the impact of alliance management capabilities on alliance attributes and performance: a literature...
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The Impact of Alliance ManagementCapabilities on Alliance Attributes and
Performance: A Literature Review
Eva Niesten and Albert Jolink1
Copernicus Institute of Sustainable Development, Utrecht University, Heidelberglaan 2, 3584 CS, Utrecht, TheNetherlands, and 1Rotterdam School of Management, Erasmus University, PO Box 1738, 3000 DR Rotterdam, The
NetherlandsCorresponding author email: [email protected]
The literature on alliances has identified a variety of inter-firm antecedents of perfor-mance, including information and knowledge sharing between partners, sharedpartner understanding, and a focus on collective objectives. Recent studies havefocused on alliance management capabilities (AMC) – firms’ abilities to capture, share,store and apply alliance management knowledge – as an important antecedent ofperformance. This paper reviews 90 studies on AMC and makes two important con-tributions to the literature. First, the review provides an overview of and classificationscheme for the different types of AMC to better organise the diverse empirical findingsthat have been presented in the literature. The novel classification distinguishesbetween general and partner-specific AMC and between AMC stored within the firmand within the alliance. Second, consistent with the dynamic capabilities perspective,this paper offers a more detailed understanding of why AMC improve performance, byhighlighting the intermediate impact of AMC on alliance attributes. In particular, thereview demonstrates how the different categories of AMC influence alliances in termsof information and knowledge-sharing between partners, shared partner understand-ing and the pursuit of collective goals. The review also demonstrates that these attrib-utes improve performance. The authors note promising avenues for future empiricalresearch that involve combining the classification scheme with research on the impactof AMC on alliance attributes and performance.
Introduction
The recent literature on alliances has argued thatalliance management capabilities (AMC) are animportant antecedent of performance (e.g. Felleret al. 2013; Schreiner et al. 2009). Specifically, AMCrefer to the abilities of firms to capture, share and
store knowledge regarding alliance management andto apply this knowledge in ongoing and future alli-ances (Heimeriks and Duysters 2007; Kale andSingh 2007). Because capabilities are difficult oreven impossible to observe, researchers have identi-fied a large set of proxies that can be used to infer theexistence of AMC in firms (Godfrey and Hill 1995;Rothaermel and Deeds 2006), including structuraland process elements, such as specialized depart-ments, training, evaluation procedures, and codifiedtools (e.g. guidelines and contract templates)(Duysters et al. 1999; Kale et al. 2002; Kale andSingh 2007). These types of alliance-related
The authors would like to thank Koen Heimeriks, MarkoHekkert, Frank Wijen, participants of the 2013 BAM Con-ference, the Editor and three anonymous reviewers for theirhelpful and insightful comments on earlier drafts of thiswork.
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International Journal of Management Reviews, Vol. *, *–* (2014)DOI: 10.1111/ijmr.12037
© 2014 British Academy of Management and John Wiley & Sons Ltd. Published by John Wiley & Sons Ltd, 9600 GarsingtonRoad, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA
structures, processes and tools enable firms tocapture, share, store and apply alliance managementknowledge, and empirical research on AMC hasshown that firms with such capabilities demonstratebetter alliance performance than other firms (e.g.Heimeriks and Duysters 2007).
Studies on AMC frequently adopt a dynamic capa-bilities perspective (Teece et al. 1997; Vogel andGuettel 2013) and make theoretical claims that AMCare higher-order resources that influence the lower-order alliance-level resources (e.g. Schilke andGoerzen 2010; Sluyts et al. 2010). Examples of suchlower-order resources include various attributes ofthe alliance relationship, such as information andknowledge sharing between partners, shared partnerunderstanding and a focus on collective goals (e.g.Goerzen 2005; Hagedoorn et al. 2006). The theoreti-cal conjecture of studies on AMC is that AMCimprove alliance success, because such capabilitiesenable partners to adjust the attributes of the alliancerelationship based on environmental changes (e.g.Heimeriks and Schreiner 2010; Schilke and Goerzen2010). The empirical research on AMC has largelyfocused on explaining the variation in alliance per-formance by studying the structures, processes andtools associated with AMC; however, the empiricalliterature has not addressed the intermediate impactof AMC on alliance attributes. Several studies haveargued that a better understanding of how AMCinfluence performance is necessary and that such anunderstanding can be acquired by analysing howAMC influence alliance attributes and how theseattributes, in turn, affect performance (Heimeriksand Schreiner 2010; Rocha Gonçalves andConceição Gonçalves 2008; 2011).
This paper helps to develop a better understandingof the impact of AMC on performance by offeringthe first review of the literature examining AMC.This review is divided into two parts and presentsboth the empirical research on AMC and the theo-retical claims regarding how AMC influence allianceattributes. In the process, this study makes twoimportant contributions to the literature on AMC.First, based on a content analysis of 90 articles, weidentify and classify the proxies for AMC to organizethe diverse empirical findings in this field and todistinguish between different categories of AMC(Duriau et al. 2007). The resulting novel classifica-tion distinguishes proxies that capture, share andstore general AMC (i.e. knowledge about alliancemanagement that can be applied to any type of alli-ance, regardless of the type of partner) from those
that capture, share and store partner-specific AMC(i.e. knowledge about a specific alliance partner thatcan only be applied in future or concurrent allianceswith the same partner) (Al-Laham et al. 2008).Simultaneously, our novel classification distin-guishes proxies for AMC that are captured, sharedand stored within the firm from proxies for AMC thatare captured, shared and stored within the alliance(Ritala et al. 2009). This classification enables schol-ars to understand better the differences between cat-egories of AMC and will allow future studies to bemore explicit regarding the particular AMC categorythat is being studied and how this category affectsperformance. Second, we synthesize the claims thatthe literature makes regarding how AMC influencealliance attributes, and how these attributes in turninfluence performance. This review shows that theliterature most often refers to the impact of AMC onthe following three attributes: information andknowledge sharing between partners, shared partnerunderstanding, and a focus on collective goals. Thisreview summarizes the impact of AMC categories onthese three attributes and the impact of such attrib-utes on performance. This synthesis of theoreticalclaims not only highlights the importance of thedynamic capability literature examining AMC, butalso uncovers the intermediate impact of allianceattributes on the relationship between AMC and per-formance. This review calls for more empiricalresearch on the impact of AMC categories on alli-ance attributes and, subsequently, on performance.
This paper is structured as follows. The methodsection describes how the literature review was per-formed. The section on theoretical background andresearch design defines AMC and examines the theo-retical perspectives and the research designs of the90 articles included in this review. Next, we classifyAMC into four categories and examine the impact ofthese categories on various alliance attributes, inaddition to the impact of these attributes on perfor-mance. The final sections conclude, summarizeour contributions, and suggest avenues for futureresearch.
Method
We used content analysis to conduct the literaturereview, which is a ‘research method that uses a set ofprocedures to make valid inferences from text’(Weber 1990, p. 9). To make such inferences, weemployed material collection, descriptive analysis,
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category selection and material evaluation (Mayring2008).
During the material collection phase, we selectedthe articles and book chapters for the literaturereview on AMC. We conducted an extensive searchfor scholarly peer-reviewed journal articles, using theEBSCO (Business Source Premier) article database.This database has strong coverage for the 25 journalswith the highest impact factors in the fields of busi-ness and management, and contains 98% of the bib-liographic records for these journals’ issues from thelast 20 years (Christoffersen 2013, p. 3). In theEBSCO database, we searched for the terms ‘alliancecapability’, ‘alliance capabilities’, ‘alliance manage-ment capability’, and ‘alliance management capabili-ties’. We searched for articles published between1998 and 2013, to include the article by Dyer andSingh (1998), which is frequently referenced as thefirst article to examine AMC specifically. This searchproduced 165 publications in academic journals. Toensure that we did not exclude any relevant articles inchoosing this 16-year time period, we performed anadditional search of the EBSCO database for theyears 1993–1998, using identical search terms,which produced no new articles regarding AMC.After carefully scanning the 165 articles, weincluded 78 articles in the study that specificallyaddress the subject of AMC. We excluded theremaining 87 articles, because they did not addressthe capabilities that are necessary to manage alli-ances; instead, these articles examined other capa-bilities, such as the marketing, manufacturing ortechnological capabilities that firms obtain by meansof their alliances with other firms. The excluded arti-cles typically referred to AMC only in their referencelists.
After reviewing these 78 articles, we added nineadditional articles and book chapters that we did notdiscover in our first EBSCO search. Several of theinitial 78 articles refer to these nine articles and bookchapters as relevant works on AMC. The new andlarger number of articles extended the time period to1997–2013, because we included Simonin (1997) onlearning about inter-firm cooperation. Five of thenine publications are not included in the EBSCOdatabase, because they are book chapters or werepublished in journals that are not included in theEBSCO database. The remaining four publicationsuse terms such as ‘alliance learning capability’, ‘alli-ance management competence’ or ‘alliance manage-ment skills’ to refer to AMC and, therefore, were notidentified in the first search. We performed a new
search in EBSCO using these three search terms.This search yielded three additional articles on alli-ance management skills, which we added to thisreview. In total, this review thus contains 90 articles,including the 78 articles from the first EBSCOsearch, the nine articles and book chapters that wediscovered using the snowballing method, and thethree articles we found by searching for ‘alliancemanagement skills’ (see Appendix 1 for the list ofarticles).
In the content analysis, we conducted a descriptiveanalysis of the theoretical perspectives and researchdesigns of the selected articles (Mayring 2008).Appendix 1 lists the theoretical perspectives of thearticles on AMC. Most of the articles adopt a capa-bilities perspective (48 out of 90 articles). In address-ing research design, we distinguished betweenarticles that present quantitative, qualitative and con-ceptual research. The majority of the articles in thisreview employ a quantitative research design (60%).Appendix 1 shows which articles are quantitative andindicates whether the hypotheses on AMC and per-formance are supported, not supported or partly sup-ported. Of the articles in this review, 22% use aqualitative research design, and 18% are conceptualarticles.
Next, during category selection, we organized thearticles included in this review in accordance withthe following topics: (1) we classified the proxies forAMC as proxies for general or partner-specific AMCand as proxies for AMC located within a firm orwithin an alliance; and (2) we determined the impactof AMC on alliance attributes and the impact of theseattributes on performance. We selected and com-bined the categories of AMC found in connectionwith the first topic based on the previous literature onalliances (e.g. Al-Laham et al. 2008; Lichtenthaler2008; Westney 1988; Zollo et al. 2002), but weinductively refined these categories while coding thereviewed literature (Duriau et al. 2007; Seuring andGold 2012). The proxies for AMC are the empiricaloperationalizations of the categories of AMC (Bailey1990; Seuring and Gold 2012). The patterns of rela-tionships that we identified with respect to the secondtopic were based on the existing theory of dynamiccapabilities, but the types of alliance attributes werederived from the articles under examination. Collec-tively, these articles most often refer to informationand knowledge sharing, shared partner understand-ing and a focus on collective goals as alliance attrib-utes that are influenced by AMC and that influenceperformance. Based on a close reading of the
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articles, we determined which of the articles refer tothese attributes or to terms with similar content (seeFigures 1 and 2).1
Finally, during the material evaluation process, weensured the validity and reliability of the data analy-sis by having both authors code the text and allocateit to the topics and categories listed above (Weber1990). We also enhanced the validity of the dataanalysis by grounding the analysis in existing theoryregarding dynamic capabilities (Seuring and Gold2012).
Theoretical background and researchdesign of studies on AMC
An alliance management capability is defined as theability of a firm to capture knowledge regarding alli-ance management, to share and store this knowledgeand to apply this knowledge in ongoing and futurealliances (e.g. Kale and Singh 2007). Firms captureand accumulate knowledge about alliance manage-ment by effectively using their experience with alli-ances and by translating this experience intoknowledge (e.g. Anand and Khanna 2000; Simonin1997). Through their experience with alliances, firmslearn how to manage such arrangements, and theydevelop AMC as a result (e.g. Heimeriks andDuysters 2007). Firms also develop AMC by imple-menting structures and processes designed specifi-cally for alliances, such as specialized departments,training and evaluation procedures (e.g. Hoffmann2005; Schilke and Goerzen 2010; Sluyts et al. 2010).Firms also use codified alliance tools, such as guide-lines or contract templates, and they hire externalspecialists to capture and apply alliance managementknowledge (Kale and Singh 2009; Sluyts et al.2010). These structures, processes and tools enablefirms to capture, share, store and apply alliance man-agement knowledge. Alliance management capabili-ties have been defined as those abilities that allowfirms to improve the management of individual alli-ances, but have also been understood to allow firms
to manage their alliance portfolios (e.g. Hoffmann2005; Lavie et al. 2007; Parise and Henderson 2001;Sarkar et al. 2009). Wassmer (2010) refers to thesetwo types of capabilities, distinguishing single AMCfrom alliance portfolio management capabilities, butleaves it to future empirical research to disentanglethe different attributes embodied in these two typesof capabilities. As of the date of this writing, theliterature has focused primarily on the skills requiredto successfully manage a single alliance (Kale andSingh 2009).
Theoretical perspectives
Various theoretical perspectives have been used tostudy AMC, such as the dynamic capabilitiesperspective, organizational learning theory, theknowledge-based and resource-based views, andevolutionary economics (Wassmer 2010). In Appen-dix 1, we illustrate this diversity by listing the theo-ries and the literature that are cited in the articles inthis review. The majority of the articles study AMCusing a capabilities perspective, and several studiesargue that AMC can be considered a type ofdynamic capability (e.g. Chang et al. 2008; Schilkeand Goerzen 2010). In a bibliometric review of theliterature on dynamic capabilities, Vogel andGuettel (2013) find that the articles on alliancecapabilities form an important and separate clusterin the larger research field of dynamic capabilities.Teece et al. (1997, p. 516) define dynamic capabili-ties as ‘a firm’s ability to integrate, build, andreconfigure internal and external competences toaddress rapidly changing environments’. Thesecapabilities include the firm’s ability to adjust itsroutines, resources, and competences to adapt tochanges in the environment (Draulans et al. 2003;Rothaermel and Deeds 2006). Such capabilities arefrequently referred to as higher-order or first-orderresources that can alter lower-order or second-orderresources (Eisenhardt and Martin 2000). The word‘dynamic’ in the term ‘dynamic capability’, refers tointentional changes in or renewal of lower-orderresources (Ambrosini and Bowman 2009). Becauseof this divide between higher-order and lower-orderresources, dynamic capabilities are only indirectlylinked with performance: dynamic capabilities aimto change a firm’s bundle of resources, routines andcompetencies, which in turn affect economic perfor-mance (Eisenhardt and Martin 2000; Zott 2003).The resource base is directly linked to rents, butbecause dynamic capabilities are one step removed
1Information- and knowledge-sharing also includes commu-nication, the exchange and transfer of information andknowledge, and information and knowledge flows. Sharedpartner understanding also includes mutual and commonunderstanding, shared values and norms, and shared andaligned expectations with respect to the alliance. Collectivegoals include collective objectives and purpose with respectto the alliance and mutual, common, symmetrical, andaligned goals and objectives.
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from rent generation, their effect on rents is onlyindirect (Ambrosini and Bowman 2009).
