The

Hobbit

The Battle of the Five

ArmiesBy Jack Beeson & Archie Edmonds

Directed by: Peter JacksonProduced by: Carolynne Cunningham

Zane WeinerFran WalshPeter Jackson

Screenplay by: Fran WalshPhilippa BoyensPeter Jackson

Guillermo del ToroBased on:The Hobbit by J. R. R. TolkienMusic by:Howard ShoreCinematography: Andrew LesnieEdited by: Jabez OlssenProduction Companies: New Line Cinema

Metro-Goldwyn-MayerWingNut Films

Distributed by: Warner Bros. PicturesRunning time: 144 minutesLanguage: EnglishBudget: $250 million Box office: $951.4 million

Credits

Release Date

The Battle of the Five Armies was released on 11 December 2014 in New Zealand and on 17 December 2014 in the United States and in 12 December in the UK. As of February 1, 2015, it has grossed over $915 million, making it the second highest-grossing film of 2014 and the 31th highest-grossing film of all time. At the 87th Academy Awards, the film received a nomination for Best Sound Editing.It is the third and final installment in the three-part film adaptation based on the novel The Hobbit by J. R. R. Tolkien, following An Unexpected Journey (2012) and The Desolation of Smaug (2013).

Further information: Cast of The Hobbit film series and Casting of The Hobbit film series:Martin Freeman as Young Bilbo Baggins Ian Holm as Old Bilbo BagginsIan McKellen as Gandalf the Grey Richard Armitage as Thorin II OakenshieldBenedict Cumberbatch as Smaug the Magnificent and Sauron the Necromancer Orlando Bloom as Legolas GreenleafEvangeline Lilly as Tauriel Luke Evans as Bard the Bowman Lee Pace as Thranduil

Graham McTavish as Dwalin Ken Stott as BalinAidan Turner as Kíli Dean O'Gorman as Fíli Mark Hadlow as Dori

Adam Brown as Ori John Callen as Óin Peter Hambleton as GlóinWilliam Kircher as Bifur James Nesbitt as BofurStephen Hunter as Bombur Cate Blanchett as Galadriel

Hugo Weaving as Elrond Christopher Lee as Sarumanthe White

Sylvester McCoy as Radagast the Brown Manu Bennett as Azog the DefilerJohn Tui as Bolg Billy Connolly as Dáin

Mikael Persbrandt as Beorn Stephen Fry as the Master of LaketownRyan Gage as Alfrid Mark Mitchinson as BragaJohn Bell as Bain Peggy and Mary Nesbitt as Tilda and S

Cast

PostersFrom viewing the 3 different main posters at first glance the two most important things which stick out the most is “The Hobbit” and “December 17” this is good marketing as it displays easily the two most important things they want to get noticed.

The Teaser Trailer

The Final Trailer

The WebsiteThe website is a massive part of the marketing for the hobbit film which includes many different promotional activities, videos and even games to promote the movie

As you can see to the left from a screenshot of the website there is a list of many different pages and activities to promote the film. Such as videos meeting the cast and links to book tickets to see the film.

The two games which feature on the website which will allow users to get involved into the website which will promote the film. This is a good example of the interactivity on the website which the website has much depth on

Sound Track

The soundtrack has also been released for the film which is available to buy and also available on spotify for customers

Box Office

These are the box office statistics as from February the 18th. As a worldwide box office of $951,332,502 which Is still rising.

Institutions

The Hobbit franchise is distributed by Warner Bros. Pictures. This is one of the largest production companies in the world which is the main distributor for The Hobbit trio of films. Warner Bros is mainly known from The Looney Tunes cartoon series. They also were involved in the distribution and production of the Harry Potter and the Batman films and many more

Merchandise

This is some of the official clothing from The Hobbits official store this will promote the film on the marketing side and also bring more revenue into the film

Social Networking

Social networking is a very important part of marketing a film and any product in this day and age. Here is the official twitter and facebook page of The Hobbit where people are able to view real time news of The Hobbit and promotions from their phone or computer etc…

The Hobbit was originally envisioned as a two-part film, but Jackson confirmed plans for a third film on 30 July 2012, turning his adaptation of The Hobbit into a trilogy. The third film in the trilogy was originally called ‘there and back again’ however they changed the name once it was decided to be a trilogy and it was then changed to ‘the battle of the five armies’.

Pre-Production

Marketing

To promote the film's release, Wellington-based association football club, Wellington Phoenix, wore a special designed jersey to commemorate the opening of The Hobbit: The Battle of Five Armies. The custom, film-themed jersey was worn only once, on 13 December 2014. In the film's Japanese release on December 13, Warner Brothers collaborated with mobile gaming company A-Lim to bring Bilbo Baggins, Gandalf and Legolas into the game Brave Frontier at the end of December as Vortex Dungeon units.

MarketingLego was created of the hobbit film characters and various sets are now still available to buy.

Technological:

Marketing

Technological:

The film failed to earn $1 billion at the box office despite various critics projecting it to reach that milestone. The Hollywood Reporter said that the possibility of The Battle of the Five Armies grossing $1 billion worldwide was extremely low due to "plunging exchange rates around the globe," that were witnessed in that year and that Warner Bros. and MGM ultimately will take in nearly $90 million less than they planned on receiving due to rising dollar and plunging foreign currencies.

Successful?