AT A GLANCE

The Gift of Insight: Analytics for the Gift Card MarketplaceSelling Success, Card by CardFounded in early 2013 as an offshoot of CouponTrade, a savings website for

discount gift cards, coupons and other deals – Raise.com is an online marketplace

that enables individuals and companies to buy and sell gift cards at a discount.

Initially designed as a consumer-to-consumer marketplace like an eBay or Stubhub,

by mid-2013 Raise had expanded their sales targets to include retail and other

brands wanting to resell gift cards that would have otherwise remained unused.

At that time, Yale Sun, Data Team Lead at Raise, was managing reporting using

RJ Metrics, an out-of-the-box tool that met their immediate needs. But within

just six months of implementing it, she had realized the limits of the solution,

recognizing that it couldn’t and wouldn’t be able to deliver the degree of depth

and customization the quickly growing company required. With her time for pulling

manual reports from SQL limited and executive requests for sales and operational

data on the rise, Sun knew she needed a solution that could meet and scale with the

company’s demands, freeing her to focus on strategic work. A solution that could

deliver detailed insight into sales performance and operational analytics – helping

fuel the young company’s growth while ensuring customer retention.

Turning Data Managers Into Data Scientists

1© 2014 GoodData Corporation. All rights reserved.

Company: eCommerce, 100+ employees

Customer Since: 2014

Solution: GoodData Platform

Use Case: Sales and Operational Analytics

Favorite Metric: New User Growth

Best Feature: Ability to use both internally and as a white-labeled product

Results: ► Less than 60 days to go live, with a single resource managing self-service implementation

► Successive revenue increases every month since rollout to sales.

► Operational & service improvements of revenue

► Enhanced visibility throughout the sales organization and at the exec level

► Ability to use internally and white-label for an additional revenue stream

Sun began the search for a solution that would provide her with enhanced flexibility

related to reporting. As a digital company, cloud was an absolute necessity for a smooth

integration. She was also interested in the ability to control yet remain agile with the

design to meet evolving business needs. Critically, she didn’t want to have to re-engage

the provider every time she needed to make a shift. She explained, “We’re a startup, so

undergoing a relaunch every time something changes is just not feasible for us.”

Working with GoodData partner Zendesk for SaaS-based customer service

management, Sun was impressed with the dynamic analytics capabilities she observed

within their solution. After inquiring, she learned they were powered by GoodData.

Seeing that GoodData not only met her requirements, but also delivered the

opportunity to white label as they grew their corporate resale channel, the choice was

obvious to Sun.

In January 2014, Raise signed with GoodData to deliver an analytics solution that would

provide insight into both sales and operational performance, combining data from

SFDC, SQL and Zendesk into actionable insights. The next month, Sun was learning

CloudConnect and by March (in less than 60 days and without onsite tech support) she had

already deployed the customized platform at Raise leveraging the support of GoodData’s

services team. Said Sun, “GoodData is so easy to use, anyone can become data savvy.

From end-to-end, GoodData put me in control of the solution and the outcomes.”

G O O D D A T A C U S T O M E R S T O R Y | R A I S E . C O M

“GoodData gives our sales team the insights they need to market, sell and grow our business in a fraction of the time.”

Yale SunData Team Lead,Raise.com

team@gooddata.com 415-200-0186 @gooddataGet in touch.

G O O D D A T A C U S T O M E R S T O R Y | R A I S E . C O M

...continued

gooddata.com

Raise.com 7- Day Listings Dashboard.All data has been genericized.

Charting a Course to Immediate and Long-Term SuccessThe next month Raise added Jr. Data Analyst Kyle Mok to the team, setting about the

task of developing the right connectors, models and dashboards. 2 months later, their

fully-integrated and optimized data machine was humming along. Kyle explained,

“Before I joined the team, I had no experience in launching an analytics solution of

this scale. GoodData gave me the guidance and resources I needed to understand

what I had to do within days, not weeks or months.”

The results were nearly instantaneous. With little lead-time or training, sales

performance hit an immediate upswing as reps gained real-time insights into data,

allowing them to focus efforts on high-yield opportunities. Now, Sales Managers

are able to review pipeline, revenue contribution, team performance and account

profitability to make informed decisions. The Executive Team is now armed with

the information they need to create projections, and conduct long-term planning

exercises. Retention has hit an all-time high, as tickets are better prioritized and

common issues identified and addressed.

What’s next for GoodData and Raise? Sun is looking into automated marketing

analytics, coordinating insights from Google Analytics, AdWords and other social/

digital data sources to gain a full picture of the lead to conversion pipeline for

developing new business. Financial data may come next.

Most interesting to Raise? The option of white-labeling GoodData’s advanced insights

into sales data for large clients and brands. Sun elaborates, “Imagine what being able

to deliver an additional revenue stream with compelling evidence into performance to

Fortune 500 brands could do for us. It has the potential to catapult us as a company

into a whole new realm. That’s the power of coupling a strong business offering with

embedded analytics.”

Raise.com