Studies on AMC propose that AMC are higher-order resources that enable changes to the attributes ofthe alliance, which are considered lower-orderresources (e.g. Heimeriks and Schreiner 2010; RochaGonçalves and Conceição Gonçalves 2008; 2011;Schilke and Goerzen 2010). In Appendix 1, we indi-cate which articles viewAMC as dynamic capabilitiesand refer to AMC as higher-order resources (see foot-note c to the Appendix). For instance, Heimeriks andSchreiner (2010, p. 148) describe AMC as higher-level resources and argue that ‘the theoretical mecha-nisms by which alliance capabilities affect allianceperformance can only be clarified by taking intoaccount what happens at the dyadic level of the alli-ance’.The theoretical conjecture is thatAMC improvealliance success because they allow partners to adjustthe attributes of the alliance to changes in theenvironment (e.g. Heimeriks and Schreiner 2010;Schilke and Goerzen 2010). Examples of lower-order resources in an alliance that have a beneficialimpact on performance include information- andknowledge-sharing between partners, shared partnerunderstanding, and the pursuit of collective objectives(e.g. Pavlovich and Corner 2006; Spralls et al. 2011).Several studies onAMC indicate that alliance partnersuse their AMC to alter lower-order resources in thealliance in response to environmental changes (e.g.Hoffmann 2005; Rocha Gonçalves and ConceiçãoGonçalves 2008; 2011; Spralls et al. 2011). Alliancemanagement capabilities thus improve performancebecause they enable partners to adapt the type ofinformation and knowledge that is shared within thealliance, their shared understanding, and the collec-tive objectives, to environmental changes. Sampson(2005, p. 1028) argues that the positive link betweenrecent alliance experience and performance reflectsthe importance of dynamic capabilities:
[W]hat matters to a firm’s ability to benefit fromcollaboration is not a long history of alliance expe-rience, but recent experience, signaling the impor-tance of adaptations to the current competitiveenvironment. Dynamic capabilities may take theform of the specialized alliance managementoffices, involving specialized personnel who arecommitted full time to their change roles.
Research designs
The majority of the articles in this review employquantitative research methods to study AMC.
Because capabilities are difficult or even impossibleto observe (Godfrey and Hill 1995; Rothaermel andDeeds 2006), researchers use a variety of proxies tomeasure AMC. These proxies include alliance struc-tures and processes such as specialized departments,managers, training, and codified tools such as guide-lines, contract templates and databases (e.g. Kaleet al. 2001). Appendix 1 offers an overview of theproxies that are used by the articles in this review.Studies on AMC assume that firms will have devel-oped AMC when they have specialized alliancedepartments and train their managers or codifyknowledge in specialized alliance guidelines(Schreiner et al. 2009). Studies characterize the vari-ation in alliance performance as a function of thenumber of alliance structures, processes and toolsthat firms possess (e.g. Heimeriks et al. 2007, 2009).
Alliance performance is measured in a variety ofways. One stream of the literature focuses on finan-cial gains, such as profits, sales or abnormal stockmarket returns after announcements of alliances(Anand and Khanna 2000; Lambe et al. 2002; RochaGonçalves and Conceição Gonçalves 2008; 2011). Asmall number of studies measure the innovativeoutput of firms or alliances (Anderson et al. 2011;Cui and O’Connor 2012). Another stream of the lit-erature measures success using evaluations in whichmanagers are asked to rate the extent to which thecompetitive position of the firm has improved as aresult of the alliance or the extent to which the firmhas acquired skills from its alliance partner(Draulans et al. 2003; Heimeriks and Duysters 2007;Heimeriks et al. 2009; Kale and Singh 2007; Schilkeand Goerzen 2010; Schreiner et al. 2009; Zollo et al.2002). These various ways of measuring perfor-mance are not specific to the field of AMC, but arealso employed in the literature that focuses on theinter-firm antecedents of alliance performance(Christoffersen 2013, pp. 4–5). Most quantitativestudies of AMC demonstrate that there is a positiverelationship between alliance performance and theuse of specialized structures, processes and tools.The fourth column in Appendix 1 offers a detailedoverview of the relationship between AMC and per-formance for each article in this review.
The majority of these quantitative studies on AMCadopt a capabilities perspective and view AMCas dynamic capabilities and, thus, as higher-orderresources that influence resources at the alliancelevel (e.g. Al-Laham et al. 2008; Chang et al. 2008;Heimeriks et al. 2007, 2009; Kale et al. 2002; Kaleand Singh 2007; Lambe et al. 2002). However, these
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studies do not empirically research the effect ofAMC on the attributes of alliances to determine theimpact of AMC on performance. Instead, sucharticles primarily elaborate on the expected impact ofAMC on alliance attributes in their introduction anddiscussion sections, whereas the empirical researchthat is conducted does not address the impact ofAMC as higher-order resources on lower-orderresources in alliances.
The review of the literature on AMC also includesqualitative case studies and conceptual articles onAMC. Several of these articles also view AMC ashigher-order resources that influence lower-orderresources in alliance relationships, but they do notreport on empirical research that links AMC to alli-ance attributes (Kind and Knyphausen-Aufseß 2007;Naqshbandi and Kaur 2011; Sluyts et al. 2010).
In the remainder of this paper, we first review theempirical (and mostly quantitative) findings in theliterature on AMC by arranging the empirical proxiesinto four categories of AMC. Second, we synthesizethe theoretical conjectures regarding how these fourcategories influence alliance attributes and how theattributes affect performance. By linking these twoelements of the literature on AMC, we are able tooffer valuable suggestions for future research inwhich empirical studies can focus on the relationshipbetween categories of AMC and alliance attributes.
A classification of proxies for alliancemanagement capabilities
Based on the literature review, we distinguishbetween three types of proxies for AMC: alliancestructures, alliance processes and alliance tools (seeTable 1 and Appendix 1) (e.g. Kale and Singh 2007,2009). Alliance structures consist of organizationalunits and the relationships between them. These unitsare dedicated to capturing, sharing, storing andapplying alliance knowledge and may include alli-ance departments, managers and teams (Heimerikset al. 2007; Kale et al. 2001). Alliance processesinclude the debriefing and rotation of alliance man-agers, forums and networks for formal and informalknowledge-sharing, training and evaluation proce-dures (Kale and Singh 2007). These processes incor-porate the best practices – based on allianceexperience – to capture knowledge and stimulate thesharing of (often tacit) knowledge between partnersand between employees. Alliance tools includemanuals, guidelines, templates, databases, and
contact lists that capture, share, store, and applycodified alliance knowledge (e.g. Sluyts et al. 2011).
We classify these proxies as proxies for general orpartner-specific AMC and as proxies for AMC thatare stored within the firm or within the alliance.Zollo et al. (2002) refer to the former as a distinctionbetween how firms learn to handle the complexitiesof the alliance process and how they learn about thepartnering firms themselves. General AMC are basedon alliance management knowledge that is obtainedfrom experience with different partners and that maybe useful in future alliances regardless of the type ofpartner. Partner-specific AMC include the ability offirms to capture, share and store knowledge about aspecific alliance partner; these abilities can be uti-lized in consecutive alliances with the same partner(e.g. Al-Laham et al. 2008). Westney (1988, p. 344)refers to the second distinction as distinguishingbetween the two dimensions of cooperative strate-gies: the transfer of learning within a firm and themanagement of relationships between partners. Alli-ance management capabilities are not stored exclu-sively at the firm level; instead, they are also retainedoutside the boundaries of the firm and stored at thealliance level (Lichtenthaler 2008; Ritala et al.2009). Although several studies discuss the distinc-tion between general and partner-specific AMC, onthe one hand, and between capabilities within thefirm and within the alliance, on the other, we offer thefirst classification in which these two distinctions arecombined to generate four categories of AMC.
This classification of AMC combines the concep-tual and the empirical level (Bailey 1990) such thatwe present a conceptual classification of the fourcategories of AMC and provide empirical examplesof these categories, which are proxies for AMC.These proxies represent the different ways in whichresearchers have attempted to measure AMC and cantherefore also be referred to as indicators (Bailey1994). We use Bush and Hunt’s requirements forclassification schemes2 to evaluate the classification.In general, we believe that this classification is par-ticularly useful for research examining AMC and,more generally, in the field of dynamic capabilities(Bush and Hunt 2011). Classifying AMC into fourcategories allows us to organize the diverse objects of
2‘Usefulness; mutual exclusivity; collective exhaustiveness;whether the scheme adequately specifies the phenomena tobe classified; and whether the scheme adequately specifiescharacteristics that will be doing the classifying’ (Bush andHunt 2011, p. 81).
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analysis of the studies on AMC and offers a startingpoint for future empirical research that might analysehow the mechanisms of each category explain theimpact of AMC on alliance attributes. This classifi-cation of AMC meets the requirements of mutualexclusivity and collective exhaustiveness. Table 1presents the proxies in each of the four categories:general AMC within the firm; partner-specific AMCwithin the firm; general AMC within the alliance;and partner-specific AMC within the alliance. Thenumbers in these four categories refer to the articlesthat discuss each AMC category; both the numbersand the corresponding articles can be found inAppendix 1. The following sections discuss the four
categories and the proxies in detail to confirm thatthis classification adequately specifies the proxiesand the four categories of AMC.
General alliance management capabilitieswithin the firm
The general AMC within a firm include a firm’sability to capture, share and store alliance manage-ment knowledge and to apply that knowledge tothe firm’s current and future alliances regardlessof partner type. These AMC are developed bygenerating structures, implementing processesand creating tools that are all related to alliances.
Table 1. Classification of proxies for AMCa
General AMC Partner-specific AMC
Withinthe firm
1. Structures: Corporate alliance office; vice-president ordirector of alliances; alliance (management) team; alliancedepartment; alliance manager; alliance sponsor, alliancespecialist; alliance gatekeeper; alliance committees andtaskforces.
Processes: Debriefing of alliance managers; record-keepingand reporting on incidents, decisions and performance ofalliances; rotation of alliance managers; rewards for alliancemanagers; forums and networks for (in)formal knowledgeexchange; internal alliance training; alliance seminars andworkshops; individual and cross-alliance evaluations.
Tools: Alliance guidelines; worksheets; manuals; checklists;metrics; templates for partner selection, alliance negotiationand alliance contracts; assessment tools to evaluate partnerfit; database with factual information on alliances;simulations; logbook; contact list; intranet.
References: 1, 2, 3, 4, 6, 8, 9, 11, 13, 15, 16, 17, 18, 19, 20,21, 22, 23, 24, 26, 27, 28, 29, 30, 32, 33, 34, 36, 37, 38, 39,40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 54, 56, 58, 62,64, 65, 67, 70, 71, 72, 73, 76, 77, 78, 79, 81, 82, 83, 84, 85,87, 88, 89, 90.
2. Structures: Alliance management office; alliancedirector; alliance manager; stable role definitions forboundary spanners; firm’s ability to contract withspecific alliance partner.
Processes: Informal and formal processes for sharingknowledge on alliance partner; brainstorming sessions;internal alliance training.
Tools: Database with factual information on alliancepartners; intranet; implementation manuals.
References: 27, 66, 75, 76, 89.Partner-specific experience: 24, 43, 55, 60, 62, 66, 68, 75,
76, 90.
Within thealliance
3. Structures: Alliance manager, alliance specialist orcommunication system in joint venture; joint teams ofalliance partners; alliance review committee; cross-companymanagement team; inter-firm taskforce.
Processes: External alliance training; use of external alliancespecialist: consultants, lawyers, mediators and financialexperts; joint business planning; joint evaluation; meetingevents in partner programme.
Tools: Alliance contract as repository of alliance knowledge;shared intranet; virtual team room; directory with contactdetails and repository with alliance documents.
References: 2, 5, 18, 24, 27, 39, 40, 41, 42, 50, 51, 52, 62, 67,75, 79, 80, 83, 84.
4. Structures: Alliance review committee; joint teams ofalliance partners; channels of communication;partner-specific interfaces; alliance specialist in jointventure; inter-firm taskforce.
Processes: Routines for inter-firm partner-specificknowledge sharing; joint business planning; jointalliance evaluation; partner programme; shared strategydiscussion; process development meeting; relationshipsteering group meeting.
Tools: Memorandum of understanding; alliance contractas repository of alliance knowledge; virtual team roomand web-conferencing; directory with contact detailsand repository with alliance documents;communications matrix; shared intranet.
References: 3, 4, 12, 24, 26, 30, 33, 39, 40, 41, 42, 43, 47,49, 50, 51, 53, 55, 57, 61, 62, 66, 67, 68, 75, 80, 83, 84,90.
aNumbers refer to the articles in Appendix 1.
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Alliance structures can be quite developed in largefirms, and may include a corporate alliance depart-ment that (or vice-president who) oversees alliancemanagers across the different departments of the firm(Hoffmann 2005; Kale et al. 2001). Such alliancemanagers are responsible for several teams thattransfer alliance knowledge both between theseteams and to the alliances in which these teams areengaged (Kale et al. 2001; Mascarenhas and Koza2008; Sampson 2005). Smaller firms may employ analliance specialist or a few officers who are respon-sible for managing alliance knowledge (Draulanset al. 2003; Heimeriks and Duysters 2007; Hoangand Rothaermel 2005; Wittmann 2007). When firmsemploy alliance specialists, their alliances are moresuccessful, but only when the specialists areemployed near the location in which the alliances aresituated and when the specialist is not part of thesenior management team (Draulans et al. 2003).
Examples of alliance processes include coachingmanagers in alliance skills, developing employeetraining programmes, sharing tacit knowledge ininternal networks and forums, and evaluating thealliance processes themselves (De Man and Duysters2005; Kale et al. 2001, 2002). Draulans et al. (2003)report that a manager’s ability to compare and evalu-ate alliances contributes positively to their success.When alliances are compared frequently accordingto a set method, more people are likely to be involvedin the evaluation process, and alliance knowledgewill be more widely distributed within the firm.
Alliance tools provide codified knowledge regard-ing alliance management. Such tools include man-agement guidelines, worksheets, manuals andtemplates that assist managers with specific aspectsof alliances, such as partner selection and assess-ment, negotiations and the development of contracts(Kale et al. 2001, p. 465). Hoang and Rothaermel(2005, p. 333) refer to diagnostic tools and simula-tions as important elements of the codification of keyinsights that are gained through reflection on pastalliance experiences. Firms may also maintain data-bases that contain factual information on each oftheir alliances, such as the date and purpose of for-mation, names of partners and of managing execu-tives (Kale and Singh 2007, p. 999).
Partner-specific alliance management capabilitieswithin the firm
Most alliance structures, processes and tools thatare relevant to developing general AMC within a
firm may also be relevant to developing partner-specific AMC within a firm. The difference is thatthe structures, processes and tools for partner-specific AMC only capture, share and store alliancemanagement knowledge that is specific to a particu-lar partner and that can only be applied in alliancesinvolving this same partner. The articles in thisreview refer to managers, training, informal andformal processes, databases and manuals, and anintranet as proxies for partner-specific AMC thatcapture, share and store knowledge on specific part-ners within a firm (e.g. Dyer et al. 2001; Zollo et al.2002). Different departments within a firm may beengaged in different alliances with the samepartner. Alliance managers develop partner-specificAMC within a firm by transferring knowledgeabout a partner between the firm’s different depart-ments. Pangarkar (2004) discusses firms thatemploy ‘boundary spanners’ for concurrent or con-secutive alliances with the same partner. Boundaryspanners are alliance managers who transfer knowl-edge about a specific partner into the firm. Ryalland Sampson (2006) discuss the ability to contractalliances as a particular type of firm-level, partner-specific AMC. They demonstrate that firms thatenter into consecutive alliances with the samepartner improve their ability to write more detailedcontracts with that partner at lower costs. Thesefirms develop contracting capabilities because theylearn more about their partners as they accrue addi-tional experience contracting with them (Ryall andSampson 2006).
In informal and formal processes and in internaltraining sessions, alliance managers and employeescan share knowledge within the firm regarding aparticular partner (e.g. Dyer et al. 2001).
Using alliance databases and manuals, in additionto intranets, firms store codified knowledge aboutalliances with particular alliance partners, such asfactual information regarding events, decisions andactions taken in these alliances (Duysters et al.2012).
General alliance management capabilities withinthe alliance
General AMC may also be captured, shared, storedand applied within the alliance rather than internal-ized within the firm. Alliance partners may decideto create a joint review committee or a cross-company management team to capture, share,store and apply knowledge regarding alliance
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management within the alliance (Kale and Singh2009; Schreiner et al. 2009). When an alliance isstructured as a joint venture, the partners maydecide to hire an alliance specialist to address theshared ownership portion of the joint venture(Albers 2010), i.e. an individual who is responsiblefor storing, codifying and disseminating know-ledge on alliance management within the jointventure.
