the good conspiracy – bnl mtl, 05 2009
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THE GOOD CONSPIRACYInspire. Conspire.
First wave: BNL MTL, May 2009
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In May 2009, The Good Conspiracy was launched during BNL MTL, the Biennale de Montréal. Its ambition was to set the city awash in a wave of positive energy.
The Good Conspiracy infiltrated contemporary communication networks in the name of Common Good, giving everyone the means to share and broadcast good thoughts in public space.
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The Good Conspiracy allowed citizens, at all times, to share compliments, good news, moral support, and wishes for happiness or to suggest kind gestures and good deeds.
ComplimentsGood News
Moral Support Wishes
Nice Gestures
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Messages came from a range of devices — from Twitter, email, voicemail, SMS, to simple handwritten notes.
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My mother ’ s MRI i s f ina l ly cancer f ree .
GOOD NEWS via
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Tu insp i res secrè tement l e s gens .
COMPLIMENT via
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Wri te a l e t ter .Yes . A le t ter .
GOOD GESTURE via
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The pr ice of beeri s down!
GOOD NEWS via
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I f a l l e l se fa i l s , ge t a therap i s t .
MORAL SUPPORT via
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Voir D IEU .
SOUHAIT via
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Desper tar cada mañana con l a energ ía que da una hermosa pas ión en e l corasón .
DESEAR via
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The Axis of Good The Good Conspiracy traced a path of goodness through the very heart of Montreal, Saint-Laurent Boulevard, between Sherbrooke Street and Mont-Royal Avenue.
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Stations for Common Good Citizens were invited to stop where the symbols of the conspiracy appeared on the sidewalk.
— Raise your head and listen. Singular and sonorous boxes, perched on high.
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Wall of Common Good Some nights, the Good Conspiracy lit up a building and invited citizens to an SMS exchange. Messages were immediately projected on the building façade.
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Wall of Common Good Conspirators who sent messages automatically received messages from fellow conspirators.
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Notes for Common Good Note cards were available to collect handwritten kind words. They could be found at numerous locations sympathetic to the cause of The Good Conspiracy.
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Notes for Common Good Conspirators collected contributions on an irregular basis and posted them on The Good Conspiracy website.
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Notes for Common Good Notes were also enlarged into posters and disseminated good words to a larger audience, on the Axis of Good.
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Notes for Common Good
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Conspiracy Automated The Good Conspiracy website was at the heart of the broadcast. All messages, whether received via twitter, email, sms or voicemail, were gathered in one place.
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Conspiracy Automated Voice messages were broadcast back on the street to the Stations for Common Good. Written messages were either printed and turned into posters, or projected on facades.
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Conspiracy published Messages were also sent to Montreal’s Metro Newspaper, a key conspirator. Everyday a message was published in a dedicated Good Conspiracy section. This initiative reached hundreds of thousands of people everyday.
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The Bureau for Good The Bureau for Good, headquarters to the Good Conspiracy, occupied a space within the main BNL MTL gallery.
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The Bureau for Good Conspirators could meet during regular office hours.
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S ingeveryday .
NICE GESTURE via
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An Amuse Project
Presented at the Biennale
de Montréal and Mutek
© May 2009
CREATIVE DIRECTOR
Melissa Mongiat
STRATEGy
Stéphan Morency
Kelsey Snook
ART DIRECTION AND SCENARIO
Amélie Bilodeau
Daniel Canty
CONCEPT, OBjECT DESIGN
Guillaume Sasseville
CONCEPT, SOUND AND
MONUMENTAL PROjECTIONS
Emmanuel Sévigny
WEB AND TWITTER
Kung Fu Numérik
COPy
Daniel Canty
SOUND
Léon Lo
Serene Daoud
THE GOOD CONSPIRACy
THEME SONG
Léon Lo
Simon Bélair
VOICE OF THE GOOD CONSPIRACy
Marie Brassard
DESIGN CONSULTATION
Patrick Bisson
Martine Frossard
Feed
MEDIA STRATEGy
Chantal Gosselin
PRODUCTION DIRECTOR
Allison Lamarre
MIxING
Sylvain Carufel, Studio
Avenue Musique
PROGRAMING
Claude Bélizaire (Kung Fu)
Manuel Bossard (La Banque)
Michel Vaillancourt (JKL5)
FINANCING
Amuse
Conseil des Arts de Montréal
Centre International d’Art
Contemporain
Mutek
SPONSORS – SPACE, EQUIPMENT
Café Laïka
Salon B
La Banque
THANK yOU
Bernard & Mario, Mark Bren-
nan, Matt Donnelly, Julia
Duchastel Légaré, Gaspar-
Jules-Gustave, Les Amis du
boulevard Saint-Laurent, Les
Sous-sol Lavallois, Claire et
Émile Mongiat, David Moreaux,
Neoxo, Nota Bene, Société de
développement du boulevard
Saint-Laurent, Bruno Ric-
ciardi, Lia Ruccolo, Antonin
Sorel, Stress Limit Design,
Ville de Montréal, Zodyo,
the Biennale de Montréal and
Mutek teams.
Journal Métro, CBC Radio
and Radio-Canada.
LINKS
atelieramuse.com
biennalemontreal.org
jkl5group.com
journalmetro.com
kngfu.com
mutek.org
latabledesmatières.com
playmind.com
sssvll.com