the i-graduate icef agent barometer 2013 - bccie...agents student mobility concerns/difficulties in...
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The i-graduate ICEF Agent Barometer 2013
BCCIE Summer Seminar June 22 - 25, 2014 Vancouver, British Columbia Sarah Mines - Manager [email protected] 604-838-4042
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The ICEF Agent Barometer is now in its 7th year.
Since the pilot study in 2007, we have collected valuable data from over 6,500 responses.
The 2013 study ran for 6 weeks during September and October.
1,194 responses were collected from 117 nationalities in this wave.
Online survey developed in partnership by i-graduate & ICEF.
The i-graduate ICEF Agent Barometer
Introduction
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Profile of respondents
Placements
Destination countries: Year-on-year development
Placements: By programme and destination
Looking ahead: How many students do agents expect to place in the next 12 months?
Overall attractiveness of study destination
Overall attractiveness of destination countries: Perspective of Chinese, Indian, Brazilian, Russian and Turkish
agents
Student mobility concerns/difficulties in 2013
Effective marketing for institutions
Working with institutions: Main ingredients of a successful school/agent relationship
The i-graduate ICEF Agent Barometer
Content
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Profile of respondents
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Agent Profile
Base: 1194
117 Nationalities represented
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Agent Profile
Base: 1187
How many years has your company been in operation?
How many offices does your organisation have in your country and
other countries?
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How many student counsellors/advisory staff members work within your organisation?
Slide 8 Base: 1126
Agent Profile
Row Labels 0%
1-5 49%
6-10 23%
21+ 10%
11-15 9%
No other counsellors
5%
16-20 4%
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What is your position / job in the company?
2%
13%
53%
16%
3%
13%
Admin Support
Director
Director/Owner
Manager
Migration Advisor/Consultant
Other
Student Counsellor/Advisor
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Approximately how many institutions does your company represent?
Slide 10 Base: 1118
16
187
215
117
76 75 68
29 29
18 27
14
210
37
0
50
100
150
200
250
1 2 to 10 11 to 20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Don'tknow
Morethan 100
Prefernot to
say
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Size of agents – Total placements
N.B. The agents that either indicated no placements or who skipped this question have not been included in the above chart
Slide 11 Base: 995
The majority of agents are placing between 51 and 200 students annually.
7% 7%
6% 6% 5%
20% 19%
8%
5% 4%
7%
4%
2%
0%
5%
10%
15%
20%
25%
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Base: 782
Do you have contracts in place with the institutions you work with?
73%
21%
4%
2%
Yes, always
Yes, sometimes
No
Don't Know
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Which accreditations or industry qualifications/training certifications does your agency or some of your staff hold?
Base: 592
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General services
free or for a fee?
18%
48%
68% 76%
92% 95%
10%
47% 12%
4%
4% 2%
73%
6%
20% 20%
4% 3%
%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Educationexhibitions
(n=790)
Promotionalmaterials(n=820)
Interviews(n=813)
Visaprocessing/Immigration
advice (n=835)
Careercounselling
(n=798)
Local jobplacement
(n=730)
We don't provide this service
For a charge
Free of charge
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Placements
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Base: 1042
For which programmes do you recruit students?
7.5%
17.7%
26.1%
36.0%
39.1%
46.6%
50.1%
64.4%
67.1%
71.1%
.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Work & Travel Programmes
MBA Programmes
Work & Study Programmes
Vocational Diploma/Further Education
Secondary and High School
University: Foundation
University: Distance education/Online learning
University: Graduate/Postgraduate
University: Undergraduate
Language Courses
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Placements by type of study
2013 2012 2011 2010 2009
Total 328,877 237,734 210,615 239,915 318,954
Schools 26,523 12,500 11,056 17,554 11,897
Vocational Education 15,978 15,646 12,346 14,782 16,701
Foundation 11,189 12,489 7,084 8,627 48,904
Undergraduate 31,575 33,347 20,073 27,643 21,129
Graduate/Postgraduate 35,879 31,895 19,005 25,228 24,781
MBA Programmes 21,835 8,031 5,721 8,757 8,262
Work & Travel 1,006 19,296 24,354 25,688 37,172
Language Courses 161,402 104,530 No data No data No data
Distance education/Online learning 12,780 No data No data No data No data
Work & Study Programmes 10,710 No data No data No data No data
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How large is the share of clients in your agency interested in distance education/online learning?
