the hotel show daily- day 01

HINA NAVIN

The Hotel Show started as a small interiors

supply exhibition in 1999 and 15-years later

it has turned into a prominent and the largest

business event within the hospitality, hotel and

tourism sector for the MENA region. Celebrating

its 15th anniversary this year, the organizers are

expecting (based on 2013 stats) that the expo will

gather exhibitors from 38 countries and visitors

from 99 countries.

Taking place at the Dubai World Trade Centre

from the 28-30 September 2014, the gala expo is

also an esteemed annual meeting place for

sourcing, networking, and education for the

hospitality and leisure industries. It is a

comprehensive showcase of investment, design

and builds along with refurbishment, fit out,

operations of hotels, restaurants, leisure

destinations, and resorts.

HINA NAVIN

Burj al Arab has surpassed the meaning

of being lavish. Designed to look like a

billowing sail that stands at a height of 321

meters, it is undoubtedly the city’s most high-pro"le

landmark that has attracted many celebrity visitors

including Naomi Campbell, Tiger Woods, Andre

Agassi, Roger Federer, Michael Jackson, to name a

few, over the years.

Celebrating the 15 successful years of operations

this year, the iconic hotel offers a premium Best

of the Burj package, promising the guests a stay

that will create memories to last for a lifetime. The

package offer includes a stay in a two-storey suite,

a spectacular arrival in a renowned Burj Al Arab

chauffeur-driven white Rolls-Royce Phantom, a

THE HOTEL SHOW 2014

A Celebration & Achievement 15 Years Strong

BURJ AL ARAB TURNS 15

Continued on Page 3

Continued on Page 3

CONTENTS

P. 06 | INDUSTRY NEWS

Mobile Website vs. Mobile App:

Which platform is best for your business? Travel Bookings via Mobile Devices increases by more than 20% in the "rst six months of 2014

P. 22 | LEISURE SHOW

6 Mega Projects that Dubai will offer-Theme Parks that will excite the kid in all of us

P. 10

INDUSTRY NEWS

DTCM Revises Hotel Classi"cation Law in Dubai

2014 Produced by Diversi"ed Media Corporation FZ

LLE Appointed by dmg::events While Diversi"ed Media

Corporation have made every effort to ensure the accuracy

of all information in this publication, dmg::events and

Diversi"ed Media Corporation FZ LLE will not be held

responsible for any errors therein. All right reserved.

OFFICIAL

28-30 SEPTEMBER 2014, DUBAI WORLD TRADE CENTRE

STRATEGIC PARTNER

DAILY NEWS

Following an outstanding event in 2013, The Hotel Show looks forward to 2014 with even more exhibitors, exciting sectors, industries and presenting a full 360 view of the hotel and hospitality from 38 countries and visitors from 99countries.

Marking its 15th birthday, the hotel offers Best of the Burj package

THE HOTEL SHOWDAY01

OFFICIAL DAILY

SEPTEMBER 28-30, 2014 THE HOTEL SHOW 3

There were 16,700 international hotel and

hospitality trade attendees and around 560 exhibitors

at the 14th edition show in 2013. The event is hosted

in a robust marketplace that will witness a massive

growth in this sector in the coming years with the

mega events such as EXPO 2020 in Dubai and

The World Cup 2022 in Qatar in the pipeline. The

event showcases a rich spectrum of luxury and

contemporary interiors, essential equipment and

the latest technology and highlights the trends to a

market. Thus the region provides enormous business

opportunities for hospitality professionals and their

associates to meet decision makers and get on the

supplier’s list for the major projects.

The International Village is a brand new concept

six-course degustation dinner and a spa experience,

starting from AED 5,990 a night.

The Burj’s name literally means Arabian Tower, is

located on an arti"cial island, which is 280m from

Jumeirah Beach. This masterpiece hotel has been

consistently voted the world's most luxurious hotel

and is one of the most photographed structures in

the world.

Staying at the Burj Al Arab Hotel, all-suite hotel

is the epitome in luxury. The 28 double stories tower

contains 202 luxury duplexes of superior standard.

There are seven different suites options available for

the guest and the collection range from 170 to 780

square meters with a rain shower and a Jacuzzi in

each suite.

The hotel has become the hottest place in the

city, featuring Majlis Al Bahar, a beachside lounge

located on Burj Al Arab’s private beach; waterparks;

helicopter transfers and tennis court that sits on the

very top of the building. Dining at the Al Muntaha

restaurant, located 660 ft. above the Persian Gulf,

offers guests an ecstatic view of Dubai while the

Continued from cover page introduced in the 15 edition of hotel show. Following

the previous edition, 56% of visitors indicated that

they were attending the expo to source international

products. Therefore, to make the search process

easier for the expo guests, the International Village

will display products and services from several

country pavilions, under one roof.

The Leisure Show sector has grown remarkably. It

accounts for over 70 per cent of the total travel and

tourism spend in the GCC. Almost 8000 of The Hotel

Show visitors who attended in 2013 were looking

to source leisure products and 7% had a budget

responsibility of more than US$1 million. Last year,

the leisure show attracted a dedicated audience of

more than 1500 professionals from theme parks,

spa resorts, sports facilities, golf courses, real estate,

shopping malls speci"cally looking for outdoor

and leisure products, furnishings, equipment and

services.

The Leisure Show is an ideal place to meet with

the designers, architects, contractors, real estate

developers and decision makers responsible for USD

THE GALA EXPO IS AN ESTEEMED ANNUAL MEETING PLACE FOR SOURCING, NETWORKING, AND EDUCATION FOR THE HOSPITAL-ITY AND LEISURE INDUSTRIES.

CELEBRATING THE 15 YEARS OF

OPERATIONS, THIS ICONIC HOTEL

OFFERS A PREMIUM BEST OF THE BURJ

PACKAGE, WHICH INCLUDES A STAY IN

A TWO-STOREY SUITE, ROLLS-ROYCE

PHANTOM PICK UP, A SIX-COURSE

DEGUSTATION DINNER AND A SPA

EXPERIENCE, STARTING FROM AED

5,990 A NIGHT.

OF EXHIBITORS WERE COMPLETELY SATISIFIED WITH THE EVENT AND WILL RETURN IN 2014

82%

73.07 billion in total value of Leisure projects in the

construction stage in GCC. The Leisure part of The

Hotel Show caters to four main sectors, Outdoor

Design, Furniture & Equipment; Pool and Spa; Sports

& Fitness; and Recreational Fun and Adventure.

The other features of the event are the Vision

Conference, where over 70 industry heads and

leading global players share knowledge, best practice,

industry trends and future vision for improving

hotels, restaurants and leisure facilities. The Future

Hotel, Sustainable Vision, which in collaboration

with WT Studio, Italian design of"ce, will showcase

the new architectural concepts, in collaboration with

top design brands to key industry decision makers,

developers, investors.

GENERATED IN NEW BUSINESS DEALS FOR THE

NEXT 12 MONTHS AS A RESULT OF THE HOTEL

SHOW

$4BN

Al Mahara undersea restaurant, ensures guests has

a full view of exotic "sh in the surrounding water

aquarium.

Architect Tom Wright of WS Atkins has designed

this superstructure, which was modeled after the sail

of a famous Arabian ship ‘dhow’. The structure design

offers a signi"cant tribute to the nation’s seafaring

heritage. Its construction began in 1994 and the

lavish hotel was of"cially opened on 1 December

1999.

The interiors of the hotel have a vibrant colour

palette and the layout incorporates ancient and

revered traditions of hospitality, particular to Arabic

nations. The Cascade waterfall combines "nely

atomized water with "bre optics to produce a unique

kaleidoscope effect.

There are three aquariums in the hotel, two

situated on each side of the main hotel lobby and

the circular tank in Al Mahara restaurant, with

approximately 50 species of "sh kept in the tanks.

The atrium of this hotel is the world’s tallest, over 180

meters in height.

Burj Al Arab is indeed a crowning glory of the

Emirate and an ultimate symbol of modern Dubai.

Continued from cover page

THE HOTEL SHOWOFFICIAL DAILY

DAY01

4 THE HOTEL SHOW SEPTEMBER 28-30, 2014

EXCLUSIVE CLUBThe VIP & Buyers Club at The Hotel Show 2014 is an exclusive by invitation only programme, which allows key business buyers and decision makers to network, meet and engage with fellow colleagues in a luxury and exclusive lounge at the exhibition. The Vision of Founder and principal Investor

MR. SAMIR M. BADROCHAIRMAN & CEO

Founder and principal investor, Mr. Samir M.

Badro is an Architect and Interior Designer.

