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The Future....Desk Phone or No Desk Phone?

Mike Ballantine Manager, Product Line ManagementAastra Telecom (UK) Ltd

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Presentation Overview

This is Aastra

The Demise of the Desk Phone?

The Desk Phone

The DECT Phone

The Soft Client

Conclusion

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This is Aastra…

Strong financial fundamentals to be a long-term technology partner to our customers

Strong and comprehensive portfolio of products and software to create compelling enterprise communications solutions

Global presence and network of partners to support global customers:• Local offices in over 30 countries

• Indirect presence in over 100 countries

• Dedicated global account team

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The Future…….Desk Phone or no Desk Phone?

Recent analysis from Canalys suggests that the deployment of the humble corded or cordless desk phone is diminishing in favour of soft clients

EMEA desk phone shipments down 22%

EMEA Softclient shipments up 33%

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One Number – no matter how many devices

The DECT Phone

The Desk PhoneThe Soft Client

One user = One phone numberDDI 01234 543210Internal 3210

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The DECT Phone

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The DECT Phone…..on site or remote site

DECT is a tried, tested and trusted technology for on site and remote site mobility

E.G. The standard for cordless working in hospitality and medical sectors offers:

• Best voice quality• Encryption• Coverage and range• Seamless handover• Available on the LAN or WAN• No ongoing call costs

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Roaming between offices

WANIP

WAN

The DECT Phone…..on site or remote site

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The DECT Phone…..on site or remote site

New services ensure the technology continues to evolve

• Reflective areas – special measures to improve speech quality

• Integrated messaging and alerting

• XML interface for 3rd party applications

• Location and “trace” services

• Alarming and “man down” services

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The Desk Phone

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The Desk Phone…..on site or remote site

Always there and available

• Plugs into the LAN, or WAN, and powered from the LAN

HD quality voice

• “Wideband” now becoming the norm for high quality voice on the LAN or WAN

Large choice of IP handsets

• From entry level, replacing analogue, to very high end colour touch screen

The right handset for each user wherever they are located

• Cost versus functionality

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The Desk Phone…..Microsoft Lync Server 2010

Microsoft® Lync™ Server 2010 gives users the best experience using VoIP-enabled phones, available with either USB or IP connectivity

Deskphones are now more than voice – they can now deliver a true UC solution

These phones have the look and feel of the familiar desktop phones but with added features such as presence, contacts, and calendar integration

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The Soft Client

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Provide a mobile user with• GUI for the end-user PBX features

• Dual mode

• Mobile Presence

• Mobile IM

Mobile OS support• Symbian S60 3rd & 5th edition

• RIM 4.5, 4.6, 4.7 and 5.0

• Android

• iPhone

The Soft Client………Fixed Mobile Convergence

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The Soft Client………Fixed Mobile Convergence

GSM Wi-Fi

* Large VoIP Wi-Fi network deployment requires WLAN planning

• Benefits for the enterprise • Mobilise key telephony functions for improved productivity• Reachable on a single number• Offer potential economic benefits of Mobile Least Cost Routing and Wi-Fi

Benefit for the IT Manager• Configuration and licensing are provided over the air (via SMS), no handset recall required• Easy to administer and manage

Benefits for the user• Seamless integration of mobile phone with call control functions• Better reactivity and productivity on the move, first call resolution• Better integration of remote workers

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Conclusion

The demise of the corded desk phone is premature

The demise of the cordless desk phone is premature

Soft Clients in the form of FMC solutions are on the rise

© Aastra - 2010 1702/11/10 Marketing Update July 2010

Thank you !

Q & A

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