the i need a presentation on social media trends presentation
Post on 21-Oct-2014
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Dave Van de Walle - @Area224 - shares his predictions for 2011 Social Media Trends.TRANSCRIPT
Area 224
Social Media Trends
And What To Do With Them
Dave Van de Walle
Area 224
Tweet
Area 224
Ground Rules
• Mobiles Are Fun To Use– Hashtag on Twitter: #LCSN– Say Hi Via Twitter…
• Oh, And Also– I’m running a video camera– Something something Verizon iPhone– It Snowed Today, Thanks For Coming
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The Year Of The…
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The Year Of The…
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The Year Of The…
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The Year Of The…
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The Year Of The…
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The Year Of The…
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The Year Of The…
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So, What Is It The Year Of?
• Accountability– Marketers must get more accountable– PR? Ads? Gurus?
• Transparency– Your Every Everything Can Be Visible
• Mobility– Or, Ubiquity of Mobile Shopping, Mobile Sharing,
Mobile Everything
• Lean Startups– Now, Cash In on that idea!
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Where to Begin?
This is not a substitution for
HARD WORK [but it may help a little…]
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Why We Start with Blog Tips
• The Blog is the Nerve Center of your (organization’s or product’s or brand’s) Social Media Enterprise
• If you think of the Blog as “Hub and Spokes,” you will want it to serve almost as Air Traffic Control.
• OR…
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TIPS for BLOGGERS
• WordPress• Thesis Theme• Trick it Out!• DISQUS (and its ilk) • Other Plugins• Icons and MailChimp
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Step Zero – Or Before You Start
• Get the Domain– http://1and1.com for $9 a year
• Get a mySQL database and PHP– Programming languages, you don’t need to know them
• Get ftp access– Download a freebie called FileZilla
• You’ll need this ready to do the 5-minute install– Download from http://wordpress.com
• Takes a little more than 5 minutes, but still easy– NOW you’re ready to start
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One Blogging Thought
Think of your blog system as your
CMS [it can act as your site’s main
“platform”]
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WordPress + Thesis = Awesome
• WordPress– The backbone of an easy-to-operate
WEBSITE– NOT JUST A BLOG
• Thesis– Even if you just take it out of the box, it is
really cool
• Why?
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diythemes.com
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Dave’s Tricked-Out Thesis Theme
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And Another Customization
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TIPS for BLOGGERS
• WordPress• Thesis Theme• Trick it Out!• DISQUS (and its ilk) • Other Plugins• Icons and MailChimp
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Other Plugins, Icons, Mailchimp
• Other Plugins to Consider…– We LOVE Smart YouTube– Insert letter “v” after http – auto-play
• Icons – Don’t Use TOO MANY!– Three or four on upper corner– Below posts, five or six
• Mailchimp Plugin– So easy, got us to undo aWeber relationship after 5
years– Manage your lists, not have to worry too much– Again: Make It Easy for People
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DISQUS
• They actually pronounce it “DisCUSS”• Powering Conversations• Serves like an “OpenID” system for blog
commentary• Its Ilk – Intense Debate, etc.
– Login and comment, no muss, no fuss– Integrate elsewhere, save on a Dashboard– GOAL: make it really easy for people to comment on
your posts– NOTE: this takes time.
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Gathering Intel
• http://grader.com • Twitter Grader, Press Release
Grader, and more…• BUT THE BIGGIE…• Website Grader
– Percentile Score (Iowa Basics)– In the 90s? You’re okee-dokee!
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Area 224’s Grader Score
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More from the Grader Report
• Number of Indexed Pages• Readability Level
– Primary/Elementary School
• Page Rank– This gets used A LOT by the Internet
Marketing People
• Inbound Links– 397!?– Is that good? Eh, took us awhile…
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Gathering Intel (2)
• http://compete.com • US-based traffic numbers• Normally a two-week delay for
previous month• BUT Great For Quick Intel…• Even good for looking at mini-trends
– Facebook– Area 224
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Compete Stats
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Compete Stats (Area 224)
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Twitter Tricks
• TweetDeck– This is what Area 224 uses! (Sometimes.)
• CoTweet– For having multiple people manage the same account
• HootSuite– Has it “in the cloud.”
• Twitter Feed– Re-sends others posts as tweets
• SocialOomph– Use the free service to automatically follow people back– Can automate other posts – Facebook, etc. – for a fee– BE CAREFUL!
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Finally…
• http://su.pr– Link shortener from Stumble Upon– Integrates with Twitter and Facebook
• Linked In vs. Quora– LI ANSWERS– Not Sure We “Get” Quora
• Ning– We still like, but the $$ does get people thinking twice
(no longer “freemium” option– Seamless integration between multiple networks with
one user ID
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AND…
• Whatever works!• Platforming• Don’t be afraid to make mistakes• Ginormous learning lab.
– NO ONE HAS ALL THE ANSWERS– NO ONE– THERE’S NO ONE RIGHT WAY
