the history of amway

7/28/2019 The History of Amway

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COMPANY PROFILE

The History of Amway

What does the word Amway mean? Amway is an abbreviation for

"American Way" and was coined in 1959 by company founders, Jay Van

Andel and Richard DeVos. Short, unique and easy to remember, Amway has

been registered as a corporate name and trademark ever since.

In the following decades, Amway Corporation successfully

established itself as a leading multilevel marketing business, built on strong

values and founding principles that continue to sustain our company today.The business is built on the simple integrity of helping people lead better

lives.

Today, Amway is a multibillion-dollar international business

representing freedom and opportunity to millions of people in more than 88

countries and territories around the world. Amway generates US $ 9.2

billion (January - December '09) in sales at estimated retail through this

global product distribution network. We offer over 3 million Business

Owners the inspiration to grow those businesses, and we work hard to

provide new and better ways for them to achieve their life goals.

AWARDS

As a corporate leader in promoting environmental awareness and

education, Amway received the prestigious United Nations Environment

Programme Achievement Award in 1989.


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Corporate Citizenship Award - On November 08, 2005, the United

States Chamber of Commerce awarded Alticor with the Corporate

Citizenship Award in the category of International Community

Service for the One by One Campaign for Children

A SOLID FOUNDATION

Rich DeVos and Jay Van Andel's friendship actually began with a

business proposition, when Rich struck a deal with Jay for a ride to school

for 25 cents a week. After high school they entered the military, but they

planned to start a business together after separate tours of duty. A friendship

formed and became a business relationship that has lasted to this day.

THE EARLY YEARS

Amway quickly outgrew its original facilities in the basements of

Rich DeVos's and Jay Van Andel's homes. In its first full year of business,

Amway's sales were more than half a million dollars.

THE DECADE OF GROWTH

As vowed by Jay Van Andel the night of the 1969 disaster, Amway

rebuilt the aerosol plant and went on. The '70s began with sales of more than

$100 million at estimated retail, and kept going strong. After a lengthy

investigation, the FTC verified that Amway is a genuine business

opportunity and not a "pyramid."


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THE BILLION-DOLLAR DECADE

The '80s will be remembered for the first Billion Dollar Year at

estimated retail in 1980. Building expansion at Amway World Headquarters

continued at breakneck speed as Amway scrambled to keep pace with

demand, opening its new cosmetics plant in Ada, Michigan.

THE NEXT GENERATION

As carefully planned by Rich and Jay, the second generation Van

Andel and DeVos families took the helm during the ' 90s. The Policy Board

was formed and Steve Van Andel and Dick DeVos succeeded their fathers

as Chairman and President. Distributors witnessed a similar trend, with the

second generation of many distributor families taking on important

leadership roles.,

NEW HORIZONS

In 2000, Amway prepared for a new century and a new exciting era.

Almost 50 years after Amway began, the DeVos and Van Andel

families created a new structure to meet the challenges of this new century.

A parent company, Alticor, was established with subsidiaries Amway,

Quixtar and Access Business Groupthe latter to consolidate

manufacturing and distribution for the enterprise. At the helm of Alticor are

Steve Van Andel (Chairman) and Doug DeVos (President), jointly holding

the Office of the Chief Executive. Today each area of the business, including

Amway, has the freedom to build on its strengths.


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Amway continues to be a leading company in the direct selling

industry. Its fundamental principlesfreedom, family, hope and reward

hold as true today as they did in the very beginning.

Founder's Fundamental

Rich DeVos and Jay Van Andel built the Amway business on the

following principles, which they and their families believe constitute a

sound foundation for a meaningful life.

Freedom

Provides conducive environment in which to live, work, achieve and

grow. The Amway business recognizes, supports and expands freedom,

which is both personal and economic. It gives the freedom to operate as

independent business people and conduct a full-time or part time business.

Family

The family is our primary social structure, providing love, heritage

and legacy. The Amway business respects and supports the family, as

evidenced by the Amway Board of Directors and the prominence of

family in Amway business. Amway provides the opportunity to build a

family-owned business which can be passed on to generations.

