the human touch
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![Page 1: The human touch](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54bcef644a7959e64b8b4651/html5/thumbnails/1.jpg)
Le Conversazioni: nuove fonti di influenza
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Non vi dirò che la pubblicità è morta
Non vi dirò che non avete capito nulla
Non vi dirò che senza guru (?) del web 2.0 siete finiti
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Dalla lettera all’ufficio reclami…
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…all’audience tv…
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…alla rete.
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La conversazione: il nuovo CRM
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Conversare: cosa c’è di più umano?
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Conversando si apprende
e
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Qual è l’aspetto più impegnativo per le aziende?
Misurare queste attività
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Quanto costa la conversazione
tra amici? O quanto vale?
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Target o Persone
Consumatori o Clienti
Roi o Benefici?
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Se conversare è umano, anche l’ascolto deve essere umano e non
delegato ad algoritmi
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The human touch
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Noi di Buzzdetector crediamo nel fattore umano.
La nostra piattaforma di monitoraggio ed il processo che implementiamo puntano sul valore aggiunto dell’analisi umana più che sui soli algoritmi.
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Web
Report
Set di keyword
Motori Sito/i
Consumers’ insight
Azioni
Mon
itora
ggio
![Page 17: The human touch](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54bcef644a7959e64b8b4651/html5/thumbnails/17.jpg)
Web
Report
Set di keyword
Motori Sito/i
Consumers’ insight
Azioni
Mon
itora
ggio
![Page 18: The human touch](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54bcef644a7959e64b8b4651/html5/thumbnails/18.jpg)
Web
Report
Set di keyword
Motori Sito/i
Consumers’ insight
Azioni
Mon
itora
ggio
![Page 19: The human touch](https://reader036.vdocuments.mx/reader036/viewer/2022062511/54bcef644a7959e64b8b4651/html5/thumbnails/19.jpg)
Web
Report
Set di keyword
Motori Sito/i
Consumers’ insight
Azioni
Mon
itora
ggio