Alliance partners may also agree to hire an exter-nal specialist or to register for specialized externaltraining when they do not have access to allianceknowledge within their respective firms (De Man2005). External parties who supply general alliancemanagement knowledge might include consultants,lawyers, mediators and financial experts (Heimeriksand Duysters 2007; Heimeriks et al. 2009; Sluytset al. 2010). Various external parties may behired during different stages of the alliance lifecycle (Kale and Singh 2009). Thus, lawyersmay be involved in the formation stage, whencontracts must be drafted and signed, whereasmediators may be hired to resolve conflictsbetween partners in the post-formation stage(De Man 2005; Duysters et al. 2012; Sluyts et al.2010).
General AMC may also be stored within analliance as codified alliance knowledge. Usinga shared intranet (or extranet), partners can assem-ble a repository of alliance documents, guide-lines and manuals (Parise and Casher 2003).Furthermore, alliance knowledge can be incorpo-rated in alliance contracts that are adjustedover time to incorporate such knowledge andbecome ‘repositories for knowledge about how togovern collaborations’ (Mayer and Argyres 2004,p. 394).
Partner-specific alliance management capabilitieswithin the alliance
Alliance partners may also capture, share, store andapply partner-specific AMC within the alliance.Partner-specific AMC allow the effective use ofknowledge about a specific partner that has devel-oped over time and is stored within the alliance overthe course of multiple consecutive alliances with thatsame partner (Zollo et al. 2002). Partners that engagein repeat alliances capture knowledge about oneanother in different ways. They may capture, shareand store partner-specific knowledge in inter-organizational structures that are used in consecutive
alliances with repeat partners. Some examples ofthese inter-organizational structures include jointteams of alliance partners, channels of communica-tion and partner-specific interfaces (Hoang andRothaermel 2005; Kale and Singh 2007; Khalid andLarimo 2012).
Repeat partners may also develop inter-firm rou-tines that capture, share, and store partner-specificknowledge (Dyer and Singh 1998; Hoang andRothaermel 2005; Kalaignanam et al. 2007; Kaleet al. 2002; Kale and Singh 2007; Kim et al. 2006;Mayer and Argyres 2004; Parise and Henderson2001). Zollo et al. (2002, p. 701) define these inter-firm routines as ‘stable patterns of interactionbetween two firms that are developed and refined inthe course of repeated interactions’. In these rou-tines, repeat partners exchange knowledge aboutthemselves and develop a more refined understand-ing of the other’s cultures, management systems,capabilities, weaknesses, behaviours and beliefs,while storing that information for future use (Zolloet al. 2002). These routines enhance the effective-ness of inter-firm agreements and strengthen inter-action between repeat partners (Zollo et al. 2002, p.701, 703). Kohtamäki et al. (2013) refer to sharedstrategy discussions, process development meetingsand relationship-steering group meetings as pro-cesses in which repeat partners might share andstore partner-specific knowledge that will benefitthe alliance.
To facilitate the sharing of codified partner-specific knowledge, repeat partners may transferinformation through a shared intranet and store it inboth a directory with the contact details of the part-ners and a repository with alliance-related docu-ments (Heimeriks and Schreiner 2010; Parise andCasher 2003). Repeat partners may create a memo-randum of understanding in which they specify theirdesired goals, expected outcomes and the responsi-bilities and tasks of the respective partners(Mascarenhas and Koza 2008). This memorandummay be altered over time to convey and/or memori-alize new perspectives and ideas. Dyer and Singh(1998) provide an example of a partner-specific alli-ance tool that was implemented by Xerox and Fuji.These two firms developed a communications matrixthat identifies a set of relevant issues in the alliance(e.g. products, technologies, markets) and thenmatches individuals by function to the appropriatematters, which allows an employee of one firm toinstantly find the proper contact person at the partnerfirm.
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Relationships between AMC, allianceattributes and performance
In this section, we discuss the relationships betweenthe four categories of AMC and alliance attributes, inaddition to the relationships between attributes andperformance. In particular, we synthesize the theo-retical conjectures found in the literature review.Based on a content analysis, we establish that theliterature most often refers to the following threealliance attributes: information and knowledgesharing between partners; shared partner understand-ing; and a focus on collective objectives (e.g.Pavlovich and Corner 2006; Spralls et al. 2011).Figures 1 and 2 summarize the impact of the fourAMC categories on these three alliance attributesand the impact of these attributes on performance;these figures indicate which articles in this reviewfocus on a particular type of relationship.
General AMC within the firm, alliance attributesand performance
Many of the articles in this review discuss the ben-eficial impact of general AMC within the firm oninformation and know-how sharing between partners(A1 in Figure 1). The distinction between knowledgeof alliance management (i.e. general AMC) andcontent knowledge is important in this regard. Firmswith knowledge of alliance management are betterable to stimulate the transfer of information andknow-how about the content of the alliance, i.e.information or know-how about the alliance’s prod-ucts, activities and technologies (Grunwald andKieser 2007). Following Dyer and Singh (1998,p. 665), information is defined as easily codifiableknowledge, whereas know-how involves knowledgethat is complex and difficult to codify. Although theinformation that partners share in an alliance can bequite diverse, most partners must share certainsimilar types of information during the life cycle ofthe alliance (Kale and Singh 2009). During the earlystages of negotiation, for example, the parties mustshare information about each firm’s input into thealliance, such as the amount of human resources,physical assets and financial investments (Sluytset al. 2010). Subsequently, the partnering firms mustshare information regarding the division of respon-sibilities and tasks, in addition to the division ofrevenues and profits (Mascarenhas and Koza 2008).During its post-formation phase, the partners mustshare information about the alliance’s progress and
assess its performance, in addition to assessing theperformance of each partner (Sluyts et al. 2010).Sharing know-how will frequently involve contribut-ing and combining valuable resources and skills fromeach partner, because know-how involves knowledgethat is difficult to imitate by outsiders, such thatcombining this knowledge in an alliance can give thepartners a competitive advantage (Dyer and Singh1998). The articles in this review highlight differ-ences in impact between sharing information andsharing know-how regarding alliance performance.Information sharing increases the efficiency of alli-ances (Adams 2001; Schreiner et al. 2009), becauseit decreases search and transaction costs, the costs ofwriting complex contracts, and monitoring costs(Heimeriks and Schreiner 2010; Sampson 2005;Spralls et al. 2011). Partners that share know-howincrease the alliance’s innovative output, which mayimprove the market value of the partners as a result ofhigher sales from innovative products (Andersonet al. 2011; Boyd and Spekman 2008; Nielsen andNielsen 2009) (E1 in Figure 2).
The superior ability to transfer information andknow-how between partners by firms with generalAMC is described by several studies in this review(A1 in Figure 1). Cui and O’Connor (2012, p. 28)posit, for example, that ‘dedicated functions of alli-ance management help the firm systematically accu-mulate competencies of managing informationexchange and more effectively acquire informationfrom its partners’. Successful firms with AMC thatoperate in a larger network with multiple partnerswill ‘(1) have a knowledge specification and a knowl-edge location capability (i.e. know where what typesof content should be placed within the network), (2)be able to efficiently and effectively gather, synthe-size and distribute key information content to part-ners, (3) be proficient in evaluating the costs andbenefits of various types of information that networkpartners might find commercially valuable, (4) beadept at encouraging partners to share key informa-tion, (5) enhance the ability of partners to receive,process and use information, and (6) know the rightamount of information visibility for the network,which directly facilitates information exchange andincreases communication quality’ (Spralls et al.2011, pp. 62–63). Firms with AMC have superiorcommunication abilities that enable them to enhancepartners’ willingness to disclose information(Schreiner et al. 2009) and appropriate know-how(Anderson et al. 2011; Chang et al. 2008). Argyresand Mayer (2007) and Mayer and Salomon (2006)
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General AMC WithinFirm
Information / Knowledge Sharing
Collective Alliance Goals
Shared Understanding
General AMC Within
Alliance
Information / Knowledge Sharing
Collective Alliance Goals
Shared Understanding
A1: 1, 2, 5, 6, 12, 13, 14, 15, 17, 21, 25, 32, 35, 37, 42, 46, 50, 51, 52, 53, 58, 59, 63, 64, 65, 67, 70, 73, 77, 78, 79, 82, 83, 85, 87. A2: 1, 30, 42, 70, 76, 78, 85. A3: 6, 15, 37, 42, 54, 70, 79, 85. A4: 32, 36, 63. A5: 13, 30, 35, 42, 46, 70, 77, 78.
A2
A3
A4
A5
A1
C1: 42, 51, 67, 79, 80. C2: 40, 80. C3: 42, 79, 80. C4: 42.
C1
C2
C4
C3
Partner-specificAMC Within
Firm
Information / Knowledge Sharing
Collective Alliance Goals
B1: 76 B2: 76
B1
B2
Partner-specificAMC Within
Alliance
Information / Knowledge Sharing
Collective Alliance Goals
Shared Understanding
D1: 3, 12, 26, 33, 40, 42, 43, 51, 57, 62, 66, 67, 68, 90. D2: 30, 40, 57, 68. D3: 12, 42, 69. D4: 42, 62, 69, 80.
D1 D2
D3D4
Figure 1. Impact of AMC on alliance attributes
Information / Knowledge Sharing
Shared Understanding
Collective Alliance Goals
Alliance Performance
E1: 1, 3, 5, 6, 12, 16, 20, 21, 23, 25, 28, 30, 31, 33, 42, 43, 44, 45, 46, 51, 54, 57, 65, 66, 67, 70, 75, 76, 79, 80, 85, 87, 90. E2: 3, 20, 21, 23, 26, 28, 30, 33, 45, 54, 55, 57, 69, 80, 85. E3: 1, 3, 20, 23, 27, 42, 46, 55, 61, 69, 76, 80, 85.
E1
E2
E3
Figure 2. Impact of alliance attributes on alliance performance
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argue that the ability of firms to design effectivecontracts constitutes a particular type of AMC. Firmswith contracting design capabilities craft better exante contracts that specify the knowledge to beexchanged in the alliance and lay the groundworkto foster good communication between partners(Argyres and Mayer 2007; Mayer and Salomon2006). Schilke and Goerzen (2010) claim that firmswith AMC have the managerial competence toabsorb new knowledge from their R&D partners, andRothaermel and Deeds (2006, p. 437) posit that the‘demands of an alliance on a firm’s alliance manage-ment capability are likely to increase commensu-rately with the levels of tacitness, ambiguity andcomplexity involved in the knowledge exchanged inthe alliance’.
Several articles in this review indicate that thepositive impact of general AMC within a firm oninformation and knowledge sharing between partnersmay subsequently lead to a greater focus on collec-tive goals (A2 in Figure 1). The exchange of infor-mation between partners highlights common goals(Spralls et al. 2011), and an open discussion betweenpartners may support the achievement of these goals(Ritala et al. 2009). Schilke and Goerzen (2010)claim that information sharing is necessary to har-monize the activities of partners, to reconcile theirinterests and to achieve mutual objectives. Sampson(2005) argues that communication also allows firmsto align (potential) changes in their strategies andobjectives. It is believed that reliable and regularcommunication between partners and focused com-munication regarding alliance objectives and criticaltask-related information will improve the perfor-mance of the alliance (De Villiers et al. 2007;Duysters et al. 1999; Kale and Singh 2009) (E1 inFigure 2). Several studies also point to a direct rela-tionship between general AMC within the firm andcollective goals (A5 in Figure 1). Canter andTwombly (2010) posit that one of the tasks of alli-ance managers is to achieve a shared objectivebetween the partners, while Heimeriks and Schreiner(2010) posit that AMC may have a positive impact onpartners committing to a common goal.
The exchange of information between partnersleads not only to a focus on collective objectives, butalso to greater shared partner understanding (A3 inFigure 1). Information sharing between partnersleads to shared understanding about common inter-ests (Ritala et al. 2009) and a mutual understandingof the terms of the alliance relationship (Argyres andMayer 2007). Information sharing builds a mutual
understanding regarding the obligations and engage-ment rules of the partners and develops sharedmental models of how to work together effectively(Schreiner et al. 2009). Spralls et al. (2011, p. 63)argue that information sharing between partnersincreases alliance performance because ‘communi-cation fosters shared understanding between networkpartners; it helps align partners’ interests and values;it allows network partners to work collaborativelytoward a shared understanding of what information isimportant and how best to use it’. Several articles inthis review also address the direct relationshipbetween AMC and a shared understanding (A4 inFigure 1). Hansen et al. (2008) refer to contractualmanagement capabilities as a particular type of AMCand argue that some firms have superior abilities towrite contracts that create shared expectations andmutual understanding regarding the alliance. Thesuccess of an alliance will increase when partnersshare values and create a shared identity and ideol-ogy because a shared understanding of the alliancereduces the likelihood of opportunistic behaviour(Kim et al. 2006) (E2 in Figure 1).
Partner-specific AMC within the firm, allianceattributes and performance
As alliance experience grows, firms learn not only tomanage alliances in general, but also to capturegreater partner-specific knowledge when they allywith repeat partners (Zollo et al. 2002). Severalstudies in this review focus on the experience offirms with repeat partners and address the ability offirms to translate partner-specific experience in alli-ance management skills that are used in allianceswith repeat partners (Duysters et al. 2012; Hoangand Rothaermel 2005; Pangarkar 2004).
Sampson (2005) points to the beneficial impact ofpartner-specific AMC within the firm on informationsharing between partners and on the pursuit of col-lective objectives (B1 and B2 in Figure 1). Partner-specific knowledge improves collaborative benefitsby enabling firms to improve communication withthe repeat partner and to identify effective processesfor exchanging information (Sampson 2005,p. 1012). Partner-specific AMC enable firms to coor-dinate with their repeat partner to align the strategiesof each firm with alliance activities and to worktowards a common strategic goal (Sampson 2005,p. 1009, 1027). The beneficial impact of partner-specific AMC on the pursuit of collective goals isimportant for alliance performance, because partners
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frequently value alliance goals differently, whichmight hinder collaboration. A survey has shown thatthe majority of alliance failures are at least partlycaused by shifts in partners’ objectives and expecta-tions (Sampson 2005, p. 1012). Variations in thestrategic direction of partners may be inescapableand negatively affect alliance longevity and itseffective functioning (Dyer et al. 2001; Parkhe 1991,pp. 580–581) (E3 in Figure 2). In this review, severalarticles report that establishing objectives that aremutually embraced by the partners leads to alliancesuccess (e.g. Adams 2001; Pavlovich and Corner2006; Sherwood and Covin 2008; Spralls et al.2011). Heimeriks and Schreiner (2010) argue thatinducing firms to commit to a common objectiveleads to a competitive advantage (E3 in Figure 2).
General AMC within the alliance, allianceattributes and performance
General AMC within the alliance refer to best prac-tices that partners capture, share and store within thealliance, and that they apply to improve performance.These best practices are not partner-specific knowl-edge, but can be applied across a wide range ofalliances. The articles in this review argue that part-ners that capture, share, store and apply generalAMC within their alliance stimulate informationsharing between partners, a shared understanding,and a focus on collective goals (C1, C2, C3, C4 inFigure 1). Examples of alliance structures and pro-cesses that partners apply at the inter-firm level thatmay have this type of beneficial effect include cross-company management teams, joint business plan-ning and joint evaluation sessions, external expertsand inter-firm taskforces and committees (Heimeriksand Schreiner 2010; Parise and Casher 2003;Schreiner et al. 2009; Sherwood and Covin 2008).
