the great marketing myth exposed
DESCRIPTION
The great marketing myth is taught by business schools and repeated religiously by many marketing gurus. This presentation exposes that myth and provides a more realistic prospective. The truth is often brutal so be prepared to be discomforted. By George Torok, coauthor of Secrets of Power Marketing. http://www.youtube.com/user/georgetorokTRANSCRIPT
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The Great Marketing The Great Marketing Myth ExposedMyth Exposed
Needs or Wants?©George Torok www.PowerMarketing.ca
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Have you heard the great Have you heard the great marketing myth?marketing myth?
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Find a need and fill itFind a need and fill it
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Don’t fall for that trapDon’t fall for that trap
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People often confuse needs with wants
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Marketers and business owners must understand the difference
WantsWants
NeedsNeeds
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Your market is not everyone who needs your product.
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Stop wasting time, money and effort…
…trying to sell to people who you think need your product
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People don’t buy what they need
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Consider this
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Who needs to go Who needs to go to fitness clubsto fitness clubs??
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Unfit peopleUnfit people
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But, who goes to fitness clubs?
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Fit people
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Have you ever heard someone say “I really need this”?
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I need a drink
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I need new clothesI need new clothes
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I need a vacationI need a vacation
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What they meant was…
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I want
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Have you noticed that people often don’t buy the things that they need?
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I’ve noticed that many dog owners need to take their dog for
obedience training
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Drive around the Drive around the neighborhood and you might neighborhood and you might notice that some home notice that some home owners owners needneed a new roof a new roof
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Many businesses need to train their staff to improve customer service
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But those dog owners, home owners and business owners don’t want to buy what they need
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So, don’t waste your time and money trying to market and sell to people who don’t want your product
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Instead, market to Instead, market to those who those who wantwant your your productproduct
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My mentor gave meMy mentor gave me this strange advice this strange advice
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Sell to the greedy, Sell to the greedy, not the needynot the needy
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That might offend some of you – but think about it
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Who Buys?The needy or the greedy?
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The businesses who tend to hire The businesses who tend to hire me for marketing help don’t really me for marketing help don’t really need my helpneed my help
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They are already They are already market leadersmarket leaders
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AndAnd they want to be better they want to be better
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The ones who really need my help are often unwilling to realize that
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Improve your Improve your marketing results by marketing results by selling to those who selling to those who wantwant what you sell what you sell
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Don’t waste your time trying to sell to the ones who only need what you sell
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Sell to the greedy, Sell to the greedy, not the needynot the needy
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Improve your Improve your marketing results by marketing results by selling to those who selling to those who wantwant what you sell what you sell
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ReCap
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Free Marketing TipsFree Marketing Tips
http://PowerMarketing.caGet your free copy of “50 Power Marketing
Ideas”
http://Twitter.com/MarketingZooFollow daily marketing tips on Twitter
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Contact George Torok
Call 905-335-1997
Visit www.Torok.com
Follow www.Twitter.com/GeorgeTorok
Coaching for the business owner, training for your staff and keynote speech for your association conference.
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The Great Marketing The Great Marketing Myth ExposedMyth Exposed
Needs or Wants?©George Torok www.PowerMarketing.ca