the impact of social media & the us federal government april 18, 2012
TRANSCRIPT
The Impact of Social Media &
The US Federal Government
April 18, 2012
Jennifer Schaus & AssociatesWashington, DC – Rome, Italy
Background:
Over 15 Years US FED GOV Sales / Marketing / BD / Procurement Experience
Dun & Bradstreet – FED GOV Division
Physical Security Sales & GSA Scheds
GSA Sched – Sales / Marketing / BD / Lobbying / Social Media
Clients: Small, Mid-Size, Large, Fortune 500Products & ServicesDomestic & International
B2G Networking – 3rd Thursdays @ The Kennedy Center
Social Media
WHAT: Allows real-time connection & interaction. Sharing info, content, text, video, audio, photo. Intersection of technology & content.
WHEN: 24 / 7
WHO: Anyone. All people. Consumers, Business, Government, etc
WHERE: Worldwide
HOW: Mobile or Internet Access
WHY: Phenomenon – Contagious – Instant gratification – Act & React = Interact
Social Media has created a human reliance, expectation and addiction on technology to deliver information instantaneously.
Forms of Social Media:
Blogs
Wikis
Google+
YouTube
Gov 2.0
Advantages:
Increased CommunicationMore Informed
Expedite Info SharingReal Time
Disadvantages:
PrivacyData Risks
Acceptable UseMis-information
Accidents: Anthony Weiner
Social Media Background:
e-GOV Act Dec 17 2002
Purpose:
Improve Management & promote e-gov services by establishing CIO (Chief Information Officer) within OMB (Office of Management & Budget)
Establish a framework of measures to improve citizen access to government information and services
Other Impacts & Results from Social Media
SME’s (Subject Matter Experts) on Social Media
Example: Georgetown University Certification Program,“Social Media for Government”
Class on how to create, manage social media campaigns for government agenciesIntended Audience: Public Affairs to CIO
Sectors of Social Media
G 2 C = Government to CitizenC 2 G = Citizen to Government
C 2 C v G = Citizen to Citizen versus Government
G 2 B = Government to Business / ContractorB 2 G = Business / Contractor to Government
G 2 G = Government to Government - Internal within the Agency - External to other Agency
- External to other Government
C 2 C v GCitizen to Citizen versus Government
Examples: Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, BahrainUSA – Occupy Wall Street & other protest
Facebook: Schedule ProtestTwitter: Organize ProtestYouTube: Market & Tell Story to outside world
G 2 C = Government To CitizenImprove quality of services & call for greater citizen engagement / involvement
Examples:2009 – CDC & Swine Flu2010 – EPA & Gulf Of Mexico Oil Spill2011 – FEMA & Hurricane Irene
Clinical Trials & Social Media- Increase Speed and Lowered Costs- Greater Patient Access & Engagement- Availability of Control Patients
NIH Clinical Trials & the use of YouTube- Educate Citizens- Volunteer & Healthcare Hashtag Stories
G 2 C Continued
Intel Agency Examples:
CIA – Visible Technologies – crawls data for key wordsSimilar to Cold War Russia – newspapers
FBI & DHS – mining social media sites for key words
Same Objective – catch the bad guysNew Technology – social media = the new form of communication
* CONCERNS: Privacy to Citizens
C 2 G = Citizen to Government
Gov 2.0Allows interaction for citizens to contact government
Examples:Open 311- DC & San Francisco Report Traffic light outage, potholes, etc.
National Weather Service: #wxreport
G 2 C Continued
President/White House to CitizensCall for “Greater Transparency”
YouTube Channel“West Wing Week”
TwitterTown Halls – Obama July 2011Reactions to State of Union
FacebookPhoto of the Day & videos
G 2 G – Government To Government
Allows agencies to communicate within the agency – sharing initiatives and soliciting feedback, etc. – as well as communicate with other agencies.
Internal:NASA Spacebook – conversation w/in agency DoD – Real Warriors Campaign for PTSD
External:Fed SpaceWhite House – SAVE – “Suggestion Box” for Fed Gov employees on how to save money within the govt.
B 2 G = Business to GovernmentCan include contractors and can include contractors communicating with other contractors for obtaining government business.
TFCN – The Federal Contractor NetworkGovLoopLinkedIn – Various groupsTwitterGovWin – Gov RFP opps and on-line teaming
G 2 B = Government to Business
Can evaluate contractorsCan contact businesses for registrations or RFI / Sources Sought
Example:SBA – Portal for Small Business Learning CenterIncrease interest in Government Contracting
FED GOV SOCIAL MEDIA
Of Note Rankings:
Tumblr – GSA 1st (social, blogging)
Facebook – Most Popular – Marines 2+ Million
Twitter – Most Popular – NASA
Pintrist – Army – DIY & Décor
Flickr – LOC
Google + = NASA
Social Media Conclusions:
Not Static
Always Changing
Race for Speed
Info becomes obsolete quicker
Most agencies embracing & using
Intersection of Public Affairs (content) & CIO (technology)
Here to stay & will evolve
THANK YOU
Jennifer SchausJennifer Schaus & AssociatesWashington, DC – Rome Italy
http://www.JenniferSchaus.com
B2G SERVICES:GSA Schedules
Fed Gov Sales / Marketing / BD / LobbyingState Gov Sales / Marketing / BD / LobbyingOther B2G Consulting Services as needed
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