the global pet bottle market in 2016: key performances and prospects for growth

THE GLOBAL PET BOTTLE MARKET IN 2016: KEY PERFORMANCES AND PROSPECTS FOR GROWTH

PETNOLOGY 2016

NUREMBERG 7TH NOVEMBER

ROSEMARIE DOWNEYGLOBAL HEAD OF PACKAGING RESEARCH

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GLOBAL PET BOTTLE MARKET

KEY OPPORTUNITIES FOR GROWTH

AND FINALLY


4

PET Performance Stays Strong in Global Packaging Picture


0

1

2

3

4

5

6

0

200

400

600

800

1,000

1,200

FlexiblePlastic

PETBottles

GlassBottles

MetalBeverage

Cans

Thin WallPlastic

Containers

FoldingCartons

BrickLiquid

Cartons

HDPEBottles

FlexiblePaper

MetalFoodCans

% C

AG

R 2

016

-20

20

Bil

lio

n u

nit

s

Global Leading Packaging Formats 2016 and Growth to 2020

Billion units 2016 % CAGR 2016-2020

3.4units retail packaging in 2016

14%PET bottle share of global packaging sales in 2016

488PET bottles in 2016

Tr

illi

on

Note: Data refers to global packaging in the Food, Beverages, Beauty and Personal Care, Home Care and Dog and Cat Food industries.

Bil

lio

n



5

0 50 100 150 200 250 300 350 400 450 500

Global PET Bottle Demand by Category, 2016 (Billion Units)

Health, Energy and Natural, Key Drivers for PET Growth in Soft Drinks


0 10 20 30 40 50 60 70 80 90

Billion units growth

vs Opportunities for Growth by Category, 2016-2020

87% Soft Drinks

Bottled Water Carbonates RTD Tea Juice

Sports/Energy Drinks RTD Coffee Other Soft Drinks Alcoholic Drinks

Food Beauty and Personal Care Home Care



6

PET Continues to Outperform the Competition in Soft Drinks


0

10

20

30

40

50

60

70

2006 2011 2016 2020

% o

f so

ft d

rin

ks

pa

cka

gin

g d

ema

nd

Global Development by Core Pack Type in Soft Drinks

PET Bottles Metal Beverage CansGlass Bottles Liquid CartonsFlexible Packaging Thin Wall Plastic Containers

Health trends enables PET to gain from cans. North America shift from carbonates to bottled

water and RTD tea

Premiumisation and niche beverages support glass bottles, returnables

Juice drives liquid cartons, Asia and Middle East offer strong prospects

Note: Pack types shown account for more than 98% of retail pack types for soft drinks in 2016

57%




AND FINALLY


8

Good News for Carbonates, Value Sales Up, Also PET Bottle Sales


-1%

0%

1%

2%

3%

4%

5%

2010-11 2011-12 2012-13 2013-14 2014-15

% Y

ear-

on

-yea

r g

row

th

Carbonates: Volume vs. Value and PET Growth 2010-2015

Carbonates in PET Volumes

Carbonates Volume

Carbonates Value

Product category blurring

Right-sizing

+ 1.2 billion PET bottles

in 2016

Asia, Americas and Middle East sustain growth demand



9

-1

0

1

2

3

4

5

6

-5

0

5

10

15

20

25

30

35

% C

AG

R 2

016

-20

20

20

16 b

illi

on

un

its

Global Carbonates in PET Bottles: Forecast for Pack Sizes

2016 % CAGR 2016-2020

Right Size and Shape: Smaller Sizes to Control Sugar Intake


Going even smaller

and svelte with slim-line packaging



10

Health Benefits of Water Sees More Water-Like Products Launched


Sparkling Ice Essence of Water

Flavoured bottled water

Zero calorie, no sweeteners, artificial

colours or preservatives

Evian Fruits & Plantes

Flavoured bottled water

Smaller format, natural, without

sweeteners

Tropicana Frutz

Non-cola carbonates

First time Tropicana launches a

sparkling juice drink in a PET

bottle

Growing health consciousness

Desire to reduce sugar and calorie intake

“Clean labels”, minimal ingredients



11

Frozen natural coconut water for

refreshment

Frozen natural coconut water for

refreshment

0

5

10

15

20

25

30

35

40

45

50

Bil

lio

n u

nit

s

Global Juice by Core Pack Type 2011/2016/2020

2011 2016 2020

+4.9 billion PET bottles 2016-2020

A Desire for More in Juice, Less Sugar but Added Health Benefits


Lower sugar intake with smaller serving size

Natural, Functional, Superfoods




AND FINALLY


13

Looking Ahead for the PET Industry

AND FINALLY

Plenty of opportunity in core soft

drinks, even carbonates

Size right for consumer and

occasion is most

important

More premium

packaging for premium beverages

Innovate in pack shape to

improve engagement

Pursue foods for volume

growth primarily

through dairy


THANK YOU FOR LISTENINGRosemarie Downey

Global Head of Packaging Research

[email protected]

+44 (0) 207 251 8024 ext. 1325

the global pet bottle market in 2016: key performances and prospects for growth

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