Ever since inception, his management style has

proven to be professional, successful, and awarding.

Born in 1946 in Aleppo, Mr. Badro attended the

Lebanese University (Faculty of Architecture and

Interior Design) in Lebanon, and graduated in 1970

with a Master’s Degree in Architecture and Interior

Design (Honors).

Until 1973, Mr. Badro worked as an ambitious

Architect in Paris, Brussels, and the United States

of America. Later he returned to Lebanon where

he established his own Architecture and Interior

Design "rm. With the war breaking out in Lebanon

in early 1975, Mr. Badro moved to Dubai, United

Arab Emirates, where he established the company

Greenline Interiors.

Today, Mr. Samir M. Badro is the Chairman and

Chief Executive Of"cer of the Greenline Group

located in 10 cities around the world, with Greenline

Interiors being fully equipped and dedicated to the

high-end Interior Design and out"tting industry,

leading a professional team of over 2,000 people in

different and various positions.

He is an Associate International Member of the

American Society of Interior Designers, Member de

l'Ordre des Architectes Libanais, and Membre de

l’Ordre des Architectes Syriens. Mr. Badro has also

been featured in various prestigious local and

international media and specialized publications.

Why is The Hotel Show Dubai important to your company’s business plans?The Hotel Show creates a centralized setting for the Hospitality industry that allows

everyone from the developers down to the suppliers to showcase their products. The

Hotel Show helps in fostering an environment that enables the industry as a whole

to move forward up the steady path of Dubai’s overall goal in becoming the leading

tourism hub in the region and beyond. We recognized the potential in this industry

over the years and have shifted our focus to target this sector through our proven

expertise in high quality interiors "t-out.

QA&

SLEEP WELL, LIVE WELL

Head Quarters: Saudi Arabia, Industrial City, Phase (1). P.O.Box

5635 Jeddah 21432. Tel: +966 12 6362855 Fax: +966 12 6380591.

Email: [email protected]

Sleeping Systems Since 1960

www.sleephigh.com


DAY01


TRAVEL BOOKINGS VIA MOBILE DEVICES INCREASES BY MORE THAN 20 PERCENT IN THE FIRST SIX MONTHS OF 2014With smart phones and tablets in nearly every consumer's hands today, travel marketers need to think strategically about developing a highly effective omni-channel marketing experience.

Last year, Google Travel found that 25 percent

of all online searches for travel came from a

mobile device. People are already choosing

to search on their mobile devices over a desktop

computer in locations where both devices are likely

available to them (work or home). It’s no surprise

that 56 percent of American adults are smartphone

owners; however, with their limited time, attention

span and screen space, hoteliers have to adapt,

taking any friction out of the equation, and make the

website experience seamless and easy-to-navigate

for mobile users.

HOW DOES YOUR WEBSITE MEASURE UP? Mobile-friendly sites are the standard version of

websites that function normally on all mobile

phones (e.g. no Flash elements, which aren’t capable

with iPhones), but don’t be confused by their title

because these mobile sites are not always friendly for

your business. All of the content is listed, but there

is often a need to pinch and zoom to navigate the

site. Images are too small to provide an enriched

experience, there is too much copy/content and "les

and images and videos aren’t optimized for mobile

bandwidth.

Mobile-optimized sites are speci"cally designed

for users on a mobile phone. They can be a

dedicated version of a website speci"cally designed

for mobile, or a responsive design that adjusts the

layout and content of the site to match the website

visitor’s device (computer vs. tablet vs. phone). The

key is visitors receive a customized experience and

further, we can develop and track speci"c conversion

expectations and metrics for these consumers. There

are two types of mobile optimized sites:

Dedicated-mobile sites offer speci"c content and

call-to-actions based off the type of device you’re on

when viewing the site.

Mobile-responsive sites are the best kind of

website to have in this constantly evolving digital

world as they create a consistent user experience

regardless of the device (desktop, tablet, mobile).

Regardless of the type of mobile website you

have, it’s important to ask what core items you are

going to convey. You have to be very focused on what

you’re saying and how you’re saying it to in#uence

your visitors’ next steps.

HOW TO AVOID MOBILE PITFALLSMobile searches drive behavior in the moment, and

consumers want speed and convenience; however,

a purchase via mobile phone, even with a mobile-

optimized site, can be challenging. The relatively

limited screen size on mobile devices generally

means that users will spend less time and look

at fewer pages. Furthermore, the multiple "elds

normally required to make a purchase and other key

factors represent barriers to conversion, especially

when planning travel.

This where the phone comes into play. The bottom

line is that most hotels are overlooking the most basic

information on their mobile sites, the phone number.

According to Google, three of four mobile

searches trigger follow-up actions, whether it is

further research, a store visit, a phone call, a purchase

or word-of-mouth sharing. On average, each mobile

search triggers nearly two follow-up actions.

Calling to make a purchase is one of the easiest

options for a traveler when they are browsing

hotels via smartphones. Adding an easy-to-"nd call

button on the home page is a step in the right step in

optimizing your mobile site.

In the hotel industry, there is a perception

that generating a call is more costly than website

MOBILE REVENUE SHOULD REACH 20% OF ONLINE TRAVEL DOLLARS IN THE U.S. BY 2016, WHEN MOBILE BOOKINGS REACH $25.8 BILLION.

THE HOTEL SHOWDAY01

OFFICIAL DAILY


bookings. This might be true, but a comprehensive

comparison is the cost of booking customers via

phone versus shifting business to the OTAs (online

travel agencies) such as Expedia (20 percent or more

commission cost), or a competitor who made the

booking process easier. Not to mention, last-minute

booking is very common on mobile devices. Both

Orbitz and Travelocity have reported that more than

60 percent of hotel bookings made on mobile phones

were for the same day. Customers want to speak to

somebody quickly for this type of booking.

Having a phone number available for questions

will also help improve your mobile site. Over time,

you will observe trends of information consumers

can’t "nd on your site, which will help you adjust

the content. The call center should be viewed as a

commerce center, not a cost center.

MOBILE WEBSITE VS. MOBILE APP: WHICH PLATFORM IS BEST FOR YOUR BUSINESS?MOBILE WEBSITE – this will be the best solution for most hoteliers. The vast majority of travelers, both leisure

and business, use search to "nd accommodations. Both paid and organic search listings will direct consumers

to your website. Also, mobile websites are platform agnostic and don’t require different programing for different

operating systems (iOS, Android, etc.).

MOBILE APP – this strategy can work to complement a mobile website. The primary challenge with a

mobile app is driving new customer acquisition so the best case is a hotel with a strong repeat-customer base

or loyalty program. Once an app is developed, consumers have dif"culty "nding it unless they are already

aware of the hotel. Consumers that are aware or part of a loyalty program can be encouraged to download it.

The app becomes an extension of the CRM program.

In addition to the tips above, remember to effectively optimise your website for speed and convenience.

Potential guests don’t want to, and won’t, scroll through "ve pages on their devices to "nd your phone number.

They’ll go somewhere else. Give them easy access to your product, and give them the option to call.

GLOBAL FINDINGS

Mobile bookings are growing faster than

desktop: 20 percent versus 2 percent over the

"rst six months of 2014.

Smartphones and tablets account for 21

percent of hotel bookings.

Peer-to-peer apartment rentals is the

category with highest mobile penetration (34

percent globally).

The value of mobile bookings is increasing

in every area except for accommodation. The

average booking value was 21 percent higher

for air travel and 13 percent higher for car

rentals, but 30 percent lower for hotel bookings

on mobile devices than desktop.

In-app bookings account for 12 percent of

total mobile bookings.

The value of bookings by device varies across

categories: there's an average $600 more spent

on packages booked on the iPad compared

to those booked via any Android device.

However, the value of Android bookings for

#ights outpaces all other mobile devices.

REGIONAL FINDINGS

Asia Paci"c leads the way with more than 20

percent of travel bookings made on a mobile

device, with Brazil and Germany less than 10

percent. –Pull quote in a red dot/bubble

With a 42 percent increase, Latin America

has the most signi"cant seasonal growth in

online bookings for travel advertisers. This

coincided with the 2014 FIFA World Cup in

Brazil.

Online travel agencies' bookings climb

by 50 percent throughout the season in

Europe and the US, but the average value of

those bookings falls by 19 percent. For hotel

suppliers, however, the booking numbers

remain stable throughout the "rst half of 2014,

with peaks in value in February and June.

With smart phones and tablets in nearly

every consumer's hands today, travel

marketers need to think strategically about

developing a highly effective omni-channel

marketing experience. That means ensuring

the entire consumer experience – from the

ads to shopping carts – is mobile optimized.