In cases where partners need to regularly informeach other of their respective actions or decisions,or they must periodically evaluate the evolvingnature of their interdependence and adapt to it,feedback mechanisms such as joint teams arehelpful to quickly process pertinent information.(Kale and Singh 2009, p. 50)
External experts are an important source of special-ized knowledge and can offer advice, training andcodified tools to partners regarding alliance manage-ment. These experts help to ensure that alliance goalsare set realistically and promote mutuality andshared understanding between partners (Heimeriks
et al. 2009, p. 101). Sherwood and Covin (2008, p.167) argue that inter-firm collaboration teams facili-tate alliance success by increasing the informationflow between partners and by facilitating the estab-lishment of clear and mutually embraced goals.Channels of communication that facilitate theexchange of knowledge also ‘enable alliance partnersto overcome different frames of reference’; thus, theystimulate shared understanding (Sherwood andCovin 2008, p. 168). A shared business vision, ashared understanding of what information is impor-tant and how this information can best be used, andshared methods for problem solving, working con-structively and thinking outside the box have all beenreported to be important for alliance success (DeVilliers 2009; De Villiers et al. 2007; Duysters et al.1999; Ertel 2001; Pavlovich and Corner 2006;Spralls et al. 2011). Hunt et al. (2002, p. 24) defineshared values between partners as ‘beliefs incommon concerning what is important/unimportant,appropriate/inappropriate, and right/wrong’. Part-ners who share values will identify with one anotherand will be more committed to the alliance (Huntet al. 2002) (E2 in Figure 2).
Partner-specific AMC within the alliance, allianceattributes and performance
Studies on AMC also discuss partner-specific capa-bilities that have been developed over time by part-ners that enter into consecutive alliances with thesame partners. In these repeat alliances, partner-specific knowledge is stored in inter-firm routines,structures, processes, and contracts (Hoang andRothaermel 2005; Mayer and Argyres 2004; Zolloet al. 2002). Examples of the structures and pro-cesses include joint teams, partner-specific inter-faces, joint business planning sessions and jointalliance evaluation sessions (Heimeriks et al. 2009;Heimeriks and Schreiner 2010; Hoang andRothaermel 2005; Kale and Singh 2009; Pangarkar2004; Zollo et al. 2002). Mayer and Argyres (2004)describe alliance contracts as repositories of partner-specific knowledge that can serve as a means ofcodifying inter-firm routines. When two firms enterinto an alliance, each firm gradually learns about theother’s operations, internal organization structureand decision-making styles. This knowledge eventu-ally enables them to incorporate contract terms thattake such factors into account and thereby improvesthe performance of repeat alliances (Mayer andArgyres 2004, p. 402, 405).
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The articles in this review show that inter-firmroutines and structures facilitate the exchange ofinformation and know-how between partners (D1 inFigure 1). For instance, inter-firm routines canfacilitate the exchange of critical task-related infor-mation between partners, and joint alliance teamscan quickly process information regarding actionsand decisions by partners (e.g. Kale and Singh2009). Inter-firm routines also enhance the abilityof firms to recognize valuable knowledge from aparticular partner and to transfer this knowledgeeffectively across inter-firm boundaries (Dyer andSingh 1998; Hoang and Rothaermel 2005). Partnersin repeat alliances with partner-specific experiencecommunicate more efficiently, because they havelearned how to share information (Zollo et al.2002).
Heimeriks et al. (2009, p. 100) claim that partnersthat share knowledge in joint business planning ses-sions will become more aware of the future directionof the alliance, which will help define collectiveobjectives at an early stage. Al-Laham et al. (2008)argue that repeat partners will have developed rou-tines and procedural structures to facilitate learningfrom the partner and that these routines and struc-tures will enable both firms to accomplish the goalsof the alliance more quickly (D2 in Figure 1). Inother words, they will spend less time setting up thealliance and more time exploiting it, which enablesthe partners to create common benefits more quicklyand to convert common benefits to private benefitsmore rapidly (Al-Laham et al. 2008, p. 350) (E3 inFigure 2).
Information sharing in strategy discussionsbetween partners also facilitates development of ashared purpose (Kohtamäki et al. 2013). Heimeriksand Schreiner (2010, p. 161) argue that joint busi-ness planning and joint evaluation sessions ensurethat there are sufficient opportunities to exchangeinformation between partners and that this informa-tion sharing is important for the development ofmutual understanding. Pavlovich and Corner (2006)demonstrate that a shared mindset or a shared frameof reference is important for success because such amindset allows partners to collectively make senseof the new alliance and its place in the environ-ment. They show how shared frames of referenceare collectively constructed during the alliancelifecycle and how such shared perspectives can onlybe attained by laborious communication (Pavlovichand Corner 2006, p. 189) (D3 in Figure 1).Sherwood and Covin (2008) discuss the direct rela-
tionship between partner-specific AMC within thealliance and a shared understanding between part-ners (D4 in Figure 1). Specialized structures, suchas collaboration teams, inter-firm taskforces andcommittees, facilitate repeated exposure to alliancepartners and therefore mutual understanding regard-ing relevant alliance matters (Sherwood and Covin2008, p. 162).
This literature review has resulted in four catego-ries of AMC that may positively affect alliance attrib-utes. First, firms with general AMC demonstrateimproved information sharing, mutual understandingand the pursuit of collective goals, because thesefirms have developed superior abilities to communi-cate, share knowledge and design alliance contracts.Second, firms with partner-specific AMC have builtup greater knowledge of particular partners and aretherefore better able to share information and pursuecollective goals in repeat alliances with such part-ner(s). Third, partners that store general AMC withinthe alliance improve their relationships by installinginter-firm alliance structures, processes and tools thatare known to have a beneficial impact on the alliancerelationship. Fourth, partners also store partner-specific knowledge within the alliance. These part-ners are better able to share information, achieve ashared understanding and pursue collective goals inrepeat alliances, because they have integratedpartner-specific knowledge in their inter-firm alli-ance structures, processes and tools. This review hasalso shown that information and knowledge sharing,a shared understanding and a focus on collectiveobjectives are important antecedents of alliancesuccess.
Conclusion
The research on alliances in the fields of manage-ment, business and economics is extensive. Reviewsof this literature have addressed a host of topics,including inter-firm attributes of the alliance and themanagement of knowledge in alliances (Jolink andNiesten 2012; Meier 2011). This review goes furtherby focusing on the capabilities to store and applyknowledge regarding alliance management and bymaking two novel contributions to the literature.First, this review structures previous empiricalresearch practices by providing a classification ofproxies that are used to measure AMC. This classi-fication distinguishes four categories: general AMCwithin the firm; partner-specific AMC within the
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firm; general AMC within the alliance; and partner-specific AMC within the alliance. The first distinc-tion is consistent with research that studies allianceexperience with different types of partners andpartner-specific experience as two distinct forms ofexperience (Hoang and Rothaermel 2005; Ryall andSampson 2006; Sampson 2005; Zollo et al. 2002).The second distinction is consistent with recentobservations by researchers that capabilities may notonly be stored within the firm, but also retainedoutside a firm’s boundaries (e.g. Lichtenthaler2008).
Second, this review unveils an explanatory mecha-nism – as illustrated by the theoretical conjectures ofthe reviewed articles – for the impact of AMC onperformance by stressing the intermediate impact ofAMC on alliance attributes. It thereby contributes tothe literature on dynamic capabilities, because AMCare perceived to be particular types of dynamic capa-bilities and thus higher-order resources that affect thelower-order resources in the alliance. We show thatthe literature on AMC considers several attributes ofthe alliance as determinants of performance, includ-ing information and knowledge sharing betweenpartners, shared partner understanding and a focuson collective objectives. This review offers insightsabout how the four categories of AMC influencethese alliance attributes and subsequently improveperformance. The review demonstrates that theimpact of general AMC within the firm on allianceattributes can mainly be attributed to the communi-cation and contract design capabilities of firms,whereas the impact of partner-specific AMC onalliance attributes is mainly due to greater partner-specific knowledge embedded in the partners. Alli-ance management capabilities stored within thealliance have a positive effect on alliance attributes,because partners store general and partner-specificknowledge in inter-firm alliance structures, pro-cesses and tools.
Future research suggestions
Based on these contributions to the alliance litera-ture, we are able to offer several suggestions forfuture research on AMC. First, future researchshould endeavour to study the impact of each cat-egory of AMC on alliance attributes more systemati-cally. This review summarizes theoretical claimsfrom the literature regarding the impact of AMC onthe alliance and thereby offers a starting point for
future empirical research. With respect to research ondynamic capabilities in general, Ambrosini andBowman (2009, p. 37) have argued that qualitative,smaller sample studies are likely to be more appro-priate for understanding the subtlety of resourcecreation and regeneration processes. A good exampleof a qualitative case study on alliances that examinescollaborative processes in depth is the study by Davisand Eisenhardt (2011), which shows that alli-ances produce more innovations when partnerscollaboratively alter alliance objectives over time.With respect to AMC, exploratory and qualitativestudies are useful in understanding the complex rela-tionship between AMC and alliance attributes, andthey offer a richer understanding of the mechanismslinking AMC to performance.
Second, the capabilities literature distinguishesdifferent types of dynamic capabilities, such as in thefollowing: ‘some are used to integrate resources,some to reconfigure resources; some are about cre-ating new resources, while others are about sheddingresources’ (Ambrosini and Bowman 2009, p. 35).The literature on AMC defines AMC as dynamiccapabilities, but researchers have not yet clarifiedwhether there are differences between general andpartner-specific capabilities in terms of being moreor less dynamic. Future research may study whethergeneral AMC are more important for integrating andcreating new resources with new partners, whereaspartner-specific AMC are more focused on recon-figuring resources with the same partners in repeatalliances.
Third, future research might also address theimpact of AMC on other attributes of the alliance,such as trust, complementary resources, or opportun-istic behaviour by partners (Bertrand and Meschi2005; Jolink and Niesten 2012). Such an approachmight extend the analysis of alliance attributesbeyond the focus on information and knowledgesharing, a shared understanding and collective objec-tives. In addition, future empirical studies couldmake a stronger case for causal relationshipsbetween AMC and alliance attributes. The literaturerefers to the impact of AMC on alliance attributes,but a reversed causality could also be considered:3
when information-sharing needs are high, partnersmay develop AMC to improve performance. Further-more, future research may go beyond the impact ofAMC on a dyadic relationship and examine theimpact of AMC on information and knowledge
3We thank an anonymous referee for suggesting this point.
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sharing between multiple alliances in a firm’salliance portfolio (Sarkar et al. 2009). The study bySpralls et al. (2011) offers a good starting point,because it shows that a firm’s capability to manageinter-firm distribution networks has a positive impacton information exchange and communication qualityin the distribution network. With respect to the inter-nal workings of a firm, the impact of AMC on theinternal resources used in alliances is also worthexamining empirically.
The final research suggestion is related to theobservation that current empirical research on AMCfrequently employs a cross-sectional design, andstudies AMC at a particular point in time. Longitu-dinal research can make a valuable contribution tothe study of the evolution of AMC by highlightinghow firms that implement alliance structures, pro-cesses and tools improve information and knowledgesharing in the alliance and stimulate both a sharedunderstanding and a focus on collective goals overtime.
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Alliance Management Capabilities and Performance 19
© 2014 British Academy of Management and John Wiley & Sons Ltd.
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efi
rmha
san
alli
ance
depa
rtm
ent,
tool
san
dpr
oced
ures
tosu
ppor
tm
anag
ers.
(C).
10.
Ber
tran
dan
dM
esch
i20
05A
llia
nce
expe
rien
ceO
rgan
izat
iona
lle
arni
ngan
dtr
ansa
ctio
nco
stth
eory
AM
Cim
prov
ecu
mul
ativ
eab
norm
alre
turn
son
stoc
km
arke
t(H
not
supp
orte
d).
20 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
11.
Boo
than
dM
cCre
die
2004
Stru
ctur
e:A
llia
nce
grou
p;al
lian
cede
part
men
tP
roce
ss:
Ext
erna
lal
lian
ceex
pert
sTo
ol:A
llia
nce
met
rics
Pri
ncip
led
nego
tiat
ion
Apr
ogra
mm
edap
proa
chto
alli
ance
man
agem
ent
and
invo
lvin
gex
tern
alal
lian
ceex
pert
s(i
.e.A
MC
)ac
hiev
ea
coll
abor
ativ
em
inds
etan
dal
lian
cesu
cces
s.(Q
L).
12.
Boy
dan
dS
pekm
an20
08A
llia
nce
expe
rien
ceA
llia
nce
dura
tion
;cr
oss-
bord
eran
dho
rizo
ntal
alli
ance
s;al
lian
cepo
rtfo
lio
size
and
com
posi
tion
Pro
cess
:In
ter-
firm
info
rmat
ion
shar
ing
rout
ines
Inte
r-fi
rmco
mpe
tenc
yli
tera
ture
Whe
na
firm
has
AM
C(m
easu
red
byal
lian
cedu
rati
on;
cros
s-bo
rder
,ho
rizo
ntal
alli
ance
s;al
lian
cepo
rtfo
lio
size
and
com
posi
tion
),in
dire
ctti
esha
vea
grea
ter
impa
cton
afi
rm’s
mar
ket
valu
e.(H
part
lysu
ppor
ted)
.13
.C
ante
ran
dTw
ombl
y20
10St
ruct
ure:
Ded
icat
edal
lian
cem
anag
er;
vice
-pre
side
ntof
alli
ance
s;al
lian
cedi
rect
orP
ract
ices
and
tool
sof
alli
ance
man
agem
ent
–A
MC
impr
ove
alli
ance
succ
ess.
(QL
).
14.
Car
sten
set
al.
2008
b–
Soc
ial
ecol
ogy
theo
ry,
orga
niza
tion
alan
dm
anag
emen
tli
tera
ture
Ent
repr
eneu
rial
lead
ers
wit
hA
MC
adop
tin
nova
tion
s.(Q
L).
15.
Cha
nget
al.
2008
cA
llia
nce
expe
rien
ce;
rati
oof
afi
rm’s
mar
ket
valu
eto
its
book
valu
eTo
ol:A
llia
nce
guid
elin
es
Res
ourc
e-ba
sed
and
know
ledg
e-ba
sed
pers
pect
ives
,dy
nam
icca
pabi
lity
,ev
olut
iona
ryec
onom
ics,
orga
niza
tion
alle
arni
ng
AM
C,
defi
ned
asth
ein
tera
ctio
nbe
twee
nal
lian
ceex
peri
ence
and
inte
llec
tual
capi
tal
(rat
ioof
afi
rm’s
mar
ket
valu
eto
its
book
valu
e),
posi
tivel
yim
pact
valu
ecr
eati
onof
alli
ance
s,m
easu
red
asst
ock
pric
ere
spon
ses
toal
lian
cean
noun
cem
ents
.(H
supp
orte
d).
16.
Cho
nko
1999
Stru
ctur
e:A
llia
nce
man
ager
,de
dica
ted
alli
ance
team
Pro
cess
:All
ianc
etr
aini
ngA
llia
nce
lite
ratu
reFi
rms
wit
hA
MC
can
gain
am
arke
tpla
cead
vant
age
and
alli
ance
succ
ess.
(QL
).17
.C
uian
dO
’Con
nor
2012
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
;al
lian
cem
anag
erP
roce
ss:A
llia
nce
sem
inar
san
dw
orks
hops
Tool
:All
ianc
ech
eckl
ists
Org
aniz
atio
nan
dm
arke
ting
theo
ry;
lite
ratu
reon
alli
ance
s,in
nova
tion
and
capa
bili
ties
AM
C(m
easu
red
byal
lian
cefu
ncti
on)
mod
erat
eth
ere
lati
onsh
ipbe
twee
nal
lian
cepo
rtfo
lio
reso
urce
dive
rsit
yan
dfi
rmin
nova
tion
.AM
Cen
able
dive
rsit
yto
posi
tivel
yaf
fect
inno
vati
on.
(Hsu
ppor
ted)
.18
.D
eM
an20
05St
ruct
ure:
VP
ofal
lian
ces;
alli
ance
offi
ce;
alli
ance
spec
iali
st;
alli
ance
man
ager
;ga
teke
eper
Pro
cess
:In
tern
alan
dex
tern
alal
lian
cetr
aini
ng;
part
ner
sele
ctio
npr
oces
s;jo
int
busi
ness
plan
ning
;cu
ltur
epr
ogra
mm
e;pa
rtne
rpr
ogra
mm
e;al
lian
ceev
alua
tion
;jo
int
eval
uati
on;
ince
ntiv
esfo
ral
lian
cem
anag
ers;
mee
ting
sof
alli
ance
man
ager
s;ex
tern
alco
nsul
tant
s;le
gal
expe
rts;
med
iato
rs;
fina
ncia
lex
pert
sTo
ol:A
llia
nce
met
rics
;al
lian
ceda
taba
se
Cap
abil
ity
theo
ryA
MC
are
the
dete
rmin
ants
ofco
mpe
titiv
est
reng
thof
com
pani
esan
dsu
cces
sof
alli
ance
s.A
mer
ican
com
pani
esha
vem
ore
AM
Cth
anE
urop
ean
com
pani
es(H
supp
orte
d).
