the good, the bad & the ugly - youth employment network · the good, the bad & the ugly...
TRANSCRIPT
The Good, The Bad & The Ugly
Youth, Social Media & the Job Search
Catherine Maybrey [email protected]
Youth Employment Stats
• Ontario: – Youth unemployment rate 16.2%
(HRSDC)
• Youth NILF – “18% reported wanting a job but
stated that they had not looked for one.” (StatsCan)
From the Employers’ Perspective…
Lower cost of attracting candidates
Increases pool of applicants
Sneak preview of applicant; credibility based on connections
Hiring & Social Media
Secondary Students (15-19)
Extracurricular Activities
Volunteering
Skills & Courses
Post-Secondary Students (19+)
Projects
Experience
Connections
The Benefits of LinkedIn
Authentic Professional
Selective Update
LinkedIn Dos
Spam People
Expect Miracles
Forget Etiquette Be Shy
LinkedIn Don’t’s
The Good, The Bad & The Ugly
The best summary
• Relationship building tool • Ask for help • LinkedIn Groups for clients • Head start & long term growth
LinkedIn in the Youth Job Search
Search Engine
Relationship Building
Social
Self-promotion
Twitter Search– Hashtags (#)
Relationships: Employers & People
Social (Sharing)-
Self-Promotion
Profile • Not using or misusing
Content • Swearing, ranting, racism
Selfishness • Spamming, plagiarism
Worst Twitter Mistakes
Worst Tweets
Facebook Blogging
Flickr YouTube
Other Social Media
• Service Providers: Social Media Savvy • Keyword in Social Media: SOCIAL • Time Commitments • Learning Curve • Customization & Personalization • The New Permanent Record
Key Takeaways