Determining budget across desktop and mobile

must be completely #uid because consumers

are making decisions in real-time, requiring

that the booking experience be streamlined

and integrated with mobile-friendly payment

systems to ease the all-important path to

purchase."

“MOBILE IS THE DRIVING FORCE BEHIND THE EXPONENTIAL GROWTH IN ONLINE TRAVEL BOOKING AND SALES, AND THAT’S ONLY SET TO CONTINUE IN THE SECOND HALF OF THIS YEAR AND BEYOND”

JASON MORSE, VICE PRESIDENT, MOBILE PRODUCT AT CRITEO


DAY01


SUSTAINABLE BUILD AND ARCHITECTURAL DESIGN Next generation technologies meet sustainability needs THE VISION CONFERENCE FOR

SUSTAINABLE KNOWLEDGE

Sustainability projects are not just a passing

trend but they represent a real opportunity to

improve building performance and quality of

life of the local residents. Materials and technologies

of latest generation are intelligent, interactive and

above all are low environmental impact materials

paired to organic forms and natural iconography of

the vegetable world.” – Chiara Cantono, Director of

WT Project Studio,

With hotel developments increasingly having to

adhere to new ‘green’ build techniques and practices

and sustainability a growing concern worldwide,

this year’s Hotel Show in Dubai will see a number of

features and initiatives focused on the issue.

Partnering with the Italian architecture studio WT

Project, The Hotel Show will introduce the ‘FUTURE

HOTEL’ – sustainable design feature. Located in Hall

8, ‘FUTURE HOTEL’ will showcase internationally

renowned brands, their products, design concepts

and future trend predictions for building design.

Creations and videos with innovative solutions that

demonstrate the application of latest technologies

applied to architecture such as, climate protection

solutions including ventilated facades articulated

according to building orientation, surfaces that

integrate various regenerative energy production

methods, geothermic systems, photovoltaic and

photocatalytic materials.

Taking inspiration from the structure and

functioning of cactus plants, the OASI Skyscraper is

one of several new sustainable architectural design

concepts that WT Project will present at the Hotel

Show.

OASI’s most important property is its capability

to collect rainwater. Both the façade and the

surrounding structure feature organic shaped niches

that help collect the rainwater to the bottom of

the building where they are stored, puri"ed and

distributed for re-use.

“The materials used are thought to produce

the lowest environmental impact and are fully

energy ef"cient” says Chiara Cantono. “Additional

features include natural ventilation for self cleaning

windows, a photo catalytic façade to purify the air

and a building shell treated with photovoltaic paint

to provide energy. The future is in need of self

ef"cient energy solutions and at OASI, we are now

able to demonstrate that it is possible to use almost

everything you take from nature and turn it into

another source.”

The Vision Conference at the Hotel Show Dubai

2014 will also feature speakers and sessions focusing

on environmental and sustainable issues across both

the hotel, hospitality and leisure industries.

“The Hotel Show is committed to highlighting how

design can support the environment and we encourage

exhibitors to use the event as the international

platform to not only launch their innovations, green

and sustainable products and services, but we also

have the perfect knowledge platform with the Vision

Conference to share knowledge, expertise and ideas

through our international speaker line-up” says

Christine Davidson , Event Director.

MEET US AT THE HOTEL SHOW

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STAND # 8D210


DAY01


King Koil and Serta DTCM revises Dubai hotel classi"cation

lawDubai’s Department of Tourism and

Commerce Marketing

(DTCM) has modified its hotel

classification scheme, with

implementation September

Dubai, UAE (September 2014):Dubai

Furniture Manufacturing Company LLC

(DFMC), a market leader in premium

mattress segment in Middle East, will be unveiling the

latest products from King Koil and Serta mattresses at

this year’s The Hotel Show, the largest hotel supply

event in the MENA region.

Taking place from 28th to 30th September 2014

at the Dubai World Trade Centre, The Hotel Show

will highlight new products and designs from key

drivers of change in the hospitality arena.

Sundar Rajan, CEO, Dubai Furniture

Manufacturing Company LLC, said, “The

future of the hotel industry in the UAE

and across the Middle East region is very

promising. After winning the Expo 2020,

we saw an inventory of mega-projects such

as the Mall of the World, Sheikh Mohammed

Bin Rashid City and Royal Atlantis Resort which

create opportunities for suppliers to this industry.

Investors are expected to infuse billions of dollars to

these new developments so The Hotel Show is the

perfect platform to meet and network with them.”

He added: “King Koil and Serta mattresses

are the preferred brands of the majority of hotels

in the UAE and across the region and launching

the latest products from these brands which are a

benchmark for technological innovation symbolizes

our commitment to innovation and in keeping our

customers abreast of the latest development in the

industry.”

The King Koil and Serta stands will be located at

the Interiors, Lighting & Design section at The Hotel

Show. The new products which will be on display

are additions to existing Serta I-series collection

and King Koil range. Each product uses advanced

technology to ensure comfortable and relaxing sleep.

About Dubai Furniture Manufacturing Company

LLC (DFMC):

Dubai Furniture Manufacturing Company LLC

(DFMC) is a multinational company with its

corporate of"ce in Dubai, UAE and sister

concern companies in the other regions

namely Kuwait, Qatar, Bahrain & Oman.

DFMC has recently ventured into India

and also set up a full-#edged manufacturing

facility near Pune, India.

Established in 1993, DFMC was set up to

manufacture and market “King Koil” branded

products under license from King Koil, USA. Over

the years, DFMC has used its marketing acumen and

hi-tech manufacturing facilities to establish itself as

the leader in the mattress industry in the Middle East.

Later, DFMC acquired the license to manufacture

and market “Serta” branded products from Serta Inc.,

USA, and the world’s largest mattress brand. Serta

and King Koil branded products are manufactured in

a state-of-the-art production facility in Dubai.

According to Khalid bin Touq, executive

director, licensing & classi"cation sector,

the authority has changed the “room size

perimeter requirements, bringing hotel classi"cation

in the emirate in-line with rating systems in other

international destinations and this only applies to

new hotel establishments”

Touq also said the DTCM has been testing the

new system since April 2014, and has received

positive feedback on the criteria. He also revealed

that more than 570 establishments have registered

on the hotel classi"cation system and are working

on updating their details. DTCM has also added the

availability of Wi-Fi- access in public areas of all new

hotel establishments to the criteria.

In June, DTCM also added holiday homes to its

existing list of accommodation categories, which

includes resorts, hotels, hotel apartments, university

campus, youth hostels, and guest houses. All holiday

homes will be rated as either standard or deluxe.

The scheme has caused some uncertainty among

hoteliers about how the criteria will affect existing

hotels and properties under development.

6 D130

COME VISIT US AT

STAND


DAY01


HOTEL BRANDS IN THE FUTUREWHAT WILL HOTELIERS HAVE TO DO TO SURVIVE

It is safe to say that you will receive the same

high-level of service whether you are staying

in a Four Seasons Hotel in San Francisco, Paris,

Budapest or Hong Kong. The Four Seasons brand is

well-established. Both business and leisure travelers,

who are looking for luxury accommodations, know

what to expect when they check in to any Four

Seasons Hotel or Resort anywhere in the world. The

reason the Four Seasons has such a loyal following is

because they deliver on the promise of their brand.

The hotel industry is comprised of many well-

known brands as well as many unbranded properties.

It is dangerous to draw any conclusions about

whether you will have a more enjoyable stay if

you choose a branded hotel or a family-run hotel,

without a well-known brand, two blocks away. The

role that branding will play on the future success

of hotels was discussed in detail. The key points of

the study center on the difference between the mass

market and luxury market, the emergence of Lifestyle

brands, and the use of social media.

BUILD BRAND LOYALTYIt takes money and time to create and build a strong

brand. Over the years, some of the world’s most

successful companies like McDonald’s and Coca

Cola have spent millions, if not billions, protecting,

promoting and improving their brand’s image. Every

customer that orders a Big Mac at McDonald’s

IT TAKES MONEY AND TIME TO CREATE AND BUILD A STRONG BRAND. OVER THE YEARS, SOME OF THE WORLD’S

MOST SUCCESSFUL COMPANIES LIKE MCDONALD’S AND COCA COLA HAVE

SPENT MILLIONS, IF NOT BILLIONS, PROTECTING, PROMOTING AND IM-

PROVING THEIR BRAND’S IMAGE.

knows that they will get the exact same Big Mac in

San Diego, Miami or Mountain View. A loyal Coke

drinker will not buy a Pepsi or any other type of cola

drink. Without their brand, McDonald’s and Coca

Cola would be just another hamburger joint or soda

company. Brand loyalty is what every non-generic

company wants.