19.
De
Man
and
Duy
ster
s20
05P
roce
ss:
Cou
rses
and
wor
ksho
pson
alli
ance
man
agem
ent
All
ianc
em
anag
emen
tto
ols
All
ianc
eli
tera
ture
Ahi
gher
leve
lof
AM
Cin
crea
ses
the
inno
vativ
enes
sof
firm
s.(C
).20
.D
eV
illi
ers
etal
.20
07St
ruct
ure:
Ded
icat
edal
lian
cest
aff
All
ianc
eli
tera
ture
AM
Cpo
sitiv
ely
affe
ctal
lian
cesu
cces
s.(H
supp
orte
d).
21.
De
Vil
lier
s20
09St
ruct
ure:
All
ianc
esp
ecia
list
;al
lian
cem
anag
erP
roce
ss:A
llia
nce
trai
ning
;al
lian
ceev
alua
tion
;al
lian
cew
orks
hop
Tool
:All
ianc
eda
taba
se;
alli
ance
chec
klis
t
Man
agem
ent
lite
ratu
reon
alli
ance
sA
MC
posi
tivel
yaf
fect
alli
ance
succ
ess.
(QL
).
Alliance Management Capabilities and Performance 21
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
22.
Dra
ulan
set
al.
2003
cSt
ruct
ure:
All
ianc
esp
ecia
list
sP
roce
ss:T
rain
ing;
indi
vidu
alal
lian
ceev
alua
tion
san
dcr
oss-
alli
ance
eval
uati
ons
Dyn
amic
capa
bili
ties
appr
oach
,re
sour
ce-b
ased
view
,ev
olut
iona
ryec
onom
ics
AM
Cen
hanc
eal
lian
cesu
cces
s(m
easu
red
bym
anag
eria
las
sess
men
tsof
perf
orm
ance
).(H
supp
orte
d).
23.
Duy
ster
set
al.
1999
Stru
ctur
e:A
llia
nce
func
tion
;al
lian
cem
anag
ers
Pro
cess
:All
ianc
etr
aini
ngTo
ol:A
llia
nce
mon
itor
ing;
alli
ance
met
hodo
logy
(one
lang
uage
and
best
prac
tice
s)
All
ianc
eli
tera
ture
AM
Cim
prov
eal
lian
cesu
cces
s.(C
).
24.
Duy
ster
set
al.
2012
Part
ner-
spec
ific
expe
rien
ceSt
ruct
ure:
All
ianc
ede
part
men
t;al
lian
cem
anag
er;
alli
ance
spec
iali
st;
gate
keep
er;
vice
-pre
side
ntof
alli
ance
s;lo
cal
alli
ance
man
ager
Pro
cess
:Fo
rmal
know
ledg
eex
chan
gebe
twee
nal
lian
cem
anag
ers;
appr
oval
proc
esse
s;re
war
dsan
dbo
nuse
sfo
ral
lian
cean
dbu
sine
ssm
anag
ers;
alli
ance
met
rics
;us
eof
own
know
ledg
eab
out
nati
onal
cult
ural
diff
eren
ces;
coun
try-
spec
ific
alli
ance
poli
cies
;ex
tern
alpa
rtie
s:co
nsul
tant
s,fi
nanc
ial
expe
rts,
lega
lex
pert
s,m
edia
tors
for
confl
ict
reso
luti
onTo
ol:A
llia
nce
best
prac
tice
s;da
taba
se;
hand
book
;al
lian
cem
anag
emen
tde
velo
pmen
tpl
an;
trai
ning
inin
terc
ultu
ral
man
agem
ent;
com
pete
ncy
fram
ewor
kfo
ral
lian
cem
anag
ers;
cros
s-al
lian
ceev
alua
tion
;cu
ltur
epr
ogra
mm
e;ex
tern
alan
din
tern
alal
lian
cetr
aini
ng;
indi
vidu
alan
djo
int
alli
ance
eval
uati
on;
intr
anet
;jo
int
busi
ness
plan
ning
;pa
rtne
rpo
rtal
;pa
rtne
rpr
ogra
mm
es;
part
ner
sele
ctio
nap
proa
ch
Org
aniz
atio
nal
lear
ning
theo
ryA
MC
posi
tivel
ym
oder
ate
the
rela
tion
ship
betw
een
alli
ance
port
foli
odi
vers
ity
and
alli
ance
port
foli
ope
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts).
AM
Cm
oder
ate
rela
tion
ship
betw
een
dive
rsit
yan
dpe
rfor
man
ceon
lyat
high
leve
lsof
AM
C,
offe
ring
supp
ort
for
the
noti
onth
athi
gher
leve
lsof
dive
rsit
yre
quir
ehi
gher
leve
lsof
AM
C.
(Hsu
ppor
ted)
.
25.
Duy
ster
san
dL
oksh
in20
11b
–A
llia
nce
lite
ratu
reA
llia
nce
port
foli
oco
mpl
exit
yha
san
inve
rse
U-s
hape
dre
lati
onw
ith
inno
vativ
epe
rfor
man
ce.
Lim
its
ofA
MC
are
reac
hed
whe
nin
crea
sing
com
plex
ity
low
ers
perf
orm
ance
.(H
supp
orte
d).
26.
Dye
ran
dS
ingh
1998
Stru
ctur
e:A
llia
nce
func
tion
;di
rect
orof
stra
tegi
cal
lian
ces
Pro
cess
:In
ter-
firm
know
ledg
esh
arin
gro
utin
esTo
ol:
Com
mun
icat
ions
mat
rix;
alli
ance
man
uals
Rel
atio
nal
view
ofco
mpe
titiv
ead
vant
age
AM
Cal
low
firm
sto
gene
rate
rela
tion
alre
nts,
byco
mbi
ning
com
plem
enta
ryre
sour
ces,
shar
ing
know
ledg
e,pa
rtne
ring
wit
hfi
rms
wit
hA
MC
.(C
).
22 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
27.
Dye
ret
al.
2001
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
;vi
ce-p
resi
dent
and
dire
ctor
ofal
lian
ces;
alli
ance
man
ager
Pro
cess
:In
tern
alan
dex
tern
altr
aini
ngpr
ogra
mm
es;
inte
rnal
netw
orks
ofal
lian
cem
anag
ers;
proc
esse
sto
shar
ekn
owle
dge;
virt
ual
sum
mit
s;al
lian
cew
orks
hops
Tool
:Val
ue-c
hain
anal
ysis
form
;ne
eds-
anal
ysis
chec
klis
t;m
anuf
actu
ring
-ver
sus-
part
neri
ngan
alys
is;
part
ner
scre
enin
gfo
rm;
tech
nolo
gyan
dpa
tent
-dom
ain
map
s;cu
ltur
al-fi
tev
alua
tion
form
;du
edi
lige
nce
team
;ne
goti
atio
nsm
atri
x;ne
eds-
vers
us-w
ants
chec
klis
t;al
lian
ceco
ntra
ctte
mpl
ate;
alli
ance
-str
uctu
regu
idel
ines
;al
lian
ce-m
etri
csfr
amew
ork;
prob
lem
trac
king
tem
plat
e;tr
ust-
buil
ding
wor
kshe
et;
alli
ance
cont
act
list
;al
lian
ceco
mm
unic
atio
nin
fras
truc
ture
;re
lati
onsh
ipev
alua
tion
form
;ye
arly
stat
usre
port
;te
rmin
atio
nch
eckl
ist;
term
inat
ion-
plan
ning
wor
kshe
et
All
ianc
eli
tera
ture
Firm
sw
ith
AM
Ccr
eate
mor
eal
lian
ceva
lue
and
impr
ove
alli
ance
succ
ess.
(QL
).
28.
Ert
el20
01St
ruct
ure:
All
ianc
em
anag
erP
roce
ss:A
llia
nce
trai
ning
Tool
:All
ianc
em
anua
ls;
tem
plat
es;
alli
ance
heal
thch
ecks
–A
MC
lead
togr
eate
rim
prov
emen
tsin
mar
ket
valu
e.(Q
L).
29.
Faem
set
al.
2010
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
;al
lian
cem
anag
erA
llia
nce
lite
ratu
re,
inno
vati
onli
tera
ture
,re
sour
ce-b
ased
view
All
ianc
epo
rtfo
lio
dive
rsit
yin
crea
ses
shar
eof
pers
onne
lco
sts
inva
lue
adde
d,w
hich
redu
ces
profi
tm
argi
n.(H
supp
orte
d).
Gre
ater
dive
rsit
yim
plie
sin
vest
men
tsin
AM
C,
butA
MC
are
not
mea
sure
d.30
.Fe
ller
etal
.20
13Im
prov
emen
tsin
rele
ase
man
agem
ent,
mil
esto
nes,
allo
cati
onof
task
sSt
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
onP
roce
ss:
Inte
r-or
gani
zati
onal
proc
esse
s;in
ter-
orga
niza
tion
alkn
owle
dge
shar
ing
and
com
mun
icat
ion
rout
ines
Tool
:M
anua
ls,
data
base
s
Kno
wle
dge-
base
dpe
rspe
ctiv
e,ca
pabi
lity
lite
ratu
re
Soc
iali
zati
on,
exte
rnal
izat
ion
and
inte
rnal
izat
ion
ofkn
owle
dge
cont
ribu
teto
deve
lopm
ent
ofA
MC
.(H
supp
orte
d).A
MC
impr
ove
the
deve
lopm
ent
ofne
wpr
oduc
tsan
dpr
oces
ses,
and
are
anim
port
ant
driv
erof
alli
ance
succ
ess.
31.
Fink
and
Kes
sler
2010
All
ianc
eex
peri
ence
Coo
pera
tion
,or
gani
zati
onal
lear
ning
and
evol
utio
nary
theo
ry;
reso
urce
-bas
edvi
ew
AM
Cim
prov
ebu
sine
sspe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts).
(Hpa
rtly
supp
orte
d).
32.
Goe
rzen
2005
Stru
ctur
e:A
ffili
ated
com
pani
esde
part
men
t;re
lati
onsh
ipm
anag
er;
alli
ance
task
forc
eTo
ol:A
llia
nce
guid
elin
es;
alli
ance
wor
ksho
ps
All
ianc
eli
tera
ture
AM
Cre
duce
orga
niza
tion
alco
sts,
enha
nce
com
peti
tive
posi
tion
and
impr
ove
know
ledg
eac
quis
itio
n.(Q
L).
33.
Gru
nwal
dan
dK
iese
r20
07St
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
on;
part
ner-
spec
ific
com
mon
coor
dina
tion
Pro
cess
:All
ianc
etr
aini
ng;
alli
ance
sum
mit
s;st
anda
rdiz
edpr
oced
ures
for
repe
atal
lian
ces
Tool
:All
ianc
egu
idel
ines
,m
anua
ls;
and
tem
plat
es
Org
aniz
atio
nal
lear
ning
theo
ryA
MC
enha
nce
coop
erat
ion
effi
cien
cy,
and
econ
omiz
eon
the
exch
ange
ofco
nten
tkn
owle
dge.
(QL
).
Alliance Management Capabilities and Performance 23
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
34.
Gul
ati
1999
All
ianc
eex
peri
ence
;di
vers
ity
ofal
lian
ceex
peri
ence
;ti
me
dura
tion
sinc
ea
firm
last
ente
red
anal
lian
ceSt
ruct
ure:
All
ianc
eun
its
Tool
:All
ianc
egu
idel
ines
;ch
eckl
ists
;te
mpl
ates
;le
gal
fram
ewor
kfo
ral
lian
ces
Res
ourc
e-ba
sed
view
,ne
twor
kth
eory
,li
tera
ture
onca
pabi
liti
es
The
grea
ter
afi
rm’s
AM
C,
the
grea
ter
the
like
liho
odth
atit
wil
len
ter
ane
wal
lian
cein
the
subs
eque
ntye
ar.
(Hpa
rtly
supp
orte
d,on
lyw
hen
AM
Car
em
easu
red
byex
peri
ence
).
35.
Hag
edoo
rnet
al.
2006
All
ianc
eex
peri
ence
;re
lativ
ebe
twee
nnes
sm
easu
reof
cent
rali
ty;
netw
ork
cons
trai
ntm
easu
reL
iter
atur
eon
lear
ning
and
capa
bili
ties
,ne
twor
kth
eory
The
larg
erth
eA
MC
offi
rms,
the
high
erth
eli
keli
hood
that
firm
sw
ill
enga
gein
futu
real
lian
ceac
tivit
ies.
(Hsu
ppor
ted)
.36
.H
anse
net
al.
2008
Stru
ctur
e:A
llia
nce
func
tion
Cap
abil
itie
sth
eory
,re
sour
ce-b
ased
view
,tr
ansa
ctio
nco
stth
eory
Firm
sw
ith
AM
Cca
nsi
mul
tane
ousl
ypu
rsue
oppo
rtun
ism
min
imiz
atio
nan
dga
inm
axim
izat
ion
obje
ctiv
es.
(C).
37.
Har
tman
net
al.
2010
Stru
ctur
e:P
rocu
rem
ent
depa
rtm
ent;
proc
urem
ent
team
Pro
cess
:Aud
itin
gsy
stem
s;co
nsul
tant
sTo
ol:
Sta
ndar
dize
dco
ntra
cts
Cap
abil
ity
theo
ryA
cqui
siti
on,
deve
lopm
ent
and
appl
icat
ion
ofA
MC
are
esse
ntia
lfo
rth
esu
cces
sful
proc
urem
ent
ofpr
oduc
tsby
publ
icag
enci
es.
(QL
).38
.H
eim
erik
san
dD
uyst
ers
2007
c
Stru
ctur
e:V
ice-
pres
iden
tof
alli
ance
s;al
lian
cede
part
men
t,sp
ecia
list
,m
anag
er;
loca
lal
lian
cem
anag
erP
roce
ss:
Rew
ards
and
bonu
ses
for
alli
ance
man
ager
s;fo
rmal
know
ledg
eex
chan
gebe
twee
nal
lian
cem
anag
ers;
exte
rnal
part
ies:
cons
ulta
nts,
law
yers
,m
edia
tors
,fi
nanc
ial
expe
rts
Tool
:All
ianc
eda
taba
se;
intr
anet
;gu
idel
ines
for
part
ner
sele
ctio
npr
ogra
mm
ean
djo
int
busi
ness
plan
ning
Cap
abil
ity
and
orga
niza
tion
alle
arni
ngth
eory
,re
sour
ce-b
ased
view
,ev
olut
iona
ryec
onom
ics
AM
Car
epo
sitiv
ely
rela
ted
toa
firm
’sal
lian
cepe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
tsof
perf
orm
ance
).A
MC
med
iate
betw
een
alli
ance
expe
rien
cean
dal
lian
cepe
rfor
man
ce.
(Hsu
ppor
ted)
.
39.
