The Hilton Worldwide Performance Advantage

2011

© 2012 Hilton Worldwide Confidential and Proprietary

The Hilton Worldwide Performance Advantage

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© 2012 Hilton Worldwide Confidential and Proprietary 3

The Hilton Worldwide Performance Advantage

An integrated system of innovative solutions and advanced technologies that work together with the goal of driving increased business and keeping costs down, without compromising quality.

Made up of seven highly integrated services:

• Hilton HHonors™

• Hilton Worldwide Sales

• Hilton Reservations and Customer Care

• Online Services

• Revenue Management

• Information Technology

• Hilton Supply Management

Provides access to the latest tools, technologies, forward-thinking strategies and some of the most influential people in the industry to help enhance guest experiences, reward customer loyalty, drive revenues and maximize efficiency of operations.

Spanning our entire portfolio of brands, the Hilton Performance Advantage is a powerful resource for owners and operators, unrivaled in the industry.

© 2012 Hilton Worldwide Confidential and Proprietary 4

The Hilton Worldwide Performance Advantage

Hilton HHonors

• Frequent Guest Program for some of the most recognized hotel brands in the world

• Over 30 million members

• Contributes over $9 billion annually to the hotel portfolio

• Drives repeat visits by enhancing the guest experience, while maximizing hotel revenues

Hilton Worldwide Sales

• Over 700 employees in 34 offices around the world

• Gives the advantages of scale, access, experience and regional expertise to help hotels compete for and succeed with corporate, group or leisure travelers

Hilton Reservations and Customer Care

• Handle over 34 million calls annually through 9 global call centers

• Supported by over 3,000 highly skilled customer service professionals fluent in 13 languages in more than 65 countries

• Provide superior and consistent customer experiences

© 2012 Hilton Worldwide Confidential and Proprietary 5

The Hilton Worldwide Performance Advantage

Online Services

• Delivers over $5 billion in bookings annually

• Leverages all online channels to provide the best, most convenient online experience for hotel shoppers and guests

• Leads the way in emerging mobile and search technology to ensure properties are front and center when customers are making their online purchase decisions

Revenue Management

• Helps hotels maximize profits

• Provides advanced tools, training and analysis to help make smart pricing and inventory decisions, while increasing guest satisfaction

Information Technology

• Utilizes world-class partners to create and deliver technology solutions for properties

• Impacts everything from core reservation and property management systems to in-room high-speed Internet access and entertainment

Hilton Supply Management

• One-stop source, leveraging the combined purchasing power of our entire global portfolio

• Finds the right products at the right price from the right supplier to meet hotel-specific needs, and delivers a great guest experience