In the hotel industry, brand loyalty tends to be a

greater choice factor for travelers who stay at luxury

hotels and not as important for travelers who stay

in economy or more modestly priced hotels (mass

market). The person who chooses to stay at high-

end hotels is more interested in the experience than

the price. The person who chooses to stay in more

modest accommodations is more interested in the

price than the experience.

Mass market hotels attract hotel guests primarily

because of price and location. Other than price, and

possibly location, they do not perceive much of a

difference between staying in one two-star hotel or

another two-star hotel. People who book rooms in

two or three-star hotels are looking for a comfortable

bed, a clean room and competent service. Brand

loyalty is low as this large group of travelers are

driven more by the cost to stay overnight than having

a special experience.

Major hotel operators recognize that there is

opportunity to build brand loyalty in every market

segment. Almost every major chain participates

in a loyalty program where guests earn points and

rewards each time they stay. Hoteliers can also help

build their brand and differentiate themselves from

their competitors by adding value to a guest’s stay.

Common extras that guests enjoy include such things

as free in-room WiFi and continental breakfasts.

Turning to the luxury segment, the best way

to build brand loyalty is to offer guests something

they want that they can not get at your competitor’s

hotel. Individuals stay at high-priced hotels because

they want a wonderful experience. Almost every

top-of-the-line hotel has high thread-count sheets

and comfortable beds. They have business centers,

exercise equipment, swimming pools, a bar, and a

nice restaurant.

It is not always easy to differentiate your hotel from

that of your competitor’s hotel, but that is the key

to creating brand loyalty in the luxury hotel market.

Hotels have to work hard to know their guests and

understand what really makes them happy. Instead of

putting chocolates on the pillows, surprise your guest

with a gift basket of unique local items. Go the extra

step and slip your guest’s home town newspaper

under the door so he’ll have something familiar to

read with breakfast. Use your imagination to create

good experiences and positive impressions for your

guest.

USE SOCIAL MEDIA EFFECTIVELYIt is common practice for almost every hotel brand

to have an active presence on social media sites.

If done properly, a good social media strategy can

enhance a hotels name and brand recognition, create

loyal customers, and drive pro"ts. Social media can

also be a two-edged sword. If your hotel disappoints

guests, and does nothing to remedy the situation, that

can quickly erode brand loyalty. Today, and in the

future, hoteliers must pay close attention to how they

use social media.

In the future, hotels will have to step-up their game

in order to not fall behind their competition. Hotels

that differentiate themselves from their competition

by providing better service, better value, and better

guest experiences, will prosper. Hotels that do not

do such a good job will lose business and struggle

to survive.


DAY01


Boasting 1,250 luxury rooms and suites, the

'Paramount Hotel Dubai, Downtown' will

showcase timeless Hollywood elegance

meets Californian lifestyle with contemporary

styling, and a polished integration of elements of

Paramount Pictures movies through high tech media

mapping and digital signage. As a compliment, the

property will honor its own identity influenced by

the local creative communities, becoming a living

showcase of contemporary arts reflected in every

facet of the hotel.

Concept design of the project which will be

developed on a plot located just off Sheikh Zayed

road in the Downtown area is already underway with

the hotel set to open its doors in 2018.

"The number of visitors to Dubai is set to double

in the next six years and the Paramount Hotel

Dubai, Downtown will support the growth with a

high-end, theatrical and immersive experience for

international tourists," said Ziad El Chaar, Managing

Director, DAMAC Properties. "Our current projects

under development with Paramount Hotels & Resorts

have proved immensely popular and there is clearly

a high demand for unique and luxurious hotel

accommodation in Dubai."

With the sales launch planned for early next

year, the Paramount Hotel Dubai, Downtown will

present an opportunity for investors to buy into

Dubai's booming tourism market, which is set to

exceed 20 million tourists by 2020. The impact of

hosting the World Expo the same year is anticipated

to signi"cantly grow that number.

The hotel rooms will be made available for

investment during the build phase of the project,

with buyers able to capitalize on revenue from the

room rates when the project opens. According to the

latest "gures release by the Department for Tourism

and Commerce Marketing (DTCM), hotels in Dubai

welcomed more than 5.8 million tourists in the "rst

half of 2014, which is a record half-year record for

the emirate.

"We are in a unique position to be able to bring

the very best technological practices being used in

the Hollywood blockbusters seen on screen, into a

cinematic and transformative hotel environment,

which will make every moment in the Paramount

Hotel Dubai, Downtown an engaging and refreshing

experience," said Thomas van Vliet, Chief Executive

Of"cer at Paramount Hotels & Resorts. "Dubai is

perfectly positioned to further entice international

visitors, with a pleasant climate, safe environment,

amazing shopping experiences and globally-

recognized tourist attractions."

DAMAC Properties released its "rst association

with Paramount Hotels & Resorts in March last year

with the four-tower iconic development, DAMAC

Towers by Paramount Hotels & Resorts, which saw

sales exceed AED one billion in fewer than two

months of the launch. The project includes luxury

serviced residences and a hotel, overlooking the Burj

Area of Dubai and construction is ongoing.

The two companies are also collaborating on a

beach-front hotel, Paramount Hotel Dubai, Jumeirah

Waterfront, serviced villas in AKOYA, namely

DAMAC Villas by Paramount Hotels & Resorts and a

serviced hotel apartment project on King Fahd Road

in Riyadh in the Kingdom of Saudi Arabia, DAMAC

Towers by Paramount Hotels & Resorts.

Established in 2002, DAMAC has delivered almost

11,000 units to date and currently has a development

portfolio of over 26,000 units at various stages of

progress and planning as of June 30th 2014, which

includes over 10,000 hotel rooms and serviced hotel

apartments.

Further information is available at

www.damacproperties.com or join DAMAC

Properties on Facebook, Twitter (@DAMACOf"cial)

and YouTube.

DAMAC PROPERTIES ANNOUNCE PARAMOUNT HOTEL DUBAI, DOWNTOWNDubai - DAMAC Properties has announced its latest luxury hotel in Dubai, a fourth project in Dubai

in collaboration with the luxury hotel operator, Paramount Hotels & Resorts.

www.unipods.ae | [email protected]

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Head Of" ce - Ras Al Khaimah, UAE + / 117 / 118 Branches in Jeddah, Riyadh & Dammam

Increase pro" tAutomated process in a factory environment

increases efficiency

Cost certainty from an early stage mitigates financial risks

Waste reduction on site saves more than 40% on skips

and labour time

Higher Quality delivered in shorter time improves

overall profitability

Save time

production runs in parallel with on-site construction

can produce and install 20-30

bathrooms per day

JIT deliveries perfectly " t the construction master plan

One point of contact from design to installation saves time and

reduces administration, recruitment and supervision problems

Improve qualityFactory-controlled environment production process

QA Team

tested prior to leaving the factory

made to clients’ bespoke speci" cations

95% reduction on snagging within the crucial

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Why Bathroom PODS?


DAY01


Dubai, UAE – September 2014 – Passenger

traf"c at Dubai International bounced back

from a three-month slump resulting from a

major runway upgrade project which concluded on

July 20, to register a record 6.6 million passengers in

August 2014.

The monthly passenger traf"c at Dubai International

reached 6,648,058 in August 2014, up 10.8 per cent

compared to 5,999,375 recorded in the corresponding

month in 2013. The hub returned to full operational

capacity in August following a runway upgrade

project that reduced the airport to a single runway for

80 days and cut capacity by 26 per cent. The year to

date passenger traf"c as at the end of August totalled

46,479,919, an increase of 5.7 per cent compared to

the 43,971,839 passengers recorded during the "rst

eight months of 2013.

The traditionally strong Indian Subcontinent

topped the list of regions with the largest growth in

passenger numbers (+147,096 passengers), followed

by Western Europe (+131,095), Asia (+98,089), the

BY HINA NAVIN

Royal Atlantis Resort and Residences will become

city’s new location of attraction showcasing

Dubai’s architectural magni"cence, a new

project unveiled by Investment Corporation of Dubai

(ICD). The developer revealed that an investment of

USD 1.4 billion dollars will be made in the resort

expansion that will stand 46 storeys tall, next to the

famed Atlantis resort on The Palm.

With a dramatic and modern structural design,

the resort will make a distinctive luxury statement

that will offer lush green spaces, private in"nity pools

overlooking the ocean and Palm views, which will

give the occupants a feeling that they are literally

#oating between the sky and sea. The project has been

designed by Kohn Pedersen Fox Associates (KPF) while

the interior design is by GA Design.

