Every month, thousands of San

Francisco East Bay residents get

more of what they love about Diablo

magazine at Diablomag.com.

In addition to a range of editorial

content—from personalities and

community, to style, shopping, dining,

entertainment, and travel—you’ll find

searchable archives, an expanded

resource directory, and a digital edition

of the current issue. From restaurant

reviews, travel tips, party pix, blogs, and

videos, Diablomag.com is the trusted

resource for life in the East Bay.

Be a part of diablomag.com and receive:

Increased Exposure: Reach thousands of visitors each month while they are actively searching for information, products, and services.

Extended Branding: Reinforce the power of your print messaging and increase overall awareness.

Direct Response: Allow potential customers the ability to click through to your website and reach you 24 hours a day, seven days a week.

Detailed Campaign Tracking: Track the success of your online campaign with detailed performance reports.

The Gateway to East Bay Living

Diablo Publications:

Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides | BayAreaMama.com Destination Oakland visitors guide | Tri-Valley, California Visitors Guide | Diablomag.com | Custom Publishing

Diablo

Diablomag.com Run-of-Site Banner Advertising

Benefits:

Rates:

Rates are subject to change

Materials required:

Discounts are available for clients buying print advertising:

Annual Print Spending % off

Leaderboard

Banner

Island

SkyscraperWide Skyscraper

Diablo Publications: Diablo magazine | Design for Living magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides Destination Oakland visitors guide | Tri-Valley, California Visitors Guide | Diablomag.com | BayAreaMama.com | Custom Publishing

Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com

Category sponsorship allows your logo to be prominently displayed on every page

within a given category and all subsequent search pages within that category.

Diablomag.com Category Sponsorships

Benefits:

> Prominent placement on every page served/tagged page within a category

> Category Exclusivity

> Logo/banner linked to sponsor’s website

Categories Available (exclusive to one advertiser per month per section)

Home page

Faces

Food + Drink

Home + Design

Style

Travel

What’s Happening/Calendar

Rates:

$500 per month per section

Rates are subject to change.

Materials required:

> 300 px x 90 px banner submitted in a JPG or GIF format, no animation

> Linking uRl

DmWEbCAtSPonS09

[ 300 px x 90 px ]

Sign up for Diablo Local today!

Our representatives are ready to assist you.

(925) 943-1199 | www.diablomag.com | customersrvce@diablomag.com

Sign up For Diablo Local today!

Our representatives are ready to assist you.

(925) 943-1199 | www.diablomag.com | customersrvce@diablomag.com

Diablo Local Directory

Home Page

File Size GiF/JpG File Size Ad Unit Sizes (maximums) Dimensions Backup Flash Limit

Leaderboard 728 x 90 40K Max 40K Max

Wide Skyscraper 160 x 600 40K Max 40K Max

Skyscraper 120 x 600 40K Max 40K Max

Island Unit 300 x 250 40K Max 40K Max

Banner Ad 468 x 60 40K Max 40K Max

Accepted File Types

JPG/GIF/SWF

Accepted Third party File Types

Eyeblaster/DoubleClick/PointRoll

File Format

Macromedia Flash 7 Compatible SWF file

Animation

15 seconds maximum; includes multiple loops

Frame Rate

Maximum frames per second: 18

Ideal frames per second: 12

Backup GiF/JpG

A backup GIF/JPG must be provided for non-flash users. This GIF/JPG should follow the file size outlined above.

preparing SwF Source

The underlying source file, (the SWF file which is a compiled file from an original Flash authored file) must be prepared to receive click-through parameters. Actionscript changes will need to be made by the flash developer who authored the original creative source.

Third party Rich Media Specifications

A third party is required in order to serve a rich media/complex Flash file. We accept third party tags from various vendors including Atlas, Eyeblaster, Eyewonder, etc. Diablomag.com will consider expandable and floating ads on a case-by-case basis.

Ad Specs

Creating an SWF Creative File for Use in Open AdStream (OAS)

These instructions are intended for Flash Versions 7, 8, and 9 using ActionScript 2.0. ActionScript 3.0 is not recommended; currently, pop-up blockers only allow the ‘onRelease’ command. Unfortunately, this command has been removed in ActionScript 3.0.

Setup Steps:

1. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it.

2. Associate the on(release) event with that object.

3. The object will now listen for that particular event. When the event occurs it will trigger actionscript instructions.

4. Place the click tag actionscript (listed below) as the instructions for the “on(release)” event

on (release)

{

if ((_root.clickTAG.substr(0,5) == “http:” ) || (_root.clickTAG.substr(0,6) == “https:” ))

{

getURL(_root.clickTAG, “_blank”);

}

else

{

getURL(“[FAIL_OVER_URL]”, “_blank”);

}

}

* The [FAIL_OVER_URL] should be replaced with the click through URL that will be used when a click URL is not passed

Additional Notes:

1. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.

2. In order to track clicks within OAS, the SWF must not be setup with a hardcoded click URL.

3. When using rich media, we require that audio be user initiated and video either user initiated or automatic and “close buttons” must be included.

