The hamper GuideMake hampers work for your business

Are you thinking of offering hampers, but aren’t sure where to start?

Have you tried selling hampers but they didn’t work out as you’d hoped?

Perhaps you are looking to do more with your existing hamper range?

This guide will give you the ideas and inspiration you need.

It will show you how to create appealing hampers and promote them in ways that will enable you to sell more and increase profits.

16’’ Luxury Hamper - PN115

Why Offerhampers?

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Sell more products at higher margins.

Create desirable gifts at a range of price points.

Solve gift selection problems for your customers.

Introduce customers to less familiar products, or include one or two slower moving lines.

Hampers boost sales at Christmas and other peak trading times, but are you underestimating Valentine’s, Easter, Halloween and other year-round opportunities?

Hampers are easier and less time consuming to create than you might assume. They also offer great opportunities for profitable sales. Here’s how they help businesses just like yours:

18” Wicker Hamper - HA027Red Card Tray - GP030

Natural Card Tray - GP032Slate Heart Tag - SP208

Coloured Ribbons

The products you choose will influence the sizes, cost, material and possibly the colours of the hamper and packaging you use.

Here are some of our top tips:

•Havearecognisablethemesothatthe product combination appeals to a specific type of customer.

•Thinkofthingsthatgotogether naturally, there’s a reason why port and stilton is always a popular combination.

•Considerwhichproductscustomers commonly buy together.

•Regionalthemesareparticularly appealing for food and drink hampers.

•Noteverythinginahamperhasto be edible.

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Dark Wooden Crate - TR225 Slate Heart Tag - SP208

Coloured Ribbons

Colours convey meaning, create impressions and influence our emotions.

•Naturaltonesworkwellwithfood.

•Blackpackagingaddsasenseofsolidity and value, and is highly suitable for masculine products.

•Whiteconveyshygieneandfreshness and is popular for cosmetics and toiletries. •Nothingsays‘let’scelebrate’quitelike reds and golds.

The range of packaging options available means you can create something distinctive. Traditional wooden and wicker options will always sell well, but could contemporary metal or cardboard gift packaging offer your customers somethingwithuniqueappeal?Perhapsa combination to cater for different customers and price points would work well.

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The right choice of hamper, packing and wrapping materials will make the finished gift much more desirable, and will decide the retail margin you can earn.

Size

Customers usually prefer hampers to look full. Arrange your products, measure around the outside leaving a few centimetres gap, and that’s the size of container you need.

Value

The cost of the contents and your target retail price will help you select the packaging.

Style

The contents and the target customers will decide what style you need: traditional, modern, luxury, indoor or outdoor use, the age and gender of the target market are all considerations

Small Grey Bucket - MT027Medium Red Bucket - MT030

White Wooden Trug - FB076 Square Bamboo Tray - TR230

Round Bamboo Board - SP230 2 Bottle Wine Box - BH031 Large Grey Bucket - MT037

Large Black Bucket - MT036 Large Red Bucket - MT035

Set of 3 Wicker Hampers - HA012 Red Card Gift Box - GP060

Natural Card Gift Box - GP062Slate Heart Tag - SP208

22’’ Deep Hamper - HA014Rectangular Grey Bucket - MT007Set of 3 Wicker Effect Card Hampers - GP005Small Black Card Tray - GP021Small Natural Card Tray - GP022Small Red Card Tray - GP020Grey Oval Metal Tub - MT012Small Grey Bucket - MT027

Careful composition creates visual impact and helps you sell more hampers.

Experiment to see which arrangements look most attractive. Make the products thatwillreally‘sell’yourhamperprominent.

Like artists and photographers, use the ‘ruleofthirds’.Forarectangularframedividethespaceintonineequalboxesusing two vertical and two horizontal lines. Placeaproductwherelinesintersecttomake it more prominent.

‘Star’productsaremoreprominentwhenthey are off-centre, but you may need a less important or smaller product on the opposite side to keep things balanced.

Wenaturallylookforpatternsandsymmetry, so a small element (such as a band of ribbon) that breaks the symmetry can make the overall effect more striking and interesting.

Withround,ovalandevenheart-shapedhampers to create your frame, your options for creating truly stunning arrangements are almost endless.

Accessories

Finishingtouchescanmakeallthedifference. Shredded paper helps to keep products in place, whilst also complementing colour and theme. Shrink wrap and acetate lids are available for many products, and don’t forget ribbon as a finishing touch.

Putting it all Together

A mini production line is always a good idea. Have each item you need stationed in order so the hamper can pass down the line for completion. If you have several people involved create a sample hamper with everything arranged and wrapped perfectly. There is then a standard model for everyone to copy.

COmpOsiTiON

Small Natural Card Tray - GP022 Small Red Card Gift Box - GP050

Small Black Card Gift Box - GP05116’’ Luxury Hamper - PN115

Coloured Ribbons

Withseasonalhampersyouusuallyhavea few weeks of opportunity for your hard work to pay off, so be sure to plan in plenty of time.

Your shop window is an obvious place tostart.Well-positionedhampersinanelegant uncluttered window display will draw gift-hunting shoppers into your store.

Directly in front of people as they walk into the shop is a prime selling location. A show-stopping display cart or tall floor-mounted display in this prominent location will definitely draw attention.

Eye-level displays are more noticeable. Often, retailers display a version of the hamper with products standing up or raised on extra packing on the eye-level shelf. They then have more compact, shrink wrapped, versions on lower shelves for people to take away.

Online selling offers further opportunities. Make your hampers space efficient and consider shipping and sending when choosing products.

Take a look at our range of packaging accessories including outer cardboard cartons and tape.

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20’’ Luxury Hamper - PN11716’’ Wicker Hamper - HA0266 Bottle Basket - BH042Bamboo Platter - SP241 GP061

HA024

GP042

If you follow the simple steps outlined here you will see the benefits of offering hampers, the increased sales they can bring and the margins at which they can be marketed.

Once you have the basic principles and production line in place don’t be afraid to approach larger corporations who may be interested to offer staff or client gifts and therefore look to buy in volume.

Planahead,becreativeanddogetintouchwithanyquestions.

We offer all you need to pick, pack and present the perfect gift option to your customers.

We hold high stock year round and can deliver next working day providing your order is placed before 3pm.

Our full product range can be viewed online, but please do call us if you have any further questions or enquiries we can help you with.

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Huntsman Hamper - PN140

Wehopeyouhavefoundthisguideusefulandthatit’sinspiredyoutomakemoreofyourhampers.All of the items shown are available to order from us online or by phone.

Pleasecallourteamon01278437123withanyquestionsyoumayhave.You can also email us at sales@gadsby.co.ukWelookforwardtohearingfromyousoon.

W Gadsby & son Ltd. HuntWortH business Park, bridGWater, somerset, ta6 6ts, united kinGdom

W: gadsby.co.uk e: sales@gadsby.co.uk