The Good, the bad and the ugly

The best and the worst social media content practices / Stanislav Kupriyanov

Ericsson Internal | 2011-10-19 | Page 2

What is ericsson?This is Ericsson

>110 000 employees

> 25 300 R&D employees

> 180 countries

> 35 000 patents

> 1 000 000 000 daily users

> 40% of global mobile traffic runs through networks we have supplied

Ericsson Internal | 2011-10-19 | Page 3

Ericsson in social media

› > 30 Twitter accounts› > 15 Facebook pages

+ LinkedIn, YouTube, Pinterest, Instagram, Slideshare, Iissuu and other accounts

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RECA in social media

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Content is the king

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the bad

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The bad

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The bad

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The ugly

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interactive

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interactive

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› Don’t forget that social media is people talkingto people. So let’s talk!

› Don’t forget to engage your employees into this communication

› Content is still the king. Give people an opportunity to speak with an interesting specialists

takeaways

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Brand+content connection

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› Tell your readers a story

› Why it has to be there?

takeaways

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Make fun

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› Don’t afraid to joke with your audience

› Be politically correct

takeaways

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Look at me

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› Everybody loves beautiful photos

› Try to use exclusive content (engage your employees)

› Use instagram

takeaways

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Share the knowledge

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› Visuals work for driving engagement

› Share your knowledge and speak more simply

takeaways

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bad

Abstract quotes

Manipulations (if… then…)

Holiday cards

No connection between content and brand

Takeaways

Good

Interesting stories

More interesting stories

Fun

Content+brand [context] connection

Social media differentiation

Exclusive photos

Employees engagement