As more and more people switch out a 9-5 for an increasingly flexible mode of working, Croud asked

some of the 1,200+ Croudies that make up the Croud Network what they saw as the biggest benefits,

drawbacks, and differences of this new labor model.

The

GREAT CROUDIE SURVEY

big

LONDON

AUSTRALIA HUNGARY

FRANCE

RUSSIA LITHUANIA

GERMANY

BOURNEMOUTHBRAZIL

ITALY

TAIWAN

BULGARIA

SPAIN

CORNWALL

MANCHESTERSERBIA

ROMANIA

PARIS

INDIA

40%

of Croudies fall between the ages of 20-39, confirming the notion that it’s a

way of working that defines the ‘millenial’ generation.

4/5

of Croudies have been doing this for at least 3+ years.

...and almost a 3rd of them spend significant time in a

second location

Our Croudies are split 50/50 in

terms of gender

Our Croudies really are based all over the world

Most of our Croudies have all made a full transition away from full time employment

69%

Before that, they were working at a:

MEDIA AGENCY

12%

DIGITAL MARKETING

AGENCY55%

BRAND33%

Of those surveyed most felt that their average earnings had increased since going freelance

Being able to control one’s own working hours was by far perceived as the biggest benefit of being freelance, followed by the freedom to travel extensively

...say the biggest drawback is unpredictable revenue streams.

56%

The channels that most of our digital marketers worked in were:

70%PPC

47%SEO

39%Social Media

Marketing

However...

Most Croudies don’t foresee going back to being employees; more than half of all

respondents are planning to freelance for 10 years or more

30-39

52%

20-29

34%

40-49

13%

50-59

1%

As well as...

Economic Opportunity

10%

Flexible Working Hours

46%

Working Holidays

20%

Choice of Projects

14%

Other

10%

32%Content

Marketing

32%Display

Advertising

THS