The Good, The Bad, And the Ugly Truth About the SkinBleaching Phenomenon Sweeping Jamaica

Maybe you've heard about the rising trend in skin bleaching that's sweeping through Jamaica right

now? Where people there are going to extreme lengths to get brighter toned skin. Lengths that go

beyond just using traditional, safe creams and lotions and see people using harsh chemical brighteners,

peroxide and bleach! Which can lead to nasty life-long skin problems and complications.

So what's actually going on here and why is this happening and at what cost to the people of Jamaica?

Let's talk about the good the bad and the ugly side to skin bleaching and Colorism!

Why Are Jamaicans Bleaching Their Skin?In Jamaica there is a kind of stigmatic belief in Jamaican society where lighter coloured skin is

considered to be more “elite like” and is associated with with people who have more privileges or

advantages in life and could perhaps help with getting hired and getting a job. So much so in fact that

there is even a term known as the "Snow White Complex" that some lighter coloured people are

referred to as having as though they will have more of an advantage in life. This is also greatly powered

and affected by the media who regularly use only light and fair skinned people in commercials,

programs and the media conditioning this into people to want lighter skin.

The Ugly Truth About Chemical Skin BrightenersMany off the shelf skin brightening products

are often created using harsh chemicals and

are what make up a large part of the skin

brighteners being used in Jamaica. In a lot

of those, the chemicals and ingredients

used within them have actually been

banned from being produced and sold.

However many people are still making full

use of them and it's not hard to find these

for sale quite easily on the black market.

Some of them only use gentle, all natural

agents. But some of them don't and these

are the ones that are knock off's of the

original and safe skin brightener products and they often contain harmful chemicals and ingredients.

What is more, these cheap knock off's are regularly sold at cheap prices by street vendors which makes

it very easy for many people to get hold of those skin brightening ointments.

Skin Bleaching Kills and Destroys Your Skin and LooksThe sad thing is, those people don't often know exactly what it is they're putting on their skin. And

they're so desperate to have brighter skin that they even resort to using household bleach mixed with

hydrogen peroxide which is an extremely dangerous chemical mixture that can burn off and scar your

skin for life as well as go on to lead to other skin complications and problems with your health as they

are absorbed into your blood and body. The lengths that some people are going to for trying to get

brighter skin is quite disturbing. In one case in the news recently, a Jamaican woman was bleaching her

own baby's skin! When she was told to stop by her doctor she swore at him and stormed out of the

surgery saying she knew what was best for her baby! Cases like these and amount of people ending up

in hospital has started these anti-bleaching campaigns all over Jamaica.

Be Comfortable in the Skin You're In!It's natural for people to wish they had different coloured or different toned skin. Some people wish they

had a darker complexion and some wish they had a lighter one. But that shouldn't mean you should not

be comfortable with the skin colour you have. You should be proud of who you are and what you look

like. You should love the skin you're in. God gave you that skin colour for a reason and when it comes

to God the colour of your skin does not matter! What matters is what's on the inside. What matters is

you being strong enough to accept the things you cannot change, the courage to change the things you

can, and the wisdom to know the difference! But if you do feel like you want to try and change the

things you can and achieve a brighter complexion and tone, there are many much healthier, safer ways

to go about that.

Stay Safe – Stay Natural!To stay safe and avoid skin problems and complications, one should always only use genuine approved

skin brightening products and never purchase cheap, knocked off versions for starters! And just know

there is no quick fix to brighter skin either! You cannot rush this procedure and need to do it properly

and let nature do its course. Never use any skin brightening product, cream or mask more than is

recommended thinking that will help you to attain brighter skin quicker. It just does not work that way

and this can actually cause you serious problems with your skin. Always start with a very sensitive and

mild skin brightening product at first and then gradually move on to something stronger if you're looking

for a more brighter complexion. And take your time to do it slowly but consistently instead of too much

too soon for best effects and results without agitating and infecting your skin.

There are many reasons why someone might want to brighten their skin such as age or dark spots,

discolouration and uneven tone or just because they would like a lighter brighter skin colour. But there's

no reason to make your skin ill by infecting it with harsh chemicals that can destroy it for the rest of your

life. You can use natural skin brightening products that contain natural botanical ingredients that can

help you achieve brighter skin. These work much differently to how bleach and peroxide work which is

basically just a powerful acid destroying the skin completely. Skin brightening products that use natural

botanical ingredients work by blocking melanin from being produced which gives you a much healthier,

more glowing and luminous tone of skin colour without killing and damaging the skin for good!

Educating Jamaica About Skin Bleaching Through Music!One of the best things to do is to educate people to the dangers of skin bleaching. And one of the best

ways of getting the message across to people is through music! So to get the message across to the

generation that is skin bleaching Savage Savo working in collaboration with the producer and promoter

#BadMouthMedia have created "Bleachin" to reach the minds of the youth that need to know!

In the Savage Savo - Bleachin video on YouTube helps to shed the right tone of light onto the

dangerous skin bleaching phenomenon sweeping Jamaica right now!

Check out the video and show your support for the cause!