The GrocerLead Generation: Downloadable Insight Report

Please provide:

PAGE

2SP

ECIF

ICAT

ION

S

Insight Report• PDF (500 KB max file size)• Speak to your account manager for details of our guide on

how to produce a great insight report for the website’s audience

1. Headline

This should:• Be 60 characters maximum• Not include brand/product names• Be clear, concise & make sense• Communicate value/a point of difference• Draw the user in• Set clear expectations around what the user can expect

2. Lead image

This should:• Be 780px X 520px• Be either: free to use under Creative Commons licence OR

an image for which you own the copyright• Be high-quality and eye-catching• Not include your branding or image of the insight report

3. Text

This should:• Be 500-700 characters long• Clearly communicate the value/authority of the insight report• List tangible benefits of downloading report e.g. access to

exclusive data

1

2

3

Download page: content

There are two options available to you: consent or legitimate interestYou will need to specify which type of lead generation form you would like to have applied on your download page.Please note that if you do not specify the form option alongside the material, the consent form will be applied by default.

PAGE

3SP

ECIF

ICAT

ION

S

Download page: form type

Option one (default) = consent Option two = legitimate interest

• Default option used unless advertiser requests legitimate interest

• Asks user for ‘granular consent’• The advertiser will be given password protected access

to the leads that have accepted to be contacted. An anonymised report captures those individuals not agreeing to be contacted.

• Advertiser has to request to WR that data is collected on basis of legitimate interest

• Consent is not required (no tick boxes)• The advertiser will be given password protected access

to everyone who downloads the document and it is your responsibility to make the assessment of how to use the leads.

Please provide:

PAGE

4SP

ECIF

ICAT

ION

S

Medium Rectangle

This should:• Communicate the value / unique selling point of your

report• Include a clear call to action

Dimensions• 300 x 250 pixels (width x height)

Filesize• Maximum weight is 1 MB• A lower file size enables a faster delivery of your

advertisement on our websites

File typeFormat: GIF, PNG, JPG, HTML5/JAVASCRIPT/CSS3

Advertising assets

Newsletter Text AD

This should:• Communicate the value / unique selling point of your report

Title• 50 characters maximum including spacing and punctuation

Text• 250 characters maximum including spacing and punctuation

Image• 75 x 75 pixels (width x height)• For best results use image from download page (see

page 2) • 10 KB maximum• .jpg, .gif or .png• Static image only

Advertising assets are included in our lead generation package to build awareness of your insight report and promote engagement with your download page.

Please provide:

PAGE

5SP

ECIF

ICAT

ION

S

1. Logo

This should:• Be high resolution• Your preferred logo for use on a white background• 180px wide

2. Text

This should:• Be max 500 characters

3. Social media links (optional)• Facebook, Twitter and YouTube available• Simply supply link to social media profile e.g.

https://www.facebook.com/TheAdvertiser

1

2

Client homepage