8%
11%
11%
25%
45%
% 20% 40% 60%
20%-30%
>30%
10%-20%
5%-10%
0%-5%
21%
26%
40%
63%
71%
% 20% 40% 60% 80%
Foundation Degrees
Postgraduate researchdegrees (PhD, DPhil)
Undergraduate degrees(BA,BSc, etc.)
Postgraduate taughtdegrees (MA, MSc.)
MBA's
Which degree levels are most interesting for distance education/online learning
in your agency?
n=64 n=62
A Closer look at Online Learning
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Which subject areas are most interesting for distance education/online learning in your agency?
10%
10%
21%
23%
34%
37%
39%
42%
90%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Natural Sciences
Other
Medicine/Healthcare
Engineering
Social Sciences
Computer Sciences
Media-related studies
Hospitality/Tourism
Business-related studies
n=62
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Which study destinations is best for the following programme levels?
Distance learning/online learning (n=229)
USA
United Kingdom
Australia
Canada
India
Spain
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How large is the share of clients in your agency interested in work &
study programmes?
% 5% 10% 15% 20% 25%
0%-5%
10%-20%
30%-50%
5%-10%
20%-30%
>50%
Base: 227
17%
22%
34%
46%
52%
% 10% 20% 30% 40% 50% 60%
Postgraduate researchdegrees (PhD, DPhil)
Foundation Degrees
Undergraduate degrees(BA,BSc, etc.)
Postgraduate taughtdegrees (MA, MSc.)
MBA's
Which degree levels are most interesting for distance work &
study programmes in your agency?
Base: 201
A Closer look at Work and Study
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Which sectors are most interesting for distance work & study programmes in your agency?
Base: 226
8%
11%
11%
14%
14%
17%
19%
21%
25%
30%
31%
34%
36%
42%
73%
77%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
General Production
Facilities and Infrastructure
Aviation
Energy
Automotive
Logisitics
High Tech
Trade and Retail
Events and Fairs
Software Industry
Healthcare
Service Industry
Financial Services
Hospitality
Tourism
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Which study destinations is best for the following programme levels?
Work and Study Programmes (n=439)
Canada
Australia
USA
United Kingdom
Ireland
New Zealand
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Destination countries Year-on-year development
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In which countries do you place students for Secondary and High School?
Top 10
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In which countries do you place students for Language courses?
Top 10
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In which countries do you place students for Vocational Diploma/Further Education?
Top 10
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In which countries do you place students for University: Undergraduate?
Top 10
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Placements By programme and destination
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Which study destinations is best for the following programme levels?
Language courses (n=703)
United Kingdom
Australia
Canada
USA
Germany
Ireland
% of Total
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Rank 2009
United Kingdom 44% 1 1 1 1 1
Australia 18% 2 2 2 3 2
Canada 13% 3 3 4 4 4
USA 11% 4 4 3 2 3
Germany 4% 5 5 6 7 5
New Zealand 1% 8 5 5 5 9
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Which study destinations is best for the following programme levels?
Secondary and High School (n=567)
United Kingdom
USA
Canada
Australia
New Zealand
France
% of Total
Rank Rank Rank 2011
Rank 2010
Rank 2009 2013 2012
United Kingdom 27% 1 1 1 1 1
USA 26% 2 2 2 2 2
Canada 24% 3 3 3 3 3
Australia 12% 4 4 4 4 4
New Zealand 5% 5 5 5 5 5
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Which study destinations is best for the following programme levels?
Vocational diploma/Further education (n=537)
Australia
Canada
United Kingdom
USA
New Zealand
Malaysia
% of Total
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Rank 2009
Australia 36% 1 1 1 1 2
Canada 21% 2 3 3 4 4
United Kingdom 18% 3 2 2 2 1
USA 10% 4 4 4 3 3
New Zealand 5% 5 5 5 5 5
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Which study destinations is best for the following programme levels?
University: Undergraduate (n=654)
USA
United Kingdom
Australia
Canada
Germany
New Zealand
% of Total
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Rank 2009
USA 28% 1 1 1 1 1
United Kingdom 24% 2 2 2 2 2
Australia 19% 3 4 3 4 3
Canada 19% 4 3 4 3 4
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Which study destinations is best for the following programme levels?
University: Graduate/Postgraduate (n=655)
USA
United Kingdom
Australia
Canada
Germany
New Zealand
% of Total
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Rank 2009
USA 30% 1 1 1 1 1
United Kingdom 24% 2 2 2 2 2
Australia 19% 3 4 4 3 3
Canada 17% 4 3 3 4 4
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Which study destinations is best for the following programme levels?
University: MBA (606)
USA
United Kingdom
Australia
Canada
Germany
Switzerland
% of Total
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Rank 2009
Rank 2008
USA 41% 1 1 1 1 1 1
United Kingdom 31% 2 2 2 2 2 2
Australia 11% 3 4 3 3 3 3
Canada 8% 4 3 4 4 4 4
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Looking ahead: How many students do agents expect to place in the next 12 months?
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Approximately how many students do you expect to place overall in the next 12 month?
45%
50%
50%
50%
51%
56%
56%
58%
61%
61%
61%
61%
61%
61%
62%
69%
71%
73%
76%
81%
44%
43%
42%
41%
39%
33%
40%
33%
31%
31%
29%
23%
28%
30%
32%
26%
23%
19%
15%
15%
10%
7%
8%
9%
10%
11%
4%
9%
8%
8%
10%
16%
11%
9%
5%
6%
6%
8%
9%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan (n=153)
Italy (n=277)
Thailand (n=62)
China (n=214)
Russia (n=152)
UAE (n=106)
France (n=353)
Switzerland (n=279)
New Zealand (n=432)
Spain (n=305)
India (n=135)
Malaysia (n=171)
South Korea (n=85)
Singapore (n=178)
Germany (n=397)
Ireland (n=415)
Australia (n=590)
Canada (n=638)
United Kingdom (n=669)
USA (n=646)
More than the last 12 months The same Less than the last 12 months
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Approximately how many students do you expect to place overall in the next 12 month? TRADITIONAL MARKETS
81%
76%
61%
73%
71%
15%
15%
31%
19%
23%
4%
9%
8%
8%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
USA (n=646)
United Kingdom (n=669)
New Zealand (n=432)
Canada (n=638)
Australia (n=590)
More than the last 12 months The same Less than the last 12 months
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Approximately how many students do you expect to place overall in the next 12 month? EMERGING MARKETS
45%
50%
61%
61%
61%
61%
44%
41%
29%
23%
28%
30%
10%
9%
10%
16%
11%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan (n=153)
China (n=214)
India (n=135)
Malaysia (n=171)
South Korea (n=85)
Singapore (n=178)
More than the last 12 months The same Less than the last 12 months
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In the next coming 12 months do you expect to send more/less/the same?