Hope

Hope gives us the power to transform our lives in positive ways. It is a

force that allows us to envision dreams, establish goals, and achieve great


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things. By offering hope, we open windows of possibility for others,

irrespective of social status, profession or educational background.

Reward

Reward involves the shared action of giving and receiving. Reward

helps us grow, either as the giver or the recipient, and there are many ways

we are rewarded. Reward is integral to the Amway business as we help each

other grow as people and as entrepreneurs. Hard work is followed by high

rewards.

Amway India Factsheet

COUNTRYS NO 1 DIRECT SELLING COMPANY

Amway India is the countrys leading direct selling FMCG-company

which manufactures and sells world-class consumer products. All its

products are covered by a 100 per cent Money Back Guarantee. If not

completely satisfied with the product, the consumer can return it for a

100% refund.

There is no joining fee for the Amway business any adult can enrol

as an Amway distributor, without any payment.

CORPORATE CREDENTIALS

Amway India is a wholly owned subsidiary of US $ 10.9 billion

Amway Corporation, Ada, Michigan, USA. Amway Corporation is

one of the largest Direct Selling companies in the world. It has a

presence in 80 countries & territories.


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Established in 1995, Amway India commenced commercial

operations in May 1998 and has emerged as the largest Direct Selling

FMCG Company. The Company has its headquarters in the National

Capital Region of India - New Delhi.

Amway has invested in excess of Rs. 200 crore in India of this; Rs.

22 crore is in the form of direct foreign investment.

Amway India has 500 full time employees and has generated indirect

employment for 2000 persons at all the contract manufacturer

locations.

The Company has provided income-generating opportunities to over

550,000 active independent Amway Business Owners.

Amway India provides free and unlimited training to all its

distributors to help them grow their business. Amway India conducts

over 20,000 training sessions during an average 12-month period with

an attendance of over 1.5 million Amway Business Owners and

prospects.

Amway India recorded a sales turnover of over Rs. 2130 crore in

2011, up from Rs.1790 crores in 2010.

Amway India is a member of the Confederation of Indian Industries

(CII) and Federation of Indian Chambers of Commerce (FICCI).

The World Blind Union presented an award and citation to Amway

India in 2003, for its peerless work for the blind child.


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NATIONAL PRESENCE

In thirteen years of commercial operation, Amway India has

established a nation-wide presence of over 135 offices and 55 city

warehouses and four regional mother warehouses. The distribution

and home delivery network set up with the support of independent

logistics partners is spread across over 5500 locations.

MANUFACTURING

Almost all Amway India products are manufactured in the country

through seven third party contract manufacturers. To bring the

identified contract manufacturers production facilities and skills to

international standard, Amway has invested in transfer of state-of-the-

art, world-class technology to the contract manufacturers free of cost.

PRODUCTS

At present, Amway India offers over 130 products in five categories.

They are Personal care category, Home Care category, Nutrition &

Wellness category, Cosmetics and Great Value Products.

With the exception of Cosmetics range (Artistry*) and some products

in Nutrition and Wellness category, all Amway India products and

bottles are manufactured in India.

The products match Amways global quality standards. They carry a

tamper-proof seal and a 100 per cent Money Back

Guarantee'. Amway products are environment friendly, and are not


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tested on animals. Amway encourages the return of its used product

bottles for re-cycling and to prevent their misuse.

PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT

Amway distributors follow a Code of Ethics and Rules of Conduct

consistent with the World Federation of Direct Selling Associations

(WFDSA), which defines the goals, principles and responsibilities in

building and operating an Amway business.

Amway India is a member of the Indian Direct Selling Association

(IDSA). The IDSA is an industry regulatory body, with severalreputed international and Indian Direct Selling companies as

members.

Our Values

Vision

Inspiring people to live better lives.

Mission

To provide the best business opportunity. To deliver exceptional

quality products to urban and semi urban homes in the areas of nutrition and

wellness, cosmetics, personal care, home care, home tech and insurance.

Our Values

Amway has established some simple shared values that unite the

entire company, and all of the Business Owners that are associated with


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Amway. We believe that these values guide our actions and help us to

achieve everything we are capable of without compromise or harm.

