The idea for the poster

Here is a presentation of how the final idea for the poster/ advert

came together.

Firstly…

We started off with this imaged which had previously been used in the idea for the digi-pak.

Firstly, the background needed to be discarded so that we had a plain back ground with lots to work with.

One idea was to cut the right shoulder of the model, then paste it onto a new layer (in photoshop) where the left hand side was extended

So it looked something like this…

Secondly…

This was the result of cropping the left shoulder and pasting it onto a new blank layer. This was quite an extensive process as I had to use various new tools in photoshop to achieve this result.

By doing this, I had good room to work with without laying any text over the model.

I felt that if I put text over him then it wouldn’t be as much of a strong message than if I left him on his own.

I then moved on to creating ideas and moulding them around the image.

Moving on…

Here is on design I came up with. After much deliberation there were a few changes I made compared to the designs that follow.

For example I removed the ‘in’ from below the libertines writing. This was because it seemed more like an old movie poster than music poster with that word added in.

I used the colour of the badge to get the colour for the background so that there was continuity in the image, and not so that it looked like I had picked any random colour.

Nearly there…

This was one of the final designs. As you can see there are various changes made.

The font written ‘the libertines’ has been changed to a more army style font, the time which was found on the old stamps.

The colour was gained from the approved stamp on the right hand side.

The ‘approved’ stamp I added in to give more relevance to the army in an old fashioned way. It is also there to say that this album has been approved for release, and is approved to be worthy of a listen.

The fonts on the left at first were linear but here I staggered them to give them a different look.

The ‘out now’ sign at the bottom is there below where the finished version of the cd cover will go.

Finally…

The final changes include:

A slight change to the main font, still keeping it army style but changing the colour to black.

The background has been changed to green to represent the current uniforms warm but our soldiers.

The main writing changed to white to stand out more.

A poppy placed in the background to have a link to the world wars, connecting different generations.

The ‘approved’ stamp moved further down to the bottom to not side track attention from the main purpose of the poster/ advert.