78%
76%
77%
78%
81%
81%
78%
79%
77%
82%
18%
22%
18%
19%
16%
16%
19%
15%
14%
16%
3%
2%
5%
3%
3%
3%
4%
5%
8%
2%
0% 20% 40% 60% 80% 100%
Work & Study Programmes (n=264)
Work & Travel Programmes (n=71)
MBA Programmes (n=183)
University: Distance education/Onlinelearning (n=507)
University: Graduate/Postgraduate (n=651)
University: Undergraduate (n=681)
University: Foundation (n=475)
Vocational Diploma/Further Education(n=365)
Secondary and High School (n=395)
Language Courses (n=727)
More
The same
Less
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Attractiveness of study destinations
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Drivers of study location choice
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’ Traditional markets remain top of ‘attractive’ list
5%
5%
6%
8%
8%
9%
9%
12%
13%
16%
18%
21%
22%
24%
28%
33%
53%
63%
64%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Russia (n=429)
Thailand (n=378)
South Korea (n=379)
India (n=451)
UAE (n=389)
Malaysia (n=446)
China (n=474)
Singapore (n=462)
Japan (n=435)
Italy (n=499)
France (n=547)
Spain (n=505)
Ireland (n=586)
Switzerland (n=526)
Germany (n=587)
New Zealand (n=634)
Australia (n=748)
United Kingdom (n=736)
Canada (n=753)
USA (n=735)
Very attractive
Attractive
Unattractive
Very unattractive
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Year-on-Year: Traditional markets
29% 28%
33% 37%
32% 33%
49% 42%
40% 47% 48%
53%
49% 48%
52% 59%
64% 64%
71% 72%
69% 63% 64% 63%
68% 73%
70% 72% 73% 73%
57% 53%
52% 46%
54% 54%
42% 44%
46% 41%
43% 37%
42% 42%
37% 34%
28% 29%
23% 21%
24% 27%
29% 28%
25% 17%
22% 23%
20% 20%
10% 13%
10% 13%
10% 10%
5% 10% 10%
9% 6%
5%
7% 6%
4% 3% 3% 3%
2% 1% 2%
5% 3%
4%
3% 3%
1% 1%
2% 2%
5% 5% 5% 4% 4% 4%
4% 5% 5% 4% 3%
5%
3% 5%
6% 5% 5% 4%
5% 6% 5% 5% 4%
5%
4% 7% 6%
3% 5% 5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '08New Zealand '09New Zealand '10New Zealand '11New Zealand '12New Zealand '13
Australia '08Australia '09Australia '10Australia '11Australia '12Australia '13
Canada '08Canada '09Canada '10Canada '11Canada '12Canada '13
UK '08UK '09UK '10UK '11UK '12UK '13
USA '08USA '09USA '10USA '11USA '12USA '13
Very attractive Attractive Unattractive Very unattractive
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Year-on-Year: Emerging markets
15%
12%
11%
12%
13%
10%
10%
9%
9%
11%
9%
12%
10%
9%
8%
11%
12%
6%
3%
3%
3%
2%
5%
51%
46%
51%
45%
45%
34%
26%
35%
35%
35%
38%
45%
38%
46%
46%
42%
47%
17%
21%
23%
19%
23%
18%
27%
32%
30%
35%
34%
35%
45%
39%
35%
35%
37%
26%
33%
29%
27%
31%
28%
47%
50%
46%
50%
48%
51%
7%
10%
8%
9%
9%
22%
19%
18%
21%
19%
16%
17%
19%
16%
19%
16%
13%
30%
26%
27%
28%
26%
25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan '09
Japan '10
Japan '11
Japan '12
Japan '13
Malaysia '08
Malaysia '09
Malaysia '10
Malaysia '11
Malaysia '12
Malaysia '13
Singapore '08
Singapore '09
Singapore '10
Singapore '11
Singapore '12
Singapore '13
Thailand '08
Thailand '09
Thailand '10
Thailand '11
Thailand'12
Thailand '13
Very attractive Attractive Unattractive Very unattractive
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Overall attractiveness of Study Destinations in 2013
Table shows the mean scores calculated from a 4 point scale
(4=very attractive, 1= very unattractive)
Africa Asia Europe Latin America
Study Destination Average Base Average Base Average Base Average Base
Australia 3.55 119 3.40 367 3.26 174 3.29 55
Canada 3.70 118 3.42 349 3.51 183 3.81 63
China 2.64 78 2.55 198 2.71 136 2.58 43
France 3.22 97 2.81 227 3.06 163 2.79 39
Germany 3.14 96 3.06 257 3.30 164 3.13 46
India 2.06 72 2.16 194 2.03 124 2.48 46
Ireland 3.25 102 2.81 242 3.13 168 3.04 49
Italy 3.13 94 2.69 200 2.98 144 2.66 38
Malaysia 1.89 62 2.60 214 1.99 105 2.90 50
New Zealand 3.29 103 3.19 301 2.98 155 3.02 48