Integrity

We will uphold the highest personal and professional integrity which

demonstrates honestly, loyalty, respect and high ethical standards in all our

responsibilities, obligations and other activities. We are committed to

behave at all times in accordance with the ethical practices of the

organization.

Trust

Building reliability and dependability for self by displaying

commitment, honesty, confidentiality and consistency in all actions.

Transparency

We will promote a culture of openness and mutual trust by interactingobjectively and without underlying personal interests.

Service Orientation

We are committed to serve our customers to fulfill their needs by

focusing efforts on discovering and thereby meeting stated and unstated

requirements.

Partnership

We will collaborate across boundaries and find common ground by

sharing ideas and resources, with a wide range of stakeholders. We will


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develop networks and build long term alliances with internal and external

customers.

Recognition

We are committed to honor, encourage and support individuals and

teams who contribute, through their behavior and actions, to the success of

the organization.


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PRODUCT PROFILE

Optimal Health: The Heart of the NUTRILITE Brand

NUTRILITE is the world's leading* brand of vitamin, mineral and

dietary supplements.

The NUTRILITE brand offers you and your family a complete range of

supplements and other products designed to address the nutritional needs of

anyone at any life stage.

Optimal health is at the heart of the NUTRILITE brand. For a personalized

approach to your good health, choose the best dietary, lifestyle, rest and

relaxation habits for you then select supplementation products to support

your healthy life.

* Based on 2006 sales.

THE BEST OF NATURE. THE BEST OF SCIENCE.

NUTRILITE products offer the best of both nature and science:

Nutrilite plant concentrates are made from the finest naturalingredients grown according to sustainable farming principles,

reflecting our commitment to the social, economic, and environmental

well-being of the surrounding communities.
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They are the direct result of extensive research and laboratory

analysis, ensuring high-quality nutrient and ingredient combinations,

based on proven scientific evidence.

The products listed include some of our most popular nutritional

supplements, which may help you achieve better balance in your nutrition.

To learn more about the NUTRILITE products available in your

location and to place an order, please visit the How To Buy page and select

your location from the market list. You will then be directed to your local

website where NUTRILITE products can be purchased.

Persona Premium 3 in 1 Soap

Persona, the 3 in 1 premium soap gives excellent germ protection,

moisturises the skin and is also a great deodorizer. It is a complete soap for

the entire family.

Start the day with Persona - the ideal soap to get that refreshing

confidence. Nothing can match the qualities that Persona offers for the entire

family. It contains 'Plantaren', a special corn and coconut derivative which

helps gently clean the skin.... naturally! Almond oil in it provides for rich

moisturising, leaving the skin soft, supple and smooth. Triclocarban gives
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long lasting germ protection. It also kills odour causing germs thus giving

you a long lasting deodorizing effect. Persona has a lingering fragrance

because of the unique fragrant oils specially selected to keep the body

odour-free, daylong.

Attitude

We have handpicked the ingredients in our beauty products because

we believe they should be as unique as you. And so, we give you Attitude,

the new range of skincare products from Amway. Vitamin A,C,E.

Osmogeline*. Grape seed. These ingredients add splendour to your beautyand bring radiance to your skin. Along with these exclusive ingredients and

some other like avocado and Aloe Vera, our products are designed to give

you the care you so truly deserve.

* OSMOGELINE is registered Trademark of BASF USA

Dynamite

Dynamite's range of male grooming products, formulated

internationally is designed to deliver the ultimate grooming experience.


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Car Wash 500ml

Car wash is concentrated liquid cleaner for vehicles / painted glossy

surfaces.

Pack Size : 500ml

Car wash is concentrated liquid cleaner for vehicles / painted glossy

surfaces. It contains special wetting agents which helps loosen surface dirt

and grease without damaging or dulling the cars surface paint. It is

phosphate free and contains biodegradable surfactants


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Car wash is to be used on -

All automotive surfaces

Vinyl tops Tyres,

wheel covers Chrome and rubber trim

Also to be used on -

Motorcycles Boats,

recreational vehicles Trucks,

buses

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