“This next phase of Atlantis, including the luxury

residences of The Royal Atlantis, will continue to drive

the growth of Dubai forward,” says H.E. Mohammed

Ibrahim Al Shaibani, Executive Director and CEO of

Investment Corporation of Dubai (“ICD”) and Chairman

of Kerzner International. “This investment reaf"rms

Dubai International registers record 6.6 million passengers in August 2014

Royal Atlantis at the Palm

Tourism bounces back despite construction

ICD and Kerzner International to develop luxury hotel on Palm Jumeirah

“THE ROYAL ATLANTIS WILL CONTRIBUTE TO DUBAI’S TOURISM AND HOTEL SECTOR, AS THE EMIRATE PREPARES TO HOST THE EXPO WORLD FAIR IN 2020”

H.E. MOHAMMED IBRAHIM AL SHAIBANI

ICD’s commitment to support the long-term growth of

our domestic hospitality market, a key pillar and growth

sector for the Dubai economy.” He emphasized in

particular the new resort, to be completed by 2018, will

heavily contribute to Dubai’s tourism and hotel sector, as

the emirate prepares to host the Expo World Fair in 2020.

The 800-room luxury hotel will be managed by

Kerzner International. There will be Sky Pool, giving

guests an Ultra-Pool experience with extraordinary

Dubai city views. The project will also include

250 luxury residences, with excellent recreational,

entertainment and services facilities, and is designed

by Sybille de Margerie Design.

Alan Leibman, Chief Executive Of"cer, Kerzner

International says, “The Royal Atlantis Resort and

Residences will offer a new resort living experience,

completely taking it to the next level, while adding an

entirely new dynamic with our ultimate residences. As

we continue to focus on our global growth strategy,

we are thrilled to be making such a signi"cant impact

in Dubai, and to be building off the success of the

Atlantis brand, which has been so well-received from

guests from all over the world.”

COMPARED TO 5,999,375 RECORDED IN THE CORRESPONDING MONTH IN 2013

10.8%AGCC (+69,223) and Africa (+64,451 passengers).

*The top regions in terms of percentage growth in

traf"c included North America (28.9 per cent), and

Asia (19.2 per cent).

Aircraft movements during August totalled 31,214

movements, a marginal increase of 0.1 per cent

from the 31,198 recorded during the corresponding

month in 2013. During the "rst eight months of the

year aircraft movements totalled 227,110, down 6.4

per cent from 242,571 movements recorded between

January and August last year, re#ecting the impact of

the runway closure period. Average passengers per

movement during August increased to 219.7, up 5.2

per cent from 208.9 recorded during the same month

last year, re#ecting a move by airlines to larger aircraft.

Monthly cargo volume also rebounded by 4.3 per

cent, reaching 192,902 tonnes in August compared to

184,877 tonnes during the same month in 2013. Year

to date cargo reached 1,560,869 tonnes during the "rst

eight months of the year, down 2.2 per from 1,596,772

tonnes recorded during the same period in 2013.

Paul Grif"ths, CEO of Dubai Airports said: “It’s

good to return to more robust growth "gures resulting

from full capacity and ongoing network expansion

after being constrained to a one-runway operation

for nearly three months. The numbers are far more

indicative of the growth trend we expect to see for

the remainder of the year and will be crucial in our

journey to the top of the list of the world’s busiest

international hubs.”

furniture complete turnkey solutions

30 years

Hospitality, Commercial & Residential


DAY01


THE COMPONENTS OF FRANCHISE FEESHotel franchise companies charge their franchisees a series of fees that cover a variety of services

provided by the franchisor.

US HOTELS FRANCHISE RELATED FEES*PERCENTAGE OF ROOMS REVENUE 2007-2013

6.14%6.01%

6.59% 6.62% 6.66%6.72%

6.64%

Note: *Brand and Non-brand managed hotelsSource: PKF Hospitality Research, Trends in the Hotel Industry

To gain a better understanding of the fees paid

by hotel owners to their franchisors, PKF-HR

analysed the operating statements of 1,304

chain-af"liated hotels in our Trends® database that

reported franchise fee payment data each year from

2007 through 2013.

THE COST OF FRANCHISINGDuring the study period, the cumulative total of the

four franchise related fees ranged from a low of 6.0

percent of rooms revenue to a high of 6.7 percent.

More often than not, franchise fees are charged

as a percent of rooms revenue, or on a dollar per

occupied room basis. Therefore, it is not surprising

that the franchise fee ratio to rooms revenue remained

consistent over the course of the seven years. What is

notable, however, is the change in the composition

of the franchise fees paid to the brands. Since 2007,

the portion of total franchise related fees assigned

to guest loyalty programs and royalty payments has

THE HOTEL SHOWDAY01

OFFICIAL DAILY


US HOTELS DISTRIBUTION OF FRANCHISE RELATED FEES 2007-2013

25.3%

33.5%

21.1%

20.0%

26.4%

30.6%

24.0%

19.0%

27.6%

6.59%

26.0%

18.8%

28.6%

27.1%

25.4%

18.8%

29.1%

27.3%

27.0%

16.7%

31.8%

25.1%

26.3%

16.8%

32.8%

23.8%

26.4%

17.0%

Note: *Brand and Non-brand managed hotelsSource: PKF Hospitality Research, Trends in the Hotel Industry

2007 2008 2009 2010 2011 2012 2013

Guest Loyalty Program Marketing Assessment Royalty Payment Reservation

US HOTELS DISTRIBUTIONS OF FRANCHISE RELATED FEES 2013

All Hotels Hotels operated by

Chain

Hotels operated by Management

Company

32.8%

23.8%

26.4%

17.0%

34.7%

24.3%

23.1%

17.9%

19.1%

19.9%

50.6%

10.4%

Source: PKF Hospitality Research, Trends in the Hotel Industry

Guest Loyalty Program Marketing Assessment Royalty Payment Reservation

PKF HOSPITALITY RESEARCH, (PKF-HR IS A CBRE COMPANY) CAPTURES FOUR OF THESE FEES DISCRETELY

ROYALTY FEES

LOYALTY PROGRAM FEES

RESERVATION ASSESSMENTS

ADVERTISING AND

MARKETING ASSESSMENTS

increased, while the assessments paid for marketing

and reservation services have declined.

Measured as a percent of rooms revenue, total

franchise related expenditures in 2013 were highest

for chain-af"liated resorts (10.5%), followed by

limited-service (8.5%), suite with food and beverage

(7.9%), and full-service (7.5%) properties. Chain-

af"liated convention hotels paid the lowest ratio

of franchise related fees (4.7%), along with suite

without food and beverage properties (6.0%).

LOYALTY AND ROYALTY UPFrom 2007 through 2013, the portion of total

franchise related fees assigned to guest loyalty

programs increased steadily every year ranging from

25.3 percent in 2007 to 32.8 percent in 2013. Not

only have guest loyalty program payments increased

as a percent of total franchise related fees, but the

dollars paid have grown the most of all four fee

categories increasing at a compound annual growth

rate (CAGR) of 6.0 during the seven year period.

Guest loyalty program fees are mostly a function

of the revenue generated by loyalty program

guests staying at a hotel. Based on interviews with

franchising organizations, the percent charged by the

franchisors has remained relatively steady during the

study period. Therefore, it can be assumed that the

primary driver of the growth in guest loyalty fees has

been an increase in the number of program members

staying at properties in the system.

Royalty payments are made for the right to use the

“brand name” and be entitled to all the marketing

and operational support provided by the franchisor.

From 2007 through 2013, the royalty payments

made by the properties in the sample increased at a

compound annual rate of 5.3 percent.

MARKETING AND RESERVATIONS DOWNIn 2013 the marketing fees paid by franchisees made

up just 23.8 percent of total franchise related fees,

compared to 33.5 percent in 2007. During the seven

year study period, the dollar value of the marketing

assessments declined at a CAGR of 4.1 percent. The

marketing assessment covers the costs of national

advertising campaigns and sales support programs

provided by the chain. The decline of this cost can

be attributed to the ef"ciencies of internet advertising

and marketing, and the concurrent reduced use

of traditional historical forms of advertising and

marketing (ex. publications, mailings, radio, TV).

The reservation assessments paid by the hotels

in our sample have also declined. During the past

seven years, the average property in our sample paid

7.1 percent fewer dollars in reservation fees in 2013

than they did in 2007. Therefore, the reservation

assessment ratio, which comprised 20.0 percent of

total franchise related fee in 2007, dropped to 17.0

percent in 2013.