Russia 2.07 72 2.40 176 2.32 117 2.76 46
Singapore 2.03 64 2.79 243 2.49 105 2.34 35
Spain 3.11 93 2.65 198 3.12 153 2.79 38
Switzerland 2.97 92 2.83 222 3.10 145 3.09 44
Thailand 1.92 65 2.01 167 2.06 99 2.23 35
UAE 2.09 57 2.23 171 2.18 100 2.92 49
United Kingdom 3.73 115 3.29 340 3.73 179 3.58 64
USA 3.73 115 3.49 338 3.74 180 3.73 63
Japan 2.59 78 2.65 190 2.55 123 2.54 28
South Korea 1.94 64 2.26 170 1.99 96 2.18 34
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Overall attractiveness of Study Destinations in 2013
Table shows the mean scores calculated from a 4 point scale
(4=very attractive, 1= very unattractive)
EU Average EU BASE Non-EU Average
Non-EU base
Australia 3.49 99 3.37 650
Canada 3.46 103 3.54 651
China 2.78 78 2.61 397
France 3.13 86 2.95 462
Germany 3.33 83 3.13 505
India 2.19 62 2.14 390
Ireland 3.21 94 2.98 493
Italy 3.01 73 2.86 427
Malaysia 2.09 53 2.43 394
New Zealand 3.16 88 3.15 547
Russia 2.31 71 2.37 359
Singapore 2.45 56 2.60 407
Spain 3.19 77 2.87 429
Switzerland 2.88 66 2.99 461
Thailand 2.04 47 2.04 332
UAE 2.02 44 2.32 346
United Kingdom 3.67 99 3.47 638
USA 3.77 98 3.60 638
Japan 2.66 62 2.61 374
South Korea 1.98 50 2.16 330
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Overall attractiveness of destination countries The perspective of Chinese, Indian, Brazilian, Russian and Turkish agents
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’
Chinese Agents
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’
Indian Agents
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’
Brazilian Agents
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’
Russian Agents
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Overall attractiveness of Study Destinations in 2013
Note: Excludes respondents that indicated they ‘Do not know’
Turkish Agents
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Student mobility concerns/difficulties in 2013
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Main concerns/questions/complaints
students and parents have:
81.2%
52.1%
35.7%
30.8% 30.8%
16.3%
12.2%
7.2%
1.5% 3.6%
29.0%
53.7%
34.1%
21.3%
56.8%
35.5% 32.7%
1.9%
Difficulty with visa Financialdifficulties (Fees,
Cost of living)
Difficulty withaccommodation
Difficulty withlanguage
Personal safety Culturaldifficulties
Difficulty with thecourse
Difficulty withteaching staff
Other
Before After
n=817
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Student mobility concerns year-on-year 2009-2013:
78%
43%
34%
27%
7% 7%
1%
12% 10%
55%
71%
37% 36%
23%
8% 5%
2%
67%
45%
36%
21%
10% 9% 6%
55%
48%
54%
21%
11%
5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Study Visa Financial GlobalEconomicSituation
Work visa Accreditation Other Insurance Global PoliticalSituation
Safety
2013
2012
2011
2012
2009
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In which countries did you encounter concerns/difficulties with visa regulations?
.2%
.2%
.7%
1.2%
1.4%
1.9%
2.1%
2.1%
2.1%
2.9%
3.1%
3.3%
5.0%
6.9%
7.4%
11.0%
28.2%
42.5%
48.2%
54.4%
.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
India (1)
Thailand (1)
Russia (3)
Singapore (5)
South Korea (6)
Japan (8)
China (9)
Switzerland (9)
Other (9)
Malaysia (12)
Spain (13)
Italy (14)
France (21)
Ireland (29)
Germany (31)
New Zealand (46)
USA (118)
Australia (178)
Canada (202)
United Kingdom (228)
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In which countries did you encounter these concerns/difficulties?
Financial concerns
n=76
Please note: Low base number
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In which countries did you encounter these concerns/difficulties?
Global economic situation
n=56
Please note: Low base number
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In which countries did you encounter these concerns/difficulties?