Hei
mer
iks
etal
.20
07c
Stru
ctur
e:A
llia
nce
man
ager
;vi
ce-p
resi
dent
ofal
lian
ces;
alli
ance
depa
rtm
ent;
alli
ance
spec
iali
st;
gate
keep
er;
loca
lal
lian
cem
anag
erP
roce
ss:
Rew
ards
and
bonu
ses
for
alli
ance
man
ager
san
dbu
sine
ssm
anag
ers;
form
ally
stru
ctur
edkn
owle
dge
exch
ange
betw
een
alli
ance
man
ager
s;us
eof
own
know
ledg
eab
out
nati
onal
cult
ural
diff
eren
ces;
alli
ance
met
rics
;co
untr
y-sp
ecifi
cal
lian
cepo
lici
es;
use
ofth
ird
part
ies:
cons
ulta
nts,
law
yers
,fi
nanc
ial
expe
rts,
and
med
iato
rsTo
ol:
Inte
rnal
and
exte
rnal
alli
ance
trai
ning
;tr
aini
ngin
coun
try
diff
eren
ces;
part
ner
sele
ctio
npr
ogra
mm
e;jo
int
busi
ness
plan
ning
;al
lian
ceda
taba
se;
intr
anet
;be
stpr
acti
ces;
cult
ure
and
part
ner
prog
ram
me;
indi
vidu
alan
djo
int
alli
ance
eval
uati
on;
com
pari
son
ofev
alua
tion
s
Cap
abil
ity
and
orga
niza
tion
alle
arni
ngth
eory
,re
sour
ce-b
ased
view
,ev
olut
iona
ryec
onom
ics
All
ianc
eex
peri
ence
and
inte
grat
ing
AM
C(t
rain
ing,
alli
ance
best
prac
tice
s,cu
ltur
epr
ogra
mm
e,al
lian
ceev
alua
tion
and
met
rics
)ar
eke
ydr
iver
sof
alli
ance
succ
ess
(mea
sure
dby
man
ager
ial
asse
ssm
ents
ofpe
rfor
man
ce),
but
not
inst
itut
iona
lizi
ngA
MC
(all
ianc
ede
part
men
tan
dm
anag
er,
vice
-pre
side
ntof
alli
ance
s,pa
rtne
rse
lect
ion
prog
ram
me,
intr
anet
,re
war
ds,
form
alkn
owle
dge
exch
ange
,al
lian
cepo
lici
es).
(Hsu
ppor
ted)
.
24 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
40.
Hei
mer
iks
etal
.20
09c
Stru
ctur
e:A
llia
nce
man
ager
;vi
ce-p
resi
dent
ofal
lian
ces;
alli
ance
depa
rtm
ent
Pro
cess
:In
-hou
seco
mpa
nyco
urse
s;in
terc
ultu
ral
trai
ning
prog
ram
mes
;co
urse
sby
exte
rnal
expe
rts,
thir
dpa
rtie
s:co
nsul
tant
s,fi
nanc
ial
expe
rts,
med
iato
rsan
dle
gal
expe
rts
Tool
:G
uide
line
sfo
rpa
rtne
rse
lect
ion
prot
ocol
and
join
tbu
sine
sspl
anni
ng;
codi
fied
best
prac
tice
s;us
eof
best
prac
tice
sfr
omin
divi
dual
alli
ance
sas
inpu
tfo
rne
twor
k-sh
arin
gse
ssio
nsan
din
tran
et
Cap
abil
ity
and
orga
niza
tion
alle
arni
ngth
eory
AM
Cha
vea
posi
tive
impa
cton
alli
ance
port
foli
ope
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
tsof
perf
orm
ance
).A
llia
nce
man
ager
san
dan
intr
anet
are
impo
rtan
tin
help
ing
firm
sm
ove
from
alo
w-p
erfo
rmin
gto
am
ediu
m-p
erfo
rmin
gpo
rtfo
lio,
and
trai
ning
solu
tion
san
dco
difi
edbe
stpr
acti
ces
are
impo
rtan
tin
help
ing
firm
sm
ove
toa
high
-per
form
ing
port
foli
o.(H
supp
orte
d).
41.
Hei
mer
iks
2010
Stru
ctur
e:A
llia
nce
man
ager
;vi
ce-p
resi
dent
ofal
lian
ces;
alli
ance
depa
rtm
ent;
loca
lal
lian
cem
anag
erP
roce
ss:
Rew
ards
alli
ance
man
ager
sti
edto
alli
ance
perf
orm
ance
;fo
rmal
lyst
ruct
ured
know
ledg
eex
chan
gebe
twee
nal
lian
cem
anag
ers;
alli
ance
met
rics
;co
untr
y-sp
ecifi
cal
lian
cepo
lici
esTo
ol:
Inte
rnal
and
exte
rnal
alli
ance
trai
ning
;tr
aini
ngin
coun
try
diff
eren
ces;
part
ner
sele
ctio
npr
ogra
mm
e;in
tran
etto
disp
erse
prac
tice
s;al
lian
cebe
stpr
acti
ces;
cult
ure
prog
ram
me;
com
pari
son
ofal
lian
ceev
alua
tion
sw
ith
part
ner
Cap
abil
ity
and
orga
niza
tion
alle
arni
ngth
eory
Inte
grat
ing
AM
C(t
rain
ing,
alli
ance
best
prac
tice
s,cu
ltur
epr
ogra
mm
e,al
lian
ceev
alua
tion
and
met
rics
)po
sitiv
ely
infl
uenc
eal
lian
cepo
rtfo
lio
perf
orm
ance
(mea
sure
dby
man
ager
ial
asse
ssm
ents
ofpe
rfor
man
ce).
Wit
hin
crea
sing
alli
ance
expe
rien
ce,
inst
itut
iona
lizi
ngA
MC
(all
ianc
ede
part
men
tan
dm
anag
er,
vice
-pre
side
ntof
alli
ance
s,pa
rtne
rse
lect
ion
prog
ram
me,
intr
anet
,re
war
ds,
form
alkn
owle
dge
exch
ange
,al
lian
cepo
lici
es)
nega
tivel
yaf
fect
perf
orm
ance
.(H
supp
orte
d).
42.
Hei
mer
iks
and
Sch
rein
er20
10c
Stru
ctur
e:A
llia
nce
depa
rtm
ent;
alli
ance
func
tion
;vi
ce-p
resi
dent
ofal
lian
ces;
alli
ance
man
ager
;al
lian
cesp
ecia
list
inal
lian
ce;
alli
ance
gate
keep
erP
roce
ss:A
llia
nce
trai
ning
;us
eof
exte
rnal
spec
iali
sts;
join
tbu
sine
sspl
anni
ng;
join
tev
alua
tion
sess
ions
;m
eeti
ngs
inpa
rtne
rpr
ogra
mm
e;m
edia
tor
Tool
s:A
llia
nce
eval
uati
on;
chec
klis
tfo
rpa
rtne
rse
lect
ion
and
mon
itor
ing;
alli
ance
met
rics
;al
lian
cere
war
dan
dbo
nus
syst
ems;
alli
ance
data
base
;sh
ared
intr
anet
Cap
abil
itie
s-an
dco
mpe
tenc
e-ba
sed
view
,tr
ansa
ctio
nco
stan
dag
ency
econ
omic
s,pr
oces
s-or
ient
ed,
trus
tan
dso
cial
embe
dded
ness
pers
pect
ives
Rel
atio
nal
qual
ity
(i.e
.co
mm
itm
ent,
trus
t,in
form
atio
nex
chan
gean
dco
mm
unic
atio
n,co
nflic
t)m
edia
tes
betw
een
AM
Can
dal
lian
cepe
rfor
man
ce.
(C).
43.
Hoa
ngan
dR
otha
erm
el20
05Pa
rtne
r-sp
ecifi
cal
lian
ceex
peri
ence
;ge
nera
lal
lian
ceex
peri
ence
Stru
ctur
e:D
edic
ated
pers
onne
l;al
lian
cem
anag
ers;
dedi
cate
dal
lian
cefu
ncti
onP
roce
ss:
Inte
r-fi
rmkn
owle
dge
shar
ing
rout
ines
;pa
rtne
r-sp
ecifi
cin
terf
aces
Tool
:All
ianc
em
etri
cs,
man
uals
,da
taba
se,
sim
ulat
ions
Org
aniz
atio
nal
lear
ning
theo
ry,
lite
ratu
reon
capa
bili
ties
Gen
eral
AM
C(m
easu
red
byge
nera
lal
lian
ceex
peri
ence
)po
sitiv
ely
affe
ctjo
int
proj
ect
perf
orm
ance
wit
hdi
min
ishi
ngm
argi
nal
retu
rns.
Part
ner-
spec
ific
AM
C(m
easu
red
bypa
rtne
r-sp
ecifi
cal
lian
ceex
peri
ence
)ne
gativ
ely
affe
ctjo
int
proj
ect
perf
orm
ance
.(H
supp
orte
d).
44.
Hof
fman
n20
05c
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
;vi
ce-p
resi
dent
ofal
lian
ces;
rela
tion
ship
man
ager
;al
lian
ceco
ordi
nato
r;al
lian
cesp
onso
r;al
lian
cego
vern
or;
alli
ance
man
ager
;al
lian
cesp
ecia
list
;in
tern
alco
nsul
tant
Tool
:R
evie
ws,
alli
ance
eval
uati
on;
benc
hmar
king
;co
ngre
sses
and
sem
inar
s;ch
eckl
ists
;m
anua
lsan
dpr
oced
ures
;da
taw
areh
ouse
s;jo
bro
tati
on;
intr
anet
;pe
rfor
man
cem
easu
rem
ent;
ince
ntiv
esy
stem
s
Dyn
amic
capa
bili
ties
view
,al
lian
celi
tera
ture
Firm
sw
ith
bett
erin
stru
men
tsfo
rm
ulti
-all
ianc
em
anag
emen
tha
vebe
tter
AM
Can
dar
em
ore
sati
sfied
wit
hth
epe
rfor
man
ceof
thei
ral
lian
cepo
rtfo
lio.
Firm
sw
ith
mul
tipl
eal
lian
ces
and
AM
Cca
nac
hiev
ea
high
erre
turn
onm
anag
emen
t.(H
supp
orte
d).
Alliance Management Capabilities and Performance 25
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
45.
Hun
tet
al.
2002
cA
llia
nce
expe
rien
ce;
alli
ance
man
ager
deve
lopm
ent
capa
bili
ty;
part
ner
vigi
lanc
eca
pabi
lity
Com
pete
nce-
and
reso
urce
-bas
edvi
ew,
reso
urce
adva
ntag
eth
eory
All
ianc
esar
esu
cces
sful
whe
nth
epa
rtne
rsha
vede
velo
ped
AM
C.A
MC
are
posi
tivel
yre
late
dto
idio
sync
rati
can
dco
mpl
emen
tary
reso
urce
s,w
hich
are
also
dete
rmin
ants
ofal
lian
cesu
cces
s.(C
).46
.Ir
elan
det
al.
2002
Ded
icat
edal
lian
cefu
ncti
on;
alli
ance
man
ager
s;al
lian
cem
anag
emen
tro
utin
esT
rans
acti
onco
stec
onom
ics,
soci
alne
twor
kth
eory
,re
sour
ce-b
ased
view
Firm
sw
ith
AM
Ccr
eate
mor
eva
lue,
achi
eve
aco
mpe
titiv
ead
vant
age,
have
ahi
gher
long
-ter
msu
cces
sra
tean
dha
velo
wer
tran
sact
ion
cost
sfo
rm
anag
ing
alli
ance
s.(C
).47
.K
alai
gnan
amet
al.
2007
All
ianc
eex
peri
ence
,pa
rtne
ral
lian
ceex
peri
ence
Pro
cess
:In
ter-
orga
niza
tion
alro
utin
es;
part
ner-
sele
ctio
nro
utin
esTo
ol:
Kno
wle
dge
stor
esfo
rpa
rtne
r-se
lect
ion
and
alli
ance
desi
gn
All
ianc
eli
tera
ture
The
mag
nitu
deof
fina
ncia
lga
ins
(sho
rt-t
erm
chan
ges
insh
areh
olde
rva
lues
afte
ral
lian
cean
noun
cem
ent)
accr
uing
from
afi
rm’s
AM
C(m
easu
red
byex
peri
ence
)is
high
erfo
rsm
alle
rth
anfo
rla
rger
firm
s.A
MC
ofal
lian
cepa
rtne
rs(m
easu
red
bypa
rtne
ral
lian
ceex
peri
ence
)po
sitiv
ely
affe
ctfi
nanc
ial
gain
sof
larg
erfi
rms.
(Hsu
ppor
ted)
.48
.K
ale
etal
.20
01St
ruct
ure:
Cor
pora
teal
lian
ceof
fice
;al
lian
cem
anag
emen
tte
am;
dire
ctor
stra
tegi
cal
lian
ces
and
alli
ance
team
sP
roce
ss:
Deb
riefi
ngal
lian
cem
anag
ers;
foru
ms
and
netw
orks
ofal
lian
cem
anag
ers
tosh
are
alli
ance
know
ledg
e;in
tern
ally
cond
ucte
dal
lian
cetr
aini
ngpr
ogra
mm
esTo
ol:A
llia
nce
man
agem
ent
guid
elin
es;
wor
kshe
ets;
man
uals
;te
mpl
ates
for
part
ner
asse
ssm
ent
and
sele
ctio
n,al
lian
cene
goti
atio
nan
dal
lian
ceco
ntra
cts;
asse
ssm
ent
tool
sto
eval
uate
orga
niza
tion
alan
dte
chno
logi
cal
fit
All
ianc
eli
tera
ture
Afi
rmw
ith
AM
Cha
sa
larg
erpe
rfor
man
cem
easu
red
bybo
thm
anag
eria
las
sess
men
tsan
dst
ock
mar
ket
gain
saf
ter
anal
lian
cean
noun
cem
ent.
(Hsu
ppor
ted)
.
49.
Kal
eet
al.
2002
cSt
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
onP
roce
ss:
Part
ner-
spec
ific
rout
ines
;jo
int
revi
ews
Dyn
amic
capa
bili
ties
,or
gani
zati
onal
lear
ning
,kn
owle
dge-
and
reso
urce
-bas
edvi
ew,
evol
utio
nary
econ
omic
s
Afi
rmw
ith
AM
Cha
sa
larg
erpe
rfor
man
ce(m
easu
red
bybo
thm
anag
eria
las
sess
men
tsan
dst
ock
mar
ket
gain
saf
ter
anal
lian
cean
noun
cem
ent)
.(H
supp
orte
d).
26 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
50.
Kal
ean
dS
ingh
2007
cSt
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
onP
roce
ss:
Deb
riefi
ngof
man
ager
sin
volv
edin
alli
ance
s;re
cord
-kee
ping
and
repo
rtin
gon
inci
dent
s,de
cisi
ons,
acti
ons,
prog
ress
and
perf
orm
ance
ofal
lian
ces;
coll
ectiv
ere
view
ofal
lian
ces;
foru
ms;
info
rmal
shar
ing
ofal
lian
cein
form
atio
n;ro
tati
onof
alli
ance
man
ager
s;in
cent
ives
for
man
ager
sto
shar
eal
lian
cein
form
atio
n;in
tern
alan
dex
tern
altr
aini
ng;
alli
ance
com
mit
tees
and
task
forc
es;
inte
r-fi
rmkn
owle
dge
shar
ing
rout
ines
Tool
:D
atab
ase
wit
hfa
ctua
lin
form
atio
non
alli
ance
s;di
rect
ory
orco
ntac
tli
stof
alli
ance
s;ch
eckl
ists
orgu
idel
ines
;m
anua
ls;
logb
ook;
tem
plat
es
Dyn
amic
capa
bili
ties
and
know
ledg
e-ba
sed
view
Afi
rm’s
dedi
cate
dal
lian
cefu
ncti
onan
dit
sal
lian
cele
arni
ngpr
oces
s(i
.e.
afi
rm’s
AM
C)
posi
tivel
yaf
fect
alli
ance
succ
ess
(man
ager
ial
asse
ssm
ents
).T
heal
lian
cele
arni
ngpr
oces
s(a
rtic
ulat
ion,
codi
fica
tion
,sh
arin
gan
din
tern
aliz
atio
nof
alli
ance
man
agem
ent
know
-how
)pa
rtia
llym
edia
tes
the
rela
tion
ship
betw
een
the
alli
ance
func
tion
and
alli
ance
succ
ess.
(Hsu
ppor
ted)
.
51.