DIFFERENCES BY MANAGEMENTOur study sample included self-operated hotels

and properties operated by third party management

companies, as well as hotels operated by one of

the national chains. As expected, we observed a

difference in the composition of franchise related

fees paid by the chain-operated hotels versus the

other properties in the sample.

As expected, the greatest difference in the

composition of the franchise related fees was found

in the area of royalty payments. Royalty payments

comprised just 23.1 percent of the total franchise

fees at the chain-managed properties, compared

to a 50.6 percent ratio at hotels that are either self-

operated, or managed by a third-party company. The

reduced ratio at the chain-managed properties can

be explained by the fact that the brands frequently

do not charge themselves a royalty payment (possibly

in lieu of a management fee), but do charge for other

assessments as a part of an allocation of corporate

marketing and reservation services.

Owners continually scrutinize the fees they pay

to the national hotel chains. Analyzing them on a

component basis provides further insights into the

reasons for changes in the franchise fees paid, as well

as the relative value of each type of assessment.

Visit The Retail Franchise and Hotel Services

Exhibitors at The Hotel Show 2014


DAY01


JW MARRIOTT LAUNCHES NEW SPA BY JW BRANDNew wellness concept created to calm, indulge, invigorate and renew

THE BRAND’S NEW WELLNESS CONCEPT TAKES INTO CONSIDERATION GUEST’S TIME CONSTRAINTS, AND ALLOWS THEM TO BROWSE THROUGH THE QUICK TREATMENTS THAT WILL LAST FOR ONLY 12 MINUTES OR PICK FROM THE OTHER LONGER TRADITIONAL 90-MINUTE INDULGENCES.

BY HINA NAVIN

Think of Spa by JW as an exclusive destination to

demystify and re-imagine the spa experience.

JW Marriott Hotels & Resorts launched its

"rst new spa concept - Spa by JW at the new JW

Marriott Houston Downtown. The brand’s new

wellness concept takes into consideration guest’s time

constraints, and allows them to browse through the

express treatments that will last for only 12 minutes

or pick from the other longer traditional 90-minute

indulgences. The treatments offered are luxurious

yet purposeful and are designed to address four key

pillars: calm, indulge, invigorate and renew

Mitzi Gaskins, vice president and global brand

manager at the JW Marriott Hotels & Resorts, says,

"Our guests are incredibly passionate about well-

being but they don't always have the time to invest

in cultivating it. They are looking for an experience

that delivers true impact and results that are tailored to

their state of mind. Spa by JW offers an environment

where you can choose exactly what you want, when

you want, without any of the intimidation or hassle."

The busy wellness lovers can visit the express spa

suites, designed around a massage chair exclusive

to JW Marriott, featuring embedded scent infusers,

noise cancelling technology, and cell phone charging

stations. Treatments include a variety of 12- to

25-minute services like the Relaxing Scalp Massage

(Calm), Hydrating Hands (Indulge), Energy Boost

Massage (Invigorate), Nail Shine (Renew), and more.

For the other spa enthusiasts who have the luxury of

time, there are a variety of treatment rooms to accommodate

longer, full-service spa services where they can book full-

body treatments and scrubs, 60- or 90-minute massages,

cleansing facials, nail services and more.

The second property to have a Spa by JW will be

the Marriott Mumbai Sahar in December, and there

are 20 more in the pipeline.


DAY01


6 MEGA PROJECTS DUBAI WILL OFFER THAT EXCITES THE KID IN ALL OF US

SIX FLAGS

Six Flags Entertainment Corp, one of the world’s leading theme park developers, has just launched the tallest

theme park drop/ride in the world, the Zumanjaro Drop of Doom. In partnership with Meraas Holding -

the same developer behind the Bluewaters offshore project in Dubai that is to feature the world’s largest

Ferris wheel, Six Flags is expected to build world-class theme park and record-setting rides and amusement.

Tentatively, project completion is set at 2017.

Six Flags Entertainment currently operates 18 themed destinations in North America and Mexico and has

revenues of Dh4 billion.

IMG WORLD OF ADVENTURES / DUBAI ADVENTURE STUDIOS

A 1.5 million square feet indoor themed

entertainment destination, visitors will discover

the huge excitement of an epic journey

bursting with roller coasters, rides, thrills and

adventures. The park will be comprised of 4

EPIC zones: Lost Valley-Dinosaur Adventure,

Cartoon Network, IMG Boulevard and

MARVEL. According to their Facebook Page,

IMGWOA will be the biggest indoor themed

entertainment destination in the world. Check

out their website, http://www.imgwoa.ae/ to

learn more about this marvelous development.

UNIVERSAL STUDIOS DUBAILAND

At more than twice the size of Walt Disney World in

Orlando, Florida, Dubailand will be the pinnacle of

the emirate's tourism draw. Plan to have a Universal

theme park in Dubai is still alive.The $110 billion,

280-square-kilometer development by state-

owned real-estate "rm Tatweer will also include

an 11-kilometer strip of themed hotels and sports

facilities such as Music City and Tiger Woods's "rst

golf course.

DUBAI SAFARI

This new attraction that aims to build a huge

natural animal habitat will replace the existing

1.5 hectare Dubai Zoo in Jumeirah.. The "rst

phase of construction is already complete.

Authorities hope to open the 29 hectares park

by late 2014.

LEGOLAND DUBAI

Grading and early foundation work for the new

Legoland Dubai theme park is already under way.

According to this article, Merlin has con"rmed that

they will move forward with their plans to build

Legoland Dubai, hoping to open the park in 2016.

ALADDIN CITY

Not really a kiddie attraction but the name is. No

#ying carpets, no magic lamps and genies, but the

idea is inspired by the tales of Sindbad and, well,

Aladdin.


DAY01


DUBAI, ABU DHABI, OMAN PROMOTE CRUISE INDUSTRYOman’s Ministry of Tourism, Abu Dhabi Tourism & Culture Authority and Dubai’s Department of

Tourism promote strengths of the region to cruise industry and travel trade professionals at Seatrade

Med Convention

Cruise Arabia, the collaborative initiative formed

by Oman’s Ministry of Tourism, Abu Dhabi

Tourism & Culture Authority and Dubai’s

Department of Tourism and Commerce Marketing

to promote the Arabian Gulf as a cruise destination,

participated in the three-day Seatrade Med Convention

concluded on Thursday in Barcelona, Spain.

Aimed at raising awareness of the Arabian

Gulf’s unique destination offering among major

players from the international cruise industry, the

Cruise Arabia partners showcased cruise tourism

opportunities in the Arabian Gulf and the diversity of

the region’s destination offering – including its city

skylines, desert landscapes and beaches; the world’s

most sophisticated malls and traditional souks;

natural wilderness and adventure experiences;

and its art, culture and heritage. The partners also

shared details of the region’s world-leading hotels

and burgeoning gastronomy scenes to encourage

tourists to extend their stays prior to or post cruise

travel.

Attracting over 4,000 attendees and 300 exhibitors,

the Seatrade Med Convention is one of the most

important trade events in the world for the cruise

tourism industry and provides an ideal platform

for engaging with travel trade professionals from

European markets.

Formed in September 2013 with a shared aim

to grow and evolve the cruise tourism segment, the

Cruise Arabia partners have committed to making a

signi"cant investment to the cruise industry across

the region, developing its segment infrastructure and

creating current and future employment opportunities.

A key aim of the partnership is to encourage a new

generation of tourists to cruise in the Arabian Gulf

and the Gulf of Oman, spanning new travelers from

traditional markets in Europe and North America as

well as those from emerging markets including China,

India and the GCC.

Hamad Mohammed bin Mejren, Executive

Director, Business Tourism at DTCM, said: “Seatrade

Med Convention 2014 provides an ideal opportunity

to engage with the European cruise industry and

travel trade professionals – one of the most important

segments for building our regional cruise tourism

sector. It is a chance to enlighten this critical audience

about the extraordinary experiences of cruise travel in

our region and to increase the number of passengers

considering and ultimately booking cruises in the

Arabian Gulf.”

“As the home port for cruise tourism in the

region, Dubai is "rmly committed to working with

our partners in Oman and Abu Dhabi to promote

the strengths, richness and diversity of cruise travel

experiences in the Arabian Gulf. By working together

we provide a very persuasive rationale for attracting

travellers, and bringing more tourists and ultimately

economic growth and employment opportunities to

our respective markets,” he added.

