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Page 1: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp
Page 2: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

The Heat EliteThe Heat EliteCEO- Hayley

DircherlCFO- Jeff ChiangCTO- Sara McArdleCMO- Leah PetersonCRO- Philip Kemp

Page 3: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Design Problem & Design BriefDesign Problem & Design Brief Design Problem

Heat stroke Third leading cause of death among athletes in the United States.

Overexertion in conditions of high temperature and high humidity increases heart rate to unsafe ranges and prevents the body from effectively dissipating heat.

Exhaustion and cramps caused by overheating are common problems in athletes

Hyperthermia Thermoregulatory mechanisms become overwhelmed and fail, possibly leading to organ damage or death.

Symptoms: Seizures, disorientation, confusion, unconsciousness, coma

Design Brief Athletes and trainers need a device to monitor temperature and heart

rate A wireless device to be conveniently and comfortably worn on the body

during athletic activity. A receiver that processes the data and alerts user to stop activity when

temperature and/or heart rate deviates from safe range.

Page 4: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

http://www.extension.iastate.edu/nutrition/sport/images/dehydration.jpghttp://www.icsspe.org/members/bulletin/bilder48/4-1-figure5.gif

Thermoregulatory BreakdownThermoregulatory Breakdown• Dehydration• Loss of core-to-shell temperature gradient• Central Fatigue and Vasodilation

Page 5: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

http://www.medis-de.com/en/ppg.html

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The Heat Elite SolutionThe Heat Elite SolutionInfrared Emission

Detector Thermometer• Feasibility• Accuracy• Comfort

PhotoplethysmographyTransmission Pulse

Oximeter on EarlobeReflectance Pulse

Oximeter on Forehead/Temple

Page 6: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Specifications and ConstraintsSpecifications and Constraints• Measures BOTH heart rate and body

temperature, allows for prediction of heat exhaustion, not just a training tool.

• Wireless technology ensures portability of device.

• The device must be comfortable to wear so as to not hinder athletic performance.

• Accuracy of measurements is essential to prevent fatality and unnecessary withdrawal from athletic events.

• The cost to buy the device must be minimized so that school athletic programs can afford it.

Page 7: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Specifications and ConstraintsSpecifications and Constraints• Will be water resistant to prevent electric

shock.

• Battery life will be sufficient to power device through the length of athletic events.

• Temperature and heart rate measurements will be easily readable by the user/trainer and equipped with an alarm for when unsafe levels are reached.

• Customer: Athletic departments, e.g. college level and below

• User: Athletes of organized sports, e.g. football and cross country

Page 8: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Available ProductsAvailable ProductsIn-Ear IR ThermometerCorTemp Ingestible Pill ThermometerDataTherm® Temperature Monitor/RecorderPolar® Heart Rate Monitors (EKG)Strapless Heart Rate Monitors

Wrist-worn Touch Electrical Sensor (non-continuous)

ePulse Forearm-worn SensorPowerGlove Hand-worn Sensor

OxiMax® Max-Fast® Forehead PulseOx

Page 9: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Related products- EarphonesRelated products- EarphonesSony Fontopia

Designed to fit “snugly, yet comfortably” inside ear during exercise

Anti-bacterial soft rubber Neodymium magnet for power in small

size

• Motorola Bluetooth Active Headphones– Receives information through bluetooth

receiver at the back of the head– Different ear bud design – Designed for stability during activity

Page 10: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

Collaboration between Nike and AppleCollaboration between Nike and AppleMonitors workout

parametersTime, distance, pace,

calories burned

Displays visually on screen or audibly through headphones

Must buy iPod Nano, special Nike sneaker

Page 11: The Heat Elite CEO- Hayley Dircherl CFO- Jeff Chiang CTO- Sara McArdle CMO- Leah Peterson CRO- Philip Kemp

SummarySummaryHeat stroke in athletes is a common medical

problem that can be fatalProposed ThermaTracker can measure core

temperature and heart rateInfrared EmissionPhotoplethysmography