Kal
ean
dS
ingh
2009
cA
llia
nce
expe
rien
ceSt
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
on;
alli
ance
man
ager
;al
lian
cere
view
com
mit
tee;
join
tte
ams
ofal
lian
cepa
rtne
rsP
roce
ss:A
llia
nce
trai
ning
;al
lian
ceap
pren
tice
ship
s;fo
rum
sfo
rsh
arin
gof
alli
ance
know
ledg
eTo
ol:V
alue
-cha
inan
alys
isfo
rm;
tool
tode
cide
part
neri
ngne
edan
dfo
rm;
part
ner
scre
enin
gfo
rm;
tech
nolo
gyan
dpa
tent
-dom
ain
map
s;cu
ltur
al-fi
tev
alua
tion
form
;ne
goti
atio
nsm
atri
x;ne
eds-
vers
us-w
ants
chec
klis
t;al
lian
ceco
ntra
ctte
mpl
ate;
alli
ance
-str
uctu
regu
idel
ines
;al
lian
ce-m
etri
csfr
amew
ork;
prob
lem
trac
king
tem
plat
e;tr
ust-
buil
ding
wor
kshe
et;
alli
ance
cont
act
list
;al
lian
ceco
mm
unic
atio
nin
fras
truc
ture
;re
lati
onsh
ipev
alua
tion
form
;ye
arly
stat
usre
port
;te
rmin
atio
nch
eckl
ist;
term
inat
ion-
plan
ning
wor
kshe
et
Dyn
amic
capa
bili
ties
and
know
ledg
e-ba
sed
view
Firm
sw
ith
AM
Cca
nin
crea
seth
eir
over
all
alli
ance
succ
ess
thro
ugh
alli
ance
expe
rien
ce,
bycr
eati
ngan
alli
ance
func
tion
and
esta
blis
hing
alli
ance
lear
ning
proc
esse
s.(C
).
52.
Kau
fman
nan
dS
chw
artz
2009
Res
ourc
es;
rout
ines
;fi
rm’s
degr
eece
ntra
lity
;st
reng
thof
entr
epre
neur
’sne
twor
k;co
nsul
tant
sN
etw
ork
theo
ryA
MC
posi
tivel
yaf
fect
the
degr
eece
ntra
lity
offi
rms
(i.e
.th
edi
rect
cont
ract
ual
cont
acts
afi
rmha
sw
ith
othe
rfi
rms)
.(H
supp
orte
d).
53.
Kha
lid
and
Lar
imo
2012
c
Pro
cess
:In
tra-
firm
know
ledg
esh
arin
g;in
ter-
firm
know
ledg
esh
arin
gro
utin
es;
chan
nels
ofco
mm
unic
atio
nD
ynam
icca
pabi
liti
es,
orga
niza
tion
alle
arni
ngan
dkn
owle
dge-
base
dvi
ew
AM
Cpo
sitiv
ely
affe
ctal
lian
cepe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts).
(Hsu
ppor
ted)
.
54.
Kha
nna
1998
Stru
ctur
e:C
entr
alal
lian
cem
anag
emen
ten
tity
All
ianc
eli
tera
ture
Part
ner-
spec
ific
AM
Cw
ill
lead
toa
high
erle
vel
ofco
mm
onbe
nefi
ts,
and
agr
eate
rlo
ngev
ity
ofth
eal
lian
ce.
(C).
55.
Kim
etal
.20
06Pa
rtne
r-sp
ecifi
cex
peri
ence
;pr
oced
ures
for
inte
r-fi
rmkn
owle
dge
shar
ing
Org
aniz
atio
nal
ecol
ogy
and
netw
ork
theo
ryA
MC
allo
wfi
rms
tore
ach
thei
rgo
als
quic
kly
and
topu
rsue
new
goal
sth
atre
quir
ech
ange
sin
the
firm
s’ne
twor
k.(C
).56
.K
ind
and
Kny
phau
sen-
Auf
seß
2007
c
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
Dyn
amic
capa
bili
ties
pers
pect
ive
AM
Car
eim
port
ant
for
the
com
peti
tive
posi
tion
ofa
firm
.(Q
L).
Alliance Management Capabilities and Performance 27
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
57.
Koh
tam
äki
etal
.20
13P
roce
ss:
Sha
red
stra
tegy
disc
ussi
ons;
proc
ess
deve
lopm
ent
mee
ting
s;re
lati
onsh
ipst
eeri
nggr
oup
mee
ting
sR
elat
iona
lre
sear
ch,
netw
ork
and
tran
sact
ion
cost
theo
ry,
soci
alca
pita
lli
tera
ture
Rel
atio
nal
capi
tal,
whi
chin
dica
tes
qual
ity
ofin
tera
ctio
nbe
twee
nal
lian
cepa
rtne
rs,
has
apo
sitiv
eim
pact
onpr
ofit.
(Hsu
ppor
ted)
.R
elat
iona
lca
pita
lpr
esum
esan
inve
stm
ent
inA
MC
.58
.L
ambe
etal
.20
02c
All
ianc
eex
peri
ence
;al
lian
cem
anag
erde
velo
pmen
tca
pabi
lity
;pa
rtne
rid
enti
fica
tion
prop
ensi
tySt
ruct
ure:
All
ianc
em
anag
er;
dire
ctor
ofst
rate
gic
alli
ance
sP
roce
ss:A
llia
nce
trai
ning
Tool
:All
ianc
eda
taba
se
Res
ourc
e-ba
sed
view
,co
mpe
tenc
e-ba
sed
appr
oach
,re
sour
cead
vant
age
theo
ry
AM
Cco
ntri
bute
toal
lian
cesu
cces
s(m
easu
red
byjo
int
profi
tsof
alli
ance
part
ners
).(H
supp
orte
d).
59.
Lav
ieet
al.
2007
Ext
erna
lin
volv
emen
t:pa
rtic
ipat
ion
innu
mbe
rof
com
peti
ngal
lian
ces
Lit
erat
ure
onca
pabi
liti
es,
alli
ance
lite
ratu
reE
xter
nal
invo
lvem
ent
offi
rms
inal
lian
ces
cont
ribu
tes
tofi
rms’
AM
C,
whi
chhe
lpth
emto
extr
act
alli
ance
bene
fits
(mea
sure
dby
prod
uctiv
ity,
mar
ket
succ
ess
and
expo
sure
).(H
supp
orte
d).
60.
Lee
2011
All
ianc
eex
peri
ence
Lit
erat
ure
onal
lian
ces,
rela
tion
ship
mar
keti
ngan
dne
wpr
oduc
tde
velo
pmen
t
The
alig
nmen
tof
cont
ract
term
sw
ith
know
ledg
ecr
eati
onor
know
ledg
eap
prop
riat
ion
inal
lian
cepo
rtfo
lios
has
apo
sitiv
eim
pact
onne
wpr
oduc
tde
velo
pmen
t.(H
supp
orte
d).A
MC
may
bea
mod
erat
ing
fact
or,
and
redu
ceth
ene
edfo
rfo
rmal
cont
ract
term
s.61
.M
asca
renh
asan
dK
oza
2008
Stru
ctur
e:S
enio
rm
anag
erth
atas
sem
bles
alli
ance
team
;do
min
ant
man
agem
ent
ofth
eal
lian
ceby
one
part
ners
,al
lian
cefu
ncti
on,
vice
-pre
side
ntof
alli
ance
sP
roce
ss:
Com
mun
icat
ion
betw
een
man
ager
sof
each
alli
ance
part
ner
Tool
:M
emor
andu
mof
unde
rsta
ndin
gof
stra
tegi
cpu
rpos
eof
alli
ance
All
ianc
eli
tera
ture
AM
Cim
prov
eal
lian
cepe
rfor
man
ce.
(QL
).
62.
May
eran
dA
rgyr
es20
04P
roce
ss:
Inte
rnal
shar
ing
ofal
lian
cekn
owle
dge;
form
alpr
oces
ses
for
shar
ing
expe
rien
ces;
mee
ting
sof
proj
ect
man
ager
s;sh
arin
gof
stat
usre
port
s;in
ter-
firm
know
ledg
esh
arin
gro
utin
esTo
ol:A
llia
nce
cont
ract
Tra
nsac
tion
cost
econ
omic
san
dor
gani
zati
onal
lear
ning
AM
C,
inpa
rtic
ular
alli
ance
cont
ract
ing
capa
bili
ties
,im
prov
eal
lian
cepe
rfor
man
ce.
(QL
).
63.
May
eran
dS
alom
on20
06A
llia
nce
expe
rien
ceR
esou
rce-
base
dvi
ewan
dtr
ansa
ctio
nco
stec
onom
ics
The
rela
tion
betw
een
hold
-up
and
inte
rnal
gove
rnan
cede
crea
ses
inth
epr
esen
ceof
stro
nggo
vern
ance
capa
bili
ties
.(H
supp
orte
d).
Gov
erna
nce
capa
bili
ties
impr
ove
alli
ance
succ
ess
and
redu
ceco
sts.
64.
Naq
shba
ndi
and
Kau
r20
11c
Stru
ctur
e:D
edic
ated
alli
ance
func
tion
Dyn
amic
capa
bili
ties
theo
ryA
MC
have
apo
sitiv
eim
pact
onal
lian
cesu
cces
s,co
mpe
titiv
ead
vant
age,
inno
vativ
eou
tput
and
flex
ibil
ity
ofth
efi
rm.
(C).
28 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
65.
Nie
lsen
and
Nie
lsen
2009
All
ianc
eex
peri
ence
;le
vel
ofkn
ow-h
owin
tech
nolo
gy/p
roce
ssas
sess
men
t,kn
owle
dge/
skil
lsac
quis
itio
n,kn
owle
dge/
skil
lpr
otec
tion
Stru
ctur
e:A
llia
nce
man
ager
sP
roce
ss:
Col
labo
rativ
ekn
owle
dge
man
agem
ent
proc
esse
s
Kno
wle
dge-
base
d,or
gani
zati
onal
lear
ning
,an
dso
cial
capi
tal
pers
pect
ives
,li
tera
ture
onca
pabi
liti
es
AM
Cim
prov
eal
lian
cepe
rfor
man
ce(i
nnov
ativ
eim
prov
emen
tsto
prod
ucts
orpr
oces
ses)
.(H
supp
orte
d).
66.
Pang
arka
r20
04Pa
rtne
r-sp
ecifi
cex
peri
ence
;al
lian
cefo
rmat
ion
and
term
inat
ion
expe
rien
ce;
stab
lero
lede
fini
tion
sfo
rbo
unda
rysp
anne
rs;
coop
erat
ion
rout
ines
Org
aniz
atio
nal
lear
ning
theo
ryA
MC
,in
part
icul
arth
eab
ilit
yto
lear
nfr
omal
lian
cefa
ilur
e,re
duce
the
like
liho
odof
futu
real
lian
cete
rmin
atio
ns.
(Hsu
ppor
ted)
.67
.Pa
rise
and
Cas
her
2003
Stru
ctur
e:A
llia
nce
dire
ctor
;al
lian
cem
anag
er;
alli
ance
team
;al
lian
cepr
ofes
sion
al;
offi
ceof
alli
ance
man
agem
ent
Pro
cess
:All
ianc
e-fo
cuse
dco
mm
unit
ies
ofpr
acti
ce;
educ
atio
nal
wor
ksho
ps;
inte
r-fi
rmkn
owle
dge
shar
ing
rout
ines
betw
een
alli
ance
prof
essi
onal
s;in
ter-
firm
virt
ual
team
room
;w
eb-c
onfe
renc
ing
tech
nolo
gies
Tool
:B
est-
prac
tice
repo
sito
ries
;in
stan
tm
essa
ging
;ex
tran
et;
trai
ning
man
uals
;al
lian
ceda
taba
se;
dire
ctor
yw
ith
cont
act
deta
ils;
repo
sito
ryfo
ral
lian
cedo
cum
ents
All
ianc
eli
tera
ture
AM
C,
inpa
rtic
ular
the
capa
bili
ties
tom
anag
eal
lian
cepo
rtfo
lios
,ha
vea
posi
tive
effe
cton
alli
ance
succ
ess.
(QL
).
68.
Pari
sean
dH
ende
rson
2001
Pro
cess
:C
onte
ntle
arni
ng;
part
ner-
spec
ific
lear
ning
;al
lian
cem
anag
emen
tle
arni
ng;
inte
r-fi
rmkn
owle
dge-
shar
ing
rout
ines
Res
ourc
eex
chan
gem
odel
,re
lati
onal
view
ofth
efi
rm
AM
Cin
flue
nce
the
succ
ess
ofal
lian
ces.
(QL
).
69.
Pavl
ovic
han
dC
orne
r20
06b
–L
iter
atur
eon
soci
alca
pita
l,kn
owle
dge,
entr
epre
neur
ship
Firm
sw
ith
AM
Cha
vem
ore
exte
nsiv
ene
twor
kti
esan
dar
em
ore
like
lyto
deve
lop
new
know
ledg
ein
alli
ance
s.(Q
L).
70.
Rit
ala
etal
.20
09St
ruct
ure:
All
ianc
esp
ecia
list
Pro
cess
:Fo
rum
for
inte
r-fi
rmkn
owle
dge
shar
ing
Evo
luti
onar
yec
onom
ics,
reso
urce
-bas
edvi
ewA
MC
are
aso
urce
ofco
mpe
titiv
ead
vant
age
and
wil
lle
adto
mor
esu
cces
sful
alli
ance
s.(Q
L).
71.
Roc
haG
onça
lves
and
Con
ceic
ao-G
onca
lves
2008
c
Exp
erie
nce
wit
hpr
evio
usal
lian
ces;
man
ager
s’sk
ills
atm
anag
ing
alli
ance
s;pr
oact
ivit
yto
war
dsne
wal
lian
ces
Dyn
amic
capa
bili
ties
view
Apo
sitiv
ere
lati
onex
ists
betw
een
the
port
foli
oof
alli
ance
sof
afi
rm(a
sa
prox
yfo
rth
ede
gree
ofab
unda
nce
ofex
tern
alre
sour
ces)
and
firm
’spe
rfor
man
ceou
tcom
es(p
rofi
tabi
lity
and
sale
s).T
his
rela
tion
ism
oder
ated
byA
MC
.(H
supp
orte
d).
72.
Roc
haG
onça
lves
and
Con
ceic
ao-G
onca
lves
2011
c
Exp
erie
nce
wit
hpr
evio
usal
lian
ces;
man
ager
s’sk
ills
atm
anag
ing
alli
ance
s;pr
oact
ivit
yto
war
dsne
wal
lian
ces
Dyn
amic
capa
bili
ties
view
Apo
sitiv
ere
lati
onex
ists
betw
een
the
port
foli
oof
alli
ance
sof
afi
rm(a
sa
prox
yfo
rth
ede
gree
ofab
unda
nce
ofex
tern
alre
sour
ces)
and
firm
’spe
rfor
man
ceou
tcom
es(p
rofi
tabi
lity
and
sale
s).T
his
rela
tion
ism
oder
ated
byA
MC
.(H
supp
orte
d).
73.
Rot
haer
mel
and
Dee
ds20
06c
Poin
tof
dim
inis
hing
tota
lre
turn
sin
the
rela
tion
ship
betw
een
afi
rm’s
alli
ance
san
dit
sne
wpr
oduc
tde
velo
pmen
tSt
ruct
ure:
Offi
ceof
alli
ance
man
agem
ent;
alli
ance
cham
pion
;al
lian
cele
ader
;al
lian
cem
anag
er;
dedi
cate
dal
lian
cefu
ncti
on;
dedi
cate
dun
itP
roce
ss:A
llia
nce
trai
ning
Tool
:D
iagn
osti
cto
ols;
codi
fied
rout
ines
Dyn
amic
capa
bili
ties
view
AM
Cha
vea
posi
tive
effe
cton
perf
orm
ance
(mea
sure
dby
new
prod
uct
deve
lopm
ent)
.(H
supp
orte
d).
74.
Rot
haer
mel
and
Hes
s20
07c
All
ianc
eex
peri
ence
Dyn
amic
capa
bili
ties
pers
pect
ive
AM
Cpo
sitiv
ely
impa
ctin
nova
tive
outp
ut.
(Hno
tsu
ppor
ted)
.
Alliance Management Capabilities and Performance 29
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
75.