“We expect the upcoming cruise season to surpass

last year’s especially with the new multi-entry UAE

visit visa for cruise tourists that was announced last

August at just AED200 ($50). The number of vessels

using Dubai Cruise Terminal as their home port has

increased to six this season, these vessels are also

expected to make a total of 83 trips in comparison

to the 63 trips that were conducted in the previous

2013/2014 season. We are expecting a total of 110

ship calls carrying around 381,500 passengers

in comparison to 93 ship calls carrying 320,000

passengers last year.”

Khalid Al Zadjali, Director of Tourism Events,

Oman Ministry of Tourism, said: “It gives us immense

pleasure to join hands, once again, with the Dubai

Department of Tourism and Commerce Marketing

(DTCM) and the Abu Dhabi Tourism and Culture

Authority (TCA) to promote Cruise Arabia. We are

convinced that this partnership will create strong

synergy in promoting cruise tourism in the UAE

and Oman, enabling tourists to explore the rich

and ancient culture of the region, blended with

modernity at all levels. Oman is undergoing a rapid

tourism growth with cruise shipping being a major

contributing component.”

THE HOTEL SHOWDAY01

OFFICIAL DAILY


DUBAI BOOMS AS ‘WEDDING TOURISM’ DESTINATIONThe growing number of “wedding tourists” #ying into Dubai has not only boosted sales at

jewellery stores and bridal suite bookings at hotels, many businesses are springing up to help

people’s big day in the desert go off without a hitch

STAFF WRITER

While the city is known all over the

world for its sandy beaches, impressive

skyline, luxury hotels and mega malls,

Dubai is also catering to visitors who want to take

home more than just souvenirs – they want to leave

with a new husband or wife..

Caroline Garvey set up her Proposal Boutique to

offer a helping hand to couples planning to tie the

knot, or even men looking for the perfect place to

pop the question.

She got the idea after her "ance organised a "ve-

day trip to New York that culminated in a candle-lit

dinner in a closed-off section of Central Park, where

he proposed.

“We thought we’d set it up for British people

coming to Dubai on holiday, but when we launched

it last year the "rst person to get in touch was

someone living here,” Ms Garvey said.

Her clients so far have come predominantly from

India and the United States, as well as the UK.

Although some men think the more lavish the

proposal the better, Ms Garvey said some of the

nicest have been those with a smaller budget.

“It’s not about how much you spend, but how

much thought has gone into it,” Ms Garvey said,

although she is currently planning a hot air balloon

proposal as well as a salsa-themed event.

British expatriate James Oliver, 32, who lives in

Dubai, was one of Ms Garvey’s "rst clients.

“I wanted to propose for several months but didn’t

know how to do it. I am away a lot and work long

hours, so I really wasn’t sure how I would make the

proposal work. If Jayne [my "ancee] saw me in the

mall running around she would have been suspicious.”

The day included sending his "ancee a Parisian-

themed picnic basket for breakfast, a spa treatment,

shopping trip, and being driven around in a Porsche

limousine, all "nished off with him popping the

question on board a luxury yacht in Dubai Marina.

Named one of the most romantic restaurants in

the UAE by the travel website Trip Advisor, Pierchic

at Al Qasr hotel has had a fair share of its customers

getting down on one knee with a diamond ring in

hand.

“We see guests proposing every second week,”

said Margarita Khadyuk, the venue’s manager. “The

setting is so spectacular that it’s really a special

place to propose.”

Swedes Malin and David Aspehult can vouch for

that. In December 2011, Mr Aspehult, 35, proposed

to Malin at the restaurant, and two years later to the

day the couple were married in the same place by

a Swedish priest.

“Dubai is a fantastic wedding destination and I

would strongly recommend it,” said Mrs Aspehult, 37.

Capturing a couple’s special day keeps wedding

photographer Helen Shippey busy. She has seen

the number of destination weddings rise in the past

three years, especially from Scandinavian couples.

“The most sought-after locations are the Dubai

beaches where you can see the Burj Al Arab Hotel

in the background or Burj Khalifa.

“Souk Madinat Jumeriah is also a place many

choose to take photos at since they then get a

lovely Arabic feel in their wedding photographs to

symbolise where they actually got married.”

Jerome Barbeau, food and beverage director of

Mina A’Salam hotel says that the beach restaurant

and lounge Shimmers, is the hotel’s prime spot for

proposals.

He says staff are asked to assist in proposals

by for example, organising #owers, rings and

assisting with other surprises. He spoke of one

creative couple whose special day took 48 hours

of preparations. “An Indian gentleman proposed to

his "ance in November and was very creative. He

put love letters and notes on the sand all along the

red carpet leading to the romantic majlis, where the

lady had to pick them up along the way and read the

messages,” he said.

“We arranged lots of candles and vases in the

shape of a heart on the sand. There was a huge cake

with the words ’Will you marry me’. Genuinely the

gentleman was trying his hardest to make sure that

everything was perfect for his "ancée, which was a

joy to assist in.”

He says other proposals have included a private

beachside tent with a private dinner and a private

band playing exclusively for the couple with the

ring hidden inside the #owers decorating the space.

This took two weeks to execute.

“There is no speci"c time of the year for proposals

[but] around the holidays is always very popular for

marriage proposals at Madinat Jumeirah. Christmas

and New Year are busy times,” he said.


SPA TRAVEL MARKET GROWS 58% IN SIX YEARS

New study shows surprise leap following "nancial crisis, more than 100,000 Spas Worldwide.

Spa and wellness tourism has grown 58% in

the last six years with more than 100,000 spas

now available worldwide.

New research released by the Global Spa &

Wellness Summit with SRI International has found

the sector grown from US$60 billion in 2007 to

US$94 billion where there has been a 47% rise in

spa locations to 105, 591.

Wellness tourism has developed further reaching

US$494 billion in revenues, up 12.5% year-on-year.

New properties and growing travelling markets

in Asia, Middle East, A"rca and Latin America

are driving the demand particularly as the global

middle class develops.

Europe is the leading region for the spa industry

generating US$29.8 billion (up 62%), followed

by Asia Paci"c at US$18.8bn (+65%) and North

America US$18.3bn (+35%).

“It has been six long years since our first spa

industry research report, and to see nearly 60%

growth across years marked by global financial

collapse was as impressive as it was unexpected.

Also exceeding our expectations: the growth

in the wellness tourism market last year and

the sheer scope of the thermal/mineral springs

industry,” said Ophelia Yeung, senior consultant,

Center for Science, Technology & Economic

Development at SRI.

“And key economic and demographic trends,

we predict, will continue to fuel growth for these

three segments, including the rise of the global

middle class (at two billion people now, but

expected to skyrocket to five billion by 2030);

ongoing, phenomenal momentum for tourism,

generally; millions more people each year

proactively seeking a ‘wellness lifestyle’; and the

story of developing markets, and so many new

properties, across Asia, Middle East/Africa and

Latin America,” she added.


DAY

01


EXPERIENCE FORMULA 1™ IN FIRST CLASS STYLE WITH YAS VICEROY'S ULTIMATE RACE WEEKEND EXPERIENCE

Spa and wellness tourism has grown 58% in

the last six years with more than 100,000 spas

now available worldwide.

This November, the nation's capital will play

host to the exhilarating "nal race of the Formula

1™ series. As the world’s only hotel situated in the

middle of a Formula 1™ racetrack, Yas Viceroy Abu

Dhabi is offering spectators pole position with its

‘Ultimate Race-Weekend Experience’.

Soak up all the action of the 2014 Formula 1™

Etihad Airways Abu Dhabi Grand Prix in elegance,

starting with a private seaplane transfer to the Yas

Viceroy Presidential Suite, with a private terrace

featuring panoramic views of the track.

Enjoy #owing champagne throughout your stay

in the Presidential Suite, which offers panoramic

views of the track and marina. Located in the

Marina Wing, the 400 square metre duplex suite

features original contemporary artwork, exclusive

bespoke furnishings and a spacious dining room. A

private treatment room and relaxation area in our

luxurious spa ESPA can be accessed by the in-suite

elevator. Additionally, enjoy your own private sauna

and steam room before taking a dip in your private

10 metre lap pool, located on the roof terrace.

This exclusive package has been designed to

ensure that you enjoy every element of luxury. When

you are not watching the race from your terrace,

you can head down to explore the city in your Rolls

Royce accompanied by your private chauffeur.

A personal chef will be on hand throughout the

four days to prepare epicurean delights, such as a

decadent feast of oysters and caviar in your private

dining room. This once in a lifetime experience

would not be complete without some indulgent

pampering. After returning from the track, unwind

each evening in your private spa room with signature

treatments and gift packages at Yas Viceroy’s award-

winning ESPA.

Inspired by all the action and fast cars, you

can enjoy your own adrenaline-fuelled adventure,

taking the VIP tour at Ferrari World Abu Dhabi.

Finally, spice up your weekend with some great

music at the star-studded post-race concerts.

After an action-packed weekend drop back

a few gears and #y "rst class for a relaxing two-

night stay in a Beach Villa at Viceroy Maldives. Set

over 17 acres of pristine beach, the resort encircles

azure lagoon waters boasting rich marine life and

stunning panoramic views. Unwind in your private

plunge pool and enjoy breakfast and dinner in the

resort’s three diverse dining venues include the

Middle Eastern-inspired Tree house.

The Ultimate Race Weekend Experience is

priced at AED 467,050 (approx. USD 130,000) for

two people. For bookings and enquiries contact

+971 2 656 0700 +971 2 656 0700 +971 2 656

0700 +971 2 656 0700 or e-mail yas.reservations@

viceroyhotelsandresorts.com

THE ULTIMATE RACE WEEKEND EXPERIENCE INCLUDES:

Seawings private sea plane from Jebel Ali to Yas

Links, for 2 pax

Rolls Royce Ghost limo service and chauffeur for

4 days

4 night stay in a Yas Viceroy Presidential Suite

Private Butler service for 4 days

Personal Chef for 4 days including caviar dinner

Free #owing champagne throughout the stay

Ferrari World Abu Dhabi VIP tour

Access to all F1 private parties

ESPA Gift Package

Daily ESPA luxury treatments

Return "rst class #ight to the Maldives for two

persons, subject to availability

Two nights stay at Viceroy Maldives in a Beach

Villa, subject to availability (including sea plane

transfer, breakfast and dinner for 2 persons)

Terms & Conditions apply, subject to availability.


01

THE HOTEL SHOWDAY01

OFFICIAL DAILY


DAY 1: SUNDAY 28TH SEPTEMBER10.30am Of"cial opening ceremony

11.00am KEYNOTE

Issam AbdulRahim Kazim, Chief Executive Of"c er, Dubai Corporation for Tourism and Commerce Marketing

PRESENTATION

11.15am - 11.45am Hotel development hotspot Middle East

Caroline List, Sales & Product Manager, TOPHOTELPROJECTS

PANEL

12.00pm - 12.30pm Trends in hospitality and leisure

Chair: Rahul Odedra, Editor, Hotelier Middle East

Andrew J. Fay, President / Chief Operating Of"cer, Gettys Group

Christopher Hewitt, Senior Consultant, TRI Hospitality Consulting

Guy Wilkinson, Managing Partner, Viability

Julia Monk, Senior Principal, Director of Hospitality Interior Design, HOK

Andre Saade, Multi-Property General Manager, Marriott International

Rabih Feghali, Director - Business Development, Roya International

PRESENTATION

12.45pm - 1.15pm Mega events and legacy

Philip Wooller, Area Director, Middle East & Africa, STR Global

PANEL

1.30pm - 2.00pm What should hoteliers really expect from Expo 2020 and the FIFA World Cup 2022?

Chair: Guy Wilkinson, Managing Partner, Viability

Chris Sims, Deputy Chairman, Savills Northern Gulf

Mohamed Awadalla, CEO, TIME Hotels L.L.C.

Ammar Kanaan, Corporate Director of Operations | General Manager, Auris First Central Hotel Suites

David Brown, General Manager, Fraser Suites

Michel Jost, Executive Chef, Yas Viceroy

Khamis Kazzaz, General Manager, Radisson Blu Resort Sharjah

PANEL

2.15pm - 2.45pm Development & growth of mid-range hotels

Chair: Russell Sharpe, Chief Operating Of"cer, Citymax Hotels

Yousuf Lootah, MBA, Executive Director Tourism Development & Investments, Dubai's Department of Tourism & Commerce Marketing

Christopher Hewitt, Senior Consultant, TRI Hospitality Consulting

Laurent A Voivenel, CEO, HMH (Hospitality Management Holdings)

Sumati Murari, Vice President - Hotels & Hospitality Group, JLL Middle East & Africa

Steven Miller, Senior Vice President, Business Development, Shapoorji Pallonji International

PRESENTATION

3.00pm - 3.30pm High growth challenges and opportunities

Grant Salter, Director, Head of Travel, Hospitality & Leisure Advisory, Deloitte Corporate Finance Ltd.

PANEL

3.45pm - 4.15pm Future trends interior design for hospitality, f&b and leisure

Chair: Annamaria Lambri, Associate Professor of Architecture & Interior Design, AUD

Andrew J. Fay, President/Chief Operating Of"cer, Gettys Group

Marcos Cain, Director/Founder, Stickman Design

Julia Monk, Senior Principal, Director of Hospitality Interior Design, HOK

Diane Thorsen, LEED AP BA(Hons) IIDA, Principal Design Director, Perkins+Will

Kai Schukowski, Hotel Manager, Kempinski Hotel Ajman

Simon P Turton, Head of Accessibility & Design, Ebdaah

PRESENTATION

4.30pm - 5.00pm How to achieve full occupancy - casestudy London Olympics

Donna Taylor, Director, Village and Games Services

PRESENTATION

5.15pm - 5.45pm How to cope with challenges in food safety & regulatory compliance

Bobby Krishna, Principal Food Inspection Of"cer - Food Control Department, Dubai Municipality

PRESENTATION

6.00pm - 6.30pm Women in hospitality leadership

Stephanie Aboujaoude, Area Director, Marketing - Middle East & sub-Saharan Africa, The Rezidor Hotel Group

6.30pm - 7.00pm NETWORKING

7.00pm SHOW CLOSE

VISION CONFERENCE 2014


DAY01


OPENING TIMES

28th September 2014 – 30th September 2014

11:00am to 7:00pm

ADMISSIONAdmission to the exhibition is restricted to trade and

professional visitors. Admission is free for such visitors

upon completing a registration form or presenting an

industry-relevant business card. Children under 16

are not allowed into The Hotel Show.

PROHIBITIONSThe organizers reserve the right to refuse admission

to the exhibition without having to provide a reason.

They also reserve the right to order the expulsion

of any person whose behaviors, in the opinion

of the organizers, makes such action desirable.

Canvassing for orders or for any other purpose by

any unauthorized person is prohibited, and the right

of expulsion will be exercised at once. No lea#ets

or other matters may be distributed or displayed in

any part of the exhibition except by exhibitors from

their own stand. Obstruction of gangways for "lming

or photography is prohibited unless permission is

obtained from the Organisers.

OFFICESThe show team of"ce is located in the lobby of Hall

4, Of"ce 4.2. The Operations Of"ce is located in the

lobby of Hall 3, Of"ce 3.2. The Hotel Show 2014

is organized by dmg :: events, a subsidiary of one

of the world’s leading exhibition and publishing

companies, part of the Daily Mail & General Trust plc.

dmg :: events also organize Index, Big 5 exhibitions,

ADIPEC and The Of"ce.

THE VIP & BUYERS LOUNGEThe VIP & Buyers Lounge is only accessible to VIP

or Buyers badge holders. The VIP lounge is located

inside Hall 2 at Stand 2F81. A selection of exclusive

events and networking opportunities will be hosted

inside the VIP & Buyers lounge.

BANKSEmirates Bank has a branch within the venue, in the

concourse between Halls 3 & 4. A National Bank

of Dubai branch is located in the foyer of Sheikh

Maktoum Hall. Both banks have 24-hour ATM access.

BUSINESS CENTREA Business Centre is located in the concourse outside

Hall 3. There is also a Post Of"ce in the concourse

near Sheikh Maktoum Hall.

CATERING AND REFRESHMENTSLight refreshments and snacks are available from

cafes within the Halls. You can also "nd a selection

of bars, restaurants and cafes in The Plaza area and

Concourse 1 and 2.

PRAYER ROOMSThe prayer rooms are located on the second #oor

above the bubble lounge above Sheikh Rashid Hall.

FIRST AIDA "rst aid station is located in the lobby of Hall 5A. A

pharmacy is located in the concourse outside Hall 6.

Contact the Organisers’ Of"ce if necessary.

PRESS OFFICEThe Press Of"ce is located at the entrance of Hall 7,

Of"ce 7.1

STAND PHOTOGRAPHYPlease contact the organizers of"ce for more details.

DISCLAIMERThe Hotel Show Catalogue is published by dmg

world media Dubai Ltd. and great care is taken to

ensure the accuracy of the content but the publishers

accept no responsibility for any errors or omissions.

All contents are copyright dmg world media Dubai

Ltd and may not be reproduced in any form without

prior written consent.

GENERAL INFORMATION

the hotel show daily- day 01

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