the humane society
TRANSCRIPT
The Humane SocietyDIGITAL MARKETING PLAN
CHARLIE FELKER
Budget
$9.5 Million
For digital marketing and events held around the country H
Adwords
$2,000 a day
=$730,000 for the year
Social Media
We can hire the best social media consultant in the area for $500 an hour
12 hours tops = $6,000
$9,000 a month
=$108,000 for the year
$4,000 a month
=$48,000 for the year
Blog
$12,000 a month
$144,000 for the year
Clicks and Impressions
Just for Adwords
851 + clicks per day
32K + impressions per day
Facebook, Twitter, Blogging, and Instagram will bring in clicks and impressions of their own
Remaining Budget
With all of that we still have over $7 million to work with.
Send professional representatives and a select set of animals to colleges and shelters around the country.
In Conclusion…
Digital Marketing
In-person Events