4. We require five business days for campaign implementation. Timeframe allows for testing the tags and creative elements, especially when it’s a rich media campaign.

Method of Delivery:

Direct files and questions to Shannon Nelson at snelson@maildiablo.com. If you are to provide third party tags, please provide them in a text file.

Ad Specs

Static gif or jpg

Ad Unit Ad Production Rate

Leaderboard $120 per ad

Wide Skyscraper $120 per ad

Skyscraper $120 per ad

Island Unit $120 per ad

Banner Ad $90 per ad

Animated gif or jpg

Rate varies based on ad unit size and complexity of animation (number of frames, etc.) Specific production rate will be quoted upon creative discussion with client and will range between $150 and $240.

All gif and jpg ad production rates include one round of client revisions.

Rich Media

Diablo provides rich media production services, using Flash animation, at a rate of $150 per hour.

Ad Samples

Samples shown at 50% size.

Ad Production Rate Card diablomag.comdiablomag.com

Leaderboard728 x 90 px

Wide Skyscraper160 x 600 px

Skyscraper120 x 600 px

Island Unit300 x 250 px

Banner Ad468 x 60 px

Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides | BayAreaMama.com Destination Oakland visitors guide | Tri-Valley, California Visitors Guide | Diablomag.com | Custom Publishing

Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com

Alistsell10

Advertorial:

Copy:> 60 words all inclusive > include brief headline (approx. five words) > include brief sub-head, i.e., event date (saturday, May 18 OR May 18-27 OR every sunday) Note: if date isn’t appropriate for sub-head, other sub-heads are acceptable. > Copy should be provided in paragraph format > Copy should be written in third person, i.e., Joe’s Restaurant has a special prix fixe menu NOt we have a special prix fixe menu. > Provide one URl to link to (purpose of the A-list is to send people to your website) Photo:> low resolution giF or JPeg for web; no animation > Approximately 150 px x 150 px square or vertical > single image only, no montage of images and no copy on image > simple logo acceptable, however image is recommended since this is advertorial. Cost: $700 per inclusion

bAnner Ads:

skyscraper Advertising

> skyscraper with link in left-hand column of e-newsletter> two skyscrapers available per A-list> size 160 px x 600 px (low resolution giF or JPeg for web; no animation)Cost: $375 per inclusion

Island Advertising

> island unit with link in main column of e-newsletter> two island units available per A-listSize: 300 px x 250 px (low resolution giF or JPeg for web; no animation)Cost: $375 per inclusion

For more information, contact your account executive at (925) 943-1111.

Diablo magazine’s weekly A-List is the place to get the inside scoop on the east Bay’s hottest parties, shopping, and dining news. Opt-in subscribers also get the first look at exclusive content and the first crack at winning some incredible prizes in our online contests.

Advertising Opportunities

Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides | Tri-Valley, California Visitors Guide | Diablomag.com | Diablo Custom Publishing| DCPubs.com

Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com

AlistDAtes11ReV1

The A-List:

the A-list goes out every Wednesday and materials are due the

Wednesday prior.

Advertising Rates:

Advertorial: $700 per insertion

Banner ad: $375 per insertion

For more information, contact your account executive at

(925) 943-1111.

Discounts are available for clients buying print advertising:

Annual Print Spending % off

$5,000 10%

$10,000 15%

$20,000 20%

$30,000 30%

$40,000+ 40%

Diablo magazine’s weekly A-List is the place to get the inside

scoop on the east Bay’s hottest parties, shopping, and dining news.

Opt-in subscribers also get the first look at exclusive content and the

first crack at winning some incredible prizes in our online contests.

e-Newsletter Advertising: The A-List

E-newsletter Circulation: 16,000 opt-in subscribersAverage Open Rate: 23%Average Click Through: 33%As of December 2010

The A-LiST: 2011 DATeS

sPACE CLOsE & E-NEwsLETTER MATERiALs DuE E-MAiL DROP DATE

July June 29 July 6 July 6 July 13 July 13 July 20 July 20 July 27

August July 27 August 3 August 3 August 10 August 10 August 17 August 17 August 24 August 24 August 31

september August 31 september 7 september 7 september 14 september 14 september 21 september 21 september 28

October september 28 October 5 October 5 October 12 October 12 October 19 October 19 October 26

November October 26 November 2 November 2 November 9 November 9 November 16 November 16 November 22 November 26 November 30

December November 30 December 7 December 7 December 14 December 14 December 21 December 21 December 28

January January 5 January 12 January 12 January 19 January 19 January 26

February January 26 February 2 February 2 February 9 February 9 February 16 February 16 February 23

March February 23 March 2 March 2 March 9 March 9 March 16 March 16 March 23 March 23 March 30

April March 30 April 6 April 6 April 13 April 13 April 20 April 20 April 27

May April 27 May 4 May 4 May 11 May 11 May 18 May 18 May 25

June May 25 June 1 June 1 June 8 June 8 June 15 June 15 June 22 June 22 June 29

sPACE CLOsE & E-NEwsLETTER MATERiALs DuE E-MAiL DROP DATE