Rya
llan
dS
amps
on20
06Fi
rms’
abil
ity
todr
aft
deta
iled
cont
ract
s;al
lian
ceco
ntra
cts;
part
ner-
spec
ific
and
gene
ral
alli
ance
expe
rien
ceR
elat
iona
lco
ntra
ctin
gli
tera
ture
,or
gani
zati
onal
econ
omic
s
All
ianc
eex
peri
ence
incr
ease
sth
ede
tail
ofal
lian
ceco
ntra
cts.
(Hsu
ppor
ted)
.Thi
ssu
gges
tsth
ata
firm
’sal
lian
ceco
ntra
ctin
gab
ilit
y(i
.e.A
MC
)im
prov
esw
ith
expe
rien
cean
dre
duce
sco
ntra
ctin
gco
sts.
76.
Sam
pson
2005
cA
llia
nce
expe
rien
ce;
alli
ance
man
agem
ent
proc
esse
sSt
ruct
ure:
All
ianc
em
anag
emen
tof
fice
s,di
rect
orof
alli
ance
man
agem
ent,
alli
ance
man
ager
Dyn
amic
capa
bili
ties
view
,le
arni
ngth
eory
All
ianc
eex
peri
ence
has
agr
eate
rim
pact
onpe
rfor
man
cew
hen
alli
ance
sar
ech
arac
teri
zed
bya
grea
ter
com
plex
ity
and
unce
rtai
nty.
(Hsu
ppor
ted)
.Thi
sim
plie
sA
MC
posi
tivel
yaf
fect
perf
orm
ance
.77
.S
arka
ret
al.
2009
cSt
ruct
ure:
All
ianc
efu
ncti
on,
alli
ance
man
agem
ent
depa
rtm
ent,
cent
rali
zed
com
pete
ncy
cent
reP
roce
ss:
Part
neri
ngpr
oact
iven
ess;
rela
tion
algo
vern
ance
;po
rtfo
lio
coor
dina
tion
Tool
:Tem
plat
esan
dm
etri
cs
Res
ourc
e-ba
sed
pers
pect
ive
and
dyna
mic
capa
bili
ties
fram
ewor
k
AM
C(m
easu
red
bypa
rtne
ring
pro-
activ
enes
s,re
lati
onal
gove
rnan
ce,
port
foli
oco
ordi
nati
on)
posi
tivel
yin
flue
nce
alli
ance
port
foli
ope
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts).
All
ianc
efu
ncti
onst
reng
then
sth
eef
fect
ofpa
rtne
ring
pro-
activ
enes
san
dre
lati
onal
gove
rnan
ceon
perf
orm
ance
.(H
supp
orte
d).
78.
Sch
ilke
and
Goe
rzen
2010
c
Rou
tine
s:in
ter-
orga
niza
tion
alco
ordi
nati
on,
alli
ance
port
foli
oco
ordi
nati
on,
inte
r-or
gani
zati
onal
lear
ning
,al
lian
cepr
o-ac
tiven
ess,
alli
ance
tran
sfor
mat
ion
All
ianc
eex
peri
ence
Stru
ctur
e:A
llia
nce
stru
ctur
es,
alli
ance
unit
s,al
lian
cesp
ecia
list
s,al
lian
ceco
ordi
nato
r,vi
ce-p
resi
dent
ofal
lian
ces,
alli
ance
depa
rtm
ents
Dyn
amic
capa
bili
ties
pers
pect
ive
Five
type
sof
rout
ines
ofA
MC
have
apo
sitiv
eim
pact
onal
lian
cepe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts),
and
AM
Cm
edia
tes
the
impa
ctof
dedi
cate
dal
lian
cest
ruct
ures
and
alli
ance
expe
rien
ceon
alli
ance
perf
orm
ance
.(H
supp
orte
d).
79.
Sch
rein
eret
al.
2009
cSk
ills
:C
oord
inat
ion,
com
mun
icat
ion,
bond
ing
Stru
ctur
e:A
llia
nce
man
ager
;cr
oss-
com
pany
man
agem
ent
team
Dyn
amic
capa
bili
ties
pers
pect
ive
Coo
rdin
atio
n,co
mm
unic
atio
nan
dbo
ndin
gas
pect
sof
AM
Cha
vea
posi
tive
impa
cton
alli
ance
perf
orm
ance
(mea
sure
dby
man
ager
ial
asse
ssm
ents
).(H
supp
orte
d).
80.
She
rwoo
dan
dC
ovin
2008
All
ianc
eex
peri
ence
Stru
ctur
e:Pa
rtne
rin
terf
ace
mec
hani
sms;
coll
abor
atio
nte
ams;
com
mun
icat
ion
inte
rfac
es;
inte
r-fi
rmta
skfo
rces
and
com
mit
tees
Pro
cess
:In
ter-
firm
know
ledg
e-sh
arin
gro
utin
es
Lea
rnin
gth
eory
AM
Cha
vea
posi
tive
effe
cton
tech
nolo
gica
lkn
owle
dge
acqu
isit
ion.
(Hpa
rtly
supp
orte
d,on
lyw
hen
mea
sure
das
part
ner-
spec
ific
expe
rien
ce,
but
not
whe
nm
easu
red
asge
nera
lal
lian
ceex
peri
ence
orco
llab
orat
ion
team
s).
81.
Sim
onin
1997
All
ianc
eex
peri
ence
Stru
ctur
ean
dpr
oces
s:C
olla
bora
tive
man
agem
ent
know
-how
(inc
ludi
ngst
affi
ngan
dtr
aini
ng);
nego
tiat
ion
know
-how
;pa
rtne
rse
arch
ing
know
-how
;kn
owle
dge
and
skil
lstr
ansf
ers;
exit
ing
skil
ls
Org
aniz
atio
nal
lear
ning
and
capa
bili
ties
pers
pect
ives
,re
sour
ce-b
ased
view
AM
Cha
vea
posi
tive
impa
cton
tang
ible
(pro
fit,
mar
ket
shar
e,co
mpe
titiv
ead
vant
age)
and
inta
ngib
lebe
nefi
ts(l
earn
ing
abou
tco
oper
atio
n,le
arni
ngsk
ills
and
com
pete
nces
held
bypa
rtne
r,le
arni
ngsk
ills
and
com
pete
nces
inde
pend
ent
ofpa
rtne
r).
(Hsu
ppor
ted)
.82
.S
ivak
umar
etal
.20
11A
llia
nce
expe
rien
cean
ddi
vers
ity
ofal
lian
cepa
rtne
rsSt
ruct
ure:
All
ianc
em
anag
emen
tfu
ncti
onR
esou
rce-
base
dan
dkn
owle
dge
base
dvi
ew,
TC
E
AM
Cha
vea
posi
tive
effe
cton
inno
vati
on.
(Hpa
rtly
supp
orte
d,on
lyw
hen
mea
sure
dw
ith
expe
rien
ce).
Div
ersi
tyha
sa
nega
tive
effe
ct.
30 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.
83.
Slu
yts
etal
.20
10c
Stru
ctur
e:A
llia
nce
man
ager
;al
lian
cesp
onso
r;co
mm
unic
atio
nbe
twee
nun
its
insi
deth
efi
rm;
exte
rnal
spec
iali
sts,
such
asal
lian
cese
arch
bure
aus,
law
yers
,m
edia
tors
,ac
coun
tant
s,m
anag
emen
tco
nsul
tant
sP
roce
ss:
Str
ateg
y,m
anag
emen
t,al
lian
cean
dsk
ill
trai
ning
;tr
aini
ngin
lega
l,fi
nanc
ial,
inte
rcul
tura
lis
sues
,co
nflic
tm
anag
emen
tan
din
com
pete
nce
anal
ysis
Tool
:S
trat
egic
grid
wit
hpr
iori
tyra
nkin
gs;
poli
cyon
alli
ance
stra
tegy
;in
terd
epar
tmen
tal
mee
ting
s;in
tran
et;
alli
ance
data
base
;so
cial
netw
ork
soft
war
e;sc
reen
ing
proc
edur
es;
due
dili
genc
ech
eckl
ists
;pa
rtne
rse
lect
ion
prog
ram
me;
proc
edur
eon
alli
ance
nego
tiat
ion;
paym
ent
and
lega
lpo
lici
es;
fina
ncia
lto
ols;
proj
ect
man
agem
ent;
alli
ance
met
rics
;ch
eckl
ists
for
cros
s,jo
int
and
indi
vidu
alal
lian
ceev
alua
tion
;be
nchm
ark
tech
niqu
es
Dyn
amic
capa
bili
ties
view
,st
rate
gic
and
com
pete
nce-
base
dm
anag
emen
tli
tera
ture
,kn
owle
dge-
base
dvi
ewof
the
firm
,or
gani
zati
onal
lear
ning
theo
ry
AM
Cpo
sitiv
ely
infl
uenc
eal
lian
cesu
cces
s.(C
).
84.
Slu
yts
etal
.20
11St
ruct
ure:
All
ianc
ede
part
men
t,al
lian
cem
anag
erP
roce
ss:
Deb
riefi
ngof
man
ager
s;re
cord
keep
ing
ofin
cide
nts/
deci
sion
sin
alli
ance
s;re
port
ing
onal
lian
cepr
ogre
ss/p
erfo
rman
ce;
foru
ms;
info
rmal
shar
ing
ofal
lian
cein
form
atio
n;ro
tati
onof
man
ager
sal
lian
cetr
aini
ng;
coll
ectiv
ere
view
ofal
lian
ces;
man
agem
ent
ince
ntiv
esto
shar
ein
form
atio
n;in
-hou
sean
dex
tern
alal
lian
cetr
aini
ngTo
ol:
Gui
deli
nes,
man
uals
,te
mpl
ates
;da
taba
sew
ith
fact
ual
alli
ance
info
rmat
ion
Res
ourc
e-ba
sed
view
,be
havi
oura
lth
eory
ofth
efi
rm,
and
capa
bili
ties
-/co
mpe
tenc
e-ba
sed
theo
ry
AM
C,
inpa
rtic
ular
alli
ance
lear
ning
proc
esse
s(c
odifi
cati
onan
dsh
arin
g),
have
apo
sitiv
eim
pact
onal
lian
cepe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
tsof
perf
orm
ance
).C
odifi
cati
onpa
rtia
llym
edia
tes
the
effe
ctof
the
alli
ance
func
tion
onal
lian
cepe
rfor
man
ce.
(Hsu
ppor
ted)
.
85.
Spr
alls
etal
.20
11c
Inte
r-fi
rmdi
stri
buti
onne
twor
kex
peri
ence
;m
anag
erde
velo
pmen
tan
dpa
rtne
rid
enti
fica
tion
capa
bili
ties
Stru
ctur
e:A
llia
nce
man
ager
Pro
cess
:All
ianc
etr
aini
ng
Dyn
amic
capa
bili
ties
view
,re
sour
ce-b
ased
view
,al
lian
celi
tera
ture
The
abil
ity
ofa
firm
tom
anag
ein
ter-
firm
dist
ribu
tion
netw
orks
has
apo
sitiv
eef
fect
ontr
ust,
info
rmat
ion
exch
ange
and
com
mun
icat
ion
qual
ity
inth
ene
twor
k,w
hich
posi
tivel
yaf
fect
resp
onsi
vene
ss,
fina
ncia
lpe
rfor
man
ce,
effi
cien
cy,
effe
ctiv
enes
san
din
nova
tiven
ess.
(Hsu
ppor
ted)
.86
.S
wam
inat
han
and
Moo
rman
2009
Tre
ndin
firm
’sab
ilit
yto
gene
rate
abno
rmal
retu
rns
from
alli
ance
sov
erti
me
Cap
abil
itie
sth
eory
,ne
twor
kth
eory
,m
arke
ting
lite
ratu
re
AM
Cha
vea
posi
tive
effe
cton
valu
ecr
eati
on(m
easu
red
bya
firm
’sab
norm
alst
ock
retu
rns)
.(H
supp
orte
d).
87.
Wal
ter
etal
.20
08S
kill
sto
mak
eal
lian
ce-r
elat
edde
cisi
ons
Stru
ctur
e:D
edic
ated
alli
ance
man
agem
ent
func
tion
,al
lian
cem
anag
ers
Beh
avio
ural
theo
ryof
the
firm
,in
form
atio
npr
oces
sing
theo
ry,
alli
ance
and
capa
bili
tyli
tera
ture
AM
C,
inpa
rtic
ular
skil
lsto
mak
eal
lian
cede
cisi
ons,
have
apo
sitiv
eim
pact
onal
lian
cepe
rfor
man
ce(m
easu
red
bym
anag
eria
las
sess
men
ts).
(Hsu
ppor
ted)
.
Alliance Management Capabilities and Performance 31
© 2014 British Academy of Management and John Wiley & Sons Ltd.
App
endi
x1.
Con
tinu
edA
rtic
les
Pro
xies
The
oret
ical
pers
pect
ives
Mai
nar
gum
ent
wit
hre
spec
tto
impa
ctof
AM
Con
perf
orm
ance
d
88.
Was
smer
2010
cSt
ruct
ure:
Ded
icat
edal
lian
cefu
ncti
onP
roce
ss:A
llia
nce
trai
ning
;al
lian
ceev
alua
tion
;pa
rtne
rpr
ogra
mm
eTo
ol:A
llia
nce
data
base
Dyn
amic
capa
bili
ties
view
,or
gani
zati
onle
arni
ng,
know
ledg
e-ba
sed
view
,ev
olut
iona
ryec
onom
ics
AM
Cle
ads
toa
bett
erpe
rfor
man
ceof
alli
ance
san
dcr
eate
sa
com
peti
tive
adva
ntag
efo
rfi
rms.
(C).
89.
Wit
tman
n20
07St
ruct
ure:
All
ianc
em
anag
er;
dedi
cate
dal
lian
cefu
ncti
onC
apab
ilit
ies
theo
ry,
esca
lati
onth
eory
All
ianc
efa
ilur
eis
mor
eli
kely
whe
nm
anag
ers
choo
seno
tto
allo
cate
reso
urce
sto
crea
teA
MC
.(C
).90
.Z
ollo
etal
.20
02A
llia
nce
expe
rien
ceP
roce
ss:
Inte
r-or
gani
zati
onal
rout
ines
;br
ains
torm
ing
sess
ions
;in
tern
altr
aini
ngTo
ol:A
llia
nce
data
base
;kn
owle
dge
man
agem
ent
tool
s;im
plem
enta
tion
man
uals
;in
tran
et
Cap
abil
itie
sth
eory
,ev
olut
iona
ryec
onom
ics,
orga
niza
tion
alle
arni
ng,
tran
sact
ion
cost
econ
omic
s
AM
Cha
vea
posi
tive
impa
cton
alli
ance
perf
orm
ance
(mea
sure
dby
man
ager
ial
asse
ssm
ents
).(H
part
lysu
ppor
ted,
only
whe
nA
MC
refe
rto
part
ner-
spec
ific
expe
rien
ce,
but
not
toge
nera
lex
peri
ence
).
a.A
rtic
les
eith
erre
fer
toth
ese
prox
ies
orth
eyus
eth
ese
prox
ies
inem
piri
cal
rese
arch
.b.A
rtic
les
that
disc
uss
AM
C,
but
dono
tre
fer
topr
oxie
sfo
rA
MC
.c.A
rtic
les
that
refe
rto
AM
Cas
ady
nam
icca
pabi
lity
oras
ahi
gher
-ord
erre
sour
ce.
d.A
rtic
les
wit
hre
fere
nce
to‘h
ypot
hesi
ssu
ppor
ted
orno
t,or
part
lysu
ppor
ted’
are
quan
tita
tive
stud
ies;
QL
refe
rsto
qual
itat
ive
stud
ies,
incl
udin
gca
sest
udie
s,in
terv
iew
san
dex
ampl
esof
com
pani
esw
ith
AM
C;
Cre
fers
toco
ncep
tual
pape
rsan
d/or
lite
ratu
rere
view
s.
32 E. Niesten and A. Jolink
© 2014 British Academy of Management and John Wiley & Sons Ltd.