the grit report reveals: what does it take to be great...
TRANSCRIPT
![Page 1: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/1.jpg)
The GRIT Report Reveals: What Does It Take to Be Great Researcher Today? Allison Spoelhof
![Page 2: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/2.jpg)
MR STUDENTS HAVE SO MUCH TO LEARN
QUALITATIVE RESEARCH
PRICING
SOFTWARE DEVELOPMENT
CRITICAL THINKING & STRATEGY
VISUALIZATION
STORYTELLING
DATA SCIENCE
DATA ANALYTICS
SALES AND BUSINESS
QUALITATIVE RESEARCH
![Page 3: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/3.jpg)
THE GRIT REPORT
GreenBook Research Industry Trends (GRIT) Report
Explores adoption of emerging methods, satisfactions with suppliers and drivers of supplier selection, investment priorities, business outlook, evolving researcher role & skills, buzz topics and more.
![Page 4: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/4.jpg)
THE GRIT REPORT - METHODOLOGY
• GRIT respondents are recruited via email and social media by GreenBook and GRIT partners
• Analysis is based on 1,260 completed interviews
• A rigorous cleaning process is completed to remove duplicate responses, low quality responses and any other type of subpar responses
![Page 5: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/5.jpg)
FOCUSING OUR CAREER PATHS
![Page 6: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/6.jpg)
THE MOST NEEDED SKILLS
QUALITATIVE RESEARCH
PRICING
SOFTWARE DEVELOPMENT
CRITICAL THINKING & STRATEGY
VISUALIZATION
STORYTELLING
DATA SCIENCE
DATA ANALYTICS
SALES AND BUSINESS
QUALITATIVE RESEARCH
![Page 7: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/7.jpg)
If you could add one individual with a needed skill in your organization, what skill would it be?
DATA ANALYTICS & DATA SCIENCE
STORYTELLING AND VISUALIZATION
![Page 8: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/8.jpg)
AND IT’S NOT JUST GRIT RESPONDENTS
of respondents to the McKinley Marketing Partners 2019 Marketing Hiring Trends Report survey said they plan to add researchers and analysts to their teams in 2019
46%
![Page 9: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/9.jpg)
OVER THE YEARS…
2015 2016
1234
Designers and data visualization experts
Data scientists
Marketing or business strategists
Social media experts
&
![Page 10: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/10.jpg)
BUYERS
20171234
Analytics
Presentation design/visualization
Technology proficiency
Qualitative expertise
![Page 11: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/11.jpg)
SUPPLIERS
20171234
Technology proficiency
Presentation design/visualization
Analytics
Business Acumen
![Page 12: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/12.jpg)
“Have a strong understanding of data, where it comes from, what it can be used for, and have a clear picture of what
you want to get from it.”
![Page 13: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/13.jpg)
BUZZ TOPICS & GAME CHANGERS
82% say BIG DATA is a game changer
![Page 14: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/14.jpg)
BUZZ TOPICS & GAME CHANGERS
84% list STORYTELLING & VISUALIZATIONas a game changer
![Page 15: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/15.jpg)
A DAY IN THE LIFE OF A RESEARCHER
![Page 16: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/16.jpg)
BUT THERE’S MORE
“Agility, ability to master new skills, curiosity, ability to understand business
problems not just methodologies.”
![Page 17: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/17.jpg)
THE WAY WE THINK IS IMPORTANT
![Page 18: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/18.jpg)
What skills do you think will be most important for success for people working in the research industry five years from now?
![Page 19: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/19.jpg)
“Today’s great researchers aren’t just data-pullers. They provide strategic insight that can truly impact the enterprise. They elevate their importance and influence across the company and ensure that the voice of the customer helps shape the company’s strategy.”
7 habits of highly successful market researchers,
Ray Poynter
![Page 20: The GRIT Report Reveals: What Does It Take to Be Great ...insightinnovation.org/iiex-presentations/NA19/Allison.pdf · The GRIT Report Reveals: What Does It Take to Be Great Researcher](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f067f4e7e708231d4184922/html5/thumbnails/20.jpg)
THANK [email protected]@allisonspoelhoflinkedin.com/in/allisonspoelhof