the game of collaboration
DESCRIPTION
Why Collaboration Fails and How Gamification Can HelpTRANSCRIPT
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The Game of
Collaboration
Roan Yong
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Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
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Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
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Why Collaborate?
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10,000 hours
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I Need To
GROW
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People
Greater Result!
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Innovation
Merge Ideas / Expertise
Collaboration
Productivity
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Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
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Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
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Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
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Altruism + Socialism
Personal sacrifice to benefit others
Everyone receives equal rewards / recognition
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People who are motivated by altruism are rare
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People will kick-out liabilities!
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not to help the weak
But to make themselves strong
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People
Greater Result!
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You keep & reward incompetent people in the collaboration
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Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
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Shared Purpose is a starting point
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“How to do it collectively”
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But not sufficient
A damn good starting point
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You expect self-interest to “disappear” – because of shared purpose
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Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
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What do they want?
Image ©Long Island Rose in Flickr
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Image ©Phil King (Man Alive!) in Flickr
What do they want?
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sending mixed messages
raises awareness but
doesn’t solve the problem
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but not yet a collaboration
Is a collective action
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Active Members
9%
Tribal Leaders
1%
Lurkers
90%
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Collective action
Collaboration
Connect “the most passionate” people
(Tribal leaders)
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You don’t connect the “tribal leaders” within the collaborative community
Image ©creatrixtiara in Flickr
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Incompetent people are in it
Tribal leaders aren’t connecting
Self-interest is not managed
FAIL
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Collaboration: Why, Who, What
How gamification can help
Why Collaboration Fails
1 2 3
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Gamification?
Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.
Fun. Addictive.
Achieving goals
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INJECT CAPITALISM
Personal Mastery
Earn Incentives
Visible progress
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Attract the right people
Motivate tribal leaders to connect
Fair Reward based on contribution
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Visibility on collaborative task
Fair incentives based on contribution
Visibility on collaborators
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Makes sense because
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You collaborate with strong gamers to win
Collaboration is a second nature to gamers
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The quests are visible
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Strengths and weaknesses are shown
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Allows you to build reputation
Leaders will emerge naturally
Everyone gets fair reward
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Dude…let me tell you: Gamification is real!!
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Task Autonomy
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Social Validation
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Reputation System
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Expertise Search
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Task Autonomy
Social Validation
Expertise Search
Visibility on collaborative task
Visibility on collaborators
Reputation system
Contribute based on skills / interests
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More companies are gamifying collaboration!
Image ©Tom Edwards from imediaconnection