the ideal content marketing workflow [infographic]
DESCRIPTION
Meet Team Content – they are fast, efficient, and publishing new content on their blog like nobody’s business using an ideal content marketing workflow. There are two roles in the task-based workflow. *Editor The assigner, responsible for the planning and management of the blog. They choose the topics, assign the tasks, and manage the progress from start to finish. *Contributor Various sub-roles such as writers, designers, proofreaders, and social media managers. Contributors are the ones who will make the work happen. In a task-based content marketing workflow, they are the assignees. Step #1, Planning --- The first phase of the process is planning. Planning meetings give the entire team a chance to work together to decide on topics and choose post ideas that will be added to the editorial calendar. Content planning meetings can happen on a weekly or monthly basis and should set the tone for the work going forward. While the whole team will be involved in this process, the editor will make the final call on the subjects and topics chosen. Step #2, Assignments -- Once selected, content ideas are placed on the calendar. From there, the editor will assign individual tasks to each of the contributors including: - The person writing the post. - The team member designing post graphics/images. - The editor/contributor responsible for proofreading the post. - The social media manager, or contributor responsible for social media promotion/scheduling. - The editor responsible for the final publishing of the post. - Depending on the actual size of the team, some of these tasks will be shared by a single team member. In most cases, the tasks will generally stay the same, but the assignees may vary. Step #3, Notifications - - Once tasks are assigned and delegated, the contributing team will have a clear workflow and timeline for delivery. As tasks are completed, the editor will be notified of progress. This will allow them to monitor the process from a global level. Individual contributors will be motived to complete their tasks by looming deadlines. The beautiful thing about the workflow from this point forward is that while editors will control the process from a top level, the work itself will be taking care of itself. For editors, this means that there is no need to monitor statuses or to double check to make sure that the status being reported is actually correct. _It’s All About Clarity_ A workflow is really all about communication. The workflow that will work the best is usually the one that communicates the most. Can a status-based workflow work for a team?TRANSCRIPT
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The Ideal Content Marketing WorkflowMEET TEAM CONTENT MARKETING
The Editor
Runs planning meetingSelects post topic
Sets publish date/timelineAssigns tasks.
Published by the EditorSame day as post
The Contributor
Writes postRefines post topic
Suggests graphic idesCompleted 1 week beforehand
The Designer
Creative geniusCreates graphics
Adds them to the postCompleted 3 days beforehand
The Proofreader
The details personReviews post for grammar
Human spell-checkerCompleted 1 day beforehand
The Social Media Manager
Creates social media scheduleShares engaging content
High social awarenessCompleted 1 day beforehand
Write blog post
Great blog post graphics
Proofread blog post
Schedule #SM content
Tasks
CoSchedule
The Social Media Editorial Calendar For WordPress
Content HackerApproved