the global village initiative ibm perspective

© 2008 IBM Corporation

The Global Village Initiative IBM Perspective

Ginny C Ghezzo

Emerging Technology and Standards Evangelism

© 2008 IBM Corporation2 Global Village Initiative February 2008

Your products?Your services?Your financial strengths?Your customer base?Your supply chain?Your management systems?Your business model?Your history?Your brand?Your expertise?

Whatever it is that makes you unique… infuse it with the new enablers of innovation, and you can earn higher profits, penetrate new markets, drive productivity – in a word, differentiate yourself from the competition.

What makes you special?

Focus on the intersection of business and technology

IBM through the years

Pre 1900 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s


Server

In the Works: Remote Patient Monitoring

Patient Diary

Data

Monitoring device collects patient data

Data is sent to mobile hub

Data is automatically sent to server but can also be inspected on hub

Data is processed on server and inspected by physician

Regime is determined by physician based on medical data analysis

Custom Features can be built such as entering data into a patient diary on the hub


“Where the right thing to do is the easy thing to do”

It is only by adopting common standards that an industry achieves uncommon things.

1. Acknowledge Trends 2. Acknowledge

Stakeholder Needs3. Embrace Standards &

Collaboration


Standards in Action

Speed of Development

Fair play

ChoiceSkills reuse

Speed of Adjustmentto changes

Flexibility


A service oriented architecture for device data (SODA) shifts the programming model existing for an emerging class of enterprise solutions toward SOA and event driven architecture.

Examples of this class of application:

data driven

event driven

location based

hybrid and cross industry

* Common characteristic of these solutions and applications are that they depend upon timely data feeds to and from devices which map phenomena directly from the physical world into digital representations.

Creating the pipeline of real world* data


Backup


WHY BECOME ON DEMAND:An issue increasingly faced by healthcare providers is the growing difficulty and cost of preventing, rather than treating, hypertension and falls in the elderly. Storstrøms ErhvervsCenter (SEC) - in collaboration with regional public and local private healthcare providers - wanted to explore the potential and challenges of using pervasive computing to monitor high-risk elderly individuals. A successful demonstration would not only help practitioners tackle the issue of hypertension and fall prevention, but could help establish the value of pervasive computing in reducing healthcare costs related to these medical issues.

SOLUTION:Storstrøms ErhvervsCenter worked with IBM and local healthcare providers to create a predictive health monitoring system. By combining advanced telemetry technology with leading edge practices in other industries, SEC laid the groundwork for a whole new way of managing chronic illnesses among the elderly. The data from bluetooth devices worn by the patients was collected by IBM Personal Care Connect (PCC) – a custom-designed, WebSphere-based solution – and sent to healthcare providers who then used it in treating their patients.

BENEFITS: The pilot showed that over 10 years, a government using the solutions

could realize €90 to 100 million in savings from the prevention of fall-related deaths and €20 to 25 million in savings for deaths related to hypertension

Improved quality of life for elderly citizens More efficient allocation of scarce healthcare resources

“The work we achieved with IBM provides clear evidence that remote predictive monitoring of chronic medical conditions can help healthcare organizations deliver better outcomes while achieving a whole level of resource efficiency.” – Ann Roldan, Project Manager, Storstrøms ErhvervsCenter

Storstrøms ErhvervsCenter (SEC) Laying the foundation for a new model of elderly at-home healthcare

EXTERNAL


10 of the world's 10 biggest banks

10 of the world's 10 biggest auto

manufacturers

80% of the biggest US health plans

10 of the world’s 10 biggest telcos

8 of the world's 10 biggest insurers

3 of the world's 5 biggest retailers

More than 3,500 SOA Business

Partners

Half of the world’s 30 biggest electronics

companies

97% of customers justified their SOA project on cost100% saw increased business flexibility

51% saw revenue growth

3 of the world’s 5 biggest Financial

Firms

Customers Turning to IBM for SOA Value


IBM System p, IBM System z, IBM System i, IBM System x

IBM has the capabilities to help you where ever you start

Business Innovation & Optimization Services

Dev

elo

pm

ent

Ser

vice

s

Ser

vice

Man

agem

ent

Infrastructure Services

Enterprise Service BusFacilitates communication between services

Partner Services Business App Services

Access Services

Interaction Services Process Services Information Services


Connecting platforms, standards, and growth

Standardization of the rail network enabled industrialized America and Europe

A connecting platform fueling growth, creating new business opportunities

Connecting resources with factory efficiencies

Connecting goods with markets

Enabling new distribution models (Sears Roebuck)

Other technology platforms: electricity grid, national highway systems, ……..the internet

“Standards contribute more to economic growth than patents and licenses.”

"Economic benefits of standardization“, Technical University Dresden (TUD) and the Fraunhofer Institute for Systems and Innovations


Evolution to an Open Standard

Customer need for technical solution to known problem

Lack of industry accepted technical solution

May be competing technical approachesor single proprietary solution

Lack of interoperability

A company, individual or group of companies or individuals agree to address issue

Resources devoted to developing best technical solution, often in collaborative fashion

Interested parties publish specifications

Specifications publicly available sufficient to enable implementation, interoperability

Can be implemented with little or no restrictions; IPR either RAND or Royalty free.

Developers may create reference or commercial implementation

Developers declare intent to have solution accepted as standard

Standards body reviews technical solution, adopts as standard

Specifications publicly available are sufficient to enable implementation, interoperability

Can be implemented with little or no restrictions; IPR either RAND or royalty-free.

Standards body open to broad participation, open decision making process

Standard implemented in competing IT products by multiple vendors.

Open

➔ Initiator ➔ Core group ➔ Standards bodyNeed


Focus on open technologies and high-value solutions

Deliver integration and innovation to clients

Become the premier Globally Integrated Enterprise

IBM Strategy


IBM Strategy: Bring high value to enterprise clients

EnterpriseClientFocus

Deep Client and GlobalIndustry Knowledge,Skills and Resources

Broad and Deep Industry Collaboration

and Partnerships

Open, IntegratedMiddleware and Information

Frameworks

Scalable Enterprise Solutions with Technology and

Performance Leadership

the global village initiative ibm perspective

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