the hidden costs of a broken creative process
TRANSCRIPT
The Hidden Costs of a Broken Creative Process
Stop Wasting Your Time and Money
ADWEEK WEB I NARP R E S E N T E D B Y
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The Creative Crunch
Marketing Automation
Multiple Channels Multiple Variants
Marketing Analytics
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The Creative Crunch
Marketing Automation
Multiple Channels Multiple Variants
Fragmented organizationMultiple stakeholders
Creative Team
Marketing Analytics
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Feed the Beast!
60% of marketers say producing content is a top challenge
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One-third of creative projects are late or overbudget
Have you missed a project deadline (or run over budget) in the last 12 months?
Yes33%
No67%
Source: Hightail survey
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60%do not fully meet their objectives
44%of projects delivered late, over budget, or
incomplete
24%failed altogether and canceled or abandoned
Sources: IBM and Standish Group
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75% of marketers don’t have an effective creative processSource: Content Marketing Institute
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Poor project management is top reason projects are late or over budget
Unclear client feedback
Inefficient review process
39%
66% 64%
Poor project management
Unclear approval process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
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What are you gonna do???
You can’t rush creativity!
Who knows what the client will like?
Creative projects are messy!
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Of marketers have a process in place to aggregate, organize, and manage visual assets being used across their marketing teams
27%
Source: CMO Council
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Most feedback is still provided in email…
Face-to-face meetings
Photo / Video conference
39%
66% 64%
Source: Hightail survey
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Most feedback is still provided in email…
Face-to-face meetings
Photo / Video conference
39%
66% 64%
But only 30% think email is effective
Effective27%
OK32%
Perfect3%
Completely ineffective 5%
Could be better34%
Source: Hightail survey
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Collaboration Confusion
ManagerCreator
Stakeholder
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Collaboration Confusion
ManagerCreator
Stakeholder
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Managers spend 30-60% of their time in coordination meetings
Source: Boston Consulting Group
Lost Time
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Lost Clients
76% of agencies believe they are good at demonstrating ROI
Only 40% of clients agree
Source: FASTCO.CREATE, RPA, USA TODAY
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30% annual employee turnover rate
Source: MediaPost
Lost Morale
“Too many rush projects, poorly planned projects, and lack of project direction.”
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Lost Money!
Oh, and…
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Source: 4As Survey
Account Exec
$98/hr
Creative Director
$283/hr
Chief Creative Officer
$861/hrArt Director
$178/hr
Digital Designer
$137/hr
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Source: 4As Survey
Account Exec
$98/hr
Creative Director
$283/hr
Chief Creative Officer
$861/hrArt Director
$178/hr
Digital Designer
$137/hr
Blended Creative Rate
$200/hr
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Consistent ROISaves 10 hours per week
Saves four hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Reduces review turnaround times from four days to one
Gets feedback on-time
20-40% more efficient
10-20 hrs/week savings
$100K-200K saved/yr
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IntuitiveAccessibleMulti-media
Selecting the right solution
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CreativeApproval
Presentation
Update
Edits
Feedback
Creative collaboration is hard
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Approval
Presentation
Update
Edits
Feedback
That’s why we built the all-new Hightail
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That’s why we built the all-new Hightail
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Creative output is the bottleneck to your marketing execution
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More campaignsMore creative testingMore customizationMore quality outputMore revenue
Benefits of creative efficiency