Safety
n=22
Please note: Low base number
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Effective marketing for institutions
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What time of the year do you traditionally place the most students in?
39%
26%
28%
43%
45%
23%
51%
5%
3%
7%
26%
13%
26%
4%
10%
15%
3%
9%
8%
11%
25%
41%
49%
58%
10%
26%
28%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Work and study programmes (n=18)
Work and travel programmes (n=204)
University: Distance education/online learning (n=39)
University(Foundation/Undergraduate/Postgraduate/MBA)
(n=104)
Vocational Diploma/Further Education (n=30)
Secondary and High School (n=413)
Language Courses (n=808)
All year round
Autumn
Spring
Summer
Winter
I don't place
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Effective marketing for institutions:
43.5%
37.6%
48.6%
15.3%
29.8%
30.9%
45.9%
50.1%
34.8%
79.1%
62.5%
62.2%
0% 20% 40% 60% 80% 100%
Regular visits to education institution by you or your staff(n=763)
Agent training workshops organised in the destination country(n=755)
Agent training courses via the internet (n=730)
Quick response times to enquiries and applications (n=757)
Agent manual with fees and information (n=752)
Regular communication updates (n=753)
SERVICES
Very unimportant
Unimportant
Important
Very important
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Effective marketing for institutions:
37.6%
48.6%
34.2%
39.0%
47.3%
35.1%
31.8%
25.0%
23.0%
35.0%
0% 20% 40% 60% 80% 100%
A local representative office to provide support to your recruitmentactivities (n=744)
Regular visits to your office/s by representatives (n=749)
Marketing and Recruitment staff who speak the local language(n=729)
Authority from institution for you to sign letters of offer (n=688)
Student leads provided to you by institutions (n=692)
PEOPLE/STAFF
Very unimportant
Unimportant
Important
Very important
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Effective marketing for institutions:
38.2%
43.5%
33.8%
51.0%
42.5%
56.5%
0% 20% 40% 60% 80% 100%
Having guaranteed entry to specific educationinstitution programmes (n=719)
Making packaged offers which include Englishlanguage plus institution entry (n=715)
Financial support schemes, includingscholarship/bursary schemes (n=718)
PACKAGES AND OFFERS
Very unimportant
Unimportant
Important
Very important
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Effective marketing for institutions:
Promotional materials and campaigns
Table shows the mean scores calculated from a 4 point scale (4=very important, 1= very unimportant)
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Marketing communication
What kind of marketing communication do you use to reach out to clients?
Base = 802 Did not use Reach out to
students Reach out to
parents Market a
programme
Communicate with your
educator partners
Expect your partner educators
to supply
Application process for a programme
Facebook 9% 71% 31% 47% 21% 8% 10%
Linkedin 32% 20% 17% 17% 29% 5% 7%
Twitter 37% 34% 15% 22% 9% 3% 4%
Youtube 32% 34% 16% 25% 8% 4% 8%
Other social media 35% 31% 14% 21% 11% 7% 6%
Facebook is the most popular channel of communication – particularly to reach out to students, whereas Linkedin is more used to communicate with education partners.
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Effective marketing for institutions:
Ranking – TOP 10
Top 10
SERVICES Quick response times to enquiries and applications 3.69 1
SERVICES Regular communication updates 3.50 2
SERVICES Agent manual with fees and information 3.49 3
PACKAGES AND OFFERS Financial support schemes, including scholarship/bursary schemes 3.41 4
PACKAGES AND OFFERS Having guaranteed entry to specific education institution
programmes 3.34 5
SERVICES Agent training workshops organised in the destination country 3.33 6
PROMOTIONAL MATERIALS AND CAMPAIGNS
Individual institution brochures 3.31 7
SERVICES Regular visits to education institution by you or your staff 3.31 8
PACKAGES AND OFFERS Making packaged offers which include English language plus
institution entry 3.23 9
PROMOTIONAL MATERIALS AND CAMPAIGNS
Participation in education exhibitions in your country 3.21 10
Table shows the mean scores calculated from a 4 point scale (4=very important, 1= very unimportant)
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Questions?