the hershey company: developing a social media presence for a 122-year-old company, presented by...
TRANSCRIPT
MEM
BER MEETIN
G 39
SO
CIALMEDIA.ORG
The Hershey CompanySarah DullDeveloping a social media presence for a 122-year-old company
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 39Chicago5-3-2016
Developing a social media presence for a 122-year-old company
ICONIC BRANDS
RELYING ON BRANDS
ESTABLISHING THC BRAND
VIBRANT OPTIMISTIC HEARTFELT STEADFAST
More important to engage More important to inform
Consumers Recruits InvestorsCustomersInfluencersEmployees
The NewThe plume represents passion for our products and by our people—an expression that signals goodness to the world.
The TrueThe foundation represents our legacy—the source of our goodness.
DIGITAL ECOSYSTEMFacebook.com/HersheyCompany
@HersheyCompany
Youtube.com/HersheyCompany
@HersheyCompany
The Hershey Company
hersheycompany.com
A PLAN
June 2016July 2015 April 2016
Employee Ambassadorship Pilot
Social Campaigns
News & Topics of Expertise/Interest
Company Priorities
SIMPLE INGREDIENTS
SOCIAL INNOVATION
JULY 2015 - TODAY
MEM
BER MEETIN
G 39
SO
CIALMEDIA.ORG
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 39Chicago5-3-2016
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings