
The main types of social networking services are those which contain…1. Category places2. Means to connect with friends3. Recommendation system linked to trust
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Social Software Allow users to interact and share ideas, activities, events, interests, and data
Online Community
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Group-centered
Social Software
Chat rooms
Forums
Avatars
A Virtual Community that exists online whose members enable its existence through taking part in membership rituals*
Characteristics
* Wikipedia, 2010
What In The World Is A PM To Do?
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Twitter for Team Communications
•Teams can be anywhere• Staying connected is key
Social Networking
•At home and at work?•Is it all too much?
Collaboration tools are working
•This is the bright spot
Look who’s watching
•It’s a new world of information
Networking to help you get a job?
•And what else?
ExamplesSocial Networking
Blogging
Professional Networking
Video Sharing Communities
Blogger
Video Sharing CommunitiesYouTube Registration Required to Post
No registration in order to view Video Posting Capabilities Browse per your interests Advanced search options Comment/Feedback Viewing Counter options
Professional NetworkingLinkedIn Registration required Professional profile
Resume, cover letter, etc Career-oriented posts/updates Groups/Events
Posts/Updates Applications Personal/Private Messages Connections Recommendations
BloggingBlogger Registration Required
Through gmail account Post blogs Photo Upload Capabilities Follow other blogs Opportunity to join blogging communities Comments allowed
Social Networking
Facebook Registration required Profile building Picture/Video Upload
Capabilities Join Groups Create Events Private/Personal
Messaging Alerts Post Updates Customized Applications
Twitter Registration Required Short profile Picture/Video Upload
Capabilities through partnering websites
Lists Follow Accounts 140-character posts Private Messaging
Using social networking sites in the field of sales and marketing
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Sales and Marketing
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How do sales teams utilize social network sites?
Developing meaning based marketing (MBM) initiatives
Law of the Few Event planning Finding current industry information Connect with people in the industry
Develop a company social network o Talk about the company's accomplishments o Conveying a positive brand image o Congratulating the company on their job well done
Social Networks offer ways to conduct Meaning Based Marketing (MBM)
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Understand the sentiment and context of all customer
Act on newly discovered customer segments, trends and opportunities
Optimize the customer experience across channels by seamlessly integrating the entirety of web, email, mobile and contact center interactions*
* Interwoven, 2010
Data gathered through MBM Segmentation & Targeting Archiving & Compliance Directed Navigation Merchandising & Recommendation Multichannel Optimization Profiling & Personalization Social Media Analysis Advanced Search Marketing Mobile Rich Media Management*
Social Networks and the Law of the Few*
Page 22* Malcolm Gladwell, 2000, “The Tipping Point”
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a
particular and rare set of social gifts."
"80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will
be done by 20 percent of the participants."
Social Networks connect the “20%”
Page 23* Malcolm Gladwell, 2000, “The Tipping Point”
Connectors - "link us up with the world ... people with a special gift for bringing the world together.”
Mavens - "information specialists", or "people we rely upon to connect us with new information.“
Salesmen - "persuaders", charismatic people with powerful negotiation skills
Who can name a Edwardsville business or organizations
using a social network?
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Event planning with Social NetworksLow to no cost way to advertise
event
Event calendars
Alert you when event is near
Initiate active and passive referrals
Get people involved and excitedPage 25
Current Industry Information Follow businesses with specific industry updates
Locate trending topics by searching via region, keyword, or topic
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Joel MakowerFounder
Michael Pollan“Omnivore's Dilemma”
John Perkins“Confessions of an Economic Hit-man”
Anderson Cooper
Craig JungFounder
PADI
Connect with people in the industryClientsBusiness partnersEmployeesEmployersAssociationsNetworking groupsEtc
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St. Louis Sustainable Business Network
Truman State University Alumni
Sales and Marketing Why use a company’s social network over a website?
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Social Network Website
Exclusive Open
Personal Professional
Engaging Informative
Detailed Broad
Timely Timeless
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WebsiteSocial Network
Content on Social Network My Page Employee pictures Biographies Experience
News and Events Pictures of projects and
events
Tool Kit Knowledge Resources Marketing Presentations Marketing Collateral Media Center
Forum Discussions F.A.Q. Page 30
Company Social NetworksAdvantages ChallengesAdvertise sensitive
information Direct communication
between clients and sales force
Easy to update Standardized resource
tools
Time consumingMembers must make
profileStigma of junk emailLearning curve
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Use social networks as a tool in public relations
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Public RelationsTraditional
Press Releases News Stories Home Page Website
Banners Newsletters/Flyers News link from
Homepage Email
Modern Social Media Update
Link to Press Release or short update
Blogs Access to Private
Profiles Campaigns YouTube Virtual Events
Traditional Public Relations
Advantages Low-to-No learning
curve Traditional
accessibility outlets Newspapers,
Evening TV News, Company Websites
Measurable Outreach
Known Liability
Challenges Not as portable One-time viewing Limited Audience Limited creativity
Controlled by traditional media outlets
Modern Public RelationsAdvantages
Quick information dispersing
Short & to the point Targeted information Broader Audience Portable Low Cost Creativity Multiple Viewing
Bookmarks Increases Involvement
passive/active referrals
Challenges Learning curve
Time consuming for users
Less Information Harder to measure
outreach
Using social media to maintain a good consistent brand in the digital world
1. Respond to author with positive message
2. Send out tweets or posts on fan page about something positive
3. Keep people updated in case of a crisis or incident
GOAL: Counter NegativePage 36
What do you do when someone posts something negative about you your company
on the internet?
Networking and Employee Search
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What you need to make a professional profile on
1. Professional profile picture2. Down load resume3. Summary & Specialties – avg 200
words4. Make “Connections”5. Join Groups6. Post Events7. Get “Recommendations”8. Interested In – be specific
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F.A.Q.Do I post my birthday?Can I have too many “Connections”?Do I connect with people I don’t directly know?
What you need to make a professional profile onProfessional profile pictureManage security issues
Who can view your profile, pictures, posts, etc?When should facebook alert you via email?
Less is more on your “Info” pageDO NOT post questionable photosPost relevant information to your profession on your
statusJoin professional groupsOutline job experience and informationDo not as friends to use games or applicationsDO NOT use facebook as a dating site
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Do companies really look at your profile pages?
LinkedIn during the hiring process LinkedIn during interview process
Companies require consistent guide/standard be met for all employees that have an existing LinkedIn
Find more information about individuals attending the meeting on LinkedIn
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YES!
How do we protect ourselves? And our image?
UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft Page 41
Who’s Watching Young adults make the mistake of posting graphic or obscene
comments / pictures that could prevent them from being considered for employment.
Dangers associated with social networking including data theft and viruses, online predators or individuals who claim to be someone that they are not.
Google search of your name to see what comes up
Facebook is quickly gaining acceptance as a business-related site.
Build a positive image online, network with those that you want to work with.
New age of cyber espionage. More targeted attacks. Aimed at valued content
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Rules of Engagement
Law suites over employees trashing their boss on twitter
• Guidelines/rules and consequences• You can have your own twitter, facebook,
linkedin, etc BUT… • DO NOT negatively talk about the company• DO NOT disclose sensitive information
about the company
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Where do we go from here?
UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft Page 44
Virtual Project Tools are on the horizon
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Web based project metrics and trackingDocument management made easyCollaborative software with more images and real time
connectivityFull application Lifecycle Management in a single tool Dashboards metric at the blink of an eyeVideo Conferencing on your SmartphoneActivity logs…..or twitter which is better Project milestone notification Project schedule is automatically updated Instant Web meetings from anywhere on any device
Twitter for Team Communications
Keep track of your teammates in this dynamic world
Establish ground rules Force team to post 140 character TWIT daily Ensure business clean. Key words are mined such as CMMI, EVM and useful
Succinct communication, Create awareness of activity Allow non-threaded conversations Helps silo based teams stay connected on a daily basis
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What is happening at the top?Executive Involvement
97 % use email64% are not active on company's website or
social profile28% communicate internally using internal
websites 16% have profile
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It’s up to the PM to drive the changeDon’t wait for the development of new social
media tools Use what is available, meets your security needs
and works for your teamChange is coming quickly but companies are
moving slowly but slowlyMeasure progress and success along the way
Around engagement - how deep – how much interestNumber of hits or clicksContests to draw people